fortune character rate card 2015

Fortune CharacterThe Ultimate Opportunity to reach Elite Chinese Consumers

How to engage with 182,000 of the

richest people in China

� Fortune Character is the leading luxury media group in China. Comprising Fortune Character Magazine, Fortune

Character Club, Fortune Character Training and the Fortune Character Institute, it provides a mutuallybeneficial series of links between China’s wealthiest citizens and the global luxury business.

� Fortune Character was launched in 2008 by Yao Shifeng, a hugely successful Chinese entrepreneur who had previouslyfounded the largest management consultancy firm in Shanghai, Solunar Group. His aim was to create a focus for theChinese business elite, building on the emergence of a trend for the newly-wealthy to group together to seekexclusive lifestyle opportunities, chances to network and guidance on how to enjoy the fruits of their labours. Unlikeother elite clubs in China, however, Fortune Character would operate across multiple locations and include second-

and third-tier cities (where more than 50% 0f the country’s wealth is located) along with the usual first-tier ones.

� Today Fortune Character has offices in 13 mainland Chinese cities and reaches more than 182,000 consumers in33 divisions, making it the biggest organisation of its kind in China.

� Membership is by invitation only and subject to strict wealth requirements. There are two levels of membership:VVIP for those worth more than $15 million and VIP for those worth $1-$15 million. There are currentlymore than 60,000 VVIP members.

� The membership is well-engaged and enthusiastic, as demonstrated by event-attendance: every year FortuneCharacter organises more than 100 events – everything from car launches to high-level business summits and finewine tastings – varying in scale from intimate dinners for 10 to presentations to 500 or more members. FortuneCharacter’s reach in to the more ‘remote’ cities means it is frequently the sole conduit through which the wealthyhave opportunities to access some of the trappings of success, making it hugely valuable to members and brands alike.

� Fortune Character has already helped some of the World’s biggest luxury brands to engage with elite consumersand enhance their market positions in China, including:

Fortune Character

Source: Fortune Character China

Fortune Character Magazine

Through its own magazine, also called Fortune Character, the club provides its members with a monthly means of learningabout and accessing the rewards for success.Offering a compelling mix of news and features on luxury lifestyle, travel, education, property, wealth management, foodand drink, etc., it serves as a trusted, effective and inspirational guide to enjoying life as one of the global elite.Fortune Character receives editorial contributions from some of the World’s best-known writers and business peopleand attracts advertising from the likes of Aston Martin, Bulgari, Chivas Regal, La Martina, Emirates, Hermes, Maurice Lacroix,Rolls-Royce, Vertu, Kiton, Princess, Sunseeker and Gulfstream Jets.Its content is a perfect reflection of the members’ lives and aspirations, but also challenges and excites them with newpossibilities. Published twelve times a year, Fortune Character is personally mailed to all 182,000 members, usually at theirprimary residences. It provides an exceptional opportunity for luxury brands to connect with their current and futurecustomers.In Every issue:

� Fortune Character Reading.

� Fortune Character Report.

� Fortune Character Trends.

� Elite Lifestyle Features.

● Automotive

● Aviation

● Education

● Fashion

● Interiors

● Jewellery

● Property

● Travel

● Watches

● Wines & Spirits

● Yachting

� Fortune Character News.

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Fortune Character’s standard issue print run is 183,000 copies, as confirmed by the three-page print certificate, whichbears the official stamps of authentication, a scan of which is included below.

Fortune Character Print & Distribution Statement 2014

Shanghai 37,930

Zhejiang(including Hangzhou, Ningbo) 25,287

Jiangsu(including Jinan, Weihai, Yantai) 18,062

Shandong(including Nanjing, Suzhou, Nantong, Wuxi) 5,421

Fujian(including Xiamen, Fuzhou) 5,417

Anhui(including Heifei, Wuhu, Anqing) 3,612

North China(including Beijing, Tianjin, Hebei and Shanxi) 28,899

Northeast (including Liaoning, Jilin, Heilongjiang and Mongolia) 19,868

South China(including Guangdong, Guangxi Hainan and Changsha) 16,256

Southwest(including Sichuan, Yunnan, Guizhou, Tibet and Chongqing) 12,643

Central China (including Hubei, Hunan, Henan and Jiangxi) 5,419

Northwest(including Ningxia, Xinjiang, Qinghai, Shaanxi and Gansu) 3,612

Total 182,427

The remaining 573 copies are used for marketingpurposes and as proof copies for advertisers.From time to time, Fortune Character will significantlyincrease the print runs of individual editions, both toenable additional distribution at events (e.g. the FortuneCharacter Luxury Summit) and for the publication ofmajor reports which require a wider circulation toindustry and government. Peak print runs have exceeded400,000 copies on occasion.

Fortune Character’s Offices

Of this, 182,427 copies are mailed directly to Fortune Character members at their primary addresses. The geographicalbreakdown of membership is as follows:

47% have spent more thank $80,000on a single luxury purchase*

28% have spent more than $163,000 on a

single luxury purchase*

12% have spent more than $326,000 on a single

luxury purchase*

5% have spent more than $815,000 on a single

luxury purchase*

2% have spent more than $1.6 million on a single luxury purchase*

0 5 10 15 20 25 30 35

12% Art13% Jewellery

35% Watches22% Luxury Cars

1% Yachts1% Jets

*Not including property

Breakdown of Purchases by Catagory

Fortune Character - The Readers

Average age is 39 Male/female ratio is 70/30

China’s best qualified audience of high and ultra high net

worth individuals.

Fortune Character readers are wealthy, well educated and

discerning. They represent a huge opportunity for luxury owners.

0 5 10 15 20 25 30 35 40

18% MBA’s

13% post-graduate degrees

47% undergraduate degrees

0 5 10 15 20 25 30 35 40

21% of readers investin commodities

30% of readers invest inart and antiques

40% of readers in real estate

25% of readers’ luxury purchases are for gifting11% of luxury purchases are for investment purposes

67% of readers regularly shop online84% of readers are not motivated by price (they buy on desire, not cost)99% of readers are enthusiastic about experiencing new luxury brands and products

89% business owners and entrepreneurs

67% of Fortune Character readers areconsidering buying Real Estate overseas51% are seeking to purchase property fortheir children in overseas education

Educated to47% Undergraduate degrees13% Post-graduate degrees18% MBAs

Average net worth around$15million US

92% worth in excess of $1.5 million US

Reside in the 33 mosteconomically-important

cities in China

Source: China Wealth Report - a survey of 3,754 high-net-worth Chinese consumers (FC members) carried out in 2012

Top Things Chinese Millionairs Spend Their Money On

1. Travel2. Child’s Education3. Daily Luxuries4. Entertainment5. Gift Giving6. Collection

Fortune Character - The Readers

Average spend on flights andaccommodation per trip was¥RMB 190,000 / $30,000 per

person

Take an average of 15 daysholiday a year.

FC members spend more$11.7 billion per year on

overseas travel

91% travelled outside China inthe past 12 months,

Making an average 2.3 trips each.Booked 2.5million hotel nights

80% are in favour of educating their childrenoutside China: UK is preferred choice forschooling; USA top for university

67% collectfine wines and

spirits

Onaverageown 4luxurywatches.

On average own 3 cars

Watches,jewellery, redwine, cars andChinese artare the mostcollectedarticles

Preferred leisureactivities are travel,golf and swimming

Readers rely on Fortune Character to inspire and inform them as

they make their most important lifestyle choices


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的原因。

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+852 2918 1600 – PETER HOI | [email protected](许建钿)

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Obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property. WARNING: THE CALIFORNIA DEPARTMENT OF REAL ESTATE HAS NOT INSPECTED, EX AMINED OR QUALIFIED THIS OFFERING. This ad is not intended to be an offer to sell nor a solicitation of offers to buy real estate in Ward Village development to residents of Connecticut, Idaho, New York, New Jersey, and Oregon, or to residents of any other jurisdiction where prohibited by law. No offering can be made to residents of New York until an offering plan is filed with the Department of Law of the State of New York. Ward Village is a proposed planned master development in Honolulu, Hawaii that does not yet exist. Photos and drawings and other visual depictions in this advertisement are for illustrative purposes only and do not represent amenities or facilities in Ward Village and should not be relied upon in deciding to purchase or lease an interest in the development. The Developer makes no guarantee, representation or warranty whatsoever that the developments, facilities or improvements depicted will ultimately appear as shown. This is not intended to be an offering or solicitation of sale. Exclusive Project Broker Coldwell Banker Pacific Properties LLC. Copyright ©2014. Equal Housing Opportunity.

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67% of Fortune Characterreaders are considering

buying real estate

overseas.

51% are seeking to

purchase property for

their children in

overseas education.

Fortune Charactermembers own

4 luxury watches.

Fortune Charactermembers booked

2.5 million hotelnights.

99%

of readers are enthusiastic about

experiencing new luxury brands and products.


027

1 Issue 3 Issues 6 Issues 12 Issues

DPS £27,700 £26,200 £25,000 £23,500Full Page £15,300 £15,000 £14,400 £13,800

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IFC DPS £43,100 £41,000 £38,500 £36,700IFC £32,500 £30,900 £29,300 £27,600IBC £22,800 £21,600 £20,500 £19,500OBC £33,200 £31,500 £29,900 £28,100

Advertorials upon request.Composite Advertorial = £4,500 per insertion – 100-150 words + image + contact detailsMaximum number of composite advertorials per page is 6

Please supply artwork at 300dpi, CMYK, PDF

Please ensure all fonts are embedded and that thefile has the required 3mm bleed and crop marks.

Fortune Character will not provide proofs for pre-designed advertisements.

All measurements are width x height.

Please note that film and bromide are no longeraccepted.

Full Page

Trim Size 227x 300mmBleed Size 233 x 306mmDPS

Trim Size 430 x 300mmBleed Size 436 x 306mmNote: Please ensure a minimum of 7mm between textand trimmed edgePlease email copy files (or ftp download links) to:[email protected]

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Advertising Rates

Key Dates• Fortune Character is distributed on the 1st of the month• Artwork copy deadline is the 15th of the month prior to publication.

For further information please contact:

Fortune Character Media Limited

11-13 Charlotte Street, London W1T 1RH United Kingdom

818 West Nanjing Road, Shanghai P.R. China 200041

49 Locust Avenue, New Canaan, Connecticut CT 06840 USA

E-mail: [email protected] Web: www.fortunecharacter.com

Contact


DPS ¥277,000 ¥272,000 ¥250,000 ¥235,000Full Page ¥153,000 ¥150,000 ¥144,000 ¥138,000

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IFC DPS ¥431,000 ¥410,000 ¥385,000 ¥367,000IFC ¥325,000 ¥309,000 ¥293,000 ¥276,000IBC ¥228,000 ¥216,000 ¥205,000 ¥195,000OBC ¥332,000 ¥315,000 ¥299,000 ¥281,000

Advertorial upon requestComposite Advertorial = ¥45,000 per insertion – 100-150 words + images + contact detailsMaximum number of composite advertorials per page is 6

Advertising Rates ¥






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Contact


DPS $34,615 $38,590 $35,500 $35,785Full Page $22,500 $21,375 $20,250 $21,014½ Page $14,600 $13,900 $12,650 $12,500

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IFC DPS $63,275 $60,105 $56,950 $55,885IFC $47,337 $45,330 $42,950 $42,028IBC $29,230 $27,038 $25,007 $29,694OBC $47,715 $45,330 $42,950 $42,789

Advertorials upon request.Composite Advertorial = $6,795 per insertion – 100-150 words + image + contact detailsMaximum number of composite advertorials per page is 6

Advertising Rates $






Full Page





Source: Fortune Character China







Contact


DPS €32,100 €30,500 €28,900 €31,666Full Page €17,800 €16,900 €16,000 €18,595

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IFC DPS €50,000 €47,500 €45,100 €49,454IFC €37,700 €35,800 €34,000 €37,191IBC €34,400 €32,600 €31,100 €26,276OBC €38,500 €36,500 €34,700 €37,865

Advertorials upon request.Composite Advertorial = €5,220 per insertion – 100-150 words + image + contact detailsMaximum number of composite advertorials per page is 6

Advertising Rates €






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Contact


DPS Aus$54,200 Aus$51,300 Aus$49,000 Aus$46,000Full Page Aus$29,000 Aus$29,400 Aus$28,200 Aus$27,000

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IFC DPS Aus$84,400 Aus$80,300 Aus$75,400 Aus$71,900IFC Aus$63,700 Aus$60,500 Aus$57,400 Aus$54,000IBC Aus$44,700 Aus$42,300 Aus$40,100 Aus$38,200OBC Aus$65,000 Aus$61,700 Aus$58,600 Aus$55,000

Advertorials upon request.Composite Advertorial = Aus$8,800 per insertion – 100-150 words + image + contact detailsMaximum number of composite advertorials per page is 6






Full Page




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