forms of communication
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Forms Of Communication
1. Verbal n non-verbal Communication2. Internal n External Communication3.Formal n Informal Communication
Presented By:Sunil Chichra
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Is an act of conveying messages through the use of
mouth
Key components are words, sound, speaking, and language
Widely used to convey the information
Most important aspect of our interaction with other people
Influence listener or audience
Verbal Communication
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May be Oral and Written communication Oral Communication Written Communication
Majorly used by cultures in language and religion
Advantages More precise in organisation’s Most efficient way of explaining intangible ideas Quick and efficient (reply) Immediate Feedback Easy to Express and Exchange ideas
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Disadvantages
Sometimes ProblematicQuickly forgotten in multiple points
Possibility of MiscommunicationsChoose words carefully
Delivered Unedited
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Through sending and receiving wordless cues between people.
Wordless Message Conveyed through gestures (signs), Movements (Action Languages), and object languages (pictures, clothes)
Non Verbal Communication
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Nonverbal communication represents two-thirds of all communication
Nonverbal communication strengthens a first impression in common situations like attracting a partner or in a business interview
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Effective communication or trade among
participants within an organization
Employees and employer & managers and sub-ordinates
Internal Communication
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Techniques and technologies used to communicate, both up/down and side-to-side within an organization
One-on-one meetings Staff/team meetings Speech Emails Voice mails Video broadcasts Intranets Audio files Corporate newsletters Annual Reports
Sharing Of information within an organisation for Business puposes
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Four essential elements of successful internal communications
Assured that message will have a very high chance of not only being noticed, but actually achieve its communication goal
Is focused specific strategic business issues
Has an outcome that is specific and measurable
Is delivered in a timely manner and in a medium that the receiver is willing and happy to receive it in
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Refers to interchange of information officially
Also known as “Through Proper Channel Communication” because the information to reach the desired place without any hindrance, at a little cost and in a proper way
Formal relations may established between managers and employees
Formal Communication
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May take any of the forms; policy; manuals: procedures and rule books; memoranda; official meetings; reports, etc.
Types of formal communication within a business are
1) Downward where information moves from higher management to subordinate
or employees2) Upward where information moves from
employees to management3) Horizontal where information is shared
between peers
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Prescribed Path Maintenance of Authority Relationships Clear and Effective Easy Knowledge of Source of Information Orderly Flow of Information Help in the Fixation of Responsibility
Disadvantages Time consuming Overload of work
Distortion of information Doesn’t allow emotional bonds between employees
Advantages
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A casual form of information sharing
This communication is based on informal relations and free from all the organizational formalities
Sometimes its call as “grapevine” due to involvement of gossiping which is not officially
Informal Communication
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Such communication is oral and may be expressed by simple sign or silence and face-to-face interaction is the primary way people communicate informally
Builds relationship among staff members and volunteers
May occur for advice lines where people call in for help for personal issues
Moves like zig-zag manner
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Advantages Fast and Effective Free Environment Better Human Relations Satisfying the social needs of workers Easy solution of the difficult problems
Disadvantages Unsystematic
Unreliable Information No Restrictions
Difficult to control Misunderstandings and Rumors
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Communication that takes place outside the
organisation Main Expression is through Public relations,
Media Relations, Marketing and Advertising Facilitate co-operation with groups ex:
suppliers, investors and stockholders Present a favourable image of an organisation Provides information about products &
services to customers
External Communication
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Typically includes email, brochures, newsletters, posters, advertisements and other forms of multimedia marketing designed to attract customers, partners and suppliers to conduct profitable business transactions
Promote sales and publicityAnd support branding
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Its about building the company’s image through its relationship
Used formal and controlled Communication though that they control its image in outside world and his good relationships.
Ex: Press releases Product orders
AdvertisingPamphletsPress conferenceAnnual ReportsPrint and Broadcast Media (posters n brouchers)
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