Fraser Communications Wins Best Energy

Integrated Ad Campaign Award

By Renee Fraser

Fraser Communications Wins Best Energy Integrated Ad Campaign Award

Since 1998, Renee Fraser has served as CEO of Fraser Communications. Under Renee Fraser’s leadership, the company has created advertising and marketing campaigns for clients such as Toyota, Whole Foods’ western region, and First 5 California.

Fraser Communications Wins Best Energy Integrated Ad Campaign Award In 2013, Fraser Communications won an award in the Internet Advertising Competition (IAC) for Safety Dig, a campaign it created for Southern California Gas Company that sought to raise awareness of the need to call 8-1-1 before digging to avoid hitting buried lines. The campaign included a 15-second video that was shown online and in movie theaters, a partnership with online streaming radio provider Pandora that created branded stations and incorporated visual and audio marketing, and a mobile landing page that steered users toward adding the 8-1-1 number to their mobile phones as a contact.

Fraser Communications Wins Best Energy Integrated Ad Campaign Award

The campaign also included a Facebook contest developed with Live Nation. To view material from the campaign, or to learn about Fraser Communications’ other 2013 IAC win, visit www.frasercommunications.com/about/awards.