Locations Description Profile MindsetMonthly Footfalls

Coffee Machines at top BPOs and Corporates of

Mumbai

Young Upwardly Mobile Professional

Relaxing / taking a break from work at the coffee station

30 lacs

Café Coffee Day is India’s 3rd most

frequented place after home and college/work

Collegians / Youth / Young Adults/

Couples

Relaxed / making conversation

30 lacs

McDonald’s is India’s most loved fast food

chain

SEC A/B, Young Adults

Families / Kids

Relaxed / Family First

40 lacs

Mumbai and Delhi’s College Network targets the premium students across the country in

canteens

Sec B/C/E train commuters and daily

travelers

Relaxed / making conversation

90 lacs

The Western Railways are Mumbai’s local train

service, transporting over 40 lac passengers daily

Common Man / All Ages / All SEC's

Waiting in line, nothing else to do

9.5 crore

The Central Railways are Mumbai’s local train

service, transporting over 40 lac passengers daily

Common Man / All Ages / All SEC's

Waiting in line, on the train/platform, nothing else to do

9.5 crore

Network Strength – Targeting 20 cr eyeballs monthly

We centrally managed network allows for web integration, real time updates and customized messaging

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Centralized ManagementMake Campaign Live in 48 hoursChange messages in real time

Real Time Updates Live content feeds from websites (news, sports, competitions)

Develop promotions in a central location

Distribute files across network in a few hours

Display ad in all locations

Extend Reach From Web to Digital OOH

Remote location

Automated system

User-based system

Customer Profile: 15-29 years of age, mostly students & young professionals, SEC A1, A2, B1, B2

Average time spent : 45 mins

Café Coffee Day is the most frequented place after home and college/work

Static Wraps on the Screen Highlight Your Messaging

Customer Profile: 5-45 years of age, mostly families, students & youth & young professionals, SEC A1, A2, B1, B2

Average time spent:30-45 mins

McDonald’s is India’s most loved and visited fast food chain

McDonald’s outlets targeting SEC A/A+ segments of society (youth and young professionals)

Average time spent :15-20 mins in canteens, common areas and near notice boards

Customer Profile: Students, Aged 16-24

Our College Network

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The Digital College Notice Board Share information, pictures and ideas on campus

Ticker News, Sports etc.

Notice Board: Send messages, notices to screen via a securewebsite

Content NewsCurrent eventsTVCsWeb contentVAS contentFestivalsMerit listsTime tablesEventsGreetings

The Interactive Vending MachineA Snapshot

• Locations: Corporates in Mumbai (will be extended to Delhi soon)

• Interactive Touch Screen: Employees have to order their tea/coffee by interacting with the vending machine. The Touch Screens provide information making it more engaging than any other medium available

• Target high-income-young-adults when they are taking a break

• Grab their full attention while they are waiting for their coffee

Interactive Vending Machines

Split of Touch Screen

AdminMessages

Order Menu

Clock

LiveNews Tickers

Brand Logos

Client Adsand

Content

Customer Profile: 5-60 years of age, mostly students, youth & working adults, SEC A-D categories

Average time spent:15-20 mins in the train

Railway Ticket Counter Networks (Western and Central Railways)

LCD/Plasma will showcase client advertisements and content, all of which can be updated in real time

Ticket Window is branded to make it appear like the client’s ticket counter, in this case Airtel

The Ticket Counter Videowall combines Traditional and Non Traditional OOH mediums to deliver a striking impact

- Over 120 million commuters are targeted through DSN’s Videowall Network

- Consistently seen over 80% recall across both pass holders and non pass holder commuters

- Centrally managed network allows for brands to update content (i.e. scores, news, stock quotes, tariffs etc) on these screens in real time, making the experience all the more engaging

- Integration with WEB allows brands to extend their web campaigns onto these screens`

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Customer Profile: 5-60 years of age, mostly students, youth & working adults, SEC A-D categories

Average time spent:15-20 mins in the train

Central Railway Ticket Counter – CST to Thane

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THE CENTRAL RAILWAYS LED NETWORK

Customer Profile: 5-60 years of age, mostly students, youth & working adults, SEC A-D categories

Average time spent:45-60 mins in the train

IN-TRAIN LCD BRANDING

THE WESTERN RAILWAYS CLOCK BRANDING

Friends Media Is Your Business Friend

Forever

A friendship founded on business is BETTER than a business founded on friendship

Contact : Mr Rajesh Battul 99 30 35 14 10 Mr Dilip Choudhary 99 20 96 82 48

Thank You