for the love of - retailcouncil.org
TRANSCRIPT
For the love of
shopping
Pinterest is a visual discovery platform
Home feedGives people ideas based
on their interests
SearchGives people ideas based
on keyword searches
Related PinsGives people similar ideas to a pin they’re looking at
Our mission is to bring everyone the inspiration to
create a life they love
367m
454m
June 2020 June 2021
global monthly active users
global monthly active users
Pinterest, Global analysis, March 2020 vs March 2021
people come to find inspiration to create a life they love — every
single month.
454 millionNearly
Pinterest, Global Analysis, June 2021
14M Canadians
of Canadian women 25-542 in 3 66%of Canadian moms Canadian women
9MCanadian millennial men1 in 3
Source: comScore, Key Measures, Multiplatform, CA, December 2020
summer outfit ideas
Source: Pinterest Internal data, English Searches, Global, April 2020
of top searches on Pinterest are non-branded.
97%
Pinterest is their starting place. They come with intent and an open mind.
Nielsen & Pinterest, Path to Purchase Research, Canada, Q4 2019
Pinners (74%) in Canada used Pinterest in the steps leading up to their most recent purchase.
3 in 4
Brands help them make decisions
Take them from idea to “I did,” from making plans to making purchases.
Pinterest shopping pays off
Online shopping is easy.
But is it better?
Four decades into ecommerce, and just 4 in 10 people say they
prefer it to shopping IRL.
Source: ComScore survey, Canada, Inspired Shopping 2021, commissioned by Pinterest, Feb 2021.
Turns out, online shopping is better:
on Pinterest.
Pinterest bridges the joy of real-world discovery with the ease of online shopping. That’s why 75% of shoppers want to shop on Pinterest. Fewer than half say the same
about competitor platforms.
Source: Source: ComScore for Pinterest, Global, Feb 2021.
People who use Pinterest are 30% more likely to say they love shopping and 90% more likely to say they’re always shopping.
Source: Dynata, Canada, 2021 Shopping among People who use Pinterest monthly and people who use other platforms, April 2021, Fashion and Beauty verticals combined
People on Pinterest love to shop.
Pinterest shoppers spend more.
People on Pinterest outspend people on other platforms by 80% every month.
Source: Dynata, Canada, 2021 Shopping among People who use Pinterest monthly and people who use other platforms, April 2021, Fashion and Beauty verticals combined
80%
They’re earlyOne thing they have in common?
Are more valuable customers:
incremental sales lift.2
+6%
Source: 1. Pinterest internal data: Analysis of advertisers who ran holiday campaigns globally in 2020 from 9/1-12/31 (n=82). Cohort Classifications: Late = initial exposure date (11/26/20-12/31/20); Normal = initial exposure date(11/11/20-11/25/20); Early = initial exposure date (9/1/20-11/10/20); 2. Pinterest internal data: Meta study of Pinterest conversion lift studies run globally across Retail in Jan - Dec 2020 (n=34).
When you reach Pinners early they:
increase in CVR for Pinners exposed early compared to
Pinner exposed late.1
4.7xincrease in RPU for Pinners exposed early compared to
Pinner exposed late.1
3.1x
Drive net new sales:
Convert more:
Begins party planning
Browsesparty outfits
Decides on styleand color
Makes outfitpurchase
Discovery🛒
The power of the whole funnel lives on Pinterest
Inspiration
If you remember nothing else from our talk...
Yet.
Online shopping isn’t cutting it.
454 Million People.
Your audienceis on Pinterest.
Early adds up and if you wait, you’re late.
The holidays start today.
© 2020 Pinterest. All rights reserved.