Food On The Go

• This app allows the user to order food from the QUT food court, allowing them to avoid waiting in line.

• Target users would be able to order from two restaurants at once without having to line up and purchase food/beverage from one and then again from the others.

• Target user would be able to order from anywhere on campus and also get food delivered anywhere on campus.

• offer target users discounts each week from different restaurants and will be rewarded with further discounts the more they order on the app.

• Increase revenue for the QUT food court vendors.

Purpose of QUT Food on the Go

1. A lot of University students, tutors and lecturers don’t have time to wait in the long lines, and some may not have gaps between their classes.

2. The University food court is too crowded and over packed and is an unappealing atmosphere to certain students.

3. Student felt that the food court was getting too expensive over time and would purchase more if there were certain discount available.

problems

• QUT University students 17-24, both males and females, tech savvy and non tech savvy with limited time due to school work and other commitment and may not have gaps

• Busy QUT university tutors/ lecturers

Target Audience

Target audience:• Purchase from food court

often• Don’t have time to go to

the food court or don’t like its atmosphere(too busy), Lazy.

• Barely bring any food into university

• Would consider using our app

• Would pay 99cents• Rate 8,9,10 / 10

Verifying our target audienceNon Target audience:• Do not purchase from food

court often.• Bring food into university

often - nearly every day• Wouldn't use our app• Would not pay 99cents• Rate 4, 5 / 10

Gap in User Experience

Interim Gap In User Refined gap in user after interviews

Final Gap in user

•Users wanted food to be delivered to their current position

•Users want to pre-order food and have them pick it up

•Users wanted an express lane to pick orders rather than waiting in lining

•Users found it difficult  to navigate through the application as it the buttons were not clear enough

•We refined the buttons on the menu page  made it more clear and distinct   

•Users wanted the need to order from multiple food outlets at the same time as they certain food from each outlet

•Users wanted a discount from the food court

•We implemented  this in our application

•Feedback from the users were they believed it was hard for delivery man to identify them and wanted a way to make themselves more identifiable

Competitor analysis

Domino’s Pizza is an application developed by Domino’s Pizza that is compatible on both Androids and IPhones. This application allows users to make orders via the mobile device. Orders can be picked up or delivered. There is also a real time order tracker, when an order is made. The payment method is via credit card or debit card.

Eat Now is a mobile application that allows users to order from over 2100 local restaurants in Australia. Users can pick up orders or get orders delivered which an extra charge placed depending upon distance. Users have two payment methods, cash or via PayPal, which is more secure. Users receive a txt notification when order is complete.

The mobile application developed by Pizza hut that allows users to order Pizza and other food and drinks from the menu. The application gives users the direction and contact detail of the nearest Pizza Hut. The application allows users to order food from Pizza and get it either delivered or users can either pick up food from the nearest Pizza Hut. Payment methods include cash or credit card

User Needs Dominos

Eat Now

Menu log

Pizza Hutt

QUT Food on the Go

Pre-order food 5 5 5 5 5On campus Delivery 1 1 1 1 5

Pick up food from express lane 3 3 3 3 5

Order from multiple restaurants through the  

1 3 3 1 5

Gap in the market

• Selfie Feature• Suggestion Feature• Collect Food from Express Line at

participating Restaurants• Order from Multiple Food outlets at the

Food Court• Discount Reward• On Campus Delivery

Unique Strengths of QUT Food On The Go

Macro storyboard

• App name is QUT Food on The Go• Purpose of the app is to allow our target

audience to save time, by ordering food without being physically present at the QUT food court

• Major features include Delivery of food• Discount rewards• Collect food from express lane• Order from Multiple food outlets

Conclusion of QUT Food on the Go