Trade Show Trade Show Follow up IdeasFollow up Ideas

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

The Convention is Over. The Convention is Over. Now What?Now What?

Your work doesn’t stop after the Your work doesn’t stop after the show is over. It is now time to follow show is over. It is now time to follow up with your leads!up with your leads!

Your trade show booth was not the Your trade show booth was not the only one attendees visited. Some of only one attendees visited. Some of the other booths may have been the other booths may have been your competitors. your competitors.

If you aren’t contacting them after If you aren’t contacting them after the event, your competition will. the event, your competition will.

Why Should I Follow up Why Should I Follow up With Leads?With Leads?

Even with amazing trade show Even with amazing trade show displays, attendees won’t necessarily displays, attendees won’t necessarily remember talking to youremember talking to you

Refresh their memory by contacting Refresh their memory by contacting these potential new customers no these potential new customers no more than a week after the more than a week after the conventionconvention

This will increase the chance they This will increase the chance they will do business with youwill do business with you

Follow-up IdeasFollow-up Ideas

Phone CallsPhone Calls Thank-you CardsThank-you Cards EmailsEmails

Phone CallsPhone Calls Call to thank these attendees for taking Call to thank these attendees for taking

the time to speak with you at the event. the time to speak with you at the event. Ask if there are any further questions Ask if there are any further questions

you could answer in regards to your you could answer in regards to your products or services. products or services.

HINT: People are more likely to buy a HINT: People are more likely to buy a product from someone who knows their product from someone who knows their stuff. If you constantly answer questions stuff. If you constantly answer questions with, “I don’t know,” possible customers with, “I don’t know,” possible customers will not be as confident to work with youwill not be as confident to work with you

Thank-you CardsThank-you Cards

Handwritten thank-you cards a nice Handwritten thank-you cards a nice gesture to show your appreciationgesture to show your appreciation

It also shows that you took time out It also shows that you took time out of your busy schedule to recognize of your busy schedule to recognize the people who stopped by your the people who stopped by your trade show exhibittrade show exhibit

Attach your business card in order Attach your business card in order for them to contact youfor them to contact you

EmailEmail

Use this method sparingly, since any Use this method sparingly, since any email they don’t recognize could get email they don’t recognize could get deleted deleted

Inform them at the event that you Inform them at the event that you will be sending an email so they will be sending an email so they know to expect itknow to expect it

Include your contact information in Include your contact information in order to make it easy to contact youorder to make it easy to contact you

Importance of Your Importance of Your DisplayDisplay

The first thing attendees will notice The first thing attendees will notice is the look of your portable display. is the look of your portable display. Having a well-designed convention Having a well-designed convention booth will increase the traffic you booth will increase the traffic you receive, which will also lead to more receive, which will also lead to more prospectsprospects

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