fortune magazine "internet top 40 under 40" issue featuring jonathan bates - 1999

1
FORTUNE'S 4* I UN*gR I S* and movein fewer than six months. "The $12,000 a month isn't going to hurt if we're successful," says Tim Hickman, an Inter- net millionaire(he was a marketer at Netscape) whose newcom- pany,iTixs, plans to stay in its offices only five months. (For moreon iTixs,see First.) It surebeats working out of the garuge. The typical SOMA of- fice is a big open space, with computers lined up on makeshift desks, papers strewnabout, large expanses of white wall, wood beams(if the company's lucky), and often a skylight or two. The people whowork in the outfits areinvariably young and well dressed and usuallywhite. They're funky and hip, not geekyand retiring. Walking downthe street, Hickman andI bump into an iTixs prod- uct manager coming in for his first day of work.He'sdressed like a skater dude. The tips of his spiky hair arebleached almost white. DAIRE, 6,_ nceyou'vebeeninthe &t = 4=- ffiE = &Z:= Valley awhile, your ffia = %a= e= = &c = vlews towaro wealtn @a= wE= @e= ffiA E start to change. In 're@:-E 1992. when Jonathan -:s7_ -: Bates first drove out West from Minneapolis-borrowing $65 from his dad for gas-he was shocked at the cost ofliving here.But thenhe got hisfirstjob, asa graphic de- signer, and it paid the princely sum of $25 an hour. "I realized," he says, "that the streets were indeed paved with gold." Seven years later, as a multimedia producerat Excite@Home, Bateshas discovered that the more you get, the more you think you need."When you go througha company like this andsee every motorcycle is a Ducati and see the rows of BMWs, and everyone has the Rolex, you realize people don't think onemillion, five million, or even ten million dollarsis a lot of money," he says. "The scale is different." To Bates, it feels as if all those who got into the Internet industry a few years ago havehad their million dollars.His, however, slipped awayas effortlessly as it arrived, when Excite@Home's stock took a plunge this summer. "Now I'm a several-hundred-thousandaire." he says, a bit ruefully. "To say I want moremaynot be com- pletely accurate," hesays. But it's a strug- gleto find the right way to talk about it at all if you don't want to soundgreedy. "The wayI view success in the Valley is access to opportunity," he says. "Being able to work at a cutting-edge com- pany-just being in the club." Wealth is a naturalbyproduct of success. He knows that he andhis wife could go back to Minnesota with what they've made and live like kings and queens, in a monstrous house, with a butler.But this is wherethe club is. "I don't care about the money as long as I'm ableto go to an AIM and take out $100." he savs. "I never want to worry about Am I going to be able to have lunch? or Can I buythis pair of shoes?" "The crash wasreally good for me," he insists. "It mademe really appre- ciate what I'd spentthis far, and that this couldall disappear." - Jodi Mardesich { z = z z I 108 . F ORT U N E September 27,1999

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A self-depricating profile of Jonathan in Fortune Magazine just as the Internet Bubble was imploding around him in San Francisco

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Page 1: Fortune Magazine "Internet Top 40 Under 40" issue featuring Jonathan Bates - 1999

FORTUNE'S 4* I UN*gR I S*

and move in fewer than six months. "The $12,000 a month isn'tgoing to hurt if we're successful," says Tim Hickman, an Inter-net millionaire (he was a marketer at Netscape) whose new com-pany, iTixs, plans to stay in its offices only five months. (Formore on iTixs, see First.)

It sure beats working out of the garuge. The typical SOMA of-fice is a big open space, with computers lined up on makeshift

desks, papers strewn about, large expanses of white wall, woodbeams (if the company's lucky), and often a skylight or two. Thepeople who work in the outfits are invariably young and well dressedand usually white. They're funky and hip, not geeky and retiring.Walking down the street, Hickman and I bump into an iTixs prod-uct manager coming in for his first day of work. He's dressed like askater dude. The tips of his spiky hair are bleached almost white.

DAIRE,6,_ nceyou'vebeeninthe

&t = 4=-ffiE = &Z:= Valley awhile, yourf f ia = %a=

e= = &c = vlews towaro wealtn@a= wE=

@e= f f iA E start to change. In're@:-E 1992. when Jonathan

-:s7_ -: Bates first drove outWest from Minneapolis-borrowing$65 from his dad for gas-he wasshocked at the cost ofliving here. Butthen he got his firstjob, as a graphic de-signer, and it paid the princely sum of$25 an hour. "I realized," he says,"that the streets were indeed pavedwith gold."

Seven years later, as a multimediaproducer at Excite@Home, Bates hasdiscovered that the more you get, themore you think you need. "When yougo through a company like this and seeevery motorcycle is a Ducati and seethe rows of BMWs, and everyone hasthe Rolex, you realize people don'tthink one million, five million, or eventen million dollars is a lot of money," hesays. "The scale is different."

To Bates, it feels as if all those who gotinto the Internet industry a few yearsago have had their million dollars. His,however, slipped away as effortlesslyas it arrived, when Excite@Home'sstock took a plunge this summer. "NowI'm a several-hundred-thousandaire."he says, a bit ruefully.

"To say I want more may not be com-pletely accurate," he says. But it's a strug-gle to find the right way to talk about it atall if you don't want to sound greedy."The way I view success in the Valley isaccess to opportunity," he says. "Beingable to work at a cutting-edge com-pany-just being in the club." Wealth isa natural byproduct of success.

He knows that he and his wife couldgo back to Minnesota wi th whatthey've made and live like kings andqueens, in a monstrous house, with abutler. But this is where the club is.

"I don't care about the money aslong as I'm able to go to an AIM andtake out $100." he savs. "I never want

to worry about Am I going to be ableto have lunch? or Can I buy this pair ofshoes?"

"The crash was really good for me,"he insists. "It made me really appre-ciate what I'd spent this far, and thatthis could all disappear."

- Jodi Mardesich

{z=zzI

108 . F ORT U N E September 27, 1999