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TRANSCRIPT
From The President
The Trendsetter Chapter meets
the third Tuesday of the month
Via Portofino
4001 Villa Portofino, Palm Desert
South side of Country Club
between Monterey and Portola
Dinner $29.00
Reservations : (760) 565 ABWA
or www.palmdesertabwa.org
Credit Cards Accepted
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1
Volume 12 Issue 7
February 2016
Inside this issue:
February 16, 2016 Dinner Meeting
Your Public Speaking Presence: Tools, Tips & Techniques
Presented by: Linda Jessie, Distinguished Toastmaster
Networking 5:15 p.m. Program 6:00 p.m.
Via Portofino, Palm Desert
Register and pay at palmdesertabwa.org
February Program 3
Calendar & Quick Reference Guide 4
Birthdays, Anniversaries, New Members 6
Meeting Minutes 3 & 8
Photos 8
New Member Spotlight on Monique Dempsey 8
Social Security for Today 5 , 9
Trendsetter Vision , Mission Statement 11
Recognition, Proud Code of Conduct 12-13
I hope that the start of your
year has been positive and
productive. Although I was
not here to experience
Monica Amboss and Kelli
Cox’s presentation, I heard
that their ideas were effec-
tive and poignant. These are
the moments that illuminate
the benefit of an ABWA mem-
bership. We have two people
associated with our Chapter that not only
can provide us with excellent professional
services but are also willing to educate us in
order to improve our own entrepreneurial
skills and goals.
Be sure to give them a call if you would like
more information or help with building up
your Business Entity. Also, please reach out
to our Program Chairs if you feel that you, or
someone you know, have the expertise that
can help to shape our businesses or our
career perspectives. We have openings for
speakers in the upcoming months and
would love to have professionals known to
the Trendsetter Chapter take the time to
share their skills and knowledge.
Because I am away, my President’s Message
will be brief. I simply hope that this month
goes well and that you consider attending
ABWA’s Regional Conference this year,
which will be in Fort Worth, Texas, on April
14th-17th.
Lastly, I want to suggest all of our members
to think of one another when you are looking
for professional help or services. Tax Season
is coming up, and we have excellent Ac-
countants that can assist you and your busi-
ness. We have fantastic lawyers, health pro-
fessionals, and elder care administrators
that can all provide you with exceptional
assistance. Please be sure to consider our
members the next time you wonder who you
should call to get your needs handled.
Have a great February!
Allison Fedrick
President
Allison
Fedrick
Vice President of Fundraising
Edwina Dirk California Nurses Educational Institute 508 561-3040 [email protected]
Vice President of Membership Linda Jessie Pro-Watch Senior Care Services 760 799-7993 [email protected]
Vice President of Scholarships Sharon Smith 760 360-3476 [email protected]
Vice President of Marketing & Public Relations
Position Open Please Inquire
Vice President of Newsletter Position Open Please Inquire Supportive learning environment
Board Advisor Carolyn Barry Fun Traffic School 760 328-0096 [email protected]
V OLUM E 1 2 I SSU E 7
Executive Board
President Allison Fedrick Remember When Toys in Idyllwild 760 296-3059 [email protected]
Immediate Past President Dominique Fruchtman Desert Cow Computers 760 992-5562 [email protected]
Vice President Laurie Renner Computer Accounting Services 760 469 -9205 [email protected]
Vice President Records Dominique Fruchtman Desert Cow Computers 760 992-5562 [email protected]
Vice President of Hospitality Melissa McCaughey Comfort Keepers Home Care Arbonne Skin Care 760 567-9210 [email protected]
Vice President of Finance Co-V. P. of Professional Development Co-VP Membership Bev Licata BL Consulting Services 760 342-0426 [email protected] Vice President of Correspondence Cookie Harvey Mary Kay Skin Care & Cosmetics 760 485-2002 [email protected]
Rounding out the Board are:
Co- V. P. of Professional Development Dominique Fruchtman Desert Cow Computers 760 992-5562 [email protected]
Page 2
Trendsetter Chapter 2015-2016 Executive Board & Chairs
Purse-onali-Tea
Back by request!
Our members and guests so enjoyed our last tea, they asked us to do it again!
When do Trendsetters have the most
fun? When working together to plan a big event!
Everyone is invited to put in their two
cents worth at the planning meeting this Wednesday at Edwina’s CNEI office on
Ramon Road. What’s even better? She feeds us!
V OLUM E 1 2 I SSU E 7 Page 3
February 16, 2016 Business Dinner
ABWA Trendsetter Chapter invites you to its monthly meeting
Tuesday, February 16, 2016
Your Public Speaking Presence: Tools, Tips & Techniques
Presented by: Linda Jessie, Distinguished Toastmaster
According to most studies, people's number one fear is public
speaking. Number two is death! In this presentation, Linda Jessie
will share some of her favorite secrets so this fact doesn’t have to
be true for you.
From one-on-one conversations, to committee meetings, to formal
presentations, leaders need to know how to communicate verbally
and with presence. This session will cover topics such as knowing
your audience, making eye contact, use of notes, eliminating ver-
bal junk food, overcoming fear, and much more. You will come
away with tools and techniques you can use right away.
Linda Jessie is a Distinguished Toastmaster, the highest level of
accomplishment awarded by Toastmasters International. She is a
past Area Governor and is now Director of Division D in District
12 of Toastmasters. She owns her own business, ProWatch Sen-
ior Care Services and lives in La Quinta with her husband and
partner in the business, Byron.
Register and Pay @
www.palmdesertabwa.org
A reservation made is a reservation paid.
The January 2016 dinner and business meeting was
held at Via Portofino in Palm Desert, CA. There were 29
in attendance, including guests.
Vice President Laurie Renner started the meeting at
6:00 p.m. in the place of Allison Fedrick who is away on
sabbatical.
Rosemary Woodward led the Pledge of Allegiance.
Bev Licata led the members in a recommitment cere-
mony.
After some time to socialize and enjoy dinner, Linda
Jesse led the 30 second introductions.
Bev Licata introduced Monica Amboss and Kelli Cox
and who gave the group a presentation on business
entity types and taxes.
Cathy Scarms and Carolyn Barry conducted the oppor-
tunity drawing.
Laurie asked for a motion to approve the Chapter Min-
utes as printed in the December Newsletter. Motion
was made by Dominique Fruchtman and the second
was made by Bev Licata. The motion carried.
Membership Event Committee meeting to have a Bingo
event. Date and time to be determined.
Fundraiser Committee Meeting announced for
Jan.27th Wednesday at 5:45PM at CNEI on Ramon
Road.
A motion was made to accept the treasury reports for
September, October, November and December, which
have all been posted on WIN for audit.
Woman of the Year nominations was explained and
(Continued on page 5)
Fruchtman Reports January Meeting Minutes
V OLUM E 1 2 I SSU E 7 Page 4
Calendar and Quick Reference Guide
February
9 Palm Desert Chamber Breakfast
11 Board Meeting at Coco’s on Varner Rd.
16 ABWA Dinner & Business Meeting
27 Women on the Go Conference
@ Holiday Inn Buena Park. $90 early bird registration
March
8 Palm Desert Chamber Breakfast
10 Board Meeting at Coco’s on Varner Rd.
Members welcome
15 ABWA Dinner & Business Meeting
ABWA National Website
www.abwa.org
Reserve and Pay
Trendsetter Chapter
www.palmdesertabwa.org
Also reserve on Meet-Up
meetup.com/abwapalmdesert
760 565-ABWA
Like us on Facebook
ABWA Palm Desert
A Lasting Way to Show Your Love This Valentine’s Day
By Maria M. Miranda
Social Security District Manager in Palm Springs CA
Manager in Palm Springs CA
There are traditional ways to show your love on Valentine’s
Day. You can buy a card that expresses your true feelings
and give it to someone you care about. There are also heart-
shaped boxes of assorted chocolates and bouquets of
roses.
A powerful and lasting way to express your love is to show
that you care about a family member or friend’s future. Eve-
ryone you love probably wants to enjoy retirement once they
decide to stop working. Preparing for that future takes plan-
ning and careful thought about when and how you want to
do it.
Social Security is a safety net that keeps millions of elderly
Americans out of poverty. At www.socialsecurity.gov/
planners/retire we have valuable resources that you can
access 24 hours a day from the comfort of your home.
There, you can:
Keep track of your earnings and verify them every year;
Get an estimate of your future benefits if you are still
working;
Get a letter with proof of your benefits if you currently
receive them; and
Manage your benefits:
Change your address;
Start or change your direct deposit;
Get a replacement Medicare card; and
Get a replacement SSA-1099 or SSA-1042S for tax
season.
Showing your love might also take the form of letting a family
member know when a realistic retirement date might be. Our
online Estimator offers an instant and tailored estimate of
your future Social Security benefits based on your earnings
record. You can plug in different anticipated yearly earnings to
discover different retirement options and learn how your
benefits could increase if you work longer. Give the Retire-
ment Estimator a try today at www.socialsecurity.gov/
estimator.
As you can see, love comes in many forms. Helping someone
prepare for retirement will improve the overall quality of their
life for years. Spread the love, and let everyone know that
Social Security is available 24 hours a day at
www.socialsecurity.gov.
Social Security articles
provided by Nancy Holman
Social Security Technical Expert
Palm Springs, CA
877-873-9105, Ext. 22123
February Happy Birthday
Monique Dempsey 1 Dennie Marks 1
Connie Bunetta 1 Katreena Cox 2
Melissa McCaughey 11 Joy Diffendal 12 Carolyn Barry 26
Happy Anniversary
Cookie Harvey 11 Chiquita Edwards 5
Dorinda Myers 2
New Members, Birthday and Anniversary Recognition
V OLUM E 1 2 I SSU E 7 Page 5
Congratulations to
______________
who introduced new member
____________
Respectfully submitted by
Dominique Fruchtman
V.P. Records
(Continued from page 3)
presided over by Carolyn Barry.
Regional Conference 2016 will be April 14-17 in Fort
Worth, Texas. Allison and Melissa are confirmed so far
and all members are encouraged to attend. The chap-
ter pays your early registration fee and generally most
of your travel and room fees are paid.
Melissa spoke regarding her 2016 campaign for Dis-
trict VP of Region VI.
The free guest dinner was awarded to Sheila.
After closing remarks, Laurie adjourned the meeting at
7:57PM and reminded everyone to turn on their cell
phones.
January Meeting Minutes Continued
Business Meeting Minutes provided by
Dominique Fruchtman
Owner, Escape Room Palm Springs
760-779-8888
New Member Spotlight on Monique Dempsey
January 14th Board Meeting Minutes
V OLUM E 1 2 I SSU E 7
New Member Spotlight is provided by :
Susan Browne Rosenberg, CIH, CHMM
Certified Indoor Environmental Consultant
Desert Cities Indoor Air, LLC
Cell: (760) 902-2545
“Breathe Easier with Desert Cities Indoor Air”
74-040 Highway 111, Suite L-205, Palm Desert
New Member Monique Dempsey
Monique Dempsey is a California native from
a small town in Northern California. She is a
graduate of Cal State University Sacramento
with a double major in History and Women’s
Studies. Monique loves documentaries on
women and one of her favorites is “Iron
Jawed Angels” starring Hilary Swank as Alice
Paul and Frances O’Connor as Lucy Burns. It
is the story of women’s struggle to vote in
America and takes place in Philadelphia in 1912.
Ten years ago Monique married James Dempsey III. You
may have heard him on 1010AM Sports Radio and Money
Radio. The Dempseys run J-DJ Entertainment, an entertain-
ment and event planning company in the Coachella Valley.
Monique is also a BLINGOLOGIST and Independent Dis-
tributor with Premier Designs. The jewelry is predominantly
made in the USA and many of the pieces can be worn in
several different ways. I heard her parties are fun and af-
fordable. With a $41 price point, we all can afford a new
look. And the founders of the company give back much of
ABWA Board Meeting Agenda
January 14th, 2016, Thursday 5:30PM – 7:00PM
Coco’s, Palm Desert
President Allison Fedrick opened the meeting at 5:30PM.
1) Business for January Dinner Meeting Everyone
Announcement of Membership Committee Meeting -
Linda will have my February
Announcement of Fundraising Committee Meeting -
Edwina will provide an update
Woman of the Year Nomination - Carolyn will manage at
the January dinner meeting
Highlights on Melissa’s campaign - Melissa officially a
candidate and attending on February 6th.
Announcement on Regional Conference –Allison
2) Palm Springs Life Magazine Women Nominations:
Susan Rosenberg, Tatiana Korolev
Dominique Fruchtman, Carolyn Barry, Edwina Dirk
Linda Jessie and Melissa McCaughey
Dom will email the link to the above candidates for them
3) Discussion of meeting venue. Allison
Parking issues are not a concern until March
Numbers of a minimum of 30
Lack of AV equipment
4) Southern California Council President’s Breakfast Allison
- February 6, Anaheim
5) Newsletter. Must find March temp as February is Joyce’s
last issue and Allison won’t be back in time. Melissa volun-
teered and will chair Newsletter. Carolyn suggested we move
Melissa from Membership to newsletter. We could ask
Monique or go to a quarterly newsletter or rely on the Chap-
ter website. Allison will cover April and Melissa can take over
in May.
6) Chapter Advisor details/notices Carolyn: Impact scholar-
ship has a Jan. 31 deadline to offer a scholarship under this.
Edwina stated that her applicants were given an ineffective
code and thus were unable to submit their applications.
Carolyn said we need to review and set the criteria.
7) Projector for the Chapter Bev/Dom
Epson Duet 80-Inch Dual Aspect Ratio Projection Screen is
$105.48 via Amazon. Discussion tabled until the March
Board Meeting.
8) COD Job Fair - $40 for a booth., if we are invited to partici-
pate. Cookie moved, Carolyn seconds. Motion carries.
9) Dom’s availability - Rosemary will cover for Dom in Febru-
ary and we will decide in March what to do. Dom is at The
Escape Room on Thursdays from now on. Joyce may cover
for March if needed. We may also change the Board meet-
ings to the second Wednesday of the month which Dom
could make.
their profits to the community and foundations supporting edu-
cation and ministries around the world. Monique’s motto is
“People before Profits.”
Check out Monique’s website at
http://moniquedempsey.mypremierdesigns.com/
Monique and James are recent transplants to our Valley, so get
to know her and her businesses. They live in Palm Desert with
their kitty Beatrice and a mixed breed dog named Rascal who
has one blue eye and one brown eye. She will gladly share pho-
tos.
Thank you Dominique Fruchtman for inviting Monique to join
our Chapter. The two met at the Palm Desert Noon Rotary Club
where Monique enjoys helping out in the high school student
leadership training programs.
Page 6
VOLUME 12 ISSUE 7 Page 7
Board Minutes provided by
Dominique Fruchtman
Escape Room
760.992.5562
and Rosemary Woodward
Bella Rosa Realty 760 341-1231
VOLUME 12 ISSUE 7 Page 8
Rosemary Shares January Dinner Meeting Photos
Meeting Photos provided by
Rosemary Woodward
Bella Rosa Realty
760 341-1231
Www.RedHotRepos.com
Presenters Kelli Cox, CPA and Attor-
ney Monica Amboss with Vice
President Laurie Renner presiding at
the lectern.
Reports of Officers and Committees
A) Approval of the Board minutes from November Allison
Carolyn moved, Edwina 2nd, MSC Carolyn and Edwina
B) Treasurer Laurie/Bev We earned $3700 at the holiday party.
C) Hospitality Melissa
D) Website Allison We need to have designated photographers at
the fundraising events so photos can be posted to the website.
E) Publicity TBD
F) Professional Development Bev/Dom Linda Jessie, a Distin-
guished Toastmaster will give tools, tips and techniques on your
public speaking presence.
G) Membership Linda/Bev Linda said we will hold a membership
drive BINGO in March or April. We are down to only 50 members
from the previous 54.
H) Carolyn suggested the chapter join the Palm Desert Chamber
“Profit Connection” as a recruiting field. Cost to join is $40, and
$15 each week for lunch. MSC Carolyn, Melissa
I) Newsletter Allison Discussed earlier.
J) Education - Planning a meeting with Barbara Sharon
K) Correspondence - nothing to report Cookie
L) Fundraising Edwina/Melissa The Purse-onali-Tea planning
meeting will be January 27 at 5:45 PM at CNEI in Palm Springs
Hint: Edwina always serves food so you can come from work.
Allison congratulated Edwina, Melissa and the team on
their successful efforts at the Sparkle, Shine and Share
Holiday Party.
Motion to adjourn: MSC Bev/Edwina
ADJOURNED: 7:37PM
Next Board Meeting: February 11, 2016, at 5:30 PM.
(Melissa’s birthday!)
Be early to order before the meeting starts.
Location: Coco’s on Varner Road, east of Washington
Current Board (Laurie, Bev, Carolyn, Melissa, Linda, Dom,
Annie, Cookie, Edwina, and Allison)
Minutes respectfully submitted by both
Dominique Fruchtman
and Rosemary Woodward.
January 14th Board Minutes Continued
V OLUM E 1 2 I SSU E 7 Page 9
PREVENTING DEBILITATING DISEASES AMONG WOMEN
By Maria M. Miranda
Social Security District Manager in Palm Springs
Just about every minute, a woman dies of heart disease. But
the majority of these deaths are avoidable. That’s why Social
Security encourages you to participate in National Wear Red
Day on February 5, which aims to raise awareness about pre-
venting heart disease and stroke among women.
Social Security plays an important role in many women’s lives
— nearly 60 percent of people receiving Social Security bene-
fits are women. Social Security provides important financial
assistance to women in times of need, including a sudden
illness or an injury leading to disability. While many illnesses
and injuries are difficult or impossible to prevent, there are
steps that women can take to help prevent some health is-
sues, so that they can live longer and healthier lives.
According to the American Heart Association, “heart disease
is the number one killer of women, causing one in three
deaths each year.” But the American Heart Association re-
ports that this is 80 percent preventable with education and
lifestyle changes. Changes in diet and exercise can help pre-
vent these events, along with obtaining preventative health-
care such as cholesterol checks. You can take part in raising
awareness about this women’s health issue by wearing red
on February 5 to show your support. You can also learn more
about heart disease and stroke prevention by visiting
www.goredforwomen.org.
Raising awareness about women’s health issues is important
to improving quality of life for all women. Social Security is
also committed to addressing the unique concerns that
women may face in obtaining Social Security benefits,
whether they’re seeking benefits for health or other reasons.
Women may face different situations than men throughout
their lives that can affect their need for benefits. For instance,
women are more likely than men to outlive their spouse.
Working women earn less on average than men do. Women
are more likely to be stay-at-home parents or spouses. All of
these circumstances can cause women to have different So-
cial Security needs than men have.
In order to address these concerns in one place, we have a
website designed for women that provides pertinent informa-
tion to women regarding Social Security’s services. This web-
site includes information that may be particularly useful to
working women, women who receive Social Security benefits,
brides, new mothers, wives, divorced women, caregivers, and
widows. Our website for women provides information on re-
tirement, survivors, disability, and Supplemental Security In-
come benefits. Our website also contains links to Social Secu-
rity publications relevant to women’s issues, such as our pub-
lications What Every Woman Should Know and Understand-
ing the Benefits. You can visit our website for women at
www.socialsecurity.gov/people/women.
We hope that raising awareness on women’s health issues
and providing women easy access to information about Social
Security benefits can enrich your life and the lives of those
you love.
Social Security articles
provided by Nancy Holman
Social Security Technical Expert
Palm Springs, CA
877-873-9105, Ext. 22123
Many Thanks to Our Raffle Donors
Lola Granillo — Lola Signature Touch@ Salon Studios
Edwina Dirk — CA Nurses Educational Institute
Carolyn Barry — Fun Traffic School.com
Cookie Harvey — Mary Kay Cosmetics
Bev Licata — BL Consulting
Sheila
Bev Licata BL Consulting
Donors Support Women’s Education
V OLUM E 1 2 I SSU E 7 Page 10
Trendsetter Vision to Meet Member Needs
V OLUM E 1 2 I SSU E 7 Page 11
Trendsetter Vision
"Trendsetter Chapter's Vision is to be
the best we can be! We will strive to
understand and satisfy the needs of
our members and make it a priority to
recognize member achievements, to
celebrate member and chapter suc-
cesses and provide the opportunities to
grow with educational programs, net-
working opportunities and friendship.
We promise to support one another
and have fun in the process."
ABWA Mission Statement
The mission of the
American Business
Women’s Association
is to bring together
businesswomen of diverse occupa-
tions and to provide opportunities
for them to help themselves and
others grow personally and profes-
sionally through leadership, educa-
tion, networking support and na-
tional recognition.
Newsletter Team
Editor Help Wanted - Learn Graphic Artist Skills
Proofreader Cookie Harvey Mary Kay Cosmetics
Format Carolyn Barry FunTrafficSchool.com
Columns
New Member Interviews: Susan Rosenberg
Nancy Holman Department of Social Security
Photographer: Carolyn Barry
Dead line for submissions is the 15th of each month.
Articles should offer information that is educational or
be about member business or activities. Articles should
be 400 words or less.
Business card size ads are $5 a month or $50 for 12
months. You may publish a congratulatory ad, a card of
Roster Updates If your information changes,
please contact
Bev Licata at
Rosemary Woodward
2006-2007
Carol Carpenter 2008-2009
2015-2016
President
Past Presidents
V OLUM E 1 2 I SSU E 7 Page 12
Trendsetters Recognized
Jan “Sunny” Simon 2010-2011
Cookie Harvey 2009-2010
Cheryl Uyemura 2011-2013
Carol Carpenter 2008-2009
Trendsetter Presidents
2013-2015 Dominique Fruchtman
2011-2013 Cheryl Uyemura
2010-2011 Jan “Sunny” Simon
2009-2010 Cookie Harvey
2008-2009 Carol Carpenter
2007-2008 Joyce Godier
2006-2007 Rosemary Woodward
2005-2006 Carolyn Barry
2004-2005 Jan “Sunny” Simon
2002-2004 Cathy Scarms
2001-2002 Barbara Larsh
2000-2001 Joyce Godier
2015 Woman of The Year
Laurie Renner
Past Women of The Year
2014 Dominique Fruchtman
2013 Cheryl Uyemura
2012 Carolyn Barry
2011 Alex Christensen-Finlay
2010 Marge Magnuson
2009 Bev Licata
2008 Cookie Harvey
2007 Carol Carpenter
2006 Jan “Sunny “Simon
2005 Rosemary Woodward
2004 Joan Hinterseer
2003 Cathy Scarms
2002 Kimberly Lynch
2001 Brenda Dryden
2000 Barbara Frazier
Chapter Top Ten Business Woman
Candidates
2015 Dominique Fruchtman
2014 Dominique Fruchtman
2013 Cathy Scarms
2012 Bev Licata
2011 Sunny Simon
2010 Rosemary Woodward
2009 Cookie Harvey
2008 Barbara Larsh
Chapter Protégé Awards
2014
Allison Fedrick
Melissa McCaughey
2013 Kelli Cox
2012 Lorraine Ohanesian
2011 Dominique Fruchtman
2010 Cheryl Uyemura
2009 Marge Magnuson
2008 Bev Licata
NATIONAL AWARDS
Top Ten Business Woman
1997 Marge Crouter
2004 Carolyn Barry
Star Awards
2006
1998
1997
1996
1995
Sponsoring Chapter Awards
2000 PS Spring Conference
2006 Anaheim Nat’l Conference
Best Practices Awards
2013-2014
2012-2013
2010-2011
2008-2009
Dominique Fruchtman 2013-2015
Allison Fedrick
2011-2012
2009-2010
2014-2015
T RENDSETT ER CHAPT ER
PO BOX 4492 PALM
D ESERT , CA 92261
1. All members will serve as goodwill ambassadors.
2. Members will not allow their personal beliefs and
convictions to interfere with the representation of
ABWA’s mission.
3. Members will always treat their member col-
leagues, guests, vendors and sponsors with honesty,
respect, fairness, integrity, responsibility, kindness
and in good faith.
4. Members will maintain compliance with ABWA
National, Chapter and Express Network Bylaws.
5. Members will not use their personal power to
advance their personal interests.
6. Members will strive for excellence in their profes-
sions by maintaining and enhancing their own busi-
ness knowledge and skills, and by encouraging the
professional development of other members.
ABWA Proud Code of Conduct
Trendsetter Chapter
of the American Business Women’s Association
provides Business women
of the Desert Cities a great opportunity
to help themselves and others
with networking opportunities,
educational programs, and friendship.
Trendsetter Letter Published Monthly
Editor Joyce Godier