food management
DESCRIPTION
food managementTRANSCRIPT
TRAINING REPORT
ON
“NEW PRODUCT LAUNCHING”
At
RITE BITE ROADSIDE BISTRO,GURGAON
Submitted to
MAHARSHI DAYANAND UNIVERSITY,ROHTAK
In partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(INDUSTRY INTEGRATED)
(IVth Semester)
Submitted by
Name: Rajesh Kumar Ranjan
Regn. No.- 1073901955
Roll No .- 1090210702
SKYLARK SCHOOL OF BUSINESS & TECHNOLOGY,GURGAON
PALAM VIHAR-EXT GURGAON (HARYANA)
1
CERTIFICATE BY THE GUIDE
This is to certify that the project work entitled “NEW PRODUCT LAUNCHING” is a piece of work done by RAJESH KUMAR RANJAN, student of Skylark School of Business & Technology, under my guidance and supervision for the fulfillment of the course MBA, Skylark School of Business & Technology,Gurgaon
To the best of my knowledge and belief the project embodies the work of the candidate himself and has been duly completed. Simultaneously, the project fulfills the requirements of the rules and regulations related to the internship of the institute and I am assured that the project is up- to the standard both in respect to the contents and language for being referred to the examiner.
I wish him all success in life.
Name : Nidhi Bansal
STUDENTS DECLERATION
2
I hereby declare that the Training Report conducted at
Skylark Group,Gurgaon
Under the guidance of
(Ms.Nidhi Bansal)
Submitted in partial fulfillment of the requirements for the degree of
MASTER OF BUSINESS ADMINISTRATION
(Industry Integrated)
TO
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
is my original work and the same has not been submitted for the award of any other degree/diploma/fellowship or other similar titles or prizes.
RAJESH KUMAR RANJAN
Place : Regn. No.- 1073901955
Date : Roll No.- 1090210702
CERTIFICATE FROM THE ORGANIZATION
3
This is to certify that Mr.Rajesh kumar ranjan who is pursuing MBA (Industry Integrated) course of Maharshi Dayanand University,Rohtak at Skylark School Of Business & Technology, Gurgaon has undergone management training at our organization from 15 2012 to 30 nov 2012.
His performance during the training period was found to be excellent.
We wish him success for his future endeavours.
HR Manager
Rite Bite
Gurgaon.
ACKNOWLEDGEMENT
4
I am thankful to Skylark School of business & technology, Gurgaon
for providing me an opportunity to undertake training in their esteemed
organization. I would like to special thanks to my project manager ,
HR Manager at , Rite Bite Gurgaon, who helped me throughout the
project and also encouraged me to take this project in future course for
my career.
I am also thankful to director Mr. Hitesh Triphati of Skylark School
of business & technology, gurgaon,Ms. Nidhi Bansal (faculty
members), NIAM’s training officer in charge for providing me
guidance in preparing my project report.
Last but not the least I am also thankful to all my friends, colleagues &
the staff members of Rite Bite and SSBT to make my project
successful.
RAJESH KUMAR RANJAN
PARTICULARS
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CHAPTER 1 : INTRODUCTION 1.1 General Introduction of the Industry
1.2 Industry Profile A. Origin and development of the industry. B. Growth and present status of the industry. C. Future of the industry.
CHAPTER 2 : PROFILE OF THE ORGANISATION 2.1 Origin of the organization. 2.2 Growth, Development & present status of the organization. 2.3 Organization Structure & organization chart. 2.4 Product and service profile of the organization. 2.5 market profile of the organization.
CHAPTER 3 : DISCUSSION ON TRAINING3.1 Work profile(Role and Responsibilities)3.2 Key learning from training.
CHAPTER 4 : STUDY OF SELECTED RESEARCH PROBLEM4.1 Statement of research problem.4.2 Statement of the research objectives.4.3 research design and methodology.
CHAPTER 5 : ANALYSIS5.1 Data Analysis5.2 Summary Of Findings.
CHAPTER 6 : SUMMARY AND CONCLUSIONS
6.1 Summary of learning Experience.6.2 Conclusions and Recommendations.
APPENDICESAnnexure re like copy of Questionnaires, Interview schedule, leaf lets, brochures, photographs to be enclosed.
BIBLIOGRAPHY
CONTENTS
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INTRODUCTION
History of the Industry
Prominent food and beverages companies
Company Profile
THE HISTORY OF FOOD AND
BEVERAGES INDUSTRY
History of Food Industry
As it exists today, the domestic food and beverage
industry is a very competitive and mature industry
with little domestic growth. Increases in a company’s
market share usually come at the expense of a
competitor’s loss of market share (cannibalization).
Overall most growth comes from international
expansion. With the passage of NAFTA and GATT,
many domestic companies are either entering into
alliances with foreign entities, or acquiring 33them.
There are many reasons for this. For example, much
domestic food and beverage companies want to take
advantage of existing distribution systems, or
underutilized plant capacity. Some acquisitions may
be motivated by Federal income tax considerations.
From the time that agriculture began about 7,000
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years ago to the present there have been many
important developments that are responsible for the
state of the industry as it is today. The following
events have had a major impact on where the industry
is today.
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Event Explanation
IRRIGATION The use of some form of irrigation is
well documentedthroughout the
history of civilization. It has enabled
food production to occur in areas
previously too hostile for plants and
to counter the effects of drought.
INDUSTRIAL
REVOLUTION
Resulted in mass production of food
products at lower cost and consistent
characteristics.
FOOD
PRESERVATIVES
Classified into two main groups,
antioxidants that delay or prevent the
deterioration of foods by oxidative
materials and antimicrobial agents
that inhibit the growth of spoilage
and pathogenic microorganisms in
food.
PACKAGING Tinned products came to America in
1822 and allowed food to bestored
for long periods of time. Some
packaging processes were developed
to enable Napoleon’s armies to carry
war to distant areas and remain well
fed.
PASTEURIZATION A partial sterilization accomplished
by raising milk to a temperature high
enough to destroy pathogenic
bacteria. This process allows milk to
remain consumable for about 14 days
if refrigerated in closed containers.
TRANSPORTATION First, railroads and barges, then
ORIGIN & DEVELOPMENT :
The food production is a complex, global collective of
diverse businesses that together supply much of
the food energy consumed by the world population.
Only subsistence farmers, those who survive on what
they grow, can be considered outside of the scope of the
modern food industry.
The food industry includes:
Regulation: local, regional, national and international
rules and regulations for food production and sale,
including food quality and food safety, and
industry lobbying activities
Education : academic, vocational, consultancy
Research and development : food technology
Financial services insurance, credit
Manufacturing : agrichemicals, seed, farm
machinery and supplies, agricultural construction, etc.
Agriculture : raising of crops and livestock, seafood
Food processing : preparation of fresh products for
market, manufacture of prepared food products
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Event Explanation
IRRIGATION The use of some form of irrigation is
well documentedthroughout the
history of civilization. It has enabled
food production to occur in areas
previously too hostile for plants and
to counter the effects of drought.
INDUSTRIAL
REVOLUTION
Resulted in mass production of food
products at lower cost and consistent
characteristics.
FOOD
PRESERVATIVES
Classified into two main groups,
antioxidants that delay or prevent the
deterioration of foods by oxidative
materials and antimicrobial agents
that inhibit the growth of spoilage
and pathogenic microorganisms in
food.
PACKAGING Tinned products came to America in
1822 and allowed food to bestored
for long periods of time. Some
packaging processes were developed
to enable Napoleon’s armies to carry
war to distant areas and remain well
fed.
PASTEURIZATION A partial sterilization accomplished
by raising milk to a temperature high
enough to destroy pathogenic
bacteria. This process allows milk to
remain consumable for about 14 days
if refrigerated in closed containers.
TRANSPORTATION First, railroads and barges, then
Marketing : promotion of generic products (e.g. milk
board), new products, public opinion,
through advertising, packaging, public relations, etc.
Wholesale and distribution:
warehousing, transportation, logistics
2. Growth and present of food
&beverage industry:
The growth story of the Indian beverage market:
The Indian beverage market offers hot options. So
Dabur, the pioneer and one of the market leaders in the
packaged fruit juices market, has recently launched a
new drink which is called “Real Burrst”. This drink is a
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light fruit beverage with 4 flavors–MixedFruit,
CrispyApple, OrangeBytez,& MangoMania.
Real Burst is targeted towards consumers in the
Indian cities, Dabur says, and comes in a tetra pack
highlighting the”Lite and Refreshing” qualities of fruits.
All 4 variants will be made available in 1 liter and 200
ml packs priced at Rs. 65 and Rs. 15, respectively, and
would be made available everywhereinIndia.
According to Dabur, the fruit beverages industry in
India now stands at Rs 1100 crores (approx. Euro 180
million) and the market has grown at the rate of 30%
where Dabur India, through the new launch Real Burrst,
is looking at establishingamarketshareof4-5%innext2-3
years.
The 30%-growth rate is well-known figure also
from other FMCG-sectors in India. The FMCG industry
is set to grow 20-30% in 2009-10, up from 10-20% in
2008-09, as was reported recently by media quoting
consultants for the Indian market.
The FMCG sector has grown consistently during the
last three to four years, reaching a size of US$ 25 billion
(Rs. 120,000 crore) at the retail level in 2008, FICCI,
the industry body, has recently said when lobbying for a
Goods & Services Tax which should replace the
multiple indirect taxes currently levied on FMCG
products. According to the market figures from FICCI,
the industry is poised to grow at 10-12% for the next 10
years to reach US$ 43 billion (Rs. 206,000 crore) by
2013 and US$ 74 billion (Rs. 355,000 crore) by 2018.
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Part of the industry of fast moving consumer goods
is also the beverage industry. The total beverage
industry in India is being estimated to grow at 17% this
year, according to experts. “Food and beverages
segment has not suffered despite the slowdown in the
economy. FMCG in our stores has done very well. In
fact, we registered 10-15% growth in this segment last
year,” said a spokesperson at Spencer’s Retail Ltd.
Beverage majors like Coca Cola India, for example,
again reported growing sales, this time for the eleventh
consecutive quarter. Coca-Cola in India reported a solid
first quarter 2009 results not only despite a challenging
economic environment, but also with unit case volume
increasing by 31%, as was told by a Coca Cola India
spokesperson to media. And eight quarters out of the 11
quarters had a double-digit growth.
To foreign observers of the market, these figures
might sound unbelievable, as Western markets are
saturated and have not seen such figures for long time.
But in India, various positive factors drive the beverage
markets. One is the rising number of people in the
middle class with extra money to spend on new
beverages like wine, new brands of imported whiskey,
or the fancy energy drinks, some of which are really
good to enable people to work longer, to listen longer
during conferences, and even to party longer and have
fun. Leader in this segment is Red Bull, but some other
good and very effective drinks – one even very healthy -
are already or soon entering the market.
Another factor is the sheer size of the number of
people in India. Even the rural households, as long as
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the monsoon is good, get purchasing power and can
participate in consumer markets. Where ever the
purchasing power is still not big enough, companies
offer smaller packs for Rs. 10 or Rs. 5, especially to be
seen in the snack market. Hot summers in India also
help a bit to sell beverages, but that phenomena we
know also from Texas or Italy.
Global growth of food and beverages
industry :
In its 2010 Food and Beverage Global Report, IMAP
Inc., a global merger and acquisition (M&A)
organization, details M&A transaction activity by
country and region during 2009, projections for 2010,
and the factors and trends that are contributing to the
industry's evolution and growth. A key finding of the
report is that the food and beverage industry has shown
resiliency during economic slowdowns.
Cathy Jaros, an IMAP food and beverage advisor,
comments, "Historically, developed countries such as
the United States have been the largest producers of
manufactured food products. However IMAP advisers
have seen the longer-term trend, with China, Russia and
India increasing their production capacities.
Additionally, diets in developing countries are shifting
from staple foods rich in carbohydrates to more
expensive foods such as meat and dairy products. We
are seeing rising health consciousness and the increased
need for convenience, especially at home, driving
growth in the developed countries."
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IMAP advisers expect that rising populations, favorable
demographics and increasing per capita income will
support growth in developing countries. IMAP advisers
also predict that recent droughts in some countries and
rising fossil fuel prices are likely to cause food scarcity,
which may force governments to intervene and acquire
more farmland and subsidize agriculture.
In the past half-century, the food and beverage industry
has blossomed from a collection of mom-and-pop
operations to a trillion-dollar powerhouse led by huge
international corporations. Familiar names like Coca-
Cola, Starbucks and McDonald's can be found in every
corner of the globe. The overarching theme dominating
the food and beverage industry is exploding global
demand and rapidly rising food prices. The breakneck
economic growth of countries such as China, India,
Brazil and Vietnam gives billions of people the ability
indulge in ways previously enjoyed only by those in
developed nations. A massive influx of consumers onto
the global food market has resulted in a rapid and
sustained increase in food prices, stoking global
inflation.
The related shift to ethanol and other bio-diesels in the
face of rapidly rising energy prices has only exacerbated
the world's food inflation headache. Although some
members of the food and beverage industry (primarily
farmers and agribusinesses) benefit from higher prices,
most corporations in the industry have seen their cost of
doing business increase, biting into profit margins.
These higher costs are passed, in part, onto consumers,
who find their discretionary spending restricted when
they must spend a larger chunk of their paycheck
at restaurants and grocery stores. So, just asoil
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prices are a key economic indicator, so too are the
prices of key agricultural commodities such
as corn, wheat, andsoybeans.
Subsets of the Food and Beverage
Industry
Farming
The farming subset of the food and beverage industry
encompasses those businesses involved in the
production and collection of raw agricultural
commodities such as corn, wheat, soybeans and rice.
This portion of the food and beverage industry includes
seed producers such as Monsanto and Dupont as well as
agribusinesses such as ADM and closely held Cargill:
Farm Products:
Monsanto Company (MON)
DuPont (DD)
Syngenta AG (SYT)
Agribusiness:
Archer-Daniels-Midland Company (ADM)
Bunge (BG)
Corn Products International (CPO)
Smithfield Foods (SFD)
Tyson Foods (TSN)
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Processing This portion of the food and beverage industry is
dedicated to processing raw material foods into forms
that may be more easily distributed and sold to
consumers. Processed foods come in many different
forms but may be roughly divided into the following
subsets:
Food- Major Diversified:
Kraft Foods (KFT)
ConAgra Foods (CAG)
Sara Lee (SLE)
H.J. Heinz Company (HNZ)
Frito-Lay (PEP)
General Mills (GIS)
Kellogg Company (K)
Campbell Soup Company (CPB)
Beverages- Alcoholic & Non-Alcoholic:
Coca-Cola Company (KO)
Pepsico (PEP)
Anheuser-Busch Companies (BUD)
Molson Coors Brewing Company (TAP)
Cadbury Schweppes (CSG)
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Confectioners:
Hershey Foods (HSY)
Cadbury Schweppes (CSG)
Distribution
The companies engaged in the distribution subset of the
food and beverage industry are responsible for putting
finished or near-finished food products into the hands of
hungry consumers. Most broadly, there are two
channels through which corporations deliver processed
foods to their customers. On one hand, grocers and
supermarkets provide processed but unprepared food to
customers that they may then prepare in their homes.
On the other hand, the restaurant industry serves its
customers with fully prepared foods.
Grocers:
Kroger Company (KR)
Safeway (SWY)
SuperValu (SVU)
Whole Foods Market (WFMI)
Quick Service Restaurants:
McDonald's (MCD)
Yum! Brands (YUM)
Burger King Holdings (BKC)
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Wendy's International (WEN)
Casual & Upscale Restaurants
Starbucks (SBUX)
Darden Restaurants (DRI)
Cheesecake Factory (CAKE)
Brinker International (EAT)
Trends & Forces
Food Inflation
% increase in prices of wheat, corn, soya and rice from
2005-2007[1]
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Over the past decade the world has witnessed a drastic
rise in food prices. According to the World Bank, over
the past three years alone, global food prices have
increased over 80% These dramatic increases can be
attributed to the convergence of factors that has created
the perfect storm for food prices. Prime among these
factors is a world that is growing both more populous
and prosperous. New wealth in rapidly developing
nations such as China, India, Brazil and Vietnam is
allowing billions of people to increase their caloric
intake, increasing global demand and straining supplies.
Similarly in response to a more prosperous and
populous world, global energy prices have skyrocketed,
increasing input prices for food production. High energy
prices, in turn, have triggered a shift toward ethanol and
biodiesels which further increases the demand for crops
such as corn and soybeans. Finally, an increase in crop
shortages caused by "freak" weather occurrences such
as a 10 year drought in Australia and floods in south
Asian as well as pest outbreaks.
Rising Global Demand & Engel's Law
Rising global demand is the driving force behind higher
food prices. More people in developing countries are
earning more money, lifting their standards of living. Of
course, the first step to a better standard of living is a
better diet. This trend was first codified by Ernst Engel,
a 19th-century German economist, as Engel's law in the
19th century. Engel's law says that as incomes increase,
people spend a smaller percentage of their incomes on
food — but they also switch from cheaper to more
expensive food. In other words the law calls for an
aggregate increase in food consumption as well as a
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substitution of lower quality foods with higher quality
ones. Between 1990 and 2003, daily caloric
consumption per person increased from 2318 to 2773 in
India and from 2709 to 2940 in China. Though it may
not seem like much on its face, even a small average
increase among a population of 2.5 billion people
represents a large increase in overall demand.
Furthermore, a greater proportion of these calories are
coming from animal products like beef, chicken and
pork. Although it may seem counter-intuitive at first,
the move to meats puts further upward pressure on
agricultural prices because it takes about eight times as
much corn to produce the same number of calories from
meat as from bread.[4]
The Rising Cost of Carbon Energy
Another important factor driving the increase in food
prices has been the rapid and sustained increase in fossil
fuel prices since the early 2000's. Higher energy prices
lead to higher food prices in two ways. First, fossil fuels
such as oil and natural gas are critical components of
fertilizers used to grow crops. For example, the price of
diammonium phosphate, a common fertilizer, is about
$1,200 a ton in the U.S., up from about $450 a ton a
year ago.[5] Additionally, fossil fuels provide most of the
energy needed for mechanized food production and
transport.
Ethanol & Biodiesels
One of the chief causes of food-price inflation is new
demand for ethanol and biodiesel, which can be made
from corn, palm oil, sugar and other crops.
Skyrocketing carbon energy prices have made the
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production of these biofuels much more economically
attractive. Because of this, farmers have diverted food
once meant for human consumption for toward the
production of biofuels such as ethanol. This trend is
particularly pronounced in the American heartland
where the U.S. government has enacted several
subsidies for the production of corn based ethanol to
ease its dependency on foreign oil producers. The rise
of biofuels packs a one-two punch for food prices. First,
foods diverted for biofuel product represent an
additional source of demand. Second, because
producing biofuels may increase other food prices
indirectly as farmers reduce acreage dedicated to crops
like wheat, rice and other staples in favor for
agricultural biofuel products.
PROMINENT FOOD COMPANIES :-
Nestlé is the world's largest food and beverage
company.
PepsiCo is the largest U.S.-based food and beverage
company.
Unilever is an Anglo-Dutch company that owns many
of the world's consumer product brands in foods and
beverages.
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Kraft is apparently the world's second largest food
company, following its acquisition of Cadbury in 2010.
DuPont and Monsanto Company are the leading
producers of pesticide, seeds, and other farming
products.
Both Archer Daniels Midland and Cargill process grain
into animal feed and a diverse group of products. ADM
also provides agricultural storage and transportation
services, while Cargill operates a finance wing.
Bunge Limited is a global soybean exporter and is also
involved in food processing, grain trading, and
fertilizer.
Dole Food Company is the world's largest fruit
company. Chiquita Brands International, another U.S.-
based fruit company, is the leading distributor of
bananas in the United States. Sunkist Growers,
Incorporated is a U.S.-based grower's cooperative.
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JBS S.A. is the world’s largest processor and marketer
of chicken, beef, and pork. Smithfield Foods is the
world's largest pork processor and hog producer.
Sysco Corporation , mainly catering to North America,
is one of the world's
largest food distributors.
General Mills is the world's sixth biggest food
manufacturing company.
Group Bimbo is one of the most important baking
companies in brand and trademark positioning, sales,
and production volume around the world.
Company Profile:-
“Rite Bite is a associate company of the well known
MNC, SKYLARK GROUP” Origin of organization:-
“RITE BITE “is catering service organized by “skylark
group”.
Skylark group provide many kinds of services to society
.the “rite bite “catering service is one of them.
About skylark group:
Skylark Group was formed in 1987 by Late Shri RC
Rao. It all began with a small company that provided
simple manpower guarding solutions. The company
soon picked up and started to get noticed by the then
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major players in the industry. However, before the
company could flourish and expand business, it faced a
major setback with the demise of its founder Shri R C
Rao. It was his dream to take Skylark places but fate
had it differently. Realizing what Skylark meant to his
father Maj (Dr) T C Rao took over the reins in 2000
after serving in Indian Army for over 24 years. Since
the company managed to achieve huge success in its
formative years, the pressure to perform was high
considering that Dr. T C Rao was raw and as some put
it, "too naïve" for the industry. Taking everything in his
stride, Dr. T C Rao made significant changes to the
company and it is all because of his dynamic efforts and
business acumen, that the group is now known amongst
the biggest preferred Security & Urban Management
Solutions Providers in the nation. Skylark has
introduced numerous quality standards and more and
more new entrant companies look up to Skylark as their
role model in this fast growing industry. With Dr. Rao's
devoted efforts to maintain the strict company
standards, Skylark has managed to expand globally by
opening up offices in New York, Montreal, London and
Kathmandu.
Services:-
facility management :-
Facilities Management Services involve an
effective combination of people, process and
tools to ensure that your infrastructure is always
up and running. Catering to the 24x7 service
demands of your infrastructure, we undertake
complete responsibility of ensuring availability
and performance of your Infrastructure. Our
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services are backed by our immense domain
experience in providing products and services
to various industries.
Technical Services General Electrical Maintenance
Plumbing
Carpentry
Operations & Maintenance of all installations
Breakdown Maintenance
Preventive Management
Power Management
Pump operators
Lift technicians / operators
Civil Maintenance
House Keeping Services
House Keeping Services
Front Office Management
Pest Control
Specialized Cleaning Services
Façade Cleaning
Water Tank Cleaning & Sterilization
Mechanized Sweeping
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Security service:-
Skylark has been one of the pioneers in the Indian
Private Security Industry. Through the three decades of
its existence, Skylark has endeavored to provide the
best security solutions to its customers through
innovation, commitment to quality, training and strict
compliance to international standards.
Skylark believes in continuously upgrading the quality
of our resources and infrastructure to support the ever-
changing customer requirements. The company has
grown into a "Total Security Solutions Provider" and
offers the following services:
Guarding
Security Audits & Consultancy
Antecedent Verification
Executive Protection
Electronic Security Solutions
Event Security Management
With over three decades of experience behind us, we
have been fortunate to serve various businesses. Our
rich experience has helped us in designing Customized
Security Solutions for the following sectors:
Petroleum / Hydrocarbon / Pipeline
Chemical & Petrochemical
Power Plants
Ports
Telecom
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Retail
Finance, Banking & Insurance
Information Technology
Health Care Facilities
Manufacturing & Warehousing
Entertainment
Hotel Industry
Highways O&M:-
Skylark Highway Solutions Ltd. with an
experience of managing 54 Toll Plazas and
Highway Stretches is India’s leading Toll &
Highway Management Company. With a pan
India Presence and a strong team of
Professionals we provide Customized Solutions
for the Infrastructure Industry. Our array of
Services Includes the following :
Toll Operations
Toll Collection
Traffic management
Security
Liaison & PR
Incident Management
Route Patrolling
Ambulance Services
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Crane and Breakdown Services
Fire Services
Road Safety
Road Maintenance
Road Maintenance
Road Property Maintenance
Electrical Maintenance
Horticulture
Mechanized/manual Cleaning of Highways
Thermoplastic Road marking
Road Maintenance
Road Maintenance
Road Property Maintenance
Electrical Maintenance
Horticulture
Mechanized/manual Cleaning of Highways
Thermoplastic Road marking
Solid Waste Management:-
Steps to waste management
Collection of Waste
Segregation of Waste
Storage of Waste
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Transportation of Waste
Processing of waste
Disposal of Waste
Step 1: Collection of Waste
Primary Collection: From Dumpsters/Bins located at
different locations at Airport premises, Airside, Visitor
Areas, Parking Areas etc.
Secondary Collection: The Waste would be collected
from the main dumping site and would be transported to
the nearest landfill site.
Step 2: Segregation of Waste
Community/Authority participation would be solicited
to ensure Segregation of waste.
Awareness Programs would be run for the staff and
management to ensure the user itself does Segregation
of waste.
Step 3: Storage of Waste
Bins are selected and designed on the basis of the waste
generated in the area
Bins are designed to stop exposure of waste to
atmosphere
Prohibits manual handling of garbage
Color coding of bins is done to ensure Segregation of
waste into recyclable and non-recyclable waste.
Step 4: Transportation of Waste
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Primary Collection: Cycle Rickshaws, Tata Ace
Tippers, Auto tippers transports the waste through
dedicated and trained staff from Primary collection
points.
Secondary Collection: Collection of waste from
Dumpsters and transporting the waste to the Landfill
site through Refuse Compactor Vehicles & Hook
Lifters.
Step 5: Processing & Disposal of Waste
Classification of waste into Organic waste, Inorganic
waste, Toxic waste, Sewage, Sludge etc.
Processing of waste through Composting, Vermi-
Composting, Anaerobic Digestion, Pelletisation etc.
Disposal of Non-Recyclable waste to the landfill site.
Education:-
At Skylark School of Business and Technology (SSBT)
it is our endeavor to locally offer a global exposure and
be a nationally and internationally acclaimed leader
giving holistic education in the field of Business
Administration, Computer Sciences & Security.
SSBT helps student realize high business value by
incorporating information strategy, business
collaboration, business integration and managing IT
risk, across the value chain of the enterprise. We are at
the forefront of building business and technology
solutions.
We offer the following courses:
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MBA (Industry Integrated)
BBA (Industry Integrated)
MCA (Master of Computer Application)
BCA (Bachelor of Computer Application)
Certificate Programs in Fire & Disaster Management
Certificate Programs to PBOR (DGR)
Certificate Programs in Toll Plaza Management, Route
Operations and Maintenance
Skylark management courses with specialization in
different areas prepare students to face the constantly
advancing corporate world and impart effective people-
management skills. It emphasizes not just in creating
good managers but also on improving and enhancing
existing skills while passing on managerial competence
to students.
SSBT offers full time and part time Management
courses. Specialization is available in the areas of
marketing, international business, banking and financial
services, human resources, operation management, and
information technology. With its multi layered industry
interface, Skylark ensures that students are provided
practical orientation for succeeding in the corporate
world.
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Equipment Rental :-
We provide heavy earth moving equipment on rental
and contractual basis. We render expert services and
highly reliable equipment to our customers all across
the country. Our service is quick and easy. With strive
to provide total commitment, quality services and value
for money in the earthmoving, mining, crane and heavy
equipment segment.
Foods and beverages:-
Skylark Group India's leading service provider is now
diversifying into food and beverages. With a strong
team of over 22,000 professionals and a network of 45
offices we intend to play a major role in India's FMCG
sector. We believe in building excellent relationships
based on reliability and trust, and providing a great
customer service experience along with our
commitment towards high quality products.
Company Profile:-
“Rite Bite is a leading company which delivers first
class food, designed around your needs. Our catering
services are the perfect blend of delicious food, creative
ideas and professional staff ”.
Our amazing selection of menus which capture the
flavours & colours of the seasons combined with
exceptional food selections provide you with a great
33
gourmet experience. With Rite Bite, you would be
delighted and inspired! And your guests or employees
captivated!
“Rite Bite is a leading company which delivers first
class food, designed around your needs. Our catering
services are the perfect blend of delicious food, creative
ideas and professional staff ”.
Our amazing selection of menus which capture the
flavours & colours of the seasons combined with
exceptional food selections provide you with a great
gourmet experience. With Rite Bite, you would be
delighted and inspired! And your guests or employees
captivated!
:- “Rite Bite” is a food & beverages company which is
a associate company of a well- prominent MNC group
that is “SKYLARK GROUP”.
Skylark food and beverages is the first catering
company in India to launch state of the art food trucks
under the brand name of Rite Bite. A state of the art
food trucks have been designed to serve international
cuisine. These trucks have been strategically placed at
IT Parks, SEZ, Industrial parks and institutional areas.
Our roadside bisro provides not only agourmet meal at
affordable price but also keeps in mind the requirement
of a balanced meal for the people on the go!
34
Our strength :- The strength of Rite Bite lies in its
qualified and highly dedicated team. Trained chefs with
international experience . Operation Managers from
leading hotel, food technologists and microbiologist
make our team strongest in the industry.
PRODUCTS :-
Corporate catering
Off premises catering
Outdoor catering
Special events
CORPORATE CATERING :- Rite Bite
offers total management of on-site catering allowing its
clients to concentrate on their core business. The
services include setting up kitchens at the clients’
premises , preparation of food, management of kitchen
staffs, maintenance of hygiene and cleanliness etc. Each
client provides adequate space and equipment for the
preparation.
Off premises catering :- The food is prepared
in our well equipped base kitchens under strict
supervision and toughest of hygienic conditions and
delivered to the respective sites in customized catering
vans.
35
Outdoor catering: - Also provides full range of
catering services for formal and personal parties,
functions and occasions. We also undertake theme
parties to make occasions more exciting and
memorable.
Special events:- When your business or
organization needs to feed different groups for special
events in non-traditional circumstances. Like the board
meetings , staff outings, visits by important delegations
and many more.
New product launching:-
An effective product launch can make a huge impact on
whether a product succeeds or fails in the marketplace.
Make sure you dramatically increase your launch
effectiveness with the product Launch Toolkit,
Templates and training.
The product launch toolkit includes everything you
need to maximize your launch and get the highest
possible revenues as a result. It includes a narrated
training seminar to teach you about every aspect of
product launches, as well as 20 templates, samples,
plans and more. Based on 200+ years of combined
experience on the 280 group team and dozens of
product launches, the toolkit teaches best practices and
gives you the tools, templates and training you need so
that you can.
Beat your revenue goals
Position your product strongly against competitors
36
Create maximum “buzz” with customers & the industry
Save time creating launch & planning documents
Learn best practices for product launches
Avoid costly (and possibly fatal) mistakes
Give your product the best possible chance of success
Leverage traditional and social media marketing
Create more compelling and effective launch
plans and execut them better
Get the executive buy-in and budget you need
Give your product the best possible chance for success
Leverage the learning and best practices from dozens of product
launches
Avoid common product launch pitfalls and mistakes
Save time
Learn everything you need to know about how to plan & execute a
great product launch
Eliminate the need to create your own plans and templates from
scratch
Easy to use click-and-type templates in Word, PowerPoint and
Excel format
Focus on content, not formatting
Fully customizable – add your own company logo, header and
footer information, etc.
37
Comprehensive toolkit includes every thing you
need to get started
Narrated on-demand training presentation
How to Plan & Execute a Successful Product Launch
The Value of a Well-Executed Launch
Types of Launches
Setting Goals
Critical Elements of a Successful Launch
Creating an effective marketing mix
Utilizing social media such as Face book, LinkedIn, Twitter and
YouTube
Choosing which marketing program to use
Calculating your launch return on investment (ROI)
Templates
For the most common product launch plan documents(20 templates
included in MS Office formats- many with modern, plain and
professional design options)
Product Launch Plan Template
Product Launch Timeline Generator (basic for Excel
2003/2007 – automatically generate the entire schedule
and all critical tasks by just entering the start date in
Excel 2010.)
Competitive Product Comparison
Press Release Background Document
38
Press Release
Press Kit Checklist
Product Overview One Pager
Features & Benefits
Product Launch Checklist
Product Launch Marketing ROI Calculator
Product Launch Marketing Budget
Collateral & Sales Tools Checklist
Competitive Feature Matrix
SWOT Analysis
Online Advertising ROI Calculator
Positioning Statement & Matrices
Press & Analyst Presentation
Customer Presentation Template
Launch Marketing Budget Worksheet
Preformatted, well-thought out templates allow you to
plan and create your product launch documents quickly
and easily.
39
New product development :-
In business and engineering, new product
development (NPD) is the term used to describe the
complete process of bringing a new product to market.
A product is a set of benefits offered for exchange and
can be tangible (that is, something physical you can
touch) or intangible (like a service, experience, or
belief). There are two parallel paths involved in the
NPD process: one involves the idea generation, product
design and detail engineering; the other involves market
research and marketing analysis. Companies typically
see new product development as the first stage in
generating and commercializing new products within
the overall strategic process of product life cycle
management used to maintain or grow their market
share.
Contents :-
The process
Fuzzy front end
NPD organizations
NPD strategies
Related fields
40
The process:-
Idea Generation is often called the "fuzzy front end" of
the NPD process
Ideas for new products can be obtained from basic
research using a SWOT analysis (Strengths,
Weaknesses, Opportunities & Threats), Market and
consumer trends, company's R&D department,
competitors, focus groups, employees, salespeople,
corporate spies, trade shows, or Ethnographic discovery
methods (searching for user patterns and habits) may
also be used to get an insight into new product lines or
product features.
Lots of ideas are being generated about the new
product. Out of these ideas many ideas are being
implemented. The ideas use to generate in many forms
and their generating places are also various. Many
reasons are responsible for generation of an idea.
41
Idea Generation or Brainstorming of new product,
service, or store concepts - idea generation techniques
can begin when you have done your OPPORTUNITY
ANALYSIS to support your ideas in the Idea
Screening Phase (shown in the next development step).
Idea Screening
The object is to eliminate unsound concepts prior to
devoting resources to them.
The screeners should ask several questions:
Will the customer in the target market benefit from the
product?
What is the size and growth forecasts of the market
segment/target market?
What is the current or expected competitive pressure for
the product idea?
What are the industry sales and market trends the
product idea is based on?
Is it technically feasible to manufacture the product?
Will the product be profitable when manufactured and
delivered to the customer at the target price?
Concept Development and Testing
Develop the marketing and engineering details
42
Investigate intellectual property issues and
search patent data bases
Who is the target market and who is the decision maker
in the purchasing process?
What product features must the product incorporate?
What benefits will the product provide?
How will consumers react to the product?
How will the product be produced most cost
effectively?
Prove feasibility through virtual computer aided
rendering, and rapid prototyping
What will it cost to produce it?
Testing the Concept by asking a sample of prospective
customers what they think of the idea. Usually
via Choice Modeling.
Business Analysis
Estimate likely selling price based upon competition
and customer feedback
Estimate sales volume based upon size of market and
such tools as the Fourt-Woodlock equation
Estimate profitability and break-even point
43
Beta Testing and Market Testing
Produce a physical prototype or mock-up
Test the product (and its packaging) in typical usage
situations
Conduct focus group customer interviews or introduce
at trade show
Make adjustments where necessary
Produce an initial run of the product and sell it in a test
market area to determine customer acceptance
Technical Implementation
o New program initiation
o Finalize Quality management system
o Resource estimation
o Requirement publication
o Publish technical communications such as data sheets
o Engineering operations planning
o Department scheduling
44
o Supplier collaboration
o Logistics plan
o Resource plan publication
o Program review and monitoring
o Contingencies - what-if planning
Commercialization o Launch the product
o Produce and place advertisements and other promotions
o Fill the distribution pipeline with product
o Critical path analysis is most useful at this stage
New Product Pricingo Impact of new product on the entire product portfolio
o Value Analysis (internal & external)
o Competition and alternative competitive technologies
o Differing value segments (price, value, and need)
o Product Costs (fixed & variable)
o Forecast of unit volumes, revenue, and profit
45
These steps may be iterated as needed. Some steps may
be eliminated. To reduce the time that the NPD process
takes, many companies are completing several steps at
the same time (referred to as concurrent
engineering or time to market). Most industry leaders
see new product development as a proactive process
where resources are allocated to identify market
changes and seize upon new product opportunities
before they occur (in contrast to a reactive strategy in
which nothing is done until problems occur or the
competitor introduces an innovation). Many industry
leaders see new product development as an ongoing
process (referred to as continuous development) in
which the entire organization is always looking for
opportunities.
For the more innovative products indicated on the
diagram above, great amounts of uncertainty and
change may exist, which makes it difficult or
impossible to plan the complete product before starting
it. In this case, a more flexible approach may be
advisable.
Because the NPD process typically requires both
engineering and marketing expertise, cross-functional
teams are a common way of organizing products. The
team is responsible for all aspects of the product, from
initial idea generation to final commercialization, and
they usually report to senior management (often to a
vice president or Program Manager). In those industries
where products are technically complex, development
research is typically expensive, and product life cycles
46
are relatively short, strategic alliances among several
organizations helps to spread the costs, provide access
to a wider skill set, and speeds the overall process.
Also, notice that because engineering and marketing
expertise are usually both critical to the process,
choosing an appropriate blend of the two is important.
Observe (for example, by looking at the See
also or References sections below) that this article is
slanted more toward the marketing side. For more of an
engineering slant, see the Ulrich and Eppinger, Ullman
references below.
People respond to new products in different ways. The
adoption of a new technology can be analyzed using a
variety of diffusion theories such as the Diffusion of
innovations theory.
A new product pricing process is important to reduce
risk and increase confidence in the pricing and
marketing decisions to be made. Bernstein and Macias
describe an integrated process that breaks down the
complex task of new product pricing into manageable
elements.
The Path to Developing Successful New
Products points out three key processes that can play
critical role in product development: Talk to the
customer, Nurture a product culture, and Keep it
focused.
47
Fuzzy front end :-
The Fuzzy Front End is the messy "getting ended"
period of new product engineering development
processes. It is in the front end where the organization
formulates a concept of the product to be developed and
decides whether or not to invest resources in the further
development of an idea. It is the phase between first
consideration of an opportunity and when it is judged
ready to enter the structured development process (Kim
and Wilemon, 2002; Koen et al., 2001). It includes all
activities from the search for new opportunities through
48
the formation of a germ of an idea to the development
of a precise concept. The Fuzzy Front End ends when
an organization approves and begins formal
development of the concept.
Although the Fuzzy Front End may not be an expensive
part of product development, it can consume 50% of
development time (see Chapter 3 of the Smith and
Reinertsen reference below), and it is where major
commitments are typically made involving time,
money, and the product’s nature, thus setting the course
for the entire product and final end product.
Consequently, this phase should be considered as an
essential part of development rather than something that
happens “before development,” and its cycle time
should be included in the total development cycle time.
Koen et al. (2001, pp. 47–51) distinguish five different
front-end elements (not necessarily in a particular
order):
Opportunity Identification
Opportunity Analysis
Idea Genesis
Idea Selection
Concept and Technology Development
The first element is the opportunity identification. In
this element, large or incremental business and
technological chances are identified in a more or less
structured way. Using the guidelines established here,
resources will eventually be allocated to new
products.... which then lead to a structured NPPD (New
Product & Process Development) strategy. The second
49
element is the opportunity analysis. It is done to
translate the identified opportunities into implications
for the business and technology specific context of the
company. Here extensive efforts may be made to align
ideas to target customer groups and do market studies
and/or technical trials and research. The third element is
the idea genesis, which is described as evolutionary and
iterative process progressing from birth to maturation of
the opportunity into a tangible idea. The process of the
idea genesis can be made internally or come from
outside inputs, e.g. a supplier offering a new
material/technology, or from a customer with an
unusual request. The fourth element is the idea
selection. Its purpose is to choose whether to pursue an
idea by analyzing its potential business value. The fifth
element is the concept and technology development.
During this part of the front-end, the business case is
developed based on estimates of the total available
market, customer needs, investment requirements, and
competition analysis and product uncertainty. Some
organizations consider this to be the first stage of the
NPPD process (i.e., Stage 0).
The Fuzzy Front End is also described in literature as
"Front End of Innovation", "Phase 0", "Stage 0" or "Pre-
Product-Activities".
A universally acceptable definition for Fuzzy Front End
or a dominant framework has not been developed so
far. In a glossary of PDMA, it is mentioned that the
Fuzzy Front End generally consists of three tasks:
strategic planning, concept generation, and, especially,
pre-technical evaluation. These activities are often
chaotic, unpredictable, and unstructured. In comparison,
the subsequent new product development process is
50
typically structured, predictable, and formal. The
term Fuzzy Front End was first popularized by Smith
and Reinertsen (1991) R.G.Cooper (1988) describes the
early stages of NPPD as a four step process in which
ideas are generated (I), subjected to a preliminary
technical and market assessment(II) and merged to
coherent product concepts(III) which are finally judged
for their fit with existing product strategies and
portfolios (IV). In a more recent paper, Cooper and
Edgett (2008) affirm that vital predevelopment activities
include:
Preliminary market assessment.
Technical assessment.
Source-of-supply- assessment: suppliers and partners or
alliances.
Market research: market size and segmentation analysis,
VOC (voice of the customer) research.
Product concept testing
Value-to-the customer assessment
Product definition
Business and financial analysis.
These activities yield vital information to make a
Go/No-Go to Development decision.
In the in-depth study by Khorana and Rosenthal front-
end activities include:
product strategy formulation and communication,
opportunity identification and assessment,
idea generation,
51
product definition,
product planning, and
Executive reviews.
Economical analysis, benchmarking of competitive
products, and modeling and prototyping are also
important activities during the front-end activities.
The outcomes of FFE are the
mission statement
Customer needs
Details of the selected concept
Product definition and specifications
Economic analysis of the product
The development schedule
Product staffing and the budget, and a
Business plan aligned with corporate strategy.
In a paper by Hosing, Kohn and Haskell (2005) was
proposed a conceptual model of Front-End Process
which includes early Phases of Innovation Process. This
model is structured in three phases and three gates:
Phase 1: Environmental screening or opportunity
identification stage in which external changes will be
analyzed and translated into potential business
opportunities.
Phase 2: Preliminary definition of an idea or concept.
52
Phase 3: Detailed product, product or concept
definition, and Business planning.
The gates are:
Opportunity screening;
Idea evaluation;
Go/No-Go for development.
The final gate leads to a dedicated new product
development product. Many professionals and
academics consider that the general features of Fuzzy
Front End (fuzziness, ambiguity, and uncertainty) make
it difficult to see the FFE as a structured process, but
rather as a set of interdependent activities( e.g. Kim and
Wildman, 2002). However, Hosing et al., 2005 [10]
argue that front-end not need to be fuzzy, but can be
handled in a structured manner. Peter Koon argues that
in the FFE for incremental, platform and radical
products, three separate strategies and processes are
typically involved.[The traditional Stage Gate (TM)
process was designed for incremental product
development, namely for a single product. The FFE for
developing a new platform must start out with a
strategic vision of where the company wants to develop
products and this will lead to a family of products.
Products for breakthrough products start out with a
similar strategic vision, but are associated with
technologies which require new discoveries. It is worth
mentioning what are incremental, platform and
breakthrough products. Incremental products are
considered to be cost reductions, improvements to
existing product lines, additions to existing platforms
53
and repositioning of existing products introduced in
markets. Breakthrough products are new to the
company or new to the world and offer a 5-10 times or
greater improvement in performance combined with a
30-50% or greater reduction in costs. Platform
products establish a basic architecture for a next
generation product or process and are substantially
larger in scope and resources than incremental products.
NPD organizations:-
Product Development and Management
Association (PDMA)
Association of International Product Marketing &
Management
NPD strategies :- Design for six sigma
Flexible product development
Quality function deployment
Stage-Gate model
User-centered design
54
RESEARCH METHODOLOGY
TITLE:
To Study “NEW PRODUCT LAUNCHING.
TITLE JUSTIFICATION:
The above title is self explanatory. The study deals
mainly with studying the buying a new product with a
special focus on RITE BITE ROAD SIDE BISTRO. The
various segments of the markets divided in terms of
Needs & satisfaction will also studied.
OBJECTIVE
Main objective of the research is to have an analysis of
food and beverages industry in Gurgaon . To
accomplish this objective it has been divided into five.
To determine reasons behind opting for a new product.
To know the most preferred priority.
To determine customers perception for a new product.
To determine the feedback after servicing .
To study the types of benefits provided by other food
and beverages company.
SCOPE OF THE STUDY
55
A big boom has been witnessed in food and beverages
Industry in recent times. A large number of new players
have entered the market and are trying to gain market
share in this rapidly improving market. The study deals
with reliance in focus and the various segments that it
caters to. The study then goes on to evaluate and
analyze the findings so as to present a clear picture of
trends in the Industry.
SIGNIFICANCE TO THE
INDUSTRY:
This is a limited study which takes into consideration
the responses of 1000 people. This data can be
explorated to take in the trends across the industry. The
significance for the industry lies in studying these trends
that emerge from the study. It is a rapidly changing and
evolving industry. People are only beginning to wake
up to its vast possibilities. A study like this can attempt
to guide the future of the industry based on current
trends.
SIGNIFICANE FOR THE
RESEARCHER
To facilitate and provide useful information for the
study of the company and the in food and beverages
industry and also provide recommendations for RITE
BITE ROADSIDE BISTRO.
RESEARCH DESIGN
56
NON-PROBABILITY
EXPLORATORY & DISCRIPTIVE
EXPERIMENTAL RESEARCH
The research is primarily both exploratory as well as
descriptive in nature. The sources of information are
both primary & secondary.
A well-structured questionnaire was prepared and
personal interviews were conducted to collect the
customer’s perception and buying behavior, through
this questionnaire.
SAMPLINGMETHODOLOGY
Sampling Technique:
Initially, a rough draft was prepared keeping in mind the
objective of the research. A pilot study was done in
order to know the accuracy of the Questionnaire. The
final Questionnaire was arrived only after certain
important changes were done. Thus my sampling came
out to be judemental and convinent
Sampling Unit:
The respondents who were asked to fill out
questionnaires are the sampling units. These comprise
of employees of MNCs, Govt. Employees, Self
Employed etc.
Sample size:
The sample size was restricted to only 1000, which
comprised of mainly peoples from different regions of
Gurgaon due to time constraints.
57
Sampling Area:The area of the research was Gurgaon,
India.
LIMITATIONS :-
58
The research is confined to a certain parts of Gurgaon
and does not necessarily shows a pattern applicable to
all of Country.
Some respondents were reluctant to divulge personal
information which can affect the validity of all
responses.
In a rapidly changing industry, analysis on one day or in
one segment can change very quickly. The
environmental changes are vital to be considered in
order to assimilate the findings.
DATA ANALYSIS &
INTERPRETATION
59
RESPONSE NO.
OF
RESP
OND
ENTS
SHAE
(%)
Yes 70 70%
No 30 30%
Total 100 100%
INTERPRETATION
Of the sample size of 100 surveyed respondents 70% of
the respondents are satisfied.
30% of the respondents are either not tried or prefer to
home food.
FINDINGS & CONCLUSIONS
60
As the people think that food is very necessary to
survive. They are aware of the fact & realizing its
importance & quality.
The entrance of private players will increase the
competition and it would be a tough task to secure a
good position in market.
Since Rite Bite is a associate company of a well-known
MNC SKYLARK GROUP with several companies’ &
its products are fulfilling customer,s needs, it should be
easy for them to penetrate into the market and secure a
good position if they pay greater attention to the service
part provided to their customer and thereby forming a
long and trusted relationship.
As seen from the survey that at present 70% of the
customer are satisfied with the product. So it can be a
good potential for the company and they should make
an attempt to trap these customers.
APPENDICES
61
QUESTIONNAIRE
Name of the person: __________________________
Contact no.: ______________________
Place: _____________
Time: ____________________
Please answer the following questions with rating of 1-
10 with 1 being the lowest and 10 highest:
How would you rate the overall condition of the foods
provided to you?
How was the product from hygienic point of view?
How would you estimate the conditions of the food
provide to you?
How was the quality of the food and beverages offered?
How prompt was the service at the dining section?
How would you rate the variety of the menu offered?
How would you rate the overall quality of the service?
How would you rate the responsiveness, courtesy and
friendliness of our staff?
How would you rate our company in terms of providing
leisure and comfort?
62
Where from you got to know about our company?
o From newspaper
o From advertisements in media
o From a friend
o From other sources. Please specify.
Will you refer our products to any of your friends or
relatives?
o Definitely Yes
o May be
o Never
BIBLIOGRAPHY
63
WEBSITES REFERRED
www.skylarkworld.com www.google.com www.skylarkfnb.com www.timesofindia.com
64