For : School Wellbeing Leeds

The Food Dudes

Presented by: Professor Fergus Lowe

About Us : Behaviour Change for Children’s Health and Well-Being

700,000+ children participating

Award winning social enterprise

Focus: Healthy eating & Physical Activity

Whole School Behaviour Change

Curriculum Dining Hall

Home Classroom

Current & Future VisionEarly Years Primary Schools S E N

Home Programme Retail Outlets Restaurants / Fast Food Outlets

Whole Environment Sustainable Behaviour

Change

How is childhood obesity prevented?

Change Children’s Eating Habits and Physical Activity

Requirements for Interventions

Should Connect with Child’s Psychology

Should Demonstrate Strong Evidence Base

Should Actually Change Behaviour

Role Modelling: Meet The Food Dudes

Rewards

Repeated tasting

Whole School Programme: Primary School

Programme Overview – ‘Food Dudes Full Force’ (Y1)

Parental and family

involvement

Days 1-16

All Year

Intensive Phase

RewardsTastingMovies

Dining Room Experience

Parental and family

involvement

Maintenance Phase

Competitions

Choice Architecture: FD Dining Experience

Food Dudes Branding

Reward System

F&V Presentatio

nStaff

Prompts

Visual Cues

Food Dudes Menu

Positioning

Portion Control

Healthy Choice ‘Nudges’

Staff Modelling

Card Reward System

Monitoring & Evaluation

Aligned to School Food Plan

Walsall, Dudley & Hounslow School Lunchtime Results

0%

10%

20%

30%

40%

Fruit

Vegetables

Baseline

Follow-up

20%

50% 49%50%

32%

19% 21%

Baseline

Follow-up

% co

nsum

ed

Sweet/fatty

Baseline

Follow-up

Home Consumption of F&V POST Food Dudes

91% 80%

Children Parents

Awards

World Heath OrganizationBest Practice Award for Counteracting Obesity

Public Health Excellence Awards, West MidlandsPartnerships

Chief Medical Officer’s Gold Medal AwardCombating Obesity

Local Authority Catering AwardMost Innovative Concept

Local Authorities Research + Intelligence AssociationBest Use of Health Research

Outcomes

Large and long-lasting improvements in diet

Biggest effects with poorest eaters

Benefits whole family

Starts early – from Nursery onwards

Inclusive- children of all abilities

Thank You

Q&A

London Schools Study: Preventing Health Inequalities

0%

10%

20%

30%

40%

Fruit

Vegetables

Before After 4 months

11% 7%

48%

7%

50%

4%2%

48%

5%

Before After 4 monthsControl SchoolFood Dudes School

% co

nsum

ed

Horne et al. (2004) Increasing children's fruit and vegetable consumption: a peer-modelling and rewards-based intervention.

Eur. J. Clin. Nutr. 58, p1649-1660.

Parental Endorsement

95%

“It would be beneficial for the health of children if Food Dudes were

introduced into all primary schools.