Luis Andia Del Carpio

¿ CHECK-IN ?

Airports

Restaurants

¿Geolocalization?

2009 Web Term

2010 Web Term

“ To notify your friends that you’re on a specific location ,

using the GPS of a mobile device ”

Location–Based Social Networks

What’s on your mind ?

What’s happening ?

Where are you ?

What is Foursquare ?

Location-based social network that allows registered users connect with friends and update their location through a check–in.

Provides apps for mobile devices

Dennis Crowley

Naveen Selvadurai

Created on March 2009

Source: Rjmetrics (http://startupdata.rjmetrics.com/)

5 Million Users

Source: Rjmetrics (http://startupdata.rjmetrics.com/)

Source: http://it.wikipedia.org/wiki/Equazione_logistica

Foursquare wants more !

Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ”

Foursquare Special Features

Win Points !

Unlock Badges !

Become Mayor !

Loyalest user

Last 60 days

Special discounts to the mayor

Tips

To-Do’s

Add to my Foursquare

Source : http://ny.eater.com/places/momofuku-ssam-bar

Twitter and Facebook : Who’s using it ?

Twitter and Facebook : Connect your accounts

Twitter and Facebook

Check-in

Check-in

Check-in

Facebook Account :Your Wall Your Friends News Feed

Foursquare Account:Your Check-insYour Friends

Twitter Account :Your Tweets Your Followers

Twitter and Facebook

Foursquare Friends

Twitter Followers

Facebook Friends

How it works

How it works

Offers and Discounts

Diesel’s Foursquare Event

Event Overview

May 2010

Diesel’s “Be stupid ” Campaign

One day promotion

Diesel’s flagship store at Union Square – New York

Check-in within 3 blocks from

store

Free t-shirt

Event Figures

44 check-ins

17 tweets

20,957 Twitter users reached from those social updates

Event Goals

Attract new customers to the flagship store.

Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL )

Learn how location-based marketing works .

Event Description

Event’s Description

Event Photo

Event Conclusions

What can businesses learn from this event ?

Foursquare is useful for attracting online users to “offline” stores

Foursquare is useful for building in-store user experiences

(e.g loyalty programs )

Foursquare is useful for making viral marketing

Foursquare vs Facebook Places

Foursquare vs Gowalla

Source :http://www.compete.com/

Foursquare at First Place

500-million-users Gorilla

Facebook Places

Launched on August 2010

First available only in U.S , then all around the world

Integrated in the Facebook apps for mobile devices

30 million users

Facebook Places

Friends Checkins Checkin Nearby Places

Facebook Places : Some Differences

No points , no badges , no mayorships.

Bing Maps , no Google Maps

Tag friends you are with when you do the check-in

Facebook Deals

Offers and Discounts on Facebook Places

The services is free ,businesses don’t have to pay for posting their offers

Currently available only in the U.S

Easy to use , versatile .

Facebook Deals

Facebook Deals : Some Brands

Offering 20% off in some products

Giving blue jeans to the first 10,000 customers to claim their deal by a check-in.

Donating $1 per guest to Conservation International

Foursquare Pros

Finds a place’s address

Updates Facebook and Twitter , not only Facebook.

Tips

Foursquare Cons

Game features , boring after a while.

Not as many users as Facebook .

Thanks