fresh - group 3

7/31/2019 Fresh - Group 3

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Shahab Uddin Chowdhury

073 538 030

Zahidur Rahman Chowdhury082 183 530

Md. Aslam Hossain

082 163 030

Jubayer Rahman

081 600 030

Shakur Reajat

083 216 530


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"Fresh" Natural Drinking Water


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Company Overview Company Name: United Mineral Water and Pet Industries

Ltd.

Year of Establishment: 2001 Tag Line: Lets Drink to Life

Mission Statement: Deliver superior values to thestakeholders, customers and empower millions of people to shapeup their destinies.

Vision Statement: Foster a strong trust between consumers,employees and stakeholders; stand the test of public scrutiny.


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Corporate Social ResponsibilityGames & Sports:

FRESH Sponsored Independent and National Day Women Kabadi

Championship'2008

FRESH Sponsored IGP Cup National Youth Kabadi Championship'2007FRESH 1st & 2nd President Cup Golf Tournaments in 2004 & 2005 respectively

Relief & Rehabilitation:Assistance of BDT 50 Lacs to 5 flood affected districts in 2007Donation of BDT 75 Lacs to the Chief Adviser's Relief Fund for Sidor victimsin 2007Constructed 22 low-cost houses for poor, homeless and distressed people inlocal areas


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Organization Structure

Automated Factory; 300 workers

Production

Manages both factory and corporate offices

Human Resource

Handles acquisition of goods, payment &reimbursements

Procurement

Forecast and leverage cash flows

Finance

Sales and promotion

Marketing

Distributors

Supply Chain


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Organization StructureGeneralManager

SeniorManager

Manager

Area Manager

Sales Force

Flat Organizational Structure

1

2

10

36

700


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Corporate Level Strategy

Industrial park at Meghnaghat, Sonargaon inNarayangonj1989

Shipping Business

1993 G. Shipping Lines Limited

M.M. Printing & Packaging Company Ltd1998

FRESH Brand Natural Drinking Water, Unique Power Plant Limited2001

Meghna Shipbuilders & Dockyard Limited2008


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Business Level Strategy

Market Segmentation

No Market Segmentation

Product Differentiation

Ranked 2nd in terms of Natural Taste

Cost Leadership MUM costs more

Best quality within Lowest Price


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Business Level Strategy

State-of-art water treatment plants, 10 step Modern filtration

Efficiency

Production process, ISO-9001:2000Quality

R&D and value-chain activities

Innovation

Distribution

Customer Responsiveness


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Strength

Brand name of the company

Quality Control

Strong Distribution Channel

SWOT Analysis of FRESH Water


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Opportunity

First Growing Industry

Lack of Pure Drinking Water



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Threats

Water Resources Over-ExploitedEconomic Crisis of Bangladesh

Water Filter Company



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The 4 P's of FRESH Water

Product: Bottled Water

CoreSatisfy Thrust

Convenience

Process Material


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Place (Distribution):

Convenience product so convenient location

Railway Stations

Bus Station

Hospitals cafeteria

Tourism Places

Universities and College

Each and every general store etc.

The 4 P's of FRESH Water


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The 4 P's of Fresh Water

Promotion

Low Promotional activities

Official Water Supplier for BCB


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Five force model Porter's 5 Forces identifies and analyzes 5 competitive

forces that shape every industry.

We will be explaining FRESH mineral waters current

market condition with Porters five forces. These forces are:

Competition in the industry.

Potential new entrants in

the industry. Power of suppliers.

Power of customers.

Threats of substitute .


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Rivalry among competitors Deciding key factors:

More number of unorganized player inmarket.

Industry comes under growing stage.

Less option available for productdifferentiation.

Low exit barrier.

Overall High rivalry amongcompetitors.


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Threats from new entry Deciding key factors:

Potential competitors.

Attractiveness of the industry.

Relatively high investment atinitial stage.

Brand loyalty.

Overall high threats from newentrants.


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Bargaining power of buyer Deciding key factors:

Product Differentiation.

Price sensitivity.

Purchased in low quantity.

Importance of quality and

performance. Overall bargaining power of

buyers are Moderate.


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Bargaining power of Supplier Deciding key factors:

Threats of buyers backward

integration. Availability of water.

PET bottle supplier.

Overall bargaining power ofsuppliers are Moderate to Low.


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Threats of Substitute Deciding key factors:

Many substitute products are

available in market. Switching cost is nearer to zero.

Substitute products areavailable at lower price inmarket.

Substitute have betterperformance.

Overall threats of substitutesare High.


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Market Share Outlook Fresh and Mum are the dominant players

Spa, Acme, Pran, Fyne, and Jibon has smallproportions of market share as well


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Recommendations Set Industry Standard & restrict entrance of new

businesses

Build Customer Loyalty

Work collaboratively to formulate laws


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fresh - group 3

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