From Marketplace to WordPressFellyph Cintra

@Fellyph

• Freelancer Front-End

engineer

• Have worked with WordPress since 2008

• WordCamp São Paulo

Organiser

Brazilian community

• 5 WordCamps in 2016

• Facebook community

22.000 members

• 1057 users on Brazilian Slack

3

The elo7

4http://craftedbits.elo7.com.br/2014/11/17/metodologia-agil-no-elo7/

The Elo7 Marketplace and blog

Blog + Marketplace

• Generate traffic + sales

• Maintain Elo7 presence in the customer’s life

• Spread the culture of handmade

• products

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Past

• Without mobile support • Slow pages • No SEO optimisation • Many unnecessary plugins installed • No communication between IT Team and Marketing Team

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Tools

• SEO META 1 click8

• Webmaster tools

SEO META 1 click

https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc 9

Summary

• Title

• Description

• Keywords

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Summary

• Title

• Description • Keywords

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Headers

Show the headers and the hierarchy as this is so important

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Headers

Take care of the hierarchy

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Headers

Best scenario 14

Headers

what? 15

Headers

take care of your themes…

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Headers

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Possible solution

Images

• Images are responsible for a lot of traffic, you should care about this.

• Don’t forget to use the ALT attribute

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ALT’s and titles help, but…

We should look for more points:

• Are the images related to the content? • Is the content original? • Don’t use files like DSC98932.jpg • Use the images in a correct size • Use optimize Image tools(ImageOptim, JPEGMini e

PunyPNG)19

schema.org

• It is a technique to classify the content for search engines • With schema.org we have a group of content to identify

different types of content

20https://schema.org/docs/full.html

schema.org + WordPress

• With schema.org we have different groups to classify our content

• For example, A group that we used was CreativeWorks > Article > BlogPosting

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Example

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Validating your schema.org

23https://developers.google.com/structured-data/testing-tool/

Social

• Pinterest, Facebook and Telegram use the OpenGraph, so always check this information

Facebook debugger

https://developers.facebook.com/tools/debug/ 25

Recap

Titles, description, keywords

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Headers

Images

schema.org

Read the code

Monitoring

Webmaster tools

• Analyse the data structure • Look at the Search Analytics • Watch and fix the errors

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Past x Present

• Without mobile support • Slow pages • without SEO optimisation • Many unnecessary plugins • Without communication between

IT Team and Marketing Team

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• Mobile Support • optimised pages • SEO optimisation • Just use the necessary plugins • Good Communication between IT

Team and Marketing Team

Follow the improvements

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Click rate (+50%)

Integration is important

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Marketing Design IT+ +

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Obrigado ! Thanks !

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10th December 2016