1

From Personal Telephonyto Pocket Internet

a way to boost the market ?

Georges PASSETChief Technology Officer

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Bouygues Telecom Launch

Nov 1994 : DCS 1800 License award

May 1996 : Commercial launch with bundle service

End 1997 : 500.000 subscribers

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France : Mobile Telephony Growth

9393 9494 9595 9696 9797 9898 9999 0000

ForecastsForecasts19971997

Forecasts Forecasts 1995 et 1995 et

19961996Forecasts Forecasts

19941994 • 1995 : 1,3 M subs• 1996 : 2,5 M subs• 1997 : 5,8 M subs• 1998 : 11 M subs• 1999 : 20 M subs

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7 years of innovation

1996: first consumer contract and free answering service launched in France

1997: introduction of Enhanced Full Rate sound

1998: creation of Scoop, remote messaging information service, and Express-M@il

1999: launch of no-commitment prepaid Nomad service

2000: launch of Spot: extra communication minutes offered by advertisements

2001: Mini Forfait2002: GPRS for business and launch of I-mode ™

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Key figures

Approx. 6 million subscribers

3 billions euros turnover (+15% versus 2001)

6.300 employees

Positive net income (65 millions euros for 1st semester 2002)

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Boosting the market

Comprehensive value chain

Easy, simple and homogenous services

ACCESS CONTENTS

Operator AgregatorMobile content provider

CLIENT

Terminal

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8

Animation - ImageAnimation - Image

DepthDepth

Instantaneous - InteractivityInstantaneous - Interactivity

It’s ...It’s ...

Simplicity usingSimplicity using

Reliability and convivialityReliability and conviviality

Low costLow cost

And also three criterions And also three criterions

keyskeys::

Internet

Mobile

Written press

Television & radio

An I-mode ™ response

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I-mode ™ virtuous circle

P8

ContentsContents

adequacy, customers

benefit, quality

Business Model Business Model

contents editors concentrated

on win-win

NetworkNetwork

use release and ergonomics factor

Technology Technology

simple, accessible,

evolutionary

Bouygues Bouygues TelecomTelecom

DistributionDistribution

Commercial partnership

CustomersCustomersBenefit beyond

mobility

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I-mode ™ business model

InformationInformationProviderProvider

BouyguesBouyguesTelecomTelecom

““I-Mode ™”I-Mode ™”ServiceServiceUsersUsers

InformationInformation

• MMonthly Chargesonthly Charges• Packet transmission chargesPacket transmission charges• Information ChargesInformation Charges

Commission feeCommission fee

Information ChargesInformation Charges

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A simple tarification scheme

3 € / month

1 centime € / ko

From 0 to 3 €per month

Monthly bundle2 hours and up

Access to i-modeTM

i-modeTM BrowsingE-mail receiving and sending

Monthly subscriptionto i-modeTM sites

(86% for content providers)

Voice services

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Next steps ?

Camera phones

Localisations

Speech recognition

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Thank you