in Your Social Media Postsfor Using Visual Content 

2525

CREATE IMAGES THAT ATTRACT, ENGAGE, & SELL !

Easy Ideas

Easy Ideas for Using Visual Contentin Your Social Media Posts25

1. Mini Infographics2. Quotes3. Product Uses4. Events5. Discounts6. Promotions7. Testimonials8. Customer Reviews9. Freebies10. Stats

11. Tips12. Before and After13. Surveys/Questions14. Teaser15. Behind the Scenes16. Blog Snippets17. Personal18. Contests/Giveaways19. Thank You20. Trending Hashtags21. Nostalgia22. Announcements 23. Instructions/Recipes24. Humor25. Video

Mini Infographic1

Studies show that infographics are liked andshared on social media 3X more than other anyother type of content! (Source)

Smaller versions of infographics work well onsocial media due to their ease of understandability.

An infographic is avisual image, such asa chart or diagram,used to represent

information or data.

Need inspiration for infographics?Check out The 100 Best Infographics by Creative Bloq.

Quotes2

Quotes help followers getan idea of your personality,beliefs, and character. Theyare extremely popular!

One of the most attention-grabbing and sharedpost on social media is the quote image.

WHAT TO QUOTE:BooksPeople

YourselfYour Blog

PoemsMovies

TV ShowsMusic/Lyrics

When you combine apowerful quote withan appealing image,magic happens!

The image on the leftfrom Kim Garst had:

2,000+ likes1,700+ shares33 comments

Product Uses3

Showing an item in usein its real environmenthelps your followersvisualize how to usethe product in theirown life.

Posting photos fromyour customers usingyour product iseffective too!

Share a photo of your product being used in real lifeto "show, not tell" your fans about what you offer.

Skip the image of the product in isolation! Imagesof products in action were shared 6X more than ofproducts alone. (Source)

Overstock shows their fans oneexample for how to use an area rug

in this Facebook post.

Events4

1. They attract attention.

2. Images are shared more frequently, whichcould help get the word out about your event.

2. You can take advantage of the extra visualspace in images to list event details when thetext area is limited on social media platforms.

Whether you're hostinga large conference or alocal meet-up, you can

use an image toannounce the event.

This image from @yeah.low onInstagram not only announces an event

but also provides tons of importantdetails like location, time, and cost.

Why are images so great for events?

Discounts5Using an image to emphasize a coupon or

discount on a product or service highlightsthe bargain and often leads to more shares!

Include a popular or trendinghashtag with your post to get yourcontent noticed by more people.

Tip!

Promotions6Design an image that highlights your offer,

explains details, and encourages participation.

Check out Bounty's & Personalized Luggage's uses of imagesthat include their product as well as promotion and

participation details. They also used hashtags.

Testimonials7Include an image of the person being quoted,

which provides social proof, and provide longertext if you need to.

Greatexamples!

Showing faces in your imageshelps build your social proofand trust factor.

Customer Reviews881% say social media posts from their friendsdirectly influence their purchase decision.*

Use social media images to showcase reviews fromyour customers.

Check outthese examples!

Freebies9When you're giving away a sample or gift for free,

include an image to attract more attention andencourage others to share.

You don't have to usea product image; be

creative and useattractive designs that

promote the "free"aspect of your offer

(like the two exampleson the right).

Stats10Data and statistics always look better, are easier to

understand, and have greater impact in visualformat (like infographics).

Your graphicsdon't have to be

fancy; simplyplacing text on asolid background

will grab theattention of your

followers.

Don't forget toinclude your

branding on yourgraphics

Tips11Your followers expect free value from you.

Share some of your best tips as graphic images.

To find out if your niche orindustry has a tip-specific

hashtag, visit hashtagify.me anddo a search.

Examples are #marketingtip or#healthtip.

Including a hashtag will helpyour post get noticed.

Donna Moritz from@SociallySorted is a visualcontent expert and a pro atcreating tips as graphics.

Before and After12Showing how effective your product or

program is with 'Before and After' imagesprovides proof and increases trust.

Surveys/Questions13When you survey your audience or want a question

answered, grab attention with an image.

Your image can be assimple as a photo or

basic text!

You can even use yourimage to ask the

question.

Teaser14Build anticipation before a promotion, event, or

sale with a teaser.

"Save the date" or "Coming soon" images enticefans and build momentum.

Behind the Scenes15Let your fans see a behind-the-scenes look at whatyou have going on. This helps build relationships.

LaunchesVideo productionYour daily lifeEvent preparationScreensharesInterviewsProducts you useYour routinesOffice toursTravelOn the go

Ideas

Blog Snippets16Images can be a good way to encourage followers

to click on your links to your blog posts.

Posting the same link to yourblog but using a different imageeach time gives you moremileage from your blog and canappeal to a wider audience.

Example: Adding the image to theleft to an existing blog andtweeting it resulted in a reach ofnearly one million!

Copy a sentence or twofrom your blog or

summarize the topic in agraphic to peak interest

and encourage a click.

From Instagram: @pegfitzpatrick

Personal17Your followers want to see your face and know moreabout you. Put the pause button on B2C and B2B on

social media; think H2H - Human to Human!Chalene Johnson's Instagram account (@chalenejohnson)

is a terrific example of mixing personal and businessposts. Her engagement is through the roof because she

knows how to relate to her fans.

Contests/Giveaways18Use visual elements to promote and explain your

contests and giveaways.

Thank Yous19You can never give out enough thank you's!

Images work well to express gratefulness. It's an actof kindness and shows people you're a nice person.

To find out

Trending Hashtags20Find a hashtag that is popular or trending to create

an engaging image that draws attention to your biz.

This tweet got theattention of Mr.Parrish himself!

#ThursdayThoughts

#BizTip

Nostalgia21Nostalgic images reach the emotional side of people,

so it's one way to reach your fans and connect.

Terrific way toincorporate

#ThrowbackThursdayinto a promotion!

Instagram: @kimgarst

Announcements22Emphasize important announcements, programming

schedules, and dates using visual content.

To find out

Instructions/Recipes23People process and understand visuals faster andeasier. Make your instructions and recipes easy to

follow through the use of images.

Humor24People love to laugh! Humor is a strong emotionthat connects people helps attract fans in your

target audience while extending your reach.

Notice the timing of theseposts and how many sharesthey received in a short time

frame. And one of them is justa simple image of text!

Video25Posts with video attract 3X more inbound links than

plain text posts! Video is hot and connects you toyour followers faster.

Consider taking some of the24 ideas here and creatingvideos on these topics.

You don't have to createanything fancy or long; useyour smartphone!

Product Video

Event Video

Are you a beginner in visual content? Do you lack design skills?

Are you technically challenged?Are you designing on a budget?

Copyright © 2016 (Image examples are property of their respective owners)Smart Bird Social Media

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