french business plan
TRANSCRIPT
Business plan
Projet comenius
1) Business plan summary1) Business plan summary
In the comenius project our goal is to create a business to make Bollene attractive. The city is not very touristic because it’s just a stop for more
tourists. Indeed, they come to Bollene because there are hotels .It enables Bollene to profil from this traffic but we feel that it is not enough.
The TSTMG2 want to create a business so that tourist may stop in Bollene and spend their money. 26 students have an objective : creating a home of
the flavors . The principle is to collaborate with local producers in provence
2) The Business
Business name: House of the flavors
Business structure:
This project is imagined by 8 persons who are associated in the business creation, it’s a simplified joint-stock company, we expect to create parternships with local productors and agricultors to sell their typical products to the tourists passing near the shop, we need a minimal account of 37000€. We have all part in the business.
2) The BusinesBusiness location :
place
2) The business
Licences & permits: to sell wine we must have a Licence II
Products/services:
chocolate,cheese,olive oil,wines,marseille liquid soap and finally nougats
2) The business
Required staffWe need at least four employees with one more person working half-time.
Almost all of the employees will have wage equal to SMIC
I used this minimum employees and wages, because with the laws french and for our hours is more praticale.
Our company place of at the exit of the highway
2) The business
Staff and organization:
Manager
StoremanSelleur
Half-timeSelleurs
2) The business
Plant & equipment
-2 computer(1 for cash register and 1 for administration)
-1 vehicle to transport products
-1 fixed network telephone
-1 fax
-2 mobile phone
3)The Market
Market research:
PACA is first host region of French tourists We can see that the best tourism periods are the summer
The tourism attendance is falling down since between 8 and 10 years tourism offices but in hotels and accomodations the rates are steady, attendance in modern campsites is growing up.. They stay here generally one night
3)The Market
Target market We sell our products to tourists who left the road to
discover our region.
The tourists sell our products because they research local products of region PACA.
The city of Bollène doesn’t possess a store who offer this type of products
3)The Market
Target Customer
Let’s see the number of visitors in the tourism officer :
French Holland Germany Bel/Lux GB USASwizzerla
ndItaly Sp/Port Others Total
2013 884 20 129 45 52 0 2 25 41 30 1228
2014 1018 35 86 30 43 0 4 21 48 40 1325
3)The market
Strengths Weaknesses
Skills:
The company will propose products of very good quality and craft(home-made)
Financial resources:
The tourist use 64€ for person,as a result, turnover can be .
Human resources:
The employee must be present from April to October.
Opportunities Threats
socio cultural environment:
Bollene benefits of attractive tourist of Provence.
Bollene is a transitional city (tourists attracted by the crocodile farm of pierrelatte).
Bollene it is in a departmental crossroads (drome ardeche and gard).
socio cultural environment:
Seasonality sales (april-october).
bollene is a city poor in cultural richness.
Economic environment:
The purchasing power of tourist is very low,
Provider:
To a partnership with the producer in the region.
Competitors:
This can prevent the development of the company.
3) The Market
Competitors/Producer
We will sell our beautiful region products, Tourists love local products.
Our providers are :
-Cave de Cairanne
-La jasse de Durbi
-La BalméenneNougat
-Chabert et Guillot
-La Savonnerie des Alpilles
-Le comptoir de Mathilde ( chocolate factory and shop )
Our differents competitors are « Les mets de Provence » ; « Sous un olivier » ; « Lou cantalou » they are not so numerous. They are direct competitors because their target customer is the same as our target customer. They sell the same type of products than us
4)The FutureMission statement
To rearch the mission and our objectives, we are going to implement ways, like communication thanks to posters at the exit of the highway, a web site with a phone number and with an email address. And also thanks to our influence we hope to increase tourism in Bollène and in our region.
4)The Future
Goals/objectives:Our long term goals are to diversified Bollene’s activities, increase toursim, broaden the range and create an equivalent business in another region.
Our short term goals are to pay the expenses, remunerate the employees. Ensure the durability of the compagny because most compagnies disappeared in its first year. After around 2 years, our objective is to creap up the profit.
5) The Finances
Start-up costs To create the company we need:
-Conducting market research: 500 euros HT
-Licensed 4th category at the price of 18 293.88 € which were added costs relating to the preparation of acts amounting to 986.70 €TTC (one total of €19 280.58)
-costs of publication in a journal of legal announcements: 150€
-court fees for creating the company: expect 85 euros HT
-attorney fees, notary or accountant for the establishment of the company or simply drafting laws: 500€
5) The Finances
Equipment and plant costs
Fixed Assets Purchase price
Personal Computer 7 917€
Furniture 44 000€
véhicule VOLKSWAGEN CRAFTER COMBI 30 309 €
5)The finance
Financial needs:
19 280.58€ + 500€ + 150€ + 85€ + 500€ + 30 309€ + 44 000€ =94 824.58€
In the end it's 94 824.58€ euros to create the company.
Funding
To finance the project, we will make a near in the CIC bank a 100 000 euro was near 1.5% over 10 years
