from one to many: how to scale your wordpress consulting business - wordcamp brisbane 2017

From One To Many: How To Scale Your WordPress Consulting Business

FROM ONE TO MANY: HOW TO SCALE YOUR WORDPRESS CONSULTING BUSINESS


$750

What you will learn:

1. The power of process: How to reclaim your time with effective procedure creation, delegation and ongoing management

2. Building your A-Team: How to plug your skills gaps by finding, recruiting and retaining top talent

3. Scaling your profits: Lead acquisition and sales process that WordPress consultants can use to go from having to do all the work to being able to afford a team.



THREE POINTSTO SCALING YOUR

WORDPRESS BUSINESS

1. POWER OF PROCESS

2. BUILDING YOUR A-TEAM3. SCALING YOUR PROFITS

One of the most important core pillars to building a sustainable, scaleable and saleable business is well documented business procedures.


Sounds great!

But how….?


DO THE DOCAS!


DelegateOutsourceContinue AutomateStop



web3.com.au/wordcamp-brisbane-2017


A good SOP (standard operating procedure) answers the following:

1. What it is2. Why it is important3. When does it need to be done 4. Who is responsible to do it 5. How to successfully complete the task


1. Figure out what tasks

that you are doingwhich can be

delegated, outsourcedor stopped altogether

2.

Automate as many of those tasks as logically possible using software [CRM, EDM

Zapier, IFTTT etc]

3. For tasks that can’t be

automated, figure out how much it will cost and how

much you need to make to operate profitably.

POWER MOVES!!!


1. Schedule a yearly or half-yearly DOCAS audit in your calendar and make it a recurring event.

2. Use tools like RescueTime for a month before you do your DOCAS audit so you can see where all your time is being spent

3. Don’t just do it for yourself, have your team members complete their own version so you can identify and eliminate bottlenecks

4. Create a procedure and train your team on how to update the procedures assigned to them as the tasks evolve over time

5. Review your business on a weekly or monthly interval to identify areas that require procedures and schedule in time to create them



WORDPRESS BUSINESS

1. POWER OF PROCESS


So you’ve identified what tasks you need to delegate/outsource and you can do so while

remaining profitable...


It’s time to hire!



1. Group the tasks you need to delegate or

outsource by skill type to create a role

2. Create a position

description for that role

3. Source and begin trailing candidates for that role


+ NETWORKING

- Virtual Assistants- Virtual Developers- Virtual Designers

- SEM Consultants- Copywriters- Project Managers

POWER MOVES!!!


Have a plan to grow your team!

Get “An Illustrated Guide to

Organizational Structures [Free Ebook]”

by Hubspot

Link to download is at



1. If you can’t afford to hire yet, map out your future team structure [org chart]. Create monthly sales goals based on this growth pathway.

2. Market your job positions like you would market your own business3. Test new contractors with small, non-critical projects first before

coming to a long term relationship4. Same goes for full-time or part-time hires - conduct a paid trial before

committing to a long term relationship5. When you find the right person, make sure you celebrate your wins

together and have a clear pathway for progress and promotion.



WORDPRESS BUSINESS

1. POWER OF PROCESS


Probably the biggest thing I’ve noticed between the WordPress businesses that are growing and the ones that are not is the lack of a well-defined sales process.


POWER MOVES!!!


1. Adopt profit-first accounting principles to figure out how much you should charge [Your desired profit + expenses = how much to charge]

2. Record your meetings in the sales process (with the prospects permission) so you can audit yourself and make improvements

3. Use a CRM like Hubspot or Zoho to track your sales process and measure your lead to sale conversion rate.

4. Aim for around a 66% conversion rate - if your conversion rate is much higher then you are not charging enough/need to raise prices!


THANK YOU!


LinkedIn: linkedin.com/in/jamesbanksweb3Facebook: facebook.com/jamesbanksweb3

Twitter: twitter.com/jamesbanksweb3

[email protected]