7/21/2016 Folksonomy based collaborative tagging for Online PR works — www.cearsleg.com

https://www.readability.com/articles/drrlp1ib?print=1 1/2

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Folksonomy based collaborativetagging for Online PR works

by Cleg • March 25, 2015 • 2 min read • original

Online Lead Generation by CEARSLEG Technologies

The Web Centric Marketing Tactics- CEARSLEG ApproachThe internet is now a core element of modern Business Systems. Communication technologiessuch as e-mail, web sites, and podcasts for various forms of activism to enable fastercommunications by citizen movements and deliver a message to a large audience. TheseInternet technologies are used for Lead generation through ” Get Found Tactics ” cause-relatedfundraising, lobbying, volunteering, community building, and organizing.

Role of Internet in Promotional ActivitiesThe internet is a realm of possibilities and what that means is that there will always bepromising options, opportunities and aspects that can help gain more presence online andamong the common man. With the help of effective web promotion services, promotionalactivities can become more appealing in the market.

Nowadays Internet is being used as a main medium of staging promotional activities in business,politics, social problems and education. When compared to the conventional mediums ofpromotion such as Television and Newspapers, social media has much more reach and impactamong the common man.

An added advantage of Social Media promotion is that it reaches the public in split seconds andthe common man can also air his views and opinions instantly. Since internet can be accessedanywhere and everywhere even in mobile phones, it has helped in reaching the public 35 timesbetter than the conventional medium.

News and its importance in Marketing/ PR CampaignsThe source for news is news portal, blog, surveys, social networking sites and many other similarmediums.

7/21/2016 Folksonomy based collaborative tagging for Online PR works — www.cearsleg.com

https://www.readability.com/articles/drrlp1ib?print=1 2/2

The popularity of a news depends on the availability of the news in top search engine’s first pagei.e the popularity depends on SERP (Search Engine Result Page). News gets popular online basedon generic search.

It depends the news topic and the eagerness/interest of an user to know more on a particulartopic, that makes the particular topic popular. When news posts that increases the interest ofthe user is posted, it helps in promotion.

An user after he reads a particular topic, if he finds it interesting might sometimes comment onthe post or may be ignore the post, but whatever the case may be internet has always beensuccessful in capturing the attention of its users and make an user come towards you rather thangoing to them.

Online Reputation Management through AstroturfingBoth in politics and business it’s a trend to utilize the negative and positive posts as a weapon forpromotion. Both the number of negative and positive posts increase the popularity, i.e whensomebody post something negative on a post, a person who supports the post would put upcomments favoring the post; in such manner the comments increase and involvement of moreusers in commenting takes place eventually increasing the popularity of the post.

Most importantly whenever one searches for details of a particular personality online, it’s veryunfortunate that all the negative comments/post/news related to the personality appears first.This shows that both positive and negative contributes to promotion and publicity online. Hereis the actual relevance of reputation management and Astroturfing comes up

Original URL:http://www.cearsleg.com/folksonomy/