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TRANSFORMATION TO THE NETWORKED SOCIETY COME & HEAR FROM THE MOVERS AND SHAKERS OF THE TELECOMS, MEDIA AND ICT INDUSTRY: Find out more: Visit www.comworldseries.com/me Produced by: 19TH ANNUAL 22-23 SEPTEMBER 2014 MINA A’SALAM, MADINAT JUMEIRAH, DUBAI, UAE HOST OPERATOR: 800 + ATTENDEES 80 + VISIONARY SPEAKERS 55% OPERATOR ATTENDANCE 66% DECISION MAKERS TRANSFORMATION TO THE NETWORKED SOCIETY SMART SERVICES MANAGED SERVICES 2014 MOBILE GOVERNMENT D FREE FOR MIDDLE EASTERN OPERATORS, REGULATORS, MVNOS, CIOS, BROADCASTERS & APP DEVELOPERS SALVADOR ANGLADA CHIEF BUSINESS OFFICER ETISALAT GREG YOUNG CEO NAWRAS HASSAN KABBANI CEO ZAIN SAUDI RASHID ABDULLA CEO – BAHRAIN BATELCO SACHA DUDLER GENERAL MANAGER STC GROUP EMRE GURKAN CHIEF STRATEGY OFFICER ZAIN GROUP CHARBEL SARKIS INDUSTRY HEAD, TELECOM & TECHNOLOGY MENA GOOGLE DR AISHA BIN BISHR DEPUTY DIRECTOR GENERAL, THE EXECUTIVE OFFICE (TEO) & MEMBER, SMART DUBAI EXECUTIVE COMMITTEE Event Sponsors STRATEGIC PARTNER:

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TRANSFORMATION TO THE NETWORKED

SOCIETY

COME & HEAR FROM THE MOVERS AND SHAKERS OF THE TELECOMS, MEDIA AND ICT INDUSTRY:

Find out more: Visit www.comworldseries.com/me Produced by:

CO-LOCATED WITH:

19TH ANNUAL

22-23 SEPTEMBER 2014 MINA A’SALAM, MADINAT JUMEIRAH, DUBAI, UAE

HOST OPERATOR:

800+ ATTENDEES

80+ VISIONARY SPEAKERS

55% OPERATOR ATTENDANCE

66% DECISION MAKERS

TRANSFORMATION TO THE NETWORKED SOCIETY

SMART SERVICES

MANAGED SERVICES

2014

MOBILEGOVERNMENT

D

FREE FOR MIDDLE EASTERN

OPERATORS, REGULATORS,

MVNOS, CIOS,

BROADCASTERS & APP

DEVELOPERS

SALVADOR ANGLADA CHIEF BUSINESS OFFICER ETISALAT

GREG YOUNG CEO NAWRAS

HASSAN KABBANI CEO ZAIN SAUDI

RASHID ABDULLA CEO – BAHRAIN BATELCO

SACHA DUDLER GENERAL MANAGER STC GROUP

EMRE GURKAN CHIEF STRATEGY OFFICER ZAIN GROUP

CHARBEL SARKIS INDUSTRY HEAD, TELECOM & TECHNOLOGY MENA GOOGLE

DR AISHA BIN BISHR DEPUTY DIRECTOR GENERAL, THE EXECUTIVE OFFICE (TEO) & MEMBER, SMART DUBAI EXECUTIVE COMMITTEE

Event Sponsors

STRATEGIC PARTNER:

EARLY BIRD DISCOUNTS APPLYTO NON-OPERATOR COMPANIES www.comworldseries.com/me

JOIN USwww.linkedin.com

HEAR FROM LEADING EXPERTSRESPONSIBLE FOR SHAPING THE

FUTURE OF THE MIDDLE EAST

SALVADOR ANGLADA CHIEF BUSINESS OFFICER ETISALAT

GREG YOUNG CEO NAWRAS

HASSAN KABBANI CEO ZAIN SAUDI

RASHID ABDULLA CEO – BAHRAIN BATELCO

SACHA DUDLER GENERAL MANAGER STC GROUP

EMRE GURKAN CHIEF STRATEGY OFFICER ZAIN GROUP

MIKKEL VINTER CEO VIRGIN MOBILE MIDDLE EAST AND AFRICA

TONI EID EDITOR TELECOM REVIEW

ROSS MCAULEY VICE PRESIDENT - BRAND MARKETING, JUMEIRAH GROUP

MARK NEWMAN CHIEF RESEARCH OFFICER OVUM

KASHIF BAIG HEAD OF CUSTOMER EXPERIENCE & DIGITAL SOCIAL MEDIA COMMERCIAL DIVISION GRAMEENPHONE

MUHAMMAD ALI KHAN GM WIRELESS SERVICES PTCL

PAUL KENNY CO-FOUNDER & CEO TRIPERNA.COM

MAAN AL TAHER CHIEF QUALITY & PROGRAM MANAGEMENT OFFICER VTEL

HANY MONEIM HEAD OF CUSTOMER CARE VODAFONE EGYPT

NICK JOTISCHKY DIRECTOR OF ANALYST CONSULTING, OVUM

NAJI BOUHABIB CEO MT2

SAYGIN YALCIN FOUNDER & CEO SELLANYCAR.COM

MATTHEW REED PRACTICE LEADER, MEA OVUM

HANS HENRIK CHRISTENSEN DIRECTOR DUBAI SILICON OASIS AUTHORITY

AYMAN IRSHAID CEO AREEBA AREEBA

CHARBEL SARKIS INDUSTRY HEAD, TELECOM & TECHNOLOGY MENA GOOGLE

AYMAN ELNASHAR SR. DIRECTOR - WIRELESS BROADBAND, TERMINALS, AND PERFORMANCE, DU

AL BARRY MANAGING DIRECTOR CITIGLOBAL TELECOM

AHMED SAADY YAAMIN VICE PRESIDENT, BUSINESS IT ROBI AXIATA LIMITED

LAURENT MARINI MANAGING DIRECTOR ORANGE BUSINESS SERVICES SAUDI ARABIA

GEORGE GALICA HEAD BUSINESS SOLUTIONS VODAFONE QATAR

RICHARD CHOI CHIEF COMMERCIAL OFFICER JINNY SOFTWARE

CAN HURCAN MARKETING DIRECTOR LAP GREENN

RADU CIOCAN GROUP DIRECTOR CUSTOMER CARE & CUSTOMER EXPERIENCE OOREDOO

MOHAMED HOSNY MANAGED SERVICES AND OUTSOURCING DIRECTOR, ORASCOM

DR. IMAD HOBALLAH CHAIRMAN AND CEO TELECOM REGULATORY AUTHORITY REPUBLIC OF LEBANON

KRIS SZANIAWSKI LEAD ANALYST OVUM

YASIR ISMAN HANOUR WIRELESS MANAGER CANAR COMMUNICATIONS

BADR WARD CEO LAMSA

HAMED AL GHABSHI MANAGER QUALITY AND PERFORMANCE MANAGEMENT OMANTEL

AKSHAY LAMBA DIRECTOR IT AND CHIEF ARCHITECT MTS INDIA

MAHMOUD SHERIF SENIOR DIRECTOR - MOBILE ACCESS NETWORK PLANNING DU

CHRIS TOOLEY GROUP CEO LYCAMOBILE

JOHN SAMIR NAGUIB STRATEGY AND TECHNOLOGY PLANNING CONSULTANT

YASSER REDHA AL LAWATI C/T SENIOR MANAGER OMANTEL

DR AISHA BIN BISHR DEPUTY DIRECTOR GENERAL, THE EXECUTIVE OFFICE (TEO) & MEMBER, SMART DUBAI EXECUTIVE COMMITTEE

HABIB BEN LALLAHOM DIRECTOR MVNOS TUNISIE TELELCOM

HABIB DABABI PARTNER MYSELFCOM

BLETA ABDULLAI CHIEF MARKETING OFFICER ALBAFONE

JAIME SANCHEZ CALDERON HEAD OF MVNO NEGOTIATIONS TELEFONICA MEXICO

PAUL WARREN GLOBAL HEAD OF BUSINESS DEVELOPMENT LUMATA

MOHAMMED ABDELBASSIT MANAGING DIRECTOR BICS DUBAI

DIETMAR ROHLF DIRECTOR, IOT EMEA INTEL

GORKEM CETIN PRODUCT MANAGER TURKCELL

FADI KAWAR CEO JAWRAA LEBARA SAUDI ARABIA

YASSER ALOBAIDAN CEO JAWRAA

MOHAMED JAMOUSSI SENIOR CONSULTANT STC

TAREQ MASARWEH SENIOR ANALYST OVUM

MAI BARAKAT SENIOR ANALYST OVUM

GHAZI ATALLAH MANAGING DIRECTOR NEXGEN CONSULTING

MIKE GREENING VP CARTESIAN

MIKE CONRADI PARTNER DLA PIPER

CERI TININE MANAGER ANALYSYS MASON

FRANKIE SPAGNOLO FOUNDER IMVNOX ASSOCIATION

TELECOM REVIEW – the telecom industry’s business monthly magazine – is one of the leading telecom publications worldwide. With its three comprehensive editions (SAMEA – South Asia, Middle East and Africa (www.telecomreview.com, North America covering USA, Canada and Mexico www.telecomreviewna.com and French covering French speaking countries in North and West Africa

www.telecomreview.info ); the magazine targets telecom, ICT and technology industry executives, as well as those who have an interest in this field.

By bringing readers telecom insights first and being a major media partner in global telecom events, TELECOM REVIEW has become an added value and a reference for the whole telecom industry ecosystem.

Etisalat is the UAE’s leading telecommunications operator and one of the largest corporations in the GCC. As well as establishing several “firsts” over the past four decades of operations, Etisalat has deployed many innovative mobile and fixed technologies in the country. Headquartered in Abu Dhabi, UAE, Etisalat serves over 10.2 million customers.

Etisalat currently has the widest coverage of 3G and 4G mobile technologies in the UAE. The company has an extensive network of 680 international roaming partners.

Etisalat is strategically transforming into a fully integrated telecom operator and ICT solutions provider. Etisalat UAE has brought smarter services into every aspect of its offering to support the UAE’s goal to create smarter cities through digitisation.

TO REGISTER FOR YOUR FREE EXHIBITION TICKET VISIT www.comworldseries.com/me

JOIN US ATALLABOUTCOM

MIDDLE EAST COM 2014 PARTNERING WITH.....

DAY ONE: 22 SEPTEMBER 2014

MIDDLE EAST COM VISIONARY KEYNOTES MIDDLE EAST COM VISIONARY KEYNOTES

DAY TWO: 23 SEPTEMBER 2014

WHY CHOSE MIDDLE EAST COM?

TRANSFORMATION TO THE NETWORKED SOCIETY

SMART SERVICES

MANAGED SERVICES

2014 2014

2014

• Operator Enhancements for Lifestyle and Business

• Accelerating to a New Era of Digital Change

•Brand Positioning in an Expanding Ecosystem

•Digital Innovation

•Smart Cities

AGENDA AT A GLANCE

OVUM: ANALYST INSIGHT

MIDDLE EAST TO SEE STRONG GROWTH IN DATA REVENUES

MATTHEW REEDPractice Leader, MEAOvum@mattreed1

This article has been taken from Ovum’s Knowledge Center, for more information please visit: www.ovum.com/knowledge-center © Informa UK Ltd 2014. All rights reserved. For more information, visit www.ovum.com

Annual mobile data revenues in the Middle East will almost double between 2013 and 2019 as the take-up of 3G and 4G technologies continues, according to forecasts by Ovum.Mobile data revenues in the Middle East will rise from US$8.3 billion in 2013 to US$16.3 billion in 2019, more than offsetting a small decline in voice revenues in the region over the same period (see chart). Voice revenues in the Middle East will decline from US$32.25 billion in 2013 to US$31.05 billion in 2019, but the increase in data revenues means that total retail connectivity revenues will rise from US$40.55 billion in 2013 to US$47.33 billion in 2019.

Underpinning the growth in data revenues is the growth in W-CDMA/HSPA (3G) subscriptions in the region. The Middle East’s W-CDMA/HSPA subscriptions count is forecasted to grow from 54.89 million at end-2013 to 168.78 million at end-2019. The number of W-CDMA/HSPA subscriptions in the Middle East will overtake the number of GSM (2G) subscrip-tions in the region during 2019. The number of LTE (4G) subscriptions in the region is also forecasted to grow strongly, to reach 28.97 million at end-2019. The total number of mo-bile subscriptions in the Middle East is forecasted to rise from 278.02 million at end-2013 to 362.73 million at end-2019.

STRATEGIC PARTNER MEDIA PARTNERSOFFICIAL RESEARCH PARTNER:

ASSOCIATIONS

Fig. 1: Middle East mobile revenue forecasts, 2013-2019

Reve

nues

(US$

mill

ions

)

3 Unrivalled Event History – proven to deliver top level speakers, top class audiences, focussed events, outstanding networking year on year for 19 years!

3 35+ Operator Speakers Sharing their Experience

3 New Focus on Smart Cities Including Representation from the Dubai Smart City Committee

3 Full support from Host operator –

3 Working in Association with Strategic Partner –

3 Outstanding Speed Networking Sessions, connecting all points of the ecosystem

3 1-2-1 meetings arranged to guarantee new contacts, new opportunities

3 Co-located with MVNOs Middle East Summit to enhance networking and share learning

3 Free passes for Operators – guaranteeing strong operator attendance

3 In association with Ovum Analysts – 6 analysts from Ovum on-site to answer your questions and hone your strategies

3 1st class new venue – Mina A’Salam, Madinat Jumeirah

3 Focus on digital opportunities and digital successes from

50,000

Retail connectivity revenue Data revenue Voice revenue

45,000

40,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

02013 2014 2015 2016 2017 2018 2019

Source: Ovum

FOR PROGRAMME ENQUIRIESCaroline Broderick, Research Director: [email protected], TEL: + 44 (20) 701 75439

JOIN USwww.linkedin.com

MONDAY 22 SEPTEMBER 2014 CONFERENCE DAY ONE

11.30 EXHIBITION VISIT, SPEED NETWORKING AND REFRESHMENTS

MIDDLE EAST VISIONARY KEYNOTES

TRANSFORMATION TO THE NETWORKED SOCIETY 2014

Chairman: Mark Newman, Chief Research Officer, Ovum

08.30 Registration

09.00 Welcome by Informa

09.15 Chairman’s Opening Remarks

09.30 ETISALAT KEYNOTE: Establishing the Mobile Phone as the Channel of Choice to Deliver New ServicesSalvador Anglada, Chief Business Officer, Etisalat

09.50 Digitising the Customer Facing Value Chain• How can Google and digital transform telcos

business across the customer facing value chain?• Helping telcos become digital operators• Lessons from the digital worldCharbel Sarkis, Industry Head, Telecom and Technology MENA, Google

TOP LEVEL OPERATOR DISCUSSION

10.15 OPERATOR PLATFORM: How are Telcos Contributing to Business and Consumer Lifestyle Enhancements?• Maximising the capabilities of mobile for Socio-

Economic benefits• Increasing revenue-growth opportunities for

operators• Diversifying the service portfolio• Making the mobile indispensable in the

consumer’s lifePanel Moderator: Toni Eid, Editor, Telecom ReviewGreg Young, CEO, NawrasRashid Abdulla, CEO – Bahrain, Batelco Mikkel Vinter, CEO, Virgin Mobile Middle East and Africa Sacha Dudler, General Manager, STC Group Emre Gurkan, Chief Strategy Officer, Zain Group

11.15 INTERVIEW: The Transformation Story - Zain Saudi Arabia Hassan Kabbani, CEO of Zain Saudi Arabia will be interviewed by Ovum’s Chief Research Officer, Mark Newman on the strategies Mr Kabbani has put in place to transform the Zain Saudi business in the year since he became CEO, Hassan Kabbani, CEO, Zain Saudi Arabia

Chair: Tareq Masarweh, Senior Analyst, Ovum

12.45 Focus on Customer Service as a Key Business Driver•Driving growth across the business with a focus on customer

service•How has excellent service impacted Etisalat’s business?•Key customer services examplesA Representative, Etisalat

13.05 Understanding Customers Better to Find New Revenue Streams•Knowing what your customers really want•Determining where to invest for better quality or new services•How to get to closer to the customer?Radu Ciocan, Group Director Customer Care & Customer Experience, Ooredoo

13.25 Focus on Data Insights to Enhance the Customer Experience – Reduce Churn and Increase Loyalty•Using data to enhance the customer experience•What are Robi Axiata learning about their customers and is the

information used to develop the customer experience strategy?•What measures are taken to increase loyalty and reduce churn?Ahmed Saady Yaamin, Vice President, Business IT, Robi Axiata

13.45 Lunch

14.45 Customer Centric Transformation•Transforming the business to become more customer centric•What steps were taken? Outlining the strategy•Customer experience measurement •Driving improvement for the customer baseKashif Baig, Head of Customer Experience & Digital Social Media Commercial Division, Grameenphone

15.05 PANEL DISCUSSION: What More Can Operators Do to Engage with Their Subscribers?•What new ways are operators finding to engage with their

subscribers? •How are operators personalising services?•How best to use data analytics to get to know the subscriber

base?•Using customer engagement to drive customer satisfactionHamed Al Ghabshi, Manager Quality and Performance Management, Omantel Kashif Baig, Head of Customer Experience & Digital Social Media Commercial Division, Grameenphone Paul Warren, Global Head of Business Development, Lumata

15.45 Putting the Customer 1st at Omantel•Using a survey for first hand customer feedback•Gaining input on services and products•Enabling Omantel to offer customers better, high quality and

effective services•How was the survey set up?•Going one step further with the customer experienceHamed Al Ghabshi, Manager Quality and Performance Management, Omantel

16.05 Networking Break, Exhibition Visit and Refreshments

16.45 Customer Experience in Action•Customer experience lessons from Vodafone Egypt•What has been in the impact on the business?•Key success storiesHany Moneim, Head Of Customer Care, Vodafone Egypt

17.05 LAP GreenN Experience of using Analytics to Enhance the Customer Experience Throughout it’s Opcos•Detailing CEM analytics at LAP GreenN•Using social media to get closer to the customer•What is really working to enhance the customer experience?Can Hurcan, Marketing Director, LAP GreenN

17.30 Close of Day One

Chair: Nick Jotischky, Director of Analyst Consulting, Ovum

12.45 PANEL DISCUSSION: Juggling Network Economics as Data-Hungry Applications Lead to a Surge in Data Traffic• Getting the balance between adequate investment and

unnecessary spend• Investing in infrastructure to support the demand for new

services•Where are operators seeing an ROI?•Analysing customer behaviour to ensure investment in the right

technologies and servicesAyman Elnashar, Sr. Director - Wireless Broadband, Terminals, and Performance, du Maan Altaher, Chief Quality and Program Management Officer, VTelYasir Isman Hanour, Wireless Manager, Canar Communications

13.30 LTE as a Crucial Differentiator in the Delivery of Data•Offering a technological edge with LTE in a connected society•Meeting the increasing consumer demand for high data services

13.50 Lunch

14.50 Fiber for the Future•Rolling-out a high-speed top quality fiber network•Offering new and diversified services based on high-speed

broadband connectivity• Innovative value added ICT services – what can Vtel offer its

customers?Maan Al Taher, Chief Quality & Program Management Officer, VTEL

15.10 The Future of CommunicationsMohammed Abdelbassit, Managing Director, BICS, Dubai

15.30 Monetising Data and Minimising Cost of Data Delivery•How can mobile operators minimise the cost of data delivery?•Mobile technology advances – minimising cost per MB•Monetising data with the current exponential demand for data•How can BIG DATA help in partnerships between operators and

OTTs?Mahmoud Sherif, Senior Director - Mobile Access Network Planning, du

15.55 Transforming the Business by Maximising Network Assets •Driving greater intelligence and efficiency across the organisation• Increasing revenue opportunities•Enhancing the user experience•Partnering to get the most from service capabilities with smarter

networksA Representative, Etisalat

16.15 Networking Break, Exhibition Visit and Refreshments

16.45 Transforming Communications to Support the Commitment to Innovation•Enabling Smart City Applications by Extending Network

Capabilities•Driving the expansion to Qatar National Vision 2030• Investing in M2M as the platform for delivery of smart services to

create the smartest cities•First to market with cutting-edge M2M services to benefit the

customers•Demonstrating networked society servicesGeorge Galica, Head Business Solutions, Vodafone Qatar

17.05 Innovating and Re-Inventing the Broadband Ecosystem•Transforming the socio-economic sphere•Making ICT services accessible to rural and remote areas•Enabling access to new international markets, e-learning,

e-health and lifestyle changing servicesMuhammad Ali Khan, GM Wireless – Commercial, PTCL

17.30 Close of Day One

Chair: Matthew Reed, Practice Leader MEA, Ovum

12.45 Why It’s Important for the Middle East to Open Up to More MVNOsAl Barry, Managing Director, CitiGlobal Telecom

13.10 Spotlight on... Saudi Arabia•Market situation•Launch feedback•Changing the competitive landscape•Market response•Future opportunitiesMikkel Vinter, CEO, Virgin Mobile Middle East and Africa Fadi Kawar, CEO, Etihad Jawraa (Lebara KSA), Saudi Arabia

13.40 Lunch

Innovating as an MVNO

14.40 The Essential Advantage: Sustainable Competitive Strategies for MVNOs•Competitive strategy for the MVNO: Cost Leadership or

innovation or differentiation (or All?)• Is dual-brand strategy an overkill for an MVNO or can it be the

key to growth?•Competing on the bottom-line: Capabilities-based advantages•MVNO as an OTT•Creating scale in highly competitive markets: M&As, horizontal

and vertical integrationsGurkan Ozturk, CEO, TeO

15.00 Innovation – New Business Models – New Marketing Approaches•Lessons from outside the region•How has Albafone developed an attractive market proposition?•Gaining market share as a new entrant•New marketing approachesBleta Abdullai, Chief Marketing Officer, Albafone

15.20 Spotlight on….. Tunisia – New Opportunities•Market situation in Tunisia•What are the prospects for MVNOs?•Key market opportunities•Regulatory influenceHabib Ben Lallahom, Director MVNOs, Tunisie Telecom Habib Dababi, Partner, MySelf Com

15.50 Networking Break, Exhibition Visit and Refreshments

16.20 Using Subscriber Analytics to Foster Innovation and a Better Customer Experience•Leveraging big data to know what your customers want•Making innovation decisions based on customer insight•Maximising the flexibility of MVNOs to innovate at speedAhmed Saady Yaamin, Vice President, Business IT, Robi Axiata

Opening Up New Opportunities with MVNOs

16.40 WHOLESALE PANEL: Leveraging Opportunities for MNOs to Open up New Revenue Streams•Using MVNOs to tap untouched market segments•Working in partnership to avoid overlap and cannibalisation•Where are the benefits for MNOs to host an MVNO?Panel Moderator: Ceri Tinine, Manager, Analysys MasonFrankie Spagnolo, Founder, iMVNOx AssociationMohammed Abdelbassit, Managing Director, BICS Dubai Yasser Redha Al Lawati, C/T Senior Manager, National Accounts & Interconnection, Wholesale Business Unit, Omantel

17.10 Where can MVNOs add value and generate new revenues?•Partnerships: getting it right from the start•Lessons for emerging marketsJaime Sanchez Calderon, Head of MVNO Negotiations Telefonica Mexico

17.30 Close of Day One

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A GREAT EVENT FOR NETWORKING IN THE TELECOMS INDUSTRY.”William Yuan, Export Manager, Fengtan Co. ltd., China

DOWNLOAD THE LATEST AGENDA ONLINE WWW.COMWORLDSERIES.COM/ME

JOIN US ATALLABOUTCOM

TUESDAY 23 SEPTEMBER 2014 CONFERENCE DAY TWOMIDDLE EAST VISIONARY KEYNOTES

11.10 EXHIBITION VISIT AND REFRESHMENTS

SMART SERVICES

MANAGED SERVICES

2014

Chairman: Mark Newman, Chief Research Officer, Ovum

09.15 Developing and Positioning the Brand in an Expanding Ecosystem of Dynamic and Instantly Recognised Brands• How can the operators position

their brand alongside the likes of Google, Facebook etc?

• Integrating the brand into the customer experience

• Developing the global brand communication strategy

• Generating brand loyalty• Moving with the times - as the

ecosystem expands how should the brand evolve?

• Using the brand as a competitive differentiator

Ross McAuley Vice President - Brand Marketing Jumeirah Group

SMART CITIES KEYNOTE

09.35 Dubai Vision 2021 – Can Dubai Be the Smartest City in the World?• Detailing the project and latest

global trends for smart cities• Focus on six pillars – life, society,

mobility, economy, governance and environment

• Shaping an intelligent environment for maximum comfort and well-being for workers and residents

• Implementing the best ICT solutions and systems

Dr Aisha Bin Bishr, Deputy DG, The Executive Office (TEO), and Member, Smart Dubai Executive Committee

11.50 Harnessing the Power of Mobile Connectivity Through Innovation to Develop Lifestyle Enhancing Services• Innovating with smart services•Putting the mobile at the heart of the connected lifestyle•Which new services are consumers attracted to?• Identifying, developing, marketing new services to increase

revenuesA Representative, Etisalat

12.10 Being Smart in Building the Smart Services – Things to Consider When Selecting the Building Blocks•Creating Smart Services is not a one time shot, but a journey –

open technologies and compatibility pay off•How much attention should you put on security in Smart Services•Distributed vs. centralized computingDietmar Rohlf, Director, IOT EMEA, Intel

12.30 PANEL DISCUSSION: Smart Cities – Leveraging the Potential of the Multi-billion dollar Smart City Technology Market•Delivering technically advanced, and increasingly sustainable

standards of living•Prospects for strong financial growth•How are product and service delivery being transformed by new

digital trends?Hans Henrik Christensen, Director, Dubai Silicon Oasis AuthorityLaurent Marini, Managing Director, Orange Business Services, Saudi Arabia Dietmar Rohlf, Director, IOT EMEA, Intel

13.00 Regulating for Smart Cities•How are regulators impacting the development of smart cities?•What more can be done via regulation?•Putting the customer first – enhancing lifestyles, improving

communications infrastructure•Regulating towards the cities of the futureDr. Imad Hoballah, Chairman and CEO, Telecom Regulatory Authority, Republic Of Lebanon

13.20 Reinventing the Use of Mobile Advertising•Old practices of advertising • Reinventing advertising through mobile – why? How?•SmartAD: the revolutionary mobile advertising solution – Video•The added value of mobile advertising to the consumer /

advertiser•The re-implication of the MNOs in the telco ecosystem through

mobile advertising

Naji Bouhabib, CEO, MT2

13.30 Lunch

14.30 Building Local Content Partnerships•How closely are operators working with local content providers?•What are the business models used?•Where are the opportunities for improvement?•Key content – what do users want?Ayman Irshaid, CEO, Areeba AreebaBadr Ward, CEO, Lamsa Naji Bouhabib, CEO, MT2

15.00 NextGen Cloud Services Keeping the Operator Centre Stage• iDream: The metamorphosis of cloud services in a crowded future•The cloud broker abysses: An operator centric future•Re-architecting the enterprise for a disruptive future•The journey from “technology aware humans” to “human aware

technology”Akshay Lamba, MTS India

15.20 Turkcell Developer Community Management: Lessons learned•Mobile development as a social responsibility project•Turkcell mobile application development portal•Activities to support young and uneducated parties to develop

mobile apps•Events and sponsorships for young, women and disabled•Job creationGorkem Cetin, Product Manager, Turkcell

15.40 Close

Chair: Kris Szaniawski, Lead Analyst, Ovum

11.50 Rolling out New Technologies with a MS Partner•Benefitting from a MS partner to roll out new technologies•Reducing time to market with the benefit of partner expertise•Updating OSS/BSS to rollout new servicesA Representative, Etisalat

12.10 The Evolution of VAS – from CPE to Managed Services and Cloud PaaS•The changing Dynamics of the VAS Market•The Evolution of VAS technology platforms•Managed VAS versus CPE deployments•Cloud VAS PaaS•Roadmap options and suitability matrix for VAS infrastructure• Industry examples & case studies•Maximising revenue potential and profitability of Managed VAS

servicesRichard Choi, Chief Commercial Officer, Jinny Software

12.35 Managed Capacity and New Business Models•Where are the opportunities for operators providing managed

capacity?•Assessing the business models and •Encouraging revenue growth and new ways of workingMohamed Hosny, Managed Services and Outsourcing Director, Orascom

13.00 PANEL DISCUSSION: Evolving Operator Models to Thrive in an Increasingly Competitive Digital World – how is MS benefitting operators?•How are business models changing with the transition to the

digital economy?•What are operators doing to keep up with the change of focus?•How is the MS partnership benefitting the process?•Transformation strategies in a transforming worldInvited Panellists include:Mohamed Jamoussi, Senior Consultant, STC

13.30 Extended Networking Lunch

Chair: Mai Barakat, Senior Analyst, Ovum

11.50 From Niche Ethnic MVNO to International GiantChris Tooley, Group CEO, Lycamobile

International and Regional MVNO Market Trends

12.10 Global Trends and Impact on the Middle East• Identifying global MVNO trends•How are global trends impacting the Middle East•Future outlook and opportunities for MVNOs in the Middle EastMike Greening, VP, Cartesian

12.30 REGULATORY PANEL: How are Regulators Impacting Existing and Potential MVNOs in the Middle East?•How are regulators influencing the development of MVNOs in

MENA?• Is the regulatory environment conducive to MVNO growth?•Economic arguments for regulating access to mobile networks•What is the prospect for further MVNO launches?• Impact on the competitive landscape and the consumer• Imposing access obligations to enable the entry of MVNOsImad Hoballah, Chairman and CEO, Telecom Regulatory Authority, Republic Of Lebanon Frankie Spagnolo, Founder, iMVNOx AssociationJohn Samir Naguib, Strategy and Technology Planning ConsultantMike Conradi, Partner, DLA Piper

13.10 What Will MVNOs Bring to the GCC Market?•Why is there a need for MVNOs in the GCC?•What will be the impact of MVNOs on regulators?•What will be the impact on the telecoms market?Yasser Alobaidan, CEO, Jawraa

13.30 Lunch

14.30 The Role of MVNOs in the Middle East•How may MVNOs differ in the Middle East compared to European

and US operations?•Which models and segments would work in the Middle East

specifically?•Consideration of demographics, culture, regulatory structuresCeri Tinine, Manager, Analysys Mason

Launching an MVNO in the Middle East

14.50 Identifying Opportunities for New Launches•Analysing market potential•Assessing niche market segments•Selecting the right partners to suit your business•Launch strategies

15.10 Success Factors for MNO and MVNO Partnerships•Key factors in MVNO operation that allowed some to succeed

and others to fail•Lessons from past experience• Identifying key success factorsYasser Redha Al Lawati, C/T Senior Manager, National Accounts & Interconnection, Wholesale Business Unit, Omantel

15.30 Networking Break, Exhibition Visit and Refreshments

16.00 Setting up an MVNO in a New Market•Regulatory issues to look at when considering entry to emerging

markets •Saudi Arabia case study - a critique of the process•The contents of a wholesale access MVNO contract - balancing

risk and obligations between the MNO and the MVNOMike Conradi, Partner, DLA Piper

16.00 Spotlight on……Egypt•Update on unified licenses• Impact on the Egyptian telecoms market•Potential for new entrants•New competition – new dynamics – new partnershipsPanellists include:John Samir Naguib, Strategy and Technology Planning Consultant

16.30 Close of MVNOs Middle East

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10.40 Spotlight on the Digital Innovators• Introducing and

Analysing the Middle East’s Digital Game Changers – Assessing Synergies and Partnership Opportunities

Paul Kenny Co Founder & CEO, Triperna.com

Saygin Yalcin Founder & CEO, SellAnyCar.com

10.00 SMART CITY DISCUSSION: Innovating and Partnering to Revolutionise Lives with the Smart City Vision• Maximising technology to enhance life in

the city – travel, business, living• How is sustainability driving the initiative?• Promoting citizen engagement – how are

mGovernment initiatives contributing?• Formalising ecosystems and partnerships

to maximise capabilities• Innovation to achieve the vision• Where are smart cities gaining

momentum?• Where is investment coming from?Panel Moderator: Ghazi Atallah, Managing Director, NexGen ConsultingPanellists includeDr Aisha Bin Bishr, Deputy DG, The Executive Office (TEO), and Member, Smart Dubai Executive Committee

MIDDLE EAST COM PROVIDED ME WITH THE PERFECT PLATFORM TO SHARE WITH THE REGION’S TELECOMS EXECUTIVES, MY STRATEGIES FOR REVITALISING THE ZAIN GROUP. THE DISTINGUISHED AUDIENCE AND EXTENSIVE NETWORKING OPPORTUNITIES MADE THIS AN EXCEPTIONAL OPPORTUNITY TO MEET WITH FELLOW EXECUTIVES, OPERATORS AND SUPPLIERS TO HEAR THE LATEST TRENDS AND MAKE NEW CONTACTS. AN EXCELLENT CONFERENCE”Scott Gegenheimer, CEO, Zain Group

WHO WILL YOU NETWORK WITH?

attendees from across the industry 800+

Operator delegate attendance55%

above C-level representatives56%

distinguished speakers80+

of exhibition space was re-booked onsite! 75%

OVER 800+ DECISION-MAKERS PRESENT INCLUDING MIDDLE EAST’S LEADING OPERATORS:

Etisalat AE

Orange Jordan

Ooredoo

Vodafone Qatar

MCI

VIVA Kuwait

STC

Mob

ily

Etisalat Afghanistan

Lyca

Mob

ile

Mob

inil

Turk

cell

Jawraa

PTCL

Rightel

Roshan

TunisianaTelecommunications of Kish Company

Afghan WirelessWataniya Mobile Palestine

Virgin Mobile Middle East and Africa

Samatel Sprint

TCIVodafone Egypt

Ren

na M

obile

Wasel Telecom

Zain

Sud

anWataniya M

obile Kuwait

Tune

Talk

BT

Bravo PTC

Alf

a

Touch

Zain Group

Umniah

Naw

ras

Om

antel

Expresso Telecom

du

U

I was very impressed about the big attention that this event has in the region.

Several interesting people across all parts of the telecommunication industry were met”

Christian Wagner, Head of Marketing, Kathrein, Germany

GLOBAL AUDIENCE INCLUDING THE KEY MARKETS OF THE MIDDLE EAST

FULL VALUE CHAIN REPRESENTATION ATTENDEE SPLIT BY JOB TITLE

55%

36%

4%

Operator

Vendor

Regulator/Government

Content Provider

66% Director level & above

18% Director/Head

16% CxO

Association/Analyst

Other

3%

2%

1%

MVNOs TRACK KEYNOTE &

TRACK 1

SR

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MR4

FOR PROGRAMME ENQUIRIESCaroline Broderick, Research Director: [email protected], TEL: + 44 (20) 701 75439

JOIN USwww.linkedin.com

19TH ANNUAL

22-23 SEPTEMBER 2014 MINA A’SALAM, MADINAT JUMEIRAH, DUBAI, UAE

EVENT SPONSORS

Since its founding in 1968, Intel Corporation has grown into the world’s largest semiconductor company (based on revenue). The company employs nearly 100,000 people across more than 50 countries.

Intel’s products and technologies are at the heart of computing solutions that have become essential parts of businesses, homes and schools around the world; and are being used to tackle some of the world’s most complex problems – in areas that include education, healthcare, economic development, and environmental sustainability. The company’s products include microprocessors, chipsets and other semiconductor products that are integral to computers, servers, note- and netbooks, as well as consumer electronics, handheld devices and connected “embedded” products becoming part of cars, shopping kiosks and wearables.

Intel’s focus in not solely on the products it delivers. From primary schools to leading universities, Intel is committed to improving the quality of education around the world. Over the past decade alone Intel has invested over USD 1 billion and Intel employees have donated over 2.5 million hours toward improving education in more than 50 countries.

Intel is headquartered in Santa Clara, California (USA). Additional information about the company is available at blogs.intel.com.

BICS delivers best in class global solutions for Voice, Messaging, Roaming, Connectivity and Mobile Financial Services to hundreds of telecommunication providers around the world.

With our passionate and creative teams located in Brussels, Bern, Monaco, Dubai, Singapore and New York, we continuously strive to provide our customers with the highest levels of quality, reliability and interoperability that enable them to maximise End-user value.

Our innovative approach is visible through our place at the forefront of the market consolidation and technology advancement. We are a joint venture of Belgacom, Swisscom and MTN, and have rolled out transformative Next Generation Networks (NGN). This together with our continued focus on Value Added Services for Mobile Operators and our growth strategy has enabled us to reach a world-leading position both on the International Voice and Mobile Data markets.

For more information, please visit: www.bics.com

Gintel delivers a range of value-added services to MVNOs, MVNEs and MNOs that generate revenue, profit and offer rapid return on investment. Our solutions enable our customers to offer a range of cloud-based services to enterprise, SME, and consumer subscribers. These services include enterprise applications such as Mobile Unified Communications, Mobile PBX, IP Centrex, and Virtual Contact Centres; and consumer-focused applications such as Parental Control,

Home Zone and Family Calling Packages Members of the leading operator groups from around the world such as Telenor, Orange, Tele2, Axiata and others have chosen Gintel’s expertise and experience to drive revenue, profit and growth.

Jinny is a global supplier of Messaging, Mobile VAS infrastructure, Security, Filtering and Control services and Diameter Signalling solutions. Jinny’s 75+ customers are spread across 70 countries and include mobile network

operators, virtual network operators and enablers, as well as other enterprises.

Jinny Software operates from its headquarters in Dublin, Ireland. Implementation, project management, support and training are provided by service teams located in the US, Brazil, Ireland, Kenya, UAE, Panama and Malaysia. Jinny Software is a wholly owned subsidiary as part of the BU ACOTEL TLC of Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

Lumata is a global software and marketing services company focused solely on the mobile marketing space. Our goal is to provide operators, brands and advertisers with the tools they need to manage their brand’s interaction with consumers over mobile. Our 10-year heritage and success is built on a strong foundation of market-leading technology, deep category expertise and a focus on transparency and measurement. Lumata is backed by Francisco Partners, a leading technology focused private equity firm with over $7Bn under management.

EXHIBITION OPENING TIMES

DAY ONE: 09:00 – 18:00

DAY TWO: 09:00 – 17:00

KEYNOTE &

TRACK 1

TRACK 2

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16

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SSold

Reserved

TO REGISTER FOR YOURFREE EXHIBITION

TICKET, VISITWWW.COMWORLDSERIES.COM/ME

Contact Jean-Pierre Bird to Sponsor or Exhibit

E: [email protected]

T: +44(0)20 7017 5823

CONTACT US TODAY!

Very well positioned in terms of content of the conference,

variety of vendors and clients, topped with an excellent services from the informa

team. Sign me up for 2014!”Rana Rizwan, IT Program Manager,

Bravo Telecom, Saudi Arabia

MAKING THE RIGHT CONNECTIONS: NETWORKING WITH SUBSTANCE

VIP CAMPAIGN GUARANTEED FACE-TO-FACE OPERATOR INTRODUCTIONS:Our VIP Campaign Team builds relationships – via roadtrips, meetings and attending major telecoms events - with all the CxOs from the companies vital to your business. They work with you to create a bespoke wish-list of who you want to meet at the event. The team uses our extensive database of personal contacts to ensure the key people who you want to meet attend the event and are disposed to meeting sponsors in exclusive one-to-one introductions on-site.

Our VIP programme is successful because we attract the highest-calibre of delegates to our events by offering them a superior event experience and value proposition. The premium package we offer includes airport welcome services, separate entries on site, VIP lounges, goodie bags, TV interviews and more. The VIP Campaign Team also personally invite each VIP with a hand-written invitation.

This VIP proposition ensures your target audience is at the event.

ONE-TO-ONE SPEED NETWORKINGA guaranteed chance to pitch your most successful solutions to a CxO operator delegate. Meet With 20 Senior Operator Decision Makers in 20 Minutes.

All exhibitors & sponsors have the option to book a table – as a free of charge value-add and have a series of oneminute audiences with a VIP operator delegate. Swap business cards and elevator pitch your most promising products and services. If there is mutual interest you have the ideal platform from which to follow up later. These sessions take place during the late morning coffee breaks on both days of the event.

Aleksandra MikulaDirector of VIP Relationse: [email protected]: +971044072776

Sofia MartiSenior Account Executivee: [email protected]: +971044072617

The perfect platform for your face-to-face meetings with senior-level buyers and influencers from the region’s operators

Position your brand and showcase your products & services amongst the leaders of the Middle Eastern Telecoms, Media, ICT & Broadcast Industry

Middle East Com delivers a minimum attendance of 800 attendees. Which other telco event in the Middle East can match that?

Speaking slots provide you and your company with the platform to inform and deliver your key messages to a C-Level audience of Middle Eastern decision makers.

Our extensive marketing campaigns help your company to build its brand presence across the region.

WHAT YOU GET IF YOU SPONSOR OR EXHIBIT AT MIDDLE EAST COM – AN OUTSTANDING ROI:

DOWNLOAD THE LATEST AGENDA ONLINE WWW.COMWORLDSERIES.COM/ME

JOIN US ATALLABOUTCOM

HOW TO REGISTER TO ATTEND MIDDLE EAST COM TELCO SUMMIT

REGISTER FREE EXHIBITION

ONLY TICKETS AT:WWW.COMWORLDSERIES.COM/ME

19TH ANNUAL

22-23 SEPTEMBER 2014 MINA A’SALAM, MADINAT JUMEIRAH, DUBAI, UAE

Join us onAareeba

Middle EastTelecoms Group at

www.linkedin.com

Com World Series Blogwww.comworldseries.

blogspot.com

Join the debate#MECOM

@allaboutcom

Join us atAllAboutCom

www.youtube.com/user/comworldseries

Please Check Which Ticket You Qualify For Middle East Com Telco Summit - to qualify for the free ‘Operator/ Service Provider’ ticket, companies must meet the following criterion: Provision of telecommunications services to private/domestic/residential consumers and/or business/enterprise customers as the primary activity of the business in the region in which a given World Series event is taking place. ‘Service Providers’, as we define them may or may not own and operate telecommunications network infrastructure. MVNOs, VNOs, some resellers and other ‘virtual’ service providers therefore qualify. ‘Operators/Service Providers’ as we define them do NOT include businesses whose principal activity is the sale of connectivity, bandwidth, backhaul, interconnection services etc. on a wholesale basis to other carriers/ operators/service providers. In the case of subsidiary carrier services/ wholesale businesses whose parent companies are service providers (as defined above) in other markets, we do not consider these to qualify for ‘Operator/Service Provider’ passes. These definitions, and their application in particular cases, are at the discretion of Informa Telecoms & Media.

Terms and Conditions

Free Places: The conference is FREE to all Regional Operators, Regulators, MVNO’s, CIO’s, Broadcasters and APP Developers as listed in the pricing options on this page. Free attendance ONLY applies until 02/09/2014. The Exhibition is FREE to all companies. Multiplebooking discounts will only be valid for delegates from the same company when booked as a group at the same time. All fees include lunch, refreshments and conference documentation

Payment information: Payment should be made by cheque, credit card in dollars. Cheques should be made payable to Informa UK Ltd. Payment must be received by 02/09/2014 in order to secure your place. Please quote the delegate name and the event I83dd as a reference on all transactions. Informa is PCI compliant and for security reasons now only accept credit cards payments via the event website and on the phone.

Cancellations: Cancellations received in writing before 02/09/2014 will be subject to a service charge of $199 for all Regional Non-Operator, International Operator and International Non-Operator bookings. The full conference fees remain payable on and after 02/09/2014. Substitutions are welcome at any time. It may be necessary for reasons beyond the control of the Organiser to alter the content and timing of the programme or the identity of the speakers. This contract is subject to English Law.

Call Monitoring: Telephone calls to Informa UK Ltd may be recorded or monitored in order to check the quality of the service being provided.

Are you registered? You will always receive an acknowledgement of your booking. If you do not receive anything, please call us on +44 (0)20 7017 5506 to make sure we have received your booking.

Data Protection: The personal information shown, and/or provided by you will be held on a database and shared with companies in the Informa Group. It may be used to keep you, or any additional names provided by you up to date with developments in your industry. Sometimes your details may be obtained from or made available to external companies for marketing purposes. If you do not wish your details to be used for this purpose, please write to: The Database Manager, Informa UK Ltd, Maple House, 149 Tottenham Court Road, London, W1T 7AD or Email: [email protected]

3 EASY WAYS TO REGISTER TOATTEND MIDDLE EAST COMTELCO SUMMIT

1. Online: www.comworldseries.com/me2. Email: [email protected]. Telephone: +44 (0)20 7017 5506

CHOOSE YOUR TICKETPlease check which ticket category your company qualifies for below:

SENDYOUR TEAM

3 DELEGATESFOR PRICE

OF 2!

Please Quote Your Event Code When Booking: I83dd

Check www.comworldseries.com/meFor Information On Reduced Rate Accommodation

Regional = Afghanistan, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Pakistan, Saudi Arabia, Syrian Arab Republic, Turkey, United Arab Emirates, Yemen

REGIONALOPERATORS, MVNOS, REGULATORS, CIO’S, BROADCASTERS & APP DEVELOPERS

REGIONALNON-OPERATORS INTERNATIONAL OPERATORS INTERNATIONAL NON-OPERATORS

GOLD TICKETIncludes access to the Middle East Com Telco Summit, Digital Services Middle East, MVNO Industry Summit Middle East, Middle East Com Telco Summit Exhibition and the online networking tool

Until the 2nd of September 2014

After the 2nd of September 2014

Until the 5th of August 2014

After the 5th of August 2014

Until the 5th of August 2014

After the 5th of August 2014

Until the 5th of August 2014

After the 5th of August 2014

FREE USD$299 USD$1099 USD$1399 USD$1099 USD$1399 USD$2099 USD$2399

EXHIBITION ONLYIncludes access to the MiddleEast Com Telco SummitExhibition

Until 2nd September 2014

Until 2nd September 2014

FREE US$TBC

MORE EVENT INFORMATION:

To Register call the Informa Telecoms Academy on +44 (0)20 7017 4144 Email [email protected]

Research & analysis provided by In partnership with

TELECOMS

MINI MBA21-25 September 2014 Dubai 21-25 September 2014 Dubai

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“Effective, detailed, well delivered! Absolutely themost specific, hard hitting and ‘to the point’telecoms training I have received.” TO, ERICSSON

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Strategic ThinkingThe Market RealityImplementing Strategy

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Attend either of these courses in Dubai alongside Middle East Com andGAIN FREE ENTRY TO THE EXHIBITION

the telecommunications industry – enabling you tomake more informed and commercially viablestrategic decisions. The business simulation is thevehicle through which we maximise the competencydevelopment and ensure ideas on strategicimplementation can be tested and appraised.

The programme features more focused technology modules and a greater emphasis onthe business aspects of telecoms. The courseoffers delegates a challenging and rewardingexperience that will equip them with the skills andknowledge they need to succeed in the telecomsindustry in 2014 and beyond.

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This programme is highly participative, focusing onreal business, technology and industry issues. It isdesigned to give you a critical understanding of thekey competency areas required for success within

Mini-MBA + CF A4 Ad [0.5 A3]2.qxp_MECom Brochure Ad [297x210] 12/05/2014 12:41 Page 1