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TheQuirksEvent.com

FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS

2016

AT-A-GLANCE

Don’t forget toDOWNLOAD THE KLIK APP! (see inside front cover for details)

BROOKLYNMARCH 3-4, 2020

LEGACY SPONSOR

PLATINUM SPONSOR

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is available!SSID: TheQuirksEvent2020

Password: Quirks2020

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2 • The Quirk’s Event • BROOKLYN 2020

We are excited to bring the Klik smart badges and app to the Quirk’s Event!To get started please follow these steps in this exact order:1. Find the app e-mail you should have received from [email protected]. If you

can’t find this e-mail, stop by the information booth.2. Set up your password and complete your profile using the personalized

link at the bottom of the e-mail and complete your profile. This is what you will share with your new contacts. Note: This e-mail contains a direct link to your personal Klik profile – do not share this link.

3. Check the ‘Join Klik’s networking feature’ checkbox during setup to connect with fellow attendees in the app.

4. Download the Klik event app (available for Android and iOS platforms). Open the app and enter the e-mail and password you created in step two.

5. Update your notification preferences. Text and e-mail notifications are opted-in by default for all attendees at onset. You may change your text, e-mail and mobile notification preferences by visiting the “My Settings” section of your personal profile.

Once you’re done, you will be able to:• See the Quirk’s Event program and build your own schedule.• Browse speaker biographies.• Browse participating exhibitors and their stand locations.• Consolidate contacts and save notes about each

connection.• Check the venue’s live floor plan for your next

activity.• Get notifications for invites, upcoming

sessions and general messages.• Schedule meetings with your connections.• Collect session presentations and exhibitor

touchpoint documents.

DOWNLOAD THE EVENT APP network | manage contacts | get content | receive helpful notifications

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the details on

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BROOKLYN 2020 • The Quirk’s Event • 3

A WORD FROM STEVE QUIRK

Welcome to the Quirk’s Event Brooklyn! We are excited to have you here. If you are new to the event, you will quickly notice that it’s different from other research industry gatherings. To keep costs down and make things more inclusive, we’ve trimmed or downsized some standard conference features such as expensive keynote speakers and sit-down luncheons. But we haven’t de-emphasized the features you’ve told us matter most: education and networking.

The center of the event is the expo hall. With 110+ leading companies and associations from all facets of the industry, the expo hall is a great place to learn about all of the latest offerings. Make sure you explore the space, as exhibitors are delivering some great experiences (see inside for a list of them).

We also have 90+ educational sessions and more than 40 hours of learning! The sessions are just 30 minutes long to ensure that speakers keep their presentations targeted and concise and all speakers have agreed to the Q-Mandments – Quirk’s guidelines for presenting an educational and engaging session.

Lastly, the event is designed with networking opportunities in mind. The Quirk’s Event smart badge lets you exchange contact information with anyone at the conference with a simple click of the badge. The event app gives you important event information, lets you network with attendees and lets you customize your schedule and tracks your activities at the event. Breaks between sessions, along with an extended lunch break, allow time to connect with colleagues. Also, join us for Cocktails with Quirk’s in the expo hall on Tuesday evening for tasty appetizers and creative drinks.

As with all of our endeavors, we couldn’t have done it without the support of our sponsors, exhibitors and speakers. Their time and effort have made this event possible – so our thanks go out to them!

For 2021 our lineup of Quirk’s Events will feature the London event in late February at the InterContinental O2, a new and larger New York event location in Manhattan’s Hudson Yards neighborhood, and the Quirk’s Event Chicago in mid-April.

We want to make the Quirk’s Events a regular part of your ongoing efforts to learn and grow as insights professionals so please let me know how we can improve your experience.

Sincerely,

Steve QuirkPresident, Quirk’s Media

DAILY SCHEDULES

p.4-7EXPO HALL MAP

p.8-9EXPERIENCES & ACTIVITIES

p.10-13EVENTS & NETWORKING

p.14EXPO HALL & LOCAL FOOD OPTIONS

p.15

4 • The Quirk’s Event • BROOKLYN 2020 BROOKLYN 2020 • The Quirk’s Event • 5

SESSION SCHEDULE

TUESDAY, MARCH 38:00 - 8:45 REGISTRATION & EXPO HALL OPEN

Room 1 Room 2 Room 3 Room 4 Room 5

8:45 - 9:15

Macro meets micro: Driving collaboration through market research Morgan Stanley

Working together: NPR’s research and digital analytics teams build a survey dashboard NPR

Accelerating the innovation process from 21 weeks to 21 days with AI-powered prediction Black Swan Data

Segmentation at scale: Combining behavioral and attitudinal insights to win every occasion Crayola

Can you DIG it? Insight Colgate-Palmolive’s global insights platform Colgate-Palmolive

9:30 - 10:00

Be more than a forgotten footnote: Improve the activation of research and insights in your organization Constellation Brands

Price is not everything Dapresy

Putting your customers first: How first-party data can help build direct customer relationships and long-term brand value Dynata, Fossil Group

The anatomy of a modern-day insights department Zappi, PepsiCo

14 charts that show innovative brands how to engage Gen Z Attest

10:15 - 10:45

Insights on demand: How research virtualization puts data at your fingertips Methodify

Mind modeling: Identifying Cheez-It’s distinctive attributes Quester, Kellogg’s

Will the real behavioral research please stand up? Veylinx

12 brands. 12 months. $12 Billion in value. 7 common markers for success Earle & Company, Curion

The Culinary Knowledge Graph Target Research Group

10:45 - 11:00 CHOCOLATE FOR ONE, CHOCOLATE FOR ALL – TREAT COURTESY OF CURION AND MARS WRIGLEY

11:00 - 11:30

Develop decisive insights with behavioral science Protobrand, Dunkin’ Brands

Viewer disrupted: The psychology of media engagement Chadwick Martin Bailey

The digital advantage: Leading change when status quo research is no longer an option AYTM

From story to glory MRII, University of Georgia

Improving qualitative research by doing research: Learning from qualitative research participants and comparing recruiting from a quantitative panel to recruiting from a qualitative panel L&E Research, Insight &

Measurement

11:30 - 1:00 LIGHT FOOD FARE IN THE EXPO HALL OR LUNCH ON YOUR OWN


1:00 - 1:30

The need for greater transparency in client/vendor relationships MedSurvey, MarketVision Research

Accelerating brand building and innovation using agile insights approaches Digsite, Harry’s

Ride the ripples or get soaked: How to capitalize on disruptive trends 20|20, Wyndham Destinations

Hacking life shifts: How AARP has taken a leadership role in partnering with brands in launching innovative insights RTI Research, AARP, The

Business of Aging

What responsibilities and opportunities do brands have in tackling the biggest threat the world faces? (1 hr 15 min session) Hall & Partners

1:45 - 2:15

Learn where to focus your media spend Savanta

Decoding signal vs. noise: How Microsoft uses proactive insights to stay ahead of the curve Microsoft, Russell Research

7 steps for building a scalable DIY research program that influences business growth SurveyMonkey

C-suite recruitment: Recipe for the “secret sauce” Ivy Exec

2:15 - 2:30 CHOCOLATE FOR ONE, CHOCOLATE FOR ALL – TREAT COURTESY OF CURION AND MARS WRIGLEY

2:30 - 3:00

Changing the subject BBC

Using hybrid methods to supercharge your qual research AHA! Insights Technology Platform

Agile concept testing helps speed new product development: Driving agility within Colgate Toluna, Colgate

Share insights, go farther: Why great research is only half of the equation at Comcast Comcast Business, Bloomfire

Driving personalization with segmented marketing: Embracing emerging technologies to activate your market segmentation LRW

3:00 - 3:30 EXPO HALL BREAK (SNACKS IN THE EXPO HALL)


3:30 - 4:00

From using comparison analysis to catch criminals online to helping brands understand consumers: Find out how Relative Insight’s technology will change the way you think about language Relative Insight

Clean label: “Better for you” consumer trends and generational differences GutCheck

Relevant and connected ad and brand research Phoenix MI

Un-Photoshopped DIY: What client-side DIY research really looks like Verizon

Purpose, payment or pride? The new reality of saving, spending and success among new adults Open Mind Strategy

4:15 - 4:45

Powered by people: How Landor and Acoustic created a new brand and culture using AI-driven human insights Acoustic, Remesh, Landor

Data, analytics and storytelling – perfect together! Confirmit

Humanizing technology: The surprising ways Gen Z and Millennials navigate our always-on world YPulse, Verizon

Consumer insights make an impact Cuisinart

Regionality, fragmentation and the power of hyper-local insights for brands to win MarketCast, PepsiCo

5:00 - 5:30

Market research meets UX research: Understanding the interaction between NPS and usability metrics IBM

Give me more Dolly Parton! Country music and documentary film: A PBS love story PBS

Bad data is misinforming business decisions – How brands are uniting to ensure data quality Procter & Gamble, CASE

Autoethnography: When respondents become researchers Ready to Launch Research,

Milepost 12 Consulting

Balancing depth with speed: How Anheuser-Busch is capturing rich qual insight in less than 24 hours Voxpopme, Anheuser-Busch

5:30 - 7:00 COCKTAILS WITH QUIRK’S IN THE EXPO HALL

7:30 - 10:00 MR MUSICAL JAM SESSION

Maximize your contacts with

THE KLIK APP! (see inside front cover for details)

AGILE LAB

11:00am

Change is all around us! Are you keeping up? Zappi, M/A/R/C Research

3:30pmOne of the world’s biggest brands, one rebellious research company, one audacious goal: PepsiCo and Zappi’s journey to kickstart product innovationZappi, PepsiCo

1:45pm

Demystifying meta-analysis: How Verizon runs metas to get more from their data

Zappi, Verizon

4:00pm

Kickstarting at Quirk’s: A party to launch Zappi’s newest product!

Zappi


8:00 - 9:00 REGISTRATION & EXPO HALL OPEN


9:00 - 9:30

Beyond customer journey-mapping: Understanding impact of touchpoints

The power of System 1 thinking Lieberman

Macro and micro journey analysis: A smart approach to consumer journey research Luth Research

Stop, automate and listen: Demystifying report automation E-Tabs

Sawtooth Software session - see event app for details Sawtooth Software

9:45 - 10:15

Blockchain and market research – applications and implications IBM

Disrupt or die: Reinventing market research Suzy

Unearthing the unexpected: The power of machine learning Applied Marketing Science

Supercharging UX research with real-time, agile video Fuel Cycle

Wake up, Tracker, and make yourself useful – It’s 2020! C+R Research

10:30 - 11:00

Gaining clarity through on-demand behavioral research InsightsNow

Keeping it real – and getting more predictive research results Explorer Research

Pre-test your social media ads on live social media and e-commerce sites eye square

Only missing the snack: Video research interviews like face-to-face interactions itracks

How much enjoyment can an indulgent snack really bring when life gets in the way? Curion, Mars Wrigley

11:15 - 11:45

Insight to action: How Mondelez built a culture of in-store excellence Mondelez, SellCheck

Meet Generation Edge (GenZ): Understanding their perspective, expectations and impact on the world The Sound

ISO the next big trendy ingredient and its impact on product performance – featuring a new study on CBD using quali-quant with social listening BuzzBack

How to leverage research to build meaningful brands Emmanuel Probst

Behind Google’s B2B messaging strategy: Developing high-impact communications SKIM, Google

11:45 - 1:00 LIGHT FOOD FARE IN THE EXPO HALL OR LUNCH ON YOUR OWN


1:00 - 1:30

Telus: Breaking down the 3 barriers preventing insights teams from unlocking the potential in their data KnowledgeHound, Telus

Insurgent strategy: Leveraging political and issues research strategies to create a competitive advantage (and make the 2020 election more fun to watch) Research America, Charles Ryan

Associates

Agile: Behind the curtain Colgate-Palmolive

How to End Research Briefs in Your Organization and Optimize Your Time by 440% Zappi

The implicit playbook: Develop a competitive advantage by appealing to your consumer’s subconscious quantilope

1:45 - 2:15

What segmentation and positive psychology tell brands about Gen Z SightX

From feeling to doing: How to turn empathy into tactics that grow brands RealityCheck

Real business example of text analytics in action Provalis Research

The privacy paradox Esomar

Project 24: Inside the daily lives of Americans…and why it matters Smarty Pants

2:30 - 3:00

The role of analytics tools in modernizing competitive insights SAP

Everyone wants to be heard, no one wants to be studied! How brands are leveraging conversational methods for deeper experiential insights Reach3 Insights

Counterintuitive thinking: Reframing research baseline assumptions Fader & Associates

The insights-led initiative changing the face of financial wellness Prudential

fMRI: the panacea for consumer thoughts, or not? Fraunhofer

3:00 - 3:30 EXPO HALL BREAK (SNACKS IN THE EXPO HALL)


3:15 - 3:45

Successful cross-industry collaboration: Creating health behavior change with digital toolsStone Mantel

Closing the experience gap: Diagnosing your gap and identifying the best strategy to close it Clear M&C Saatchi

Spilling the tea on the next-gen: How to attract, engage and retain MarketVision Research

Making methodology recommendations in 2020: This ain’t Grandma’s research Research Rockstar

Men, power and purpose: A new definition of market research leadership Women in Research

4:00 - 4:30

Partners not participants: Value exchange in user research Shopify

Maximize your creative thinking in the AI age: Unlock this #1 valuable skill QRCA

Personalization at scale Ogilvy

The impact of cultural codes on consumer behavior and brand relevance Anheuser-Busch

AI for automated insight generation PARC

4:45 - 5:15

See event app for session details

Thought leadership research: A labor of love Voya Financial, LRW

Taking your research up and out: Practical tips for transforming research into industry-impacting headlines Cox Automotive, KS&R

Voice of the customer: A Con Edison case study Con Edison, KL Communications

5:15 - 6:15 EXPO HALL HAPPY HOUR

5:30 - 7:30 IA GREATER NY CHAPTER CLOSING PARTY

SESSION SCHEDULE

WEDNESDAY, MARCH 4

AGILE LAB

2:30pm

The diversity-innovation connection

Zappi, Google, Forrester, Women in Research, Prudential Financial

3:15pm

How to make shift happen: Moving insights from reactive to proactiveZappi

10:15am

How to transform the way you work to drive stronger, research-driven outcomes Zappi, IBM


405 20|20 ResearchKiosk Y Adapt Inc.306 Aha! Insights Technology

PlatformKiosk N Applied Marketing Science, Inc.604 Ascribe12 Askia – Software for SurveysKiosk E ATP Canada Software and

Services Ltd.606 Attest Technologies Limited206 AYTM211 Black Swan Data302 Bloomfire105 Blueberry & Institute for

Sensory Research203 BuzzBack Market Research617 C&C Market Research14 C+R Research7 Canadian Viewpoint708 Chadwick Martin Bailey710 Cint202 Civicom Marketing Research

Services305 ConfirmitKiosk C Course5 Intelligence512 CRG GlobalKiosk A Crunch.ioKiosk Z Custom Intercept Solutions711 DapresyKiosk H dataSpring9 Delvinia510 Digsite602 Dynata104 Empower Translate701 E-TabsKiosk M Explorer ResearchKiosk F eye square509 EyeSee, Inc.608 Fieldwork, Inc.208 Focus Crossroads408 Focus Forward/Panel Direct612 Fuel CycleKiosk R Full Circle Research507 G3 Translate407 GMO ResearchKiosk D GutCheck506 Hall & Partners4 Holden Market Research111 Ignite Collective410 Insight Loft13 InsightsNow, Inc.Kiosk V Ironwood Insights Group705 Issues & Answers103 itracks613 IVP Research Labs713 Ivy Exec709 Jibunu10 Kadence InternationalKiosk X KnowledgeHound

NETWORKING LOUNGE

AGILE INSIGHTS LAB

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311 MarketVision Research610 MedSurvey9 Methodify by Delvinia6 Mindfield – Tech Integration

and Audience Insights

EXPO HALL DIRECTORY

Kiosk O L&E Research106 Language Intelligence205 Leyhausen Research GmbH110 Lieberman706 Logit GroupKiosk Q Luminoso Technologies, Inc.

513 Market Cube1 Market Probe International700 MarketCast611 Marketing Systems GroupReg. Hall Marketing Research Education

Foundation

Tuesday, March 3 5:30 p.m. to 7:00 p.m. (Drink menu on pg. 14)

Coffee & Beverages

Restrooms

SSID: TheQuirksEvent2020

Password: Quirks2020

Complimentary

is available!WI-FI

cocktailsWITH

Visit these booths during

Kiosk G MIS Group International Ltd1 Murray Hill NationalKiosk B Numerator707 The Olinger Group204 One Global Solutions LimitedKiosk S Open Mind Strategy508 Opinion Access310 Opinions LTDKiosk T PanelbaseReg. Hall Paramount Publishing704 Phoenix Marketing

International309 Precision Research605 Protobrand411 Provalis Research505 quantilope413 Quest Mindshare702 Quester712 Rakuten Insight409 Rare Patient Voice8 Reach3 InsightsKiosk L Readex307 Reckner Associates Inc.Kiosk K Relative Insight2 RemeshReg. Hall Research & Results303 Research America, Inc.Kiosk E Rosetta Studio International412 RTi Market Research and Brand

Strategy

316 Russell Research102 Savanta314 Sawtooth Software, Inc.207 Schlesinger GroupKiosk P SellCheck5 SightX11 SIS International209 SKIM107 Smarty Pants, LLC601 SurveyMonkey502 Suzy313 Tango Card615 Target Research Group312 Telepoll Market ResearchKiosk J Temple University – Fox School

of Business402 TolunaKiosk U Trusted Talent, LLCKiosk AA Univ. of Georgia/MRIIKiosk W Vault Consulting3 Veylinx406 VoxpopmeKiosk BB Webcall International Research

Ltd.511 WebMD/Medscape Market

Research403 Ypulse, Inc.The Agile

Lab Zappi


GAME ON!WIN PRIZES!We are excited to bring the Klik smart badges and app to the Quirk’s Event. Using the smart badges and app, you can earn points by connecting with exhibitors and other attendees, attending sessions and giving session feedback.

How you can earn points:Complete your profile: 100 pointsAttend a session: 50 pointsProvide session feedback: 100 pointsConnect with an attendee: 50 pointsConnect with an exhibitor: 100 pointsConnect with an exhibitor’s touchpoint: 200 points(See sidebar for touchpoint locations)Connect with an MREF Pledge Sponsor: 400 points

What can I win?

1st place: $150 cash • 2nd place: $100 cashAll others that earn 2,500 points total will be entered into our event drawing for one of the following prizes:

• $100 Visa gift card | Adapt, Inc. (Kiosk Y)• $100 Visa gift card | Focus Forward (Booth 408)• $100 Amazon voucher | Panelbase (Kiosk T)• $50 Amazon gift card | Russell Research (Booth 316)• Noise canceling headphones | AYTM (Booth 206)• A copy of Analytics for Customer Insights: A Non-Technical Introduction by

Chuck Chakrapani | MRII/Univ. of GA (Kiosk AA)• $25 Target gift card | Marketing Research Education Foundation

(Registration Hall)• A copy of Nation of Numbers by Dr. Paul Scipione (5) | Paramount Books

(Registration Hall)• $25 Starbucks gift card | Quirk’s Media (Quirk’s Info Booth)• $25 Amazon gift card | Quirk’s Media (Quirk’s Info Booth)• $20 Starbucks gift card | Quirk’s Media (Quirk’s Info Booth)• $15 itunes gift card | Quirk’s Media (Quirk’s Info Booth)

Get in Touch at The Quirk’s EventWant to gather information on exhibitors fast, without lugging around a bag full of paper, and help save a tree or two? Just click your smart badge! New this year, many exhibitors will have a Touchpoint at their stand. Simply click your smart badge next to the Touchpoint and information from the exhibitor will be put into you event app timeline for you to retrieve and follow-up with at a later time. As a bonus, you will receive 200 points toward the exhibit hall game! The following exhibitors have Touchpoints available:

Luth Research Mobile Lounge

Marketing Research Education Foundation (MREF) . . . . . . . . . . . . . . .Registration Hall

Veylinx. . . . . . . . . . . . . . . . . . . . . . . Booth 3

itracks . . . . . . . . . . . . . . . . . . . . . Booth 103

AYTM . . . . . . . . . . . . . . . . . . . . . Booth 206

SKIM . . . . . . . . . . . . . . . . . . . . . . Booth 209

Bloomfire . . . . . . . . . . . . . . . . . . Booth 302

GMO Research . . . . . . . . . . . . . Booth 407

Quest Mindshare . . . . . . . . . . . . Booth 413

quantilope . . . . . . . . . . . . . . . . . Booth 505

The Quirks Awards . . . . . . . . . . . Info Desk

Paramount Books . . . . . .Registration Hall

Crunch.io . . . . . . . . . . . . . . . . . . . . .Kiosk A

L&E Research . . . . . . . . . . . . . . . . . Kiosk O

Ironwood Insights Group . . . . . . . .Kiosk V


BOOTH 615

Wake up your brandVisit Target Research Group at booth 615 and enter for a chance to win a Nespresso by De’Longhi

BOOTH 2

Big dice and bigger prizesCome by and say hi to us at booth 2, play our interactive game and stand a chance to win some amazing prices! Roll the dice with us, and learn about how Remesh can make sure you don’t leave your insights to chance!

BOOTH 316

Win an Apple iPadStop by the Russell Research booth and enter for a chance to win an Apple iPad.

BOOTH 413

Claim your Quest piggy bank!Drop by Booth 413 and take one of Quest Mindshare’s famous orange piggy banks home!

Help raise $20,000 to educate at-risk childrenThe Marketing Research Education Foundation (MREF) has teamed up with Quirk’s to raise money to help educate at-risk children. During the Quirk’s Event, the following exhibitors have pledged donations to the MREF and Quirk’s is matching each donation, dollar-for-dollar, up to $10,000. Our goal is to raise $20,000!

How you can help?Please visit each of these exhibitors and click your badge with their MREF Pledge Drive Touchpoint. For every click a donation will be made to the MREF. For your part, you will receive 400 points toward the exhibit hall game and you will be helping an industry foundation!

Pledge Drive Supporters: Empower Translate – Booth 104Fieldwork – Booth 608CMB (Chadwick Martin Bailey) – Booth 708Precision Research Inc. – Booth 309Rare Patient Voice, LLC – Booth 409Quester – Booth 702Schlesinger Group – Booth 207

Quest Mindshare – Booth 413Adapt Inc. – Kiosk YRemesh – Booth 2Kadence International – Booth 10Askia – Booth 12Telepoll Market Research – Booth 312RTi Research – Booth 412Explorer Research – Kiosk M


STAND 203

Update Your Image How long has it been since you’ve updated your social media photo? Have a new, professional headshot taken while at the Quirk’s Event. It takes just a few minutes and we’ll e-mail you the link to the high-resolution image that reflects the new you!

TUESDAY HOURS 11:30 a.m. to 1:30 p.m. 4:30 p.m. to 6:30 p.m.

WEDNESDAY HOURS 12:00 p.m. to 1:30 p.m. 3:00 p.m. to 5:00 p.m.

Find your photo at thequirksevent.passgallery.com

Eat some delicious chocolate and be part of live crowd testingCome grab a chocolate treat and be a part of live crowd testing and see how you can impact it. Curion and Mars Wrigley will be handing out a Dove treat on Tuesday, March 3, between 10:45 a.m. - 11:00 a.m and 2:15 p.m. - 2:30 p.m. Instructions on the treat will ask you to leave feedback. Results will be revealed during the Curion/Mars Wrigley session on Wednesdays, March 4th at 10:30 a.m. How much enjoyment can an indulgent snack really bring when life gets in the way?

REGISTRATION HALL

Sponsor the education of a Haitian childThe Marketing Research Education Foundation (MREF) is supporting the graduating class of 2023 at The Joseph School in Haiti. The Joseph School was founded by market researcher Jim Bryson, and its mission is to create leaders for a brighter future for Haiti. Would you like to sponsor a child? There are four sponsorship levels: • $50 provides food for a student for a month • $150 provides curriculum books and a school uniform • $300 pays a teacher’s salary for a month • $500 supports a student for a year, including school supplies and books, his/her uniform, meals and transportation. Stop by our kiosk to learn more about the wonderful children of The Joseph School and the impact the MREF is making!

LUTH RESEARCH MOBILE LOUNGE

Chill and recharge in the Luth Research Mobile LoungeVisit the Luth Research Mobile Lounge just off the registration hall near the info booth. Charge your phone, tablet or laptop and take a break to relax.


BOOTH 2

Fly away with RemeshStop by the Remesh stand to enter for a chance to win a Delta gift card worth $150!

REGISTRATION HALL

Have your picture taken with a celebrity from out of this world!A lovable and famous road warrior will be stopping by the Quirk’s Event from a galaxy far, far away for photo opportunities each morning. Don’t miss your chance to grab a selfie! Can you guess who it is?

BOOTH 302

Bloomfire Apple iPad giveaway!Stop by the Bloomfire booth to meet the team and enter for a chance to win an Apple iPad

BOOTH 316

Win an Amazon gift cardStop by the Russell Research booth to enter to win one of three $50 Amazon gift cards.

REGISTRATION HALL

Quirk’s Event bookstoreStop by Paramount Books Store and find the newest and best books covering marketing research and insights. From questionnaire design/writing to focus group moderating - you’ll be sure to find a book that matches your marketing research passion. Ship to home is available.

BOOTH 707

Spice up your life with $100The Olinger Group will be giving away some Louisiana spice mixes at their booth and you can enter for a chance to win a $100 Visa gift card.

BOOTH 413

Apple Air Pod giveaway!Two lucky attendees will go home with a set of AirPods from Quest Mindshare! Swing by our exhibit space (Booth 413) and drop your business card for a chance to win!


The Research Club Opening PartyMonday, March 2 7:00 p.m. to late Kimono Rooftop Garden & Lounge

(Separate registration required - see the website for details.)

Join us on Monday, March 2 at the trendy Kimoto Rooftop Garden Lounge for the official “After Dark” networking mixer. The Kimoto Rooftop offers fabulous view across the city.

Tuesday, March 3 5:30 p.m. to 7:00 p.m. Marriott Brooklyn Bridge Expo Hall The Quirk’s Event wouldn’t feel complete without everyone enjoying a few cocktails on us! After the first day of the show is done, mingle and network in the expo hall and take in the experiences with other attendees. Free drinks and appetizers will be provided.

Stop by one of these booths to enjoy a cocktail:

Toluna-tiniAppletini Booth 402

Moscow MulennialsVodka, ginger beer, and lime juice Booth 403

Sweet Action Beer

Booth 413

The CubeVodka, St. Germain & Twist of Lemon

Booth 513

C&C&CChampagne Booth 617

From the AshesSilver Tequila, triple sec, pineapple juice, muddled jalapeno, pineapple and salted rim Booth 704

Book WormClassic Gin & Tonic

Registration Hall

CRG Sea BreezeVodka, cranberry and grapefruit juice

Booth 512

OPENING NIGHT

Expo Hall CelebrationWednesday, March 4 5:15 p.m. to 5:45 p.m. Marriott Brooklyn Bridge Expo Hall

Grab a complimentary beer and take a final stroll through the expo hall to learn and experience all of the latest and greatest the industry has to offer.

EVENT CLOSING

NETWORKING

cocktailsWITH MR Musical Jam Session

Tuesday, March 3 7:30 p.m. to 10:00 p.m. Luciano’s Brooklyn (1 block north of the hotel)

Check out the MR Jam Session to hear talented MR musicians perform live! Quirk’s will be bringing together a talented collection of musicians in the market research industry to perform. The MR Jam Session is a great way to kick off the event!

Food and drink tickets provided courtesy of the MR Jam Session sponsors!

Greater New York Chapter Closing PartyWednesday, March 4 5:30 p.m. to 7:30 p.m. Marriott Brooklyn Bridge Lobby Bar

Join the Insights Association Greater New York Chapter for an after Quirk’s Networking party. Have one last conversation with friends old and new before you head home. Light food fare provided, cash bar for drinks.


FOOD OPTIONSTUESDAY

MIDDAY BREAK • 11:30 a.m. - 1:00 p.m.Mini Cheeseburgers • Bloomfire Booth 302

Quinoa Kale Bites • Tango Card Booth 313

Ciliegine Mozzarella & Sundried Tomato on Focaccia • Toluna Booth 402

Beef Taquito & Short Rib & Stilton Crescent • Suzy Booth 502

NY Jumbo Pretzels • Survey Monkey Booth 601

Maui Shrimp Spring Roll & Macarons • Dynata Booth 602

Beef Filet w/Boursin • Fuel Cycle Booth 612

Lobster & Corn Spring Roll • Quester Booth 702

Classic Mini Crab Cakes • Rakuten Insights Booth 712

Mushroom Gouda Tart & Mini Cheesesteaks • Delvinia Booth 9

AT THE SNACK STATION...Harissa grilled vegetable wrap, baby arugula hummus, artichoke spread (gluten free); Smoked paprika chicken breast, manchego cheese, piquillo peppers, baby spinach, garlic aioli on baguette; Roast beef, baby arugula, shaved asiago, oven roasted tomato, mushroom truffle aioli on potato onion bread; Truffle mini cups of mac & cheese & gf mini cups of mac & cheese; Salad shaker cups; Fruit cups

AFTERNOON BREAK • 3:00 p.m. - 3:30 p.m.Mini Black & White Cookies • Toluna Booth 402

Ciliegine Mozzarella & Sundried Tomato on Focaccia • voxpopme Booth 406

Short Rib & Stilton Crescent • Rti Market Research Booth 412

Lobster & Corn Spring Roll • Market Cube Booth 513

Mini Cannolis • Survey Monkey Booth 601

Biscotti • Target Research Group Booth 615

Brownie Bites • Phoenix Marketing Booth 704

Chorizo-Stuffed Dates & Bacon • Remesh Booth 2

Maui Shrimp Rolls • Kadence International Booth 10

WEDNESDAYMIDDAY BREAK • 11:45 a.m. - 1:00 p.m.Mushroom Gouda Tart • Bloomfire Booth 302

Quinoa Kale Bites • Tango Card Booth 313

Smoked Chicken & Papaya • Toluna Booth 402

Mini Cheesesteaks & Lobster & Corn Spring Roll • Suzy Booth 502

Assorted Cookies • Survey Monkey Booth 601

Beef Taquito & Macarons • Dynata Booth 602

Housemade BBQ Chips • Fuel Cycle Booth 612

Chorizo Stuffed Dates & Bacon • Quester Booth 702

Mini Black & White Cookies • Rakuten Booth 712

Classic Mini Crab Cakes & Mini Cheeseburgers • Delvinia Booth 9

AT THE SNACK STATION...Chicken & black bean taco salads – lettuce, tomatoes, avocado, cheddar, salsa, tortilla strips; Orzo pasta salad – tomatoes, olives, roasted peppers, pesto; Fruit cups; Roasted vegetable kabobs (small)

AFTERNOON BREAK • 3:00 p.m. - 3:30 p.m.Mini Cannolis • Toluna Booth 402

Lobster & Corn Spring Roll • voxpopme Booth 406

Classic Mini Crab Cakes • Market Cube Booth 513

Mini Cupcakes • SurveyMonkey Booth 601

Mini Black & White Cookies • Target Research Group Booth 615

Flourless Cake Bites • Phoenix Marketing Booth 704

CONVENIENT EATS

Rocco’s Tacos 339 Adams Street

Potbelly Sandwich Shop 345 Adams Street

Panera Bread 345 Adams Street

La Defense Bistro 2 MetroTech Center

Starbucks 348 Fulton Street

6 MetroTech Center

Dunkin Donuts 387 Jay Street

Chipotle1 MetroTech Center

Five Guys2 MetroTech Center

Shake Shack409 Fulton Street

Subway391 Jay Street

Luciano’s 15 MetroTech Center

Cafe Metro15 MetroTech Center

Burger King417-21 Fulton Street

Hale and Hearty Soups2 MetroTech Center

Au Bon Pain 70 Myrtle Avenue

LEGACY SPONSOR PLATINUM SPONSOR

THANK YOU SPONSORS!

SAVE THE DATES! THE QUIRK’S EVENTS 2021

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EVENT PARTNERS

LONDONFebruary 23-24, 2021

NEW YORKMarch 15-16, 2021

CHICAGOApril 14-15, 2021

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