H

DEAR READERS,We are happy to present you our Passion Journal in conjunction with our 10 Years Heart Beat Manufacture event. Frederique Constant started its first deve-lopment of a manufacture calibre in 2001. We developed a CAD/CAM calibre and prototypes in colaboration with the Watchma-ker Schools in The Netherlands and Geneve, as well as the Micro Engineering Department of the University of Geneve.

Three years later in 2004, we in-troduced the first Heart Beat Ma-nufacture Limited Edition watch with a patended Balance Bridge feature. Since then, every year

we have introduced a new ver-sion of our manufacture calibres, from a Moonphase-Date compli-cation, to a patented Tourbillon with silicium escapement wheel and anker. In total, we have now 15 different manufacture ca-libres.

Developing, manufacturing and assembling manufacture calibres is a delicate team effort. Produ-cing over 2000 calibres per mon-th is the result of very hard work of many people at Frederique Constant. A result the entire Fre-

derique Constant Team can be proud of  ! We thank all for their motivation and enthusiasm in this realization.

Frederique Constant is the only Swiss Watch Manufacturer offe-ring watches with manufacture calibres at Accessible Luxu-ry prices. Since the start of our comapny in 1988, we have had a mission To let more people enjoy luxury. Our Frederique Constant Manufacture watches starting at 2000€ are an impor-tant implementation of this mis-sion and now represent over 25% of our turnover.

We invite you to read this journal and discover more about Fre-derique Constant Manufacture development, production and assembly. Thank you for your in-terest !

Aletta & Peter Stas

Since 2004, Frederique Constant is delivering timepieces with ma-nufacture movements that are in-house developed, in-house manufactured and in-house as-sembled. Following the success of the launch of the first Heart Beat Manufacture calibre in 2004, Frederique Constant has presented every year an additio-nal version to its Heart Beat Ma-nufacture range.

PAGE 2

In 1994, Frédérique Constant developed its first Heart Beat watch. The purpose of the Heart Beat development was to show that these Frédérique Constant watches were mechanical.

Heart Beat watches have an aperture at the position of the balance wheel to show that the movement of the watch is mechanical.

The forgotten registrationAt that time, Frédérique Constant as a company was growing fast but still relatively small.

PAGE 5

In 2014, Frederique Constant Geneve celebrates its 10th anniversary of its in-house handcrafted movements.

THE WALL OF YOUR BEST INSTAGRAMPAGE 8 | SOCIAL MEDIA

THE TRAVELINGEXHIBITIONPAGE 6 | EVENTS

FC-980 THE NEW MODELPAGE 3 | TIMEPIECES

It must have been extremely interesting for a young person to be intimately involved in de-veloping a new watch move-ment. Pim: It was a tremendous op-portunity. I was 21 and hadn’t yet graduated from the school of watchmaking in Holland.

PAGE 4

188NUMBER OF COMPONENTSIN THE FC-980TOURBILLON MANUFACTURE SILICIUM

INTERVIEW

EDITO

PIM KOESLAG

MAY | 2014 | Frederique Constant . PASSION Journal . Heart Beat Manufacture 10 years Edition 01

01

HISTORY

ALETTA & PETER STAS

CONSTANT FREDERIQUE

HEART BEAT

“we have had a mission To let more people enjoy luxury“

THE NEW HEART BEATINTRODUCING

MANUFACTURECALIBRE SILICIUM

MAY | 2014 | Frederique Constant . PASSION Journal . Heart Beat Manufacture 10 years Edition

Following the success of the launch of the first Heart Beat Ma-nufacture calibre in 2004, Frede-rique Constant has presented every year an additional version to its Heart Beat Manufacture range. Some features remained constant, such as the signature aperture, perfectly centred at the 6 o’clock position. Each year, however, new design features have been added; the Heart Beat is constantly being revised, up-dated and technically advanced.Heart Beat Manufacture time-pieces feature the iconic Heart Beat dial aperture at 6 O’Clock. The fine regulation is placed at the dial side of the movement, a patented feature. Via the see-through case-back owners of Frederique Constant Heart Beat Manufacture watches can see the finely decorated movement.Our independent spirit is of ma-jor importance for our prestige watchmaking vision. Since the first delivery of our iconic “Manu-facture Heart Beat” movement, in 2004, we have developed 15 in-house handcrafted calibres, including our latest 2014 crea-tion.

The new 2014 introductionsIn-house calibre FC-945First, the new Automatic FC-945 Silicium Heart Beat calibre, im-proved in terms of reliability, du-rability and pure technical excel-lence. For the past two years, the R&D Department at Frederique Constant has been designing, developing and improving the all-new Heart Beat Manufacture. Now, our company is delighted to introduce its implementation of the newest, most technologi-cally superior materials available in the world today.

The new FC-945, manufactured in stainless steel and 18K rose gold cases (888 pieces limited edition for the 18K rose gold ver-sion), feature the following func-tions: hours, minutes, date, 24H

indicator & moonphase.

Then, to celebrate its anniversa-ry, Frederique Constant Genève is proud to reveal two new Ju-bilee models within the Manu-facture collection: the new Heart Beat Manufacture Silicium FC-942 edited at 188 pieces in 18K Rose gold and at 18 pieces in Platinum, and the new Slimline Tourbillon Manufacture FC-980 edited for the occasion with a dark green finishing at 10 pieces in 18K rose gold and 10 pieces in stainless steel. While the FC-942 owns the exact same tech-nical features except the 24H display as its big brother the FC-945, FC-980 remains the same as manufactured by our highly-skilled watchmakers since 2008.

INNOVATIONSolving old problemsThe accuracy of any mechanical timepiece is utterly dependent on the accuracy of the actual ti-ming device, the balance wheel, balance spring and the escape-ment. The balance wheel’s job is to spin back and forth at a fre-quency of 4Hz. It is the frequen-cy of the swing of the balance wheel, which determines the watch’s accuracy.The escapement’s most critical

function is to keep the balance spring winding and unwinding. Since watches were first in-vented, the requirements as-signed to the escapement have involved high levels of friction. T he teeth of the escapement wheel are driven by the mains-pring’s power source. They slide against the teeth of the ratchet a nano-second before they lock together. This is the friction, which kicks the anchor. It is also the friction that means lubrica-tion will be necessary.The ticking sound of a Frede-rique Constant watch is created when the balance spring gear and the escapement teeth lock together. In virtually all-modern escapements, the ratchet’s teeth are extremely hard and highly polished stone. Despite these levels of strength and polished smoothness, lubrication is still required.

Until now, lubrication has been required to protect escapements from the damaging effects of friction. As the lubrication used in the escapement ages, thins or dries out, the level of friction increases, and less power is transferred to the all-important balance wheel.Unless an escapement is pro-perly lubricated, it can become damaged to the point where me-tal parts will have to be replaced. Modern watches are typically more reliable than their prede-

cessors due to the higher quality oils used to lubricate the esca-pement. To maintain mechani-cal watches in optimum working condition, they normally require cleaning and lubricating every four years.

Introducing SiliciumSilicium is the chemical element represented in the periodic table by the symbol Si; its atomic nu-mber is 14. A tetravalent metal-loid, Silicium is less reactive than its chemical analogue, carbon. Silicium does not freely occur in nature but mainly occurs in minerals consisting of virtually pure Silicium dioxide in diffe-rent crystalline forms, including quartz, chalcedony and opal. It is also found in silicates (various minerals containing Silicium, oxygen and one other metal), such as feldspar. Silicium is the principal component of most semi-conductor devices and takes the form of silica and sili-cates in glass, cement and ce-ramics. Silicium is widely used in semi-conductors, because it remains a semi-conductor at hi-

gher temperatures than does the semi-conductor Germanium. In addition, Silicium’s native oxide is easily grown in a furnace and forms a better semi-conductor/dielectric interface than virtually all other material combinations. In its crystalline form, Silicium is dark gray in colour and has a metallic lustre. It is similar to glass in that it is quite strong. Pure Silicium has a negative temperature coefficient of resis-tance, because the number of free charge carriers increases with temperature.

Manufacturing a Silicium escapementThe crafting of a Silicium esca-pement wheel requires the use of a new technology called Deep Reactive Ion Etching (DRIE). A multiple image of the escape-ment is produced and projected onto a round Silicium wafer mea-suring 100 mm in diameter by just 0.5 mm in thickness. Typi-cally, wafers are made in various sizes ranging from 1 inch (25.4 mm) to 11.8 inches (300 mm), and generally to a thickness of

In 2014, FREDERIQUE CONSTANT GENEVE celebrates its 10th anniversary of its in-house handcrafted movements. Since 2004, Frederique Constant is delivering timepieces with manufacture movements that are in-house developed, in-house manufactured and in-house assembled.

“In-house calibre FC-942 “

FC-945MC4H9

FC-945MC4H6

THE NEW HEART BEATINTRODUCING

MANUFACTURECALIBRE SILICIUM

3

0.5 mm. The wafers are cut from a boule of semi-conduc-tor using a diamond saw or diamond wire; they are then polished on one or both faces. Using a single 100 mm wafer, it is possible to produce up to 250 escapement wheels. The wafer itself is composed of three different substrates, or layers of Silicium. The central substrate functions as the se-paration layer. After the image of the escapement wheel has been projected on the wafer, the exposed lacquered subs-trate is cleaned away, leaving the non-exposed parts of the wafer. Then, the non-exposed lacquered substrate is etched with plasma, down to the se-paration layer. The Silicium es-capement is then released via isotropic etching. The pieces produced by this operation only have to be cleaned on the surface. Each wheel is comple-tely identical and requires ab-solutely no balancing, centring or polishing. Such wafers are the keys to the fabrication of the Frédérique Constant Sili-cium escapement.

Benefits of the Silicium Escapement

The Heart Beat Manufacture features a Silicium escapement that uses less power and maintains amplitude more efficiently than a standard lever escapement, because it functions without lubrication.

Building technical perfection into a beautiful bodyThe Heart Beat Manufacture watches with the new Silicium escapement are part of the Frederique Constant Manu-facture Collection. The Heart

Beat Manufacture Silicium features the recognizable po-pular patented balance wheel bridge on the front side of the calibre.The Silicium esca-pement wheel can clearly be seen through the Heart Beat aperture in the dial, working tirelessly and at the same time creating an eye-catching effect. The new Heart Beat Manufacture Silicium calibre is housed with a case mea-suring 42 mm in diameter. The popular sapphire crystal see-through case back is another feature certain to please.

IMPROVEMENT BENEFITS

Lubricant-free running

1. 1.Age-related thinning and drying of lubrication will no longer occur.2. An escapement wheel that doesn’t require oiling avoids the risk of excess oil spreading to other parts of the movement.

Very light (low inertia)

The escapement wheel is accelerated and stopped at each tick and tock of the watch. The low-weight Silicium escapement wheel has lower inertia, thereby increasing energy efficiency.

Good friction propertiesLower friction reduces energy loss. Hence, the energy requirements for this calibre are lower.

Heart Beat Manufacture SiliciumJubilee edition “10 Years HBM“

FC-942ABS4H9

FC-980DG4S6

Slimline Tourbillon ManufactureJubilee edition “10 Years HBM“

FC-942ABSHPT

FC-980DG4S9

Platinum Limited edition 18 pieces

18K rose goldLimited edition 188 pieces

Stainless steel Limited edition 10 pieces

18K rose gold Limited edition 10 pieces

It must have been extremely interesting for a young person to be intimately involved in de-veloping a new watch move-ment. Pim: It was a tremendous op-portunity. I was 21 and hadn’t yet graduated from the school of watchmaking in Holland.

Did you always want to be a watchmaker?Pim: No. When I enrolled at the school, my original intention was to become a goldsmith. In our first year there, goldsmiths, sil-versmiths and engravers all at-tend the same class together.

Did you repair a few clocks or did you do something else there?Pim: Our school was in Ams-terdam. My parents’ home was on the eastern side of Holland, towards the German border. I would go home to my parents every weekend, partly because my girlfriend lived nearby. I also needed to earn some money now and then, because Ams-terdam is a relatively expensive city. Whenever I had the chance, I would repair clocks at the weekends. Those were my first experiences with the subject.

Had you already acquired the necessary skills?Pim: Clocks are much larger than watches, and that makes the work easier. But it takes practice and experience before you can work with them comple-tely. I wanted to properly service or repair the clocks that were en-trusted to me. After all, you don’t get paid in the end unless you’ve done your work right!

How did you acquire the es-sential skills?Pim: When my fellow students went to lunch, I would go to our school’s library and learn what I needed to know. My weekend job strongly motivated me to learn.

How did you meet Peter Stas?Pim: My teacher introduced us. During our third year at watch-

making school, we took a trip to Geneva. We were ten students altogether, if I remember cor-rectly. We visited Patek Philippe, Rolex, Vacheron Constantin and Frédérique Constant.

Why was Frédérique Constant among them? It was in a total-ly different league at the time.Pim: Yes, that’s what we thought. But our teacher called our atten-tion to the fact that Frédérique Constant had been founded by a Dutch family and had quickly en-joyed success. He said it would be interesting for us to hear their story, so all the students in my class visited the company in Chêne-Bourg. I had always been interested in watch design, so I prepared a few things of my own to show to Peter, whom I hadn’t previously met.

“I was 21 and hadn’t yet graduated from the school of watchmaking in Holland.“

Did you bring sketches that related specifically to Frédé-rique Constant?Pim: Of course. For example, I brought along a few drawings for Heart Beat models. I had ne-ver heard any details about this brand before, but I brought a few designs in my sketchbook. So you arrived in Chêne-Bourg.Pim: Yes, we met Peter there and he asked our teacher and us students if anyone among us would be able to help his brand create and develop a movement of its own.

Could you tell us some of the details from that briefing?Pim: Sure. For example, Peter wanted the balance to be rea-dily visible at “6 o’clock.” He wanted something beautiful and clearly different from familiar ETA

calibres; not simply an opened movement, but a genuinely open construction that would clearly express the Heart Beat philoso-phy. I found his idea very stimu-lating.

How long did it take before you had something to show him?Pim: First, I must repeat that after graduation from watchma-king school, I was a qualified watchmaker, but not a design engineer for watches. My preli-minary sketches were for a ba-lance that was repositioned on the front of the movement at “6 o’clock.” I envisioned a fine re-gulating system from KIF. Along with the balance, the hairspring was also very clearly visible. But this was merely my first idea.

Did you need to change many details?Pim: We progressed rapidly because Peter was quite clear about what he wanted. The first suggestions I made were very close to what he had envi-sioned. Serge and I progressed collaboratively with the design on the computer. Of course, we had to be sure that what we saw there would actually function in three-dimensional reality.

Could you tell us about the se-veral prototype stages?Pim: One learns a great deal from the first prototypes, but what’s going on in the new mo-vement doesn’t become clear until you check the second set of prototypes. You gradually beco-me familiar with the movement’s details, its advantages and its quirks. After making improve-ments based on your experience with the first two prototypes, the third prototype should run almost perfectly. Only then was the road clear for the zero series.

The time leading up a launch is always very exciting.Pim: It certainly was for us. Eve-rything had to be ready for Ba-selworld 2004. Things became really hectic. I drove my car from Geneva to Basel on Wednes-

day evening and I had the first watches with me. The FC-910 was followed by modifications and further de-velopment into an automatic movement.Pim: Anyone who knows Peter also knows that he never lets things come to a standstill. The FC-910 was followed by the FC-915 with moon-phase display, the FC-930 and the FC-935 with lunar indicator. We present at least one new item every year: it isn’t always a new movement, but it’s always an interesting fur-ther development. Production continually grows on this basis. We also do everything we can to continually improve our pro-ducts. All this must keep pace with the overall development of the family business.

In your view, what is Frédérique Constant’s secret? Why is this brand able to offer genuine

manufacture craftsmanship at such accessible prices, when the same amount of money paid to another brand would buy only a watch encasing a standardized ETA movement? Pim: We always want to offer our customers something spe-cial, but Peter also always keeps the price positioning in the back of his mind. He knows exactly how much money he can ask for something and how much he would like to ask for it. As a bu-sinessman, Peter can calculate perfectly. If there’s no other op-tion, he’ll sometimes even forego

a profit margin. We don’t give our products away for free, but if you keep a sharp eye on expenses, then “accessible” and “manu-facture” needn’t be mutually ex-clusive. Our products prove that they can go together. Astronomi-cal prices don’t harmonize with our philosophy.

That surely doesn’t explain everything. If it did, many other manufacturers would be charlatans and usurers. Pim: We save, but in the right places. Take the decoration of the movements, for example. Beauty is a must for us, but only where a viewer’s eye can see it, so we don’t think it’s necessary to put elaborate circular graining on the undersides of bridges and cocks. There’s no technical need for embellishment there and no one will notice its absence, but putting it there consumes plenty of cash. One detail is added to

another and the final result is a comparatively accessible price. But you use a relatively costly regulating system from KIF in the FC-910.Pim: That’s what makes this ca-libre family more costly than the Maxime Automatic, where we use a less costly alternative from Incabloc. Sometimes one asks oneself if KIF is really so much better than Incabloc. Does the difference in quality justify the greater expense? Of course, the client gets a more exclusive pro-duct.

Name: Pim KoeslagJob position: Technical DirectorAge: 30Nationality: Dutch

Curriculum

MAY | 2014 | Frederique Constant . PASSION Journal . Heart Beat Manufacture 10 years Edition

INTERVIEWPIM KOESLAG

In 1994, Frederique Constant developed its first Heart Beat watch. The purpose of the Heart Beat development was to show that these Frederique Constant watches were mechanical.

5

HISTORY

CONSTANT FREDERIQUE

HEART BEAT

Heart Beat watches have an aperture at the position of the balance wheel to show that the movement of the watch is mechanical.

The forgotten registrationAt that time, Frédérique Constant as a company was growing fast but still relatively small. Without an internal legal department and insufficient management attention, a big mistake was made. The Heart Beat feature should have been deposited as a design registration. Possibly a patent could have been secured. Instead, without any registration, first Frédérique Constant Heart Beat watches were introduced in the market. It only took one year before the first Heart Beat copies started to appear. Some competitors plainly copied the Heart Beat opening in their watches. Some other competitors changed the shape of the Heart Beat opening but inherently still copied the Heart Beat feature.

Heart Beat ComplicationsWith copy Heart Beat watches in the market, it was too late to still register the Heart Beat feature. To reinforce Frédérique Constant as the creator of the original Heart Beat, a strategy was developed to introduce every few years new Heart Beat calibres with Complications. In 1998, we introduced the Heart Beat Day-Date, a calibre development in co-operation with Dubois-Depraz. In 1999, we followed with the Heart Beat Perpetual, also a development in co-operation with Dubois Depraz. Finally in 2001, we introduced the Heart Beat Retrograde, a calibre co-operation with Agenhor of Geneve.

Start development Heart Beat ManufactureInternal discussions on the development of new Heart

beat Complications focused often on design issues with the original Heart Beat watches. As these Heart Beat watches were all made based on existing calibre ebauches, we were bound by the basic design of these calibres.

“In 2004, the manual version of the Heart Beat Manufacture was introduced with major success. The first Frederique Constant in-house calibre was born.

One of the issues was that the balance wheel was very deep inside the Heart Beat opening. It would be a major improvement if we could bring the Balance Wheel more to the front side of the calibre, making it more visible. Another issue was that the Spiral, the most important component of a mechanical watch, was on the backside of the calibre. After many discussions, we finally concluded to develop our own calibre and solve these issues once and for all. In 2001, we started the development of the Heart Beat Manufacture with characteristic bridge for the Balance Wheel on the front side of the calibre. Having the bridge for the Balance Wheel on front side of the calibre enabled to have the Spiral and Fine Regulation on the front side as well, creating a much more appealing Heart Beat design. This construction was completely new and enabled Frédérique Constant to apply for a patent. This time, also all designs were properly registered before market introduction.

Continuing Heart Beat DevelopmentsDeveloping and producing the first Heart Beat Manufacture

took over three years. It was a major development in co-operation with the the École d’Horlogerie de Genève, École d’Ingenieurs de Genève and the Horloge Vakschool Zadkine. In 2004, the manual version of the Heart Beat Manufacture was introduced with major success. The first Frederique Constant in-house calibre was born. 2005

FC-915 Moonphase

2006FC-930 Automatic

2007FC-935 Automatic Moonphase & Date

2008FC-980 FIRSTTourbillon withSilicium escapement

2009FC-985TourbillonMoonphasewith Silicium

2011FC-938 FIRST GMT

2014FC-945 SiliciumMoonphase

2014FC-942 Silicium Moonphase

2004FC-910 First Caliber

CALIBRESIN-HOUSE

1994The original Heart Beat introduction FC-310M36

1994Close-up Heart Beat aperture FC-310M36

1995Gents & LadiesHeart Beat FC-310HW3A5 & FC-310HW1A5

1998Heart Beat Day-Date FC-610M3A6

1999Heart Beat Perpetual FC-710S39

2000Heart Beat Perpetual FC-710S39

2001Heart Beat Retrograde FC-680AS3H9 (18K gold)

TIMELINETHE

IN-HOUSE CALIBRES

Designation | FC-980 Tourbillon Manufacture SiliciumMechanical self-winding movementOne Minute Tourbillon, hours, minutes, day-night indicator13 ¼ line (30.5 mm diameter)4 Hz, 28.800 Bph42-hours power reserveIncabloc regulationIncabloc anti-shock Glucydur balance wheelNivarox No. 1 balance spring (spiral)Côtes de Genève & perlage decorations Anglage and rhodiage on all bridges Gold plated rotor decorated with Côtes de GenèveNumber of ComponentsTourbillon Cage 80 Mainplate and Bridges 7 Gear train 10Automatic wheels 5Tirette systems 14Jewels 33Screws 24Rotor 1Other parts 14Total 188

Designation | FC-942 Mechanical self-winding movementSilicium escapement wheel, anchor and plateauHeart Beat aperture, hours, minutes, date and moonphase13 ¼ line (30.5 mm diameter)4 Hz, 28.800 Bph42-Hour power reserveIncabloc regulationIncabloc anti-shock (x2)Côtes de Genève & perlage decoration Anglage and rhodiage on all bridges Gold plated rotor decorated with Côtes de GenèveNumber of ComponentsPlatine and bridges 8Gear train 15Automatic wheels 4Tirette systems 7Reglage systems 8Assortments, including the Silicium escapement wheel 10Jewels 25Screws 26Rotor 1Other parts 39Total 143

Designation | FC-945 Mechanical self-winding movement Silicium escapement wheel, anchor and plateauHeart Beat aperture, hour, minute, date,moonphase, 24H indicator13 ¼ line (30.5 mm diameter)4 Hz, 28.800 Bph 42-hour power reserveEfficiency gear train calculated at 94%KIF fine regulationKIF anti-shock (2x)Balance wheel glucydurSpiral Nivarox No. 1Côte de Genève & perlage decorationGold plated rotor decorated with Côtes de GenèveNumber of ComponentsPlatine and bridges 8Gear train 15Automatic wheels 4Tirette systems 7Reglage systems 8Assortments, including the Silicium escapement wheel 10Jewels 25Screws 26Rotor 1Other parts 41Total 145

To make peopleenjoyand discover its Manufacture world and collections, Frede-rique Constant did develop a new concept of “Manufacturetraveling exhibition”. Revealedin avant-première at Baselwor-ld during the traditional and annual distributor dinner of the Brand. Fantastic concept, the Manufacture traveling exhibi-tion will be displayed all around the world from June 2014.A unique “mise en scène“, displaying a photo exhibition revealing the “Behind the sce-

ne“ of the Frederique Constant Manufacture, its people and its craftsmanship, associated to luxurious leather trunks presenting the different collec-tions of the watchmaker.

THETRAVELINGEXHIBITION

10 TH ANNIVERSARY

“all around the world from June 2014.“ Baselworld 2014

Annual distributor dinner

MAY | 2014 | Frederique Constant . PASSION Journal . Heart Beat Manufacture 10 years Edition

Influenced by the continuous improvement approach and tools (Lean Manufacturing) used in other high-tech indus-tries such as MedTechs and Aerospace, our teams focused on 3 majors axis.

PRODUCTION FLOW OPTIMISATION

Objective was to completely rethink the production flows within our ateliers to reduce at maximum the losses due to people move and material

handling, while ensuring the quality of the work environ-ment of our watchmakers.

ASSEMBLY PROCESS OPTIMISATIONObjective was the ‘war on waste’ on all losses appearing during movement assembly process, while improving the quality of the execution of the sequence of operations.

DEPLOYMENT OF A QUALITY LAB

The deployment of the Quality Lab objective was to ensure the quality of the internally produced movement compo-nents but also the ones provi-ded by our suppliers.

This new organisation and its associated teamwork resulted in more than doubling the in-house calibres production capacity (passing from 700 to 2000 manufacture move-ments per month), while im-proving the level of quality of our products.

Manufacture

TOWARDSOPERATIONAL EXCELLENCE

In 2013, significant changes have been implemented in our Manufacture, notably in our in-house movement assembly lines.

Operations & Quality DirectorSÉBASTIEN TORNASSAT

STYLEFCE

02

... by the Facebook fans of the Brand

TRAVELER

CASUAL

CHIC

7

BUSINESS

“passing from 700 to 2000 manufacture movements per month“

MAY | 2014 | Frederique Constant . PASSION Journal . Heart Beat Manufacture 10 years Edition

INSTAGRAMTHE WALL

A TO BE CONTINUED

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International Editor, Watch Journal (USA)International Editor, Europa Star (Worldwide), Watch Editorial Director, Fortune Character (China).

My sincerest congratulations on the 10th Anniversary of Frede-rique Constant. It has been a true pleasure for me to have gotten to know you both and to watch your company grow, evolve and mature. I will ALWAYS remember the time we spent together in Ve-nice on the Runabout Scavenger Hunt (though I still dispute that my team didn’t win!). Seriously, the brand that you have built is a monument to your vision and the success you have garnered is hard won and well deserved. Bravo! Here’s to another decade of Frederique Constant success.

KEITH W. STRANDBERG

Founder & Editor-in-Chief of aBlogtoWatch

Do you remember when Fre-derique Constant was the best kept secret in the Geneva watch industry? You’ve come a long way from being the spirited un-derdog to today’s powerhouse company and major horologi-cal innovator. Personally, I feel like an honorary member of the Frederique Constant and Alpina family after experiencing the war-mth and openness of the Stas’ and everyone else at the com-pany. You’ve certainly accom-plished more than most in the last 10 years and I feel confident knowing you have big plans for the next decade. Call me im-pressed and call me a fan. Here’s you all!

ARIEL ADAMS

Founder & Editor-in-Chief of GMT Magazine, Director of WorldTempus

Dear Aletta, Dear Peter,Happy HBM anniversary! Congratulations for this decade of initiatives and success around the Manufacture and the brand that you founded. Congratula-tions for your entrepreneurial spi-rit for more than twenty years and to have known how to keep clear ideas and the feet on ground in our small and wonderful watch-making universe. Make this continuing so for these next de-cades, my plume will so always have pleasure to follow you.

BRICE LECHEVALIER

Watch Editor The Australian Financial Review

My warmest wishes and congra-tulations to Peter and Aletta on the 10th Anniversary of the ‘Heartbeat manufacture’ – a wonderful decade of creativity, courage and commitment, with many more to come I’m sure!

BANI MCSPEDDENliterary tracker of timepieces, authorfounder, editor in chief www.atimelyperspective.com

It is hard to believe it has been 10 years of the Frederique Constant Heart Beat Manufacture! This is a major milestone for you and I wish you a happy 10th anniver-sary. But I must say, while I re-member sitting and talking with you about the opening over a decade ago, and while it seems like only yesterday, it also seems as though it has been so much more than 10 years – as the brand enjoys strong recognition as a quality institution. Bravo! Cheers to 10 years of success and centuries more to come!

ROBERTA NAAS

literary tracker of timepieces, authorfounder, editor in chief www.atimelyperspective.com

Vor dem, was Aletta und Pe-ter Stas in den vergangenen drei   Jahrzehnten in einem schwierigen, weil von hartem Wettbewerb gekennzeichneten unternehmerischen Umfeld auf die Beine gestellt haben, kann ich nur respektvoll meinen Hut ziehen.  Mit großer Freude und Anerkennung erinnere ich mich an die Vorstellung des ersten eigenen „Herzschlag“-Kalibers FC 910-1 im Januar 2004. Für Frederique Constant markierte dieses Handaufzugswerk den Weg in eine neue Ära. Was die junge aber höchst engagierte Manufaktur danach an weiteren mechanischen Errungenschaf-ten   präsentierte, lässt sich nur mit dem Wort großartig umschreiben. Bemerkenswert ist für mich auch die Tatsache, dass Frederique Constant bei den hohen Investitionskosten die Publikumspreise nie aus den Augen verloren hat. Bezahlbare Manufakturarbeit ist in diesen Ta-gen nämlich etwas Besonderes geworden. In diesem Sinne wün-sche ich Aletta und Peter für die nächsten Jahrzehnte nicht nur viel Glück und Erfolg, sondern auch die Courage, den erfol-greich eingeschlagenen Weg un-beirrt weiter zu beschreiten.

GISBERT L. BRUNNER

Director of La Revue des Montres - Paris .

Are the freshness, the charm, the passion and a rock-solid mo-desty the ingredients that made the success of the Frédérique Constant Brand? Undoubtedly. I will have as much pleasure to share this 10th anniversary with Aletta and Peter as I had 10 years ago while discovering the first Heart Beat Manufacture ca-libre. Happy birthday!

STEPHAN CIEJKA

Owner of Time Avenue chain, Moscow

“I would like personally to congra-tulate Frederique Constant with 10 Years Anniversary of Heart-Beat Manufacture. We are proud to sell Frederique Constant watches in Time Avenue bou-tiques as we can propose to our clients the best quality at best price. I wish Peter and Aletta at least another 10 years of conti-nuous growth and success.”

SERGEY MAKARENKOV

Grand Reporter - Paris Match/ Air France Madame/ Vogue Travel - Paris

«Very very happy birthday to the Frederique Constant Manufac-ture brand. Already ten years, BRAVO!!!!For sure, we will hear about Fre-derique Constant for a long time and later, this today young Ma-nufacture maintains over time and will become an old, presti-gious and more and more suc-cessful brand»

HERVÉ BORNE

ChronosDie PresseRed BulletinUhren-Juwelen

Happy Birthday Heart Beat Manufacture! CHAPEAU Aletta and Peter, with your decision to start the project you were definitively ahead of time. CHAPEAU to you all you are now mastering time. But do not forget, your ten-year-old “baby” now is entering in its puberty. This means: New challenges are waiting for you, the truly wild years are now to come. Good luck!   Alexander Linz

ALEXANDER LINZ

Executive Director of Status chain, St. Petersburg

“On behalf of Status retail chain I would like to congratulate Swiss Manufacure Frederique Constant with 10 Years Anniversary of le-gendary model HearBeat Manu-facture. The launch of novelties is always a move forward and a step in development of the com-pany. This is much more impor-tant if the new model becomes a world bestseller afterwards, gains the love of admirers and becomes a signature of the brand.We wish Frederique Constant to continue introduction of such at-tractive pieces and stay beyond competition.With best wishes,Status company”

EVGEIIA SOKOLOVA

Founder & editorial director of Revolution Press

For a full decade now Frederique Constant’s Heart Beat Manufac-ture has created arguably the best value in the Swiss watch in-dustry, the fact that the watches are also beautifully designed with a wonderful expression of modern classicism makes the brand one of the key references in contemporary horology. Hap-py birthday Frederique Constant! 

WEI KOH

HAPPYANNIVERSARY!

ACROSS2. lnnovative material

present into some of the in-house calibres of the Brand

5. Devoid of this quality, you cannot work for the Brand

6. Brand’s technical director

7. Slogan of the Brand8. Bestselling ladies

automatic timepieces11. First name of the one

of the co-founders12. Brand’s Manufacture

location13. First name of the female Brand’s Charity

Ambassador14. Founders family name15. Collection paying

tribute to wooden boats

DOWN1. With its charity

campaign, the Brand fights against

3. Brand’s singularity4. Collection paying

tribute to classic car9. The brand celebrates

its 10th anniversary this year

10. Global Man Ambassador of the Brand

FC-930Automatic

Heart Beat Manufacture

FC-910Hand-winding

Heart Beat Manufacture

FC-915Hand-winding

Heart Beat Manufacture with date and moonphase

FC-935Automatic

Heart Beat Manufacture with date and moonphase

FC-980Automatic

Tourbillon Manufacture with silicium

FC-700Automatic date

FC-985Automatic

Tourbillon Manufacture moonphase with silicium

FC-700-SAutomatic

date with silicium

2006

2005

2004

2008

2009

2009

2010

2007

CROSSWORDBRAND’S 2

7

12

3

14

10

6

4

15

5

1

11

8

13

9

MAY | 2014 | Frederique Constant . PASSION Journal . Heart Beat Manufacture 10 years Edition

15IN-HOUSECALIBRES

2 0 0 4 - 2 0 1 4

11

FC-720Automatic

date with power reserve

FC-938Automatic

Heart Beat Manufacture GMT

FC-710Automatic date

FC-718Automatic

date with worldtimer

FC-705Automatic

date with moonphase

FC-942Automatic

Heart Beat Manufacture with date, moonphase,

with silicium

FC-945Automatic

Heart Beat Manufacture with date, moonphase &

24H, with silicium

2014

2010

2011

2012

2012

2013

2014

2014

FREDERIQUE CONSTANT S.A.Chemin du Champ des Filles 321228 Plan les Ouates, Genève

SwitzerlandTél. +41(0)22 860 04 40Fax. +41(0)22 860 04 64

info@frederique-constant.com

www.frederique-constant.com

Imagination : Les AlchimistesPrint : Les Deux-Ponts

THE NEWSHOP IN SHOP CONCEPT

HEART BEAT MANUFACTURESILICIUMFROM CHF 5’595.-

Handcrafted in-house movement.Manufacture Collection: in-house developed,in-house produced and in-house assembled movements.

More information on www.frederique-constant.com

LIVEYOUR

PASSION