fov jan052016

MAXIMISING OPPORTUNITIES

AROUND RIO 2016

MAXIMISING OPPORTUNITIES

AROUND RIO 2016

FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

OUR PARTNERSHIP OUR PARTNERSHIP


OUR PARTNERSHIP OUR PARTNERSHIP

Foot in Brazil, One:Time:Zone and MLA True Communications

are working together to advise companies and brands in delivering projects ahead of and during the

2016 Olympic & Paralympic Games. Together we form a very strong alliance combining

Foot in Brazil’s Olympic & Paralympic technical experience and expertise with

One:Time:Zone’s proven on the ground delivery, political understanding and local

knowledge in Brazil plus MLA True Communications’s strategic communications consultancy

and media delivery. With a combined 33 years of major event delivery around the world, our

unique collaboration provides clients with a first class turn key solution for all their needs.

WHO WE ARE WHO WE ARE


WHO WE ARE WHO WE ARE

Foot in Brazil are specialist sports and security consultants

supporting teams, organisations and businesses with their

planning, preparation and delivery for major sporting events.

One:Time:Zone is an events production company specialising

in delivering high quality government, corporate, social and

entertainment events, as well as exhibitions and promotional

marketing initiatives.

MLA True Communications is the Brazilian operation for VERO

Communications which is a strategic communications consultancy that

works in the business of sport and advises leading decision makers in

world sport, major sports clubs and brands as well as sports

federations, cities and countries bidding to host major sports events.

OUR SERVICES OUR SERVICES


OUR SERVICES OUR SERVICES Combining our expertise in sports consultancy,

communications and event production, we are able

to offer a wide range of services from sports specific

site visits to full corporate hospitality house

production and tailored communications programmes

Our services include:

Sports specific consultancy

Visit logistics

Venue recce and sourcing

Full event production

Sponsorship activation

Olympic House delivery

Communications Strategy and Counsel

Crisis Management

International and National media delivery

Event logistics and personnel

We offer clients the ability to define and refine their requirements

and create bespoke solutions for them.

OUR APPROACH OUR APPROACH


OUR APPROACH OUR APPROACH

RESEARCH, CLIENT AND MARKET ANALYSIS

Host client consultation and briefing study

Define requirements objectives, and target audience

Share local insight

Provide Olympic, Paralympic and Technical input

Highlight media landscape

PROJECT CONCEPTION

Start creative process for maximum impact

Define project format

Discuss logistics and operations

Source venues

Develop budget

Host communications strategy workshop

STRATEGIC PLANNING

Develop project

Design visual identity

Secure venues

Engage with stakeholders

Negotiate with suppliers

Provide Crisis Management manual

Plan Communications strategy

Recommend CSR (Corporate and Social Responsability) ideas

DELIVERY

Execute project

Build and de-rigging of infrastructure

Resolve onnsite issue

Enlist 360º specialized event

team

Cover all technology solutions`

POST EVENT REPORT AND FOLLOW UP

Provide media coverage report

Provide photo and video archive

Evaluate success

Share feedback key learnings

1 2 3 4 5

OUR EXPERIENCE OUR EXPERIENCE


COMBINED EXPERIENCE COMBINED EXPERIENCE COMBINED EXPERIENCE


Foot in Brazil provided the security programme and logistical support for Getty Images during the FIFA World

Cup in Brazil. This included transportation solutions within Rio de Janeiro, detailed security risk assessment for

the host cities, staff security awareness training, daily security briefings and operations centre support.

Foot in Brazil are currently consulting to a number of National Olympic Committees, National Paralympic

Committees and National Sports Federations on their plans and preparations for the Rio 2016 Games.

Supporting with a range of services including training camp, venue and accommodation finding and project

management, site visit logistics and sports specific research.

As Head of Summer Sport Engagement and Deputy Chef de Mission for the British Olympic Association, Tanya

was responsible for the sport engagement programme for the London 2012 Olympic Games. Managing the

relationship with the 26 (39 disciplines) National Governing Bodies and LOCOG sport department. She delivered

the Sport Team Leader programme and workshops, One Team GB project, pre Games Olympic park elite athlete

training, Games time training venues, Test Event programme, home Games initiatives and sports specific

projects.

FOOT IN BRAZIL

ONE : TIME : ZONE is run by Flora Pessanha, who has worked on major projects throughout her ten year

career such as the Rio 2016 Olympic and Paralympic Bid, the Laureus World Sports Awards in Rio de Janeiro

as well as the United Nations Conference on Sustainable Development - Rio+20 - before launching ONE: TIME:

ZONE in 2013.

ONE : TIME : ZONE's recent projects have included III World Economy Forum, in NYC, where Olivier

Blanchard, chief economist of the International Monetary Fund (IMF), presented an overview of the status of the

world economy, alongside prominent international economist and business leaders.

ONE : TIME : ZONE was also the local producer for Belmondo par Belmondo documentary, a film created by

Paul Belmondo, together with his iconic father, M. Jean Paul Belmondo, which tells the story of his career. The

project included devising a shooting schedule, negotiating venues and suppliers, arranging temporary

importation of materials (federal custom clearance); hiring of a specialized team and production management.

More recently, ONE : TIME : ZONE was responsible for producing the official launch party of "Those Who

Inspire, UAE" under the patronage of H.E. Sheikh Nahayan. The event was held at the Park Hyatt Dubai to

celebrate the inspiring Emirati featured in the book. The aim of the book is to provide motivation for the younger

generation by sharing the success stories of a diverse group of their fellow Emiratis from all walks of life.

ONE : TIME : ZONE


MLA True Communications was founded in Brazil in May 2011 and is the Brazilian operation for VERO Communications. VERO was launched in 2006, following Chairman Mike Lee OBE’s role as Director of

Communications and Public Affairs for London’s successful 2012 Olympic bid. MLA True Communications’

clients in Brazil include Host City Belo Horizonte and Fight for Peace, a NGO which combines boxing & martial arts with education and personal development in communities affected by crime and violence.

During London 2012, VERO worked with Rio 2016 and COB to source the venue for its Olympic House ‘Casa Brasil’ during London 2012. Somerset House offered a beautiful setting to showcase real Brazilian experiences

and culture, and provided the ideal venue to celebrate the nation’s sporting achievements and the handover of

the Olympic spirit from London to Rio. VERO and MLA True Communications managed the media for Casa Brasil and 170 reports featured in national/international outlets as a result.

VERO also helped to devise the strategy for the Qatar House concept and location during London 2012. VERO created a shortlist of venues that met QH requirements and conducted venue tours to identify the best option for

the event which was Savoy Place. A creative brief was set by the VERO team for the event agencies which led

to a co-ordinated approach for the function and look and feel of the guest experience. VERO also created and

activated the communications plans and comprehensive reports featured in national/international outlets.

MLA True COMMUNICATIONS


BIOGRAPHIES BIOGRAPHIES



Tanya Harris has 15 years of experience in the sport industry, most recently as

the Head of Summer Sport Engagement for the British Olympic Association.

Previously she was also the Chief Operating Officer for the British Paralympic

Association and Events Director for the international sports agency ‘Fast

Track’.

She has worked with three Games organising committees, London, Vancouver

and Beijing. Tanya has held the following positions: • Deputy Chef de Mission for Team GB at the London 2012 Olympic Games. • Deputy Chef de Mission for Paralympics GB at the Beijing 2008 & Vancouver 2010 Paralympic Games. • UK Sport Major Event Panel member 2010 to 2012.

TANYA HARRIS

DIRECTOR OF FOOT IN BRAZIL


Flora Pessanha is a lawyer with 10 years experience in the events

management business and has worked with the largest national and

international companies in the industry operating in Brazil. FIFA World Cup

2010 South Africa, New Year's Eve Celebration at Copacabana Beach, Rio

2016 Olympic and Paralympic Campaign Bid, Rio + 20 – UAE Delegation,

Red Bull Cliff Diving 2013, FIFA Final Draw 2013 and Rock in Rio 2013 are

few of the main projects where Flora has worked as a producer.

FLORA PESSANHA

DIRECTOR OF ONE : TIME : ZONE


Marlene holds a Bachelor in International Business is a global

communications specialist and consultant for International Affairs. She has

worked for the last 18 years in collaboration with many governments and

businessmen in more than eighty countries. In 2003 she started her first

company specialized in Communication, Publishing & Consultancy. Two

years ago she became a social entrepreneur with the objective of inspiring

the Youth by giving them local role models, and launched a book collection

entitled “Those Who Inspire”. The first book was on the Sultanate of Oman;

soon she is launching “UAE: Those Who Inspire”, and more to come like

Nigeria and France in the pipeline.

MARLENE PLOMIK

CO-FOUNDER OF ONE : TIME : ZONE

BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES

MIKE LEE OBE

CHAIRMAN OF VERO | MLA TRUE COMMUNICATIONS

Mike Lee OBE founded VERO in 2006 following his role as Director of

Communications and Public Affairs for London’s successful London 2012 Olympic

bid. He was Director of Communications and Public Affairs for European football’s

governing body, UEFA (2000-2004) and media and political strategist for the English

Premier League (1994-2000).

Mike has been involved in a number of successful bid campaigns, including Buenos

Aires 2018 Youth Olympic Games, PyeongChang 2018 Winter Games, Rio 2016

Summer Games, the Qatar 2022 FIFA World Cup and the inclusion of Rugby in the

Olympic Programme. Mike also advised Brian Cookson during his winning

campaign for the Presidency of the International Cycling Union (UCI).

BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES

HETTIE ALLISON BRAZIL MANAGER OF MLA TRUE COMMUNICATIONS

Hettie Allison is a communications consultant, with fourteen years experience in the

industry, who has worked on a wide selection of international and national events and

campaigns. With an acute knowledge of the communications world, Hettie has extensive

experience of sponsorship activations, campaign delivery, media delivery, and crisis

management. Hettie recently worked with the City Hall of Belo Horizonte regarding their

communications strategy and international media delivery around their pivotal role within

the 2014 FIFA World Cup and also managed the international media programme at Casa

Brasil during London 2012.

TESTIMONIALS TESTIMONIALS



“VERO greatly contributed to the unprecedented and historical achievement of the City of Rio de Janeiro to host the 2016 Olympic and Paralympic Games.”

- Carlos Arthur Nuzman, President, Brazilian Olympic Committee

“... Flora worked under very tight deadlines, but its outputs were consistently excellent. The project was also delivered within budget. I recommend without

hesitation” - Anca Westley - Head of Marketing, Masdar - United Arab Emirates

“One Time Zone is the dream team!” - Stephanie Vannier - Victoria Films and Cyril Viguier Productions - France

"Tanya’s breadth of experience, networks and knowledge puts her in a strong position to offer support to members of the international sporting family”

- Jan Paterson, Director of Olympic Relations & CEO British Olympic Foundation


"Foot in Brazil’s team are personable, highly professional and focused on delivery and I am pleased to personally highly recommend their services to any prospective client”

- Simon Clegg CBE, Chief Operating Officer, Baku European Olympic Games 2015 and former Team GB Chef de Mission and British Olympic Association Chief Executive

“MLA True Communications played a vital role in shaping our strategic thinking and developing our communications programme ahead of and during the FIFA World Cup 2014 and FIFA Confederations Cup 2013. As a consequence of their work, significant coverage was achieved in a wide range of international media which has helped to enhance Belo Horizonte’s positive profile across the world.” - Camillo Fraga, Municipal Secretary for the 2014 FIFA World Cup Brazil™ – Host City, Belo Horizonte