FLASH on English for TOURISM is specifically designed for students who are studying for a career in the tourism industry. It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills.

Audio files in MP3 format are available online.

ISBN 978-88-536-1447-6 ISBN 978-88-536-1446-9 ISBN 978-88-536-1449-0

ISBN 978-88-536-1448-3 ISBN 978-88-536-1451-3 ISBN 978-88-536-1450-6

2

Contents

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5

2

6

3

7

4

Unit Topic Vocabulary Skills

Categories of tourismAspects of tourism

Staff positions and dutiesJob descriptions

The UK geographyOrigins and historyCultural activitiesLocal economy

Types of transportAirport proceduresTypes of TicketsTimetables

Types of tourism organisationsMarketing termsE-marketing

Travel documents Booking formsHotel FAQs

Types of accommodation, catering and leisureAccommodation facilitiesTelephone language

Reading: tourism industry and related jobsListening and Speaking: exchanging information in a travel agency Writing: filling in an online travel search form; an email saying what kind of holiday you want

Reading: hotel staff positionsListening: describing what a position involvesSpeaking: a job interview

Reading: information signs, security check lists and timetablesListening: key information at the ticket officeSpeaking: at airport check-in and passport control; booking train and coach tickets Writing: an email giving information about local transport

Reading: tourist pamphlets for extensive informationListening: guided tours across the UKSpeaking: giving and asking for advice about UK tourismWriting: a short UK travel itinerary for specific types of tourists

Reading: scanning online tourism marketing for detailsListening: key information from a radio promotion Speaking: asking for information in order to market holidays effectivelyWriting: an advert marketing holidays

Reading: how to book a holidayListening: booking a holiday and giving feedbackSpeaking: role play at the travel agencyWriting: an online review of a hotel

Reading: types of accommodation and services providedListening: selecting different services on the phoneSpeaking: checking in at accommodation; requesting services on the phone Writing: a postcard describing accommodation and facilities

An Introduction to Travel and Tourism

Hotel Staff

Tourism Organisations, Promotion and Marketing

Planning and Booking a Holiday

Types of Transport

International Tourism: UK

Accommodation

pp. 4-7

pp. 20-23

pp. 8-11

pp. 24-27

pp. 28-31

pp. 12-15

pp. 16-19

3

8

9

10

11

Unit Topic Vocabulary Skills

Natural featuresHoliday activitiesExpressions for recommending

History and principles of ecotourismOrganisations involvedTravel habits

American culture and lifestyleSecurity checks and visa requirements

Sporting eventsTypes of touristsDates and competitions

Reading: winter/summer holiday resorts and itinerariesListening and Speaking: making plans for holiday destinations and activities; booking sightseeing tripsWriting: an email requesting information about a guided tour

Reading: ecotourism projects; identifying principles and benefitsListening: a radio interview about new holiday destinationsSpeaking: planning sports tourism itinerariesWriting: an email giving information about ecotourism holidays

Reading: a guide to the USAListening: advice and recommendations; a guided tour of Central ParkSpeaking: giving advice on travel requirements Writing: production of a short ‘Must Do’ guide

Reading: articles about new tourist destinations and sports tourismListening and Speaking: presenting new tourist destination projects and answering questions about themWriting: devise new tourist destinations and activities

International Tourism: Europe

International Tourism: USA

Ecotourism

New Tourist Destinations

pp. 32-35

pp. 36-39

pp. 40-43

pp. 44-47

1 MP3 audio files downloadable from www.elionline.com

4

An Introduction to Travel and Tourism1

1 Lookatthepicturesandanswerthequestions.

1 Dothesepeopletravel?2 Aretheytourists?

2 Readthetextabouttravelandtourismandcheckyouranswers.

Peopletravelforlotsofreasons.Theymakejourneystoandfromschoolorworkeveryday;visitfriendsandfamily;takedaytripsshoppingortofootballmatches;gooutforeveningentertainmentsuchasthecinema;andtheygoawayonbusinessorstudytrips.Sowhendoestravelbecometourism?Whenpeopletraveltoandstayinaplacewhichisnotwheretheylive.Forexamplethereisrecreationaltourismifyouwanttorelaxandhavefun,maybeatthebeach.There’sculturaltourism:sightseeingorvisitingmuseumstolearnabouthistory,artandpeople’slifestyles.Withadventuretourismyouexploredistantplacesordoextremeactivities.Ecotourismisaboutethicalandresponsibletripstonaturalenvironmentssuchasrainforests.Wintertourismisusuallyholidaysinresortswherethereissnowandpeoplegoskiingorsnowboarding.Sporttourismistoplayorwatchdifferent sporting events like the Olympics. Educational tourism is to learn something, possibly a foreignlanguage,abroad.Nowadaysthereisalsohealthtourismtolookafteryourbodyandmindbyvisitingplaceslikesparesorts;religioustourismtocelebratereligiouseventsorvisitimportantreligiousplacessuchasMeccaforMuslims;andgap-yeartourismwhenyoungpeoplegobackpackingordovoluntaryworkbetweenschoolanduniversity.

3 Readthetextagain.Matchthetypeoftourismwithitsdefinitionandanexample.

Typeoftourism Definition ExampleAdventuretourism holidaystoresortswherethereissnow aforeignlanguage

Culturaltourism tocelebratereligiouseventorvisitimportantreligiousplaces

anyoftheotherkindsoftourism

Ecotourism toexploredistantplacesordoextremeactivities

MeccaforMuslims

Educationaltourism tolearnabouthistory,artandpeople’slifestyles

monumentsormuseums

Gapyeartourism tolearnsomething rainforests

Healthtourism tolookafteryourbodyandmind skiingorsnowboarding

Recreationaltourism toplayorwatchdifferentsportingevents sparesorts

Religioustourism totakeethicalandresponsibletripstonaturalenvironments

thebeach

Sporttourism torelaxandhavefun theOlympicsGames

Wintertourism whenyoungpeoplegobackpackingordovoluntaryworkbetweenschoolanduniversity

trekking

A B

5

1

4 Readthetextagainandunderlinethecorrectanswertoeachquestion.

1 Peopletravel Afordifferentreasons. Btogoonholiday. Ctogettowork.2 Youcantake Adayandeveningtrips. Bstudyandbusinesstrips. Ctheatreandcinematrips.3 Tourismistravel Ainyourhometown. Btocountriesacrosstheworld. Ctoplaceswhereyoudon’tlive.4 Ecotourismisethicalandresponsibleabout Amoney. Bshopping. Ctheenvironment.5 TheOlympicsisa Asportingevent. Bsummerevent. Cwinterevent.6 Aspaisaplaceyouvisitto Acelebrateareligiousevent. Blearnsomethingnew. Clookafteryourhealth.

5 1 Listentoaconversationaboutwheretogoonholidayandmatcheachmemberofthefamilywiththetypeoftourismtheywouldlikefromexercise3.

C

D

E F

1 Dadcultural2 Grandma_____________________3 Hannah_____________________

4 Josh_____________________5 Mum_____________________6 Zoe_____________________

6 2 Completetheconversationbelowbetweenatravelagentandacustomerwithexpressionsfromthebox.Listenandcheckyouranswers.

TravelAgent: (1)Any ideas aboutwhereyouwanttogoonholidaythissummer,MrsBrown?Customer: Well,(2)______________________haveaproperfamilyholidaythisyear.TravelAgent: OK,therearesomegoodallinclusivepackageholidaysbythesea.Customer: Mmm!(3)______________________goingsomewheredifferentthisyear.TravelAgent: (4)_____________________takingacitybreak?Customer: (5)_____________________it,butIthinkthekidsmightbebored.TravelAgent: (6)_____________________combineacitybreakwithsomethingforthekidslikeEuroDisney?Customer: That’sagoodidea,(7)______________________,butisn’tEuroDisneyreallyexpensive?TravelAgent: Well,(8)______________________ifthereareanyspecialoffersonatthemoment.

7 Workinpairs:AandB.Lookatthepicturesinexercise1ofdifferentholidaydestinationsandroleplayaconversationbetweenatravelagentandacustomer.Trytouseexpressionsfromexercise6.

StudentA:youareatravelagent.Askquestionsaboutwhatkindofholidaythecustomerwantsthisyear.StudentB:youareacustomer.Answerquestionsaboutwhatkindofholidayyouwantthisyear.Whenyou

finish,changeroles.

Any ideas How about I agree I quite fancy I really want to Let’s see Personally, I’d like Why don’t you

6

18 Readthetextandcompletethetablewiththecorrectinformation.

Tourism isamulti-billiondollarbusinesswithhundredsofmillionsoftravellersarrivingindestinationsacrosstheworldeveryyear,butthere’salotmoretotourismthanjustthetourists.Beforeyouevenleavehomeyouprobablyuseanumberofservices.Youbookyourtripthroughatouroperator,ifit’sapackageholiday,oratravelagent, ifyouwanttobuyproductsandservices likeflightsseparately.Thesedays,manypeoplebookdirectlyonlinewithcompaniesthatofferbothorganisedandindependenttravel.Youusuallyneedtopurchaseairline,train,ferryandcoachticketstoyourholidayresortinadvancetoreserveaseatandgetagoodprice.Ifyou’rehiringacarit’salsoagoodideatobookinadvance,butyoucanarrangelocaltransportliketaxisandbuseswhenyou’rethere.Youalsoneedtobookaccommodationtobesuretostaywhereyouwant,whenyouwant.Thereisawiderangeofoptionsfordifferentpeopleandpockets: fromluxuryhotelstoroadsidemotels, family-run guesthouses or B&Bs (Bed and Breakfasts), to self-catering apartments to youth hostels. You can decide about hospitality(cateringandentertainment)duringyourholiday,unlessyoubookitwithyouraccommodation.B&Bmeansyougetbreakfastincludedinthepriceofyourstay.Halfboard,usuallyonlyavailableathotels,meansbreakfastanddinnerareincluded.Fullboardmeansbreakfast,lunchanddinnerareincluded.Thisoptioniscommononpackageorcruiseshipholidaystokeepthecostdown,asareallinclusiveleisureactivitiessuchassport,shoppingandliveshows.MostplaceshaveaTouristInformationPointwheretheygiveyoufreeinformationaboutwhattoseeanddoandhowtogetaround.Organisedtripsoftenhavetravelreps(representatives)onhandtohelpyou,butyoucanalsopayalocaltourguidetotakeyousightseeingorshowyoutouristattractions.

9 Readthetextagainandanswerthequestions.

1 Howmanytravellersarriveindestinationsacrosstheworldeveryyear?2 Howcanyoubookholidays?3 Whydoyouneedtopurchaseticketsforairlines,trains,ferriesandcoachesinadvance?4 Whatothertransportserviceisitagoodideatobookinadvance?5 Whencanyouarrangelocaltransport?6 Forwhomandwhatisthereawiderangeofdifferentaccommodationoptions?7 Whichkindofaccommodationincludesbreakfast,lunchanddinner?8 Whereisthisacommonoption?9 DoyoupayforinformationfromTouristInformationPoints?10 Whocantakeyousightseeingorshowyoutouristattractions?

Accommodation(Wheretostay)

luxury hotels

Catering(Wheretoeat)

bed and breakfast

Entertainmentandleisure

(Whattodo)

sport

Jobs(Whodoeswhat)

tour operator

Transport(Howtotravel)

plane

Holidaytypes(Whatkindofholiday)

package holiday

Hospitality

7

110Completetheonlinetravelsearchinformation.

Holidays you likeTrip Search...

Holiday type (only tick [3] one)Package holiday Transport & accommodation Transport only Accommodation only Transport, accommodation and car hire

transport (tick one or more)Flight Car hire Ferry tickets Train tickets Coach tickets Leaving from:_________Departure date:_____ Time:_____ Going to:_________Return date:_______ Time: _____ Accommodation (only tick one) Catering (only tick one)Hotel B&B Full board Breakfast only Motel Apartment Half board Self-catering Guesthouse Youth hostel Entertainment & leisure interests (you can tick more than one)Adventure extreme sport trekking Culture museums art galleries sightseeing Ecotourism natural world conservation Educational arts & crafts cooking languages music & drama Gap year backpacking voluntary work Health spa resorts yoga & meditation Religious events places Recreational seaside shopping shows Sport playing watching which sport(s): ________________________________

11 ThereisaproblemwiththeHolidays you likeonlinebookingsystem.Writethemanemailgivingthemtheinformationinyourtripsearch.Usetheseexpressionstohelpyou.

Iwanttobook...I’dliketotravelby...I’mleavingfrom...I’mgoingto...

Iwanttoleaveon...at...I’dliketoreturnon...at...I’dliketobookaccommodationin

a...with(catering)

I’minterestedin...tourismInparticular,I’dliketo...

accommodation \´kÅm´"deISn\____________________airline \"e´laIn\_________________________________backpacking \"bœkpœkIN\_________________________to book \t´ bUk\________________________________catering \"keIt´rIN\_______________________________cruise \kru…z\___________________________________entertainment \ent´"teInm´nt\_____________________guesthouse \"gesthaUs\___________________________flight \flaIt\____________________________________full board \fUl bO…d\_____________________________half board \hA…f bO…d\____________________________to hire \t´ haIr\_________________________________hospitality \hÅspI"tœl´ti\__________________________journey \"dZ‰…ni\ ________________________________leisure \"leZ´“r‘\_________________________________luxury hotel \"løkSri h´U"tel\_______________________

package holiday \"pœkIdZ "hÅlIdeI\__________________to purchase \t´ "p‰…tS´s\__________________________recreational \rekri"eIS´n´l\________________________to reserve \t´ rI"z‰…v\_____________________________roadside motel \"r´UdsaId m´U"tel\__________________self-catering \self"keIt´rIN\________________________sightseeing \"saItsi…IN\____________________________spa resort \spA… rI"zO…t\ ___________________________to take a break \t´ teIk ´ breIk\____________________tour guide \tU´“r‘ gaId\___________________________tour operator \tU´“r‘ p´reIt´“r‘\____________________travel representative \"trœvl reprI"zent´tIv\___________tourist information point \"tU´rIst Inf´"meISn pOInt\____travel agent \"trœvl "eIdZnt\________________________youth hostel \ju…T "hÅstl\__________________________

MY GLOSSARY

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Tourism Organisations, Promotion and Marketing 2

1 Lookatthesecompanylogosandanswerthequestions.

1 Doyourecognisethesecompanylogos?2 Whattypeofcompaniesarethey?

2 Readthetextabouttourismorganisationsandcheckyouranswers.

Tourismorganisationsfallintothreecategories.Firstlytheycanbenon-governmentalorganisationsoracharityliketheWorldTourismOrganisation,aUnitedNations’organisationwhichpromotes‘thedevelopmentofresponsible,sustainableanduniversallyaccessibletourism’(UNWTO).Secondly,theycanbegovernmentorganisationslikeBritain’snationaltourismagency,VisitBritain,whichmarketsBritishtourismathomeandabroad.Thirdly,theycanbeprivatesectororganisationslikeThomasCook,whichpromoteandsellholidaysforprofit.Wecanseparatethislastgroupintothreemorecategories.Independentcompanieshaveoneormorebranches,whichcanoftenbeclosetoeachother.Theyselltheirholidaystopeoplelocallyandmarketthembywordofmouth.Miniplecompanieshaveseveralbranchesindifferentareas,whichsometimesusedifferenttradenamesandtheyhaveaheadoffice,whichcanmanage theorganisation’smarketingstrategycentrally.Multipleagencieshavebranchesinallmajortownsandcitiesandtheycanbepartofverylargetourismsectorcompanies.Theymarketholidayson thebasisofcompetitivepricesorspecialofferpackages. Inaddition to this, travelagentscanbemembersof tradeassociations,organisationsrepresentingtravelcompanieswhocanhelpwithmarketingandprotectcustomers’rights.Ofcoursenowadaysmanypeoplepreferonlinedo-it-yourselftourismtoanyoftheseorganisations.

A B C

3 Readthetextagainandcompletethetable.

Categoryoftourismorganisation Example Typeoforganisationandwhattheydo

non-governmental organisations/ a charity

UNWTO

markets British tourism at home and abroad

private sector organisations

independent have one or more branches, ...

miniple

multiple

trade associations

9

24 Writetheequivalentwordinyourlanguage.

1 charity:__________________________________

2 sustainable:______________________________

3 topromote:______________________________

4 profit:___________________________________

5 branch:__________________________________

6 tomarket:______________________________

7 wordofmouth:__________________________

8 tradename:_____________________________

9 headoffice:_____________________________

10 competitive: ____________________________

5 3 CompletethistextabouttheNationalTrustwiththewordsandexpressionsinexercise4.Becarefultousetheappropriategrammaticalform.Thenlistenandcheck.

1 WellbrookBeetlingMill:doyouliketryingnewcrafts?Doyouenjoygoingforwalksinthecountryandhavingpicnicsonthelawn?Thencometothiswater-poweredlinenmillinNorthernIreland.It’sopen2-6p.m.MarchtoSeptember.

2 SouthForelandLighthouse:canyouimaginelivingandworkinginalighthouseontheWhiteCliffsofDoveroverlookingthesea,atthetimeofthefirstinternationalradiotransmission?Findoutwhatit’slikeandlearnaboutMarconiandFaraday’searlyexperiments,MarchtoOctober,11a.m.to5.30p.m.

3 Redhouse,Kent:ifyoulovelookingatbeautifulthings,thisistheplaceforyou.YoucanseeWilliamMorris’sartnouveaufurniture,EdwardBurne-Jones’soriginalartwork,ortryrelaxingandplayinggamesinthelandscapedgarden.OpenMarchtoDecember11a.m.to5p.m.

4 TheatreRoyal,Suffolk:doyouhaveapassionfordrama?VisitBritain’slastRegencytheatre.Youcanseetheamazinghand-paintedceiling.It’s just likethesky!Thenwatcha19th-century-styleplay.OpenFebruarytoNovember,TuesdayandThursdayp.m.,SaturdayandSundaya.m.Entranceisfree.Youonlypayforperformances.

5 DunsterCastle,Somerset:areyoumadabouthistory?Explorethesecretpassageinthemedievalcastle.DiscovertheLovers’Bridgeinthegardens.Gobat-watchinginthegreathall.FindoutaboutthelivesofDunster’snoblefamilies.Visitthegardensallyearround,11-4inwinter,11-5insummer.ThecastleopensMarchtoOctober11-5.

a 1 Claudiaisquiteartisticandshelovestryingnewthings.Shedoesn’tlikescience,butshelikesbeinginthecountry.

b Davidlikesartandarchitectureandhealsoenjoysrelaxingandplayinggames.Hehateslearningabouthistory.

c Gwenismadabouthistoryanddrama.Shehatesbeingoutsideanddoesn’treallylikegardensornature.d Holliisveryromanticandlikesinvestigatingmysteriesandnature-watching.She’salsoquiteinterested

inhistoryandgardening.e Mickhasapassionforscienceandlovesfindingoutabouthowthingswork.Hedoesn’tlikegoingto

museumsortotheatres.

TheNationalTrustisa(1) charity andanon-(2)________________organisation,which(3)________________Britishtourismtoartistic,historicalandnaturalsitesina(4)________________way.Ithastwo(5)________________,oneinLondonandanotherinSwindon,aswellashundredsof(6)________________allovertheUK.Placeswiththe(7)________________,‘NationalTrust’(8)________________themselvesthroughtheimageofconservationandheritage.However,manyofthethousandsofvisitorstoNationalTrustsiteshearaboutthemby(9)________________fromfriends,colleaguesorrelatives.Theyprovidegreatdaysoutforthewholefamilyasyoucanentermanysitesforfreeandyoucanalsohirevenuesforspecialeventsatextremely(10)________________prices.

6 ReadtheshortdescriptionsofNationalTrustsitesandmatchapersonwithaplacetovisit.

DunsterCastle,Somerset

10

27 Workinpairs.Followtheinstructionsbelow,thenswaproles.

StudentA:Askyourpartnerabouttheirinterests.Thenchoosethebestactivityforthemfromexercise6.StudentB:Tellyourpartneraboutyourinterestsandwhatyoulikeanddon’tlikedoing.Doyouagreewith

StudentA’schoiceofactivityforyou?

8 Matchthetermswiththecorrectdefinitions.

1 Advertising a Itkeepsaproductorserviceinthemindsofcustomersandhelpsstimulatetheirdemandforit.

2 Promotion b Itmakessurethatcustomersbuyaproductorservicebyunderstandingandmeetingtheirneeds.

3 Marketing c Itbringsaproductorservicetotheattentionofcustomersthroughthemediatopersuadethemtobuyit.

9 Readthetextandcheckyouranswers.

People are often unclear about exactly what marketing is, and confuse it with advertising and promotion, both important parts of marketing. Advertising brings a product or service to the attention of customers through the media e.g. newspapers, TV, or the Internet to persuade them to buy it. Promotion keeps a product or service in the minds of customers and helps stimulate their demand for it, often through advertising. Marketing is altogether more complex. It is all the activities involved in making sure that customers buy a product or service by understanding and meeting their needs. Traditionally this is called the four Ps marketing mix: Product; Price; Place; Promotion. In other words you need to market the right product at the right price in the right place and in the right way if you want to sell it. You could add one other P to this: you need to sell it to the right people. You can identify the right people through a process called market segmentation. This is when you group together people with similar needs and wants to identify your target customers so you can successfully market your product to them. There are many ways of doing this, for instance: by the amount of money people have (do they want budget or luxury holidays?); by the kind of activities they’re interested in (heritage, nature or adventure); by their circumstances (are they single, a couple, or a family?); by their age (18-25 or 60+); and by the kind of tourists they are (independent or pampered).

10Readthetextagainquicklyandanswerthequestions.

1 Givethreeexamplesofadvertisingmedia.Newspapers, TV and the Internet2 GiveanexampleofPromotion.3 NamethefourPsoftheMarketingmix.4 NamethefifthP.5 Nametheprocessofgroupingtogetherpeoplewithsimilarneedsandwantsinmarketing.6 Givethreeexamplesofthis.

11 4 Listentotheinterviewwithatravelagentabouthiscompany’se-marketingstrategiesanddecideifthesesentencesaretrue(T)orfalse(F).Correctthefalseones.

1 TheyuseTVandradioadverts.FNo, they don’t use them because they are too expensive.

2 Theysometimesplaceadsinnewspapersormagazinestheythinktheirtargetcustomersbuy.

3 Theyadvertiseinspecialisttravelbrochures,leafletsortourismguides.

4 Theirmainmarketingareaisonline.5 Theyuseacombinationoflow-coste-marketingstrategies.6 Theydon’tlikesocialnetworkingsites.7 Theyneveradvertiseonsearchengines.8 Bannersarenotcompetitiveandtheydon’talwaysreach

thetargetcustomers.9 It’snotpossibletobookonline.10 Theyhavegreatwordofmouthmarketingthroughtheirforum.

11

212 Workinpairs.Lookatthelistofdifferentkindsofmediaadvertisinganddiscusswhichyouthinkyou

couldusetomarketholidaysforeachgroup.

1 Abigfamilywhowantanallinclusivepackageholiday2 Aretiredcoupleinterestedinhistoryandheritage3 Agroupoffriendswhowantanadventureholiday4 Ayoungmarriedcouple5 Agap-yearstudent6 Ayoungpersonlookingforacheapcitybreak7 Agroupoffriendslookingforalastminuteoffer8 You!

StudentA:I think we could use newspapers or tourism brochures to market an all inclusive package holiday to a big family.

StudentB:I don’t agree. I think everybody uses the Internet these days, so maybe we could use a search engine banner or a website.

13 Workingroupsofthree.Lookatthepictureofaholidaydestination.Youarethemarketingteamforabigtravelcompany.Chooseyourtargetcustomerandwriteanadvertmarketingtheholidaytothem.Rememberthe4Ps(Product,Place,PriceandPromotion)anddecidewhatmediatoadvertisethrough.Inyouradvert,includedetailsof:

• suitableactivitiesforcustomerstodo• facilitiesandservicesyouoffer• theprice(withoffers/discounts)• thelengthandperiodoftheholiday(tryto

suitittoyourcustomers)• otherinformationtoattractyourcustomers

newspapers  TV  the Internet  radio  magazines  travel brochures  leaflets  tourism guides social networking sites  search engine banners  websites  online forum  word of mouth

ad\advert\advertisement \œd\ \"œdv‰…t\ \´d"v‰…tIsm´nt\__to advertise \tu… "œdv´taIz\________________________artwork \"A…tw‰…k\_______________________________banner \"bœn´“r‘\ _______________________________budget \"bødZIt\_________________________________craft \krA…ft\____________________________________customers’ rights \"køst´m´rz raIts\_________________demand \dI"mA…nd\______________________________development \dI"vel´pm´nt\_______________________DIY (do-it-yourself) \du It jO…"self\__________________e-marketing \i…"mA…kItIN\__________________________government organisation \"gøv´nm´nt O…gn´I"zeISn\____heritage \"herItIdZ\_______________________________landscaped garden \"lœndskeIpd "gAÜd´n\____________lawn \lO…n\_____________________________________leaflet \"li…fl´t\ __________________________________

locally \"l´Ukli\__________________________________market segmentation \"mA…kIt segmen"teISn\__________marketing tool \"mA…kItIN tu…l\______________________to meet the needs \t´ mi…t D´ ni…dz\_________________mill \mIl\______________________________________miniple \mInipl̀\________________________________multiple \"møltIpl̀\_______________________________(non-)governmental organisation \nÅngøv´nm´nt O… gn´I"zeISn\____________________________________

pampered \"pœmp´“r‘d\__________________________to protect \t´ pr´"tekt\____________________________search engine \s‰…tS "endZIn\_______________________to stimulate \t´ "stImjUleIt\________________________target customers \"tA…gIt "køst´m´“r‘z\_______________trade association \treId ´s´Usi"eISn\_________________trade name \treId neIm\__________________________

MY GLOSSARY

12

Types of Transport31 Readthefourtextsaboutdifferenttypesoftransportandmatchthemwiththepictures.

1 charter flight 2 environmentally friendly 3 fuel 4 landing 5 luggage 6 peak season 7 rail pass 8 scheduled flight 9 security checks 10 take-off

a a plane leaving at the same time each day or each week b a plane journey organised by a company that buys all the seats c a special train ticket you can buy to travel around a specific area for a

specific period of time d bags and suitcases that you take on a journey e something that doesn’t damage the natural world f the activities to protect a country, building or person against attack or danger g the time of year when a lot of people go on holiday h what we put in a car to make it go, e.g. petrol or diesel i when an airplane leaves the ground and starts flying j when the plane returns to the ground at the end of a journey

1 Air travel is a fast way of travelling both for domestic and international journeys. Some airline companies operate scheduled flights, when take-off and landing are at major airports in major cities. Because departure and arrival times are regular and guaranteed tickets can be expensive. Alternatively, there are cheap charter flights when a travel company buys all the seats on a plane and sells at a discounted price. Charter airlines and low-cost scheduled airlines often operate from more accessible local airports and fly direct to holiday resorts, particularly in peak season. You usually need to buy tickets in advance. It is also possible to buy round the world tickets where you stop off at different global destinations. There is a limit to how much luggage passengers can carry and it takes time to check-in for flights due to security checks. Nowadays many people try to avoid taking too many flights because they aren’t good for the environment.

2 Sea travel can be a clean alternative to air travel. Ferries operate from one mainland destination to another, or between islands, departing and arriving at major ports. You can often take your car on ferries and there are no limits on the luggage you can carry. Journeys are long compared to flights and they can be quite expensive, especially if you sleep in a cabin overnight. You can buy tickets directly from the ferry companies or through tour operators, usually in advance. You can also take a luxury cruise, but they are generally quite expensive, all-inclusive packages.

3 Rail travel also has a low environmental impact and is a very flexible and convenient mode of transport because you can buy tickets in advance or just turn up at the station. Price varies a lot according to distance and destination. Luggage allowance is limited on trains, but on long distance trips you can book a bed to sleep in, called a berth. There are also young person’s rail passes for travelling around Europe and many countries have cheap or subsidised rail travel.

4 Road travel can be by car or by coach, but neither is very environmentally friendly. Car travel is very convenient because you can choose your own departure and arrival points and times, and take as much luggage as your vehicle can carry. The cost is generally low apart from fuel and any tolls, but travel time can be long. Alternatively you can arrive at your destination and hire a car on arrival, but this can be expensive. Coaches, like trains, follow timetables and you need to buy tickets in advance to be sure of a seat. Journeys can be slow and arrival times are unpredictable because of traffic. They are however cheap and convenient, with stops at both major and minor destinations.

A B C D

2 Matchthesewordsandexpressionsfromthetextwiththeirdefinitions.

3

13

3 Readthefourtextsagainandanswerthequestions.Becareful,somehavemorethanoneanswer.

Which type of transport: 1 can be quite expensive if you travel overnight?

sea 2 has a low environmental impact? 3 has a luxury version with all-inclusive

packages? 4 has limits on passenger luggage? 5 has long security checks? 6 has unpredictable arrival times? 7 is convenient because you can choose your

own route? 8 is not environmentally friendly? 9 operates between mainlands or islands? 10 has guaranteed departure and arrival times?

4 5 Listentotheconversationanddecidewhereittakesplace(inaticketoffice,travelagency,touroperator’s,onthephone)andwhatkindofticketsthecustomerwantstobuy.

5 5 Listentotheconversationagainandcompleteitwiththemissinginformation.

Woman: Hello, I’d like to buy a ticket to (1) London please.

Ticket officer: Is that a (2) ______________ or a (3) ______________ ticket?

Woman: A (4) ______________ please.

Ticket officer: When do you want to (5) ______________?

Woman: Now.

Ticket officer: And when do you want to (6) ______________?

Woman: Today, please. (7) ______________ is that?

Ticket officer: A (8) ______________ day return ticket is (9) ______________.

Woman: What time is the next (10) ______________?

Ticket officer: It’s at (11) ______________from platform (12)______________.

Woman: Thank you.

6 Workinpairs.Roleplayconversationsattheticketoffice.Usethedialoguefromexercise5tohelpyou.Thenswaproles.

7 Readtheseairportproceduresandputthemintheorderyoushoulddothem.Thefirstandthelastaredoneforyou.

a 1 Arrive at the airport and go to the correct check-in desk.

b Check in your luggage and take your boarding pass.

c Give the airline staff your passport and booking information.

d Present your boarding card and identification for inspection at passport control.

e Proceed to the departure gate when it opens.

f Put your hand luggage and coat through the security check.

g 8 Show your passport and boarding card to staff before boarding.

h Walk through the metal detector.

8 6 Nowlistenandcheck.

9 Readtheconversationbelowbetweenanairlinestewardandacustomerandcompleteitwiththeexpressionsfromthebox.

Airline steward: Good morning, can I have your passport and booking information, please?

Customer: (1) Here they are.

Airline steward: Would you like a window or an aisle seat?

Customer: (2) _________________________

Airline steward: Did you pack your bag yourself?

Customer: (3) _________________________

Airline steward: Put your bag on the scales, please.

Customer: (4) _________________________

Airline steward: How many pieces of hand luggage have you got?

Customer: (5) _________________________

Airline steward: Here are your passport and boarding pass. You need to go to gate 3 at 14.20.

A window seat, please. Here they are. Just one. Yes, I did.

Good, it doesn’t weigh very much.

14

310Matchthesetransportsymbolsyouseeinairportswiththewordsinthebox.

buses car hire parking taxis trains underground

11 Readthetextandcompletethetable.

You’re at your holiday destination, and now you need to continue your journey. Taxis are quick and efficient for short journeys, but they can be expensive. Many charge per passenger, piece of luggage,

as well as surcharges for airport and night time journeys. If you want to be free to travel when and where you like, car hire can offer good value. You pay a daily or weekly rate for hiring a car, plus fuel costs and you choose the kind of car you want, but most are bad for the environment. Adventurous tourists can rent a motorbike, moped or bicycle. These are cheaper and also more environmentally-friendly, but watch out for traffic or people stealing your bike! For people on a budget, public transport is a good and green option. Cities usually have a choice of underground, buses, trains and sometimes trams and cable cars too. In small towns, the options are more limited. Cost and convenience vary a lot in different places, so look out for special offers like combination tickets, weekend or all-day travel passes. Of course if you want to save your money and the planet, you could always walk!

To the head of tourist information

Dear Sir/Madam,As you know our town is twinned with yours and we are currently working on a joint project to promote tourism in both towns. I am writing to you to find out about the local transport services available. I am preparing a leaflet with information for our residents about what local transport to expect on arrival in your town and I would like some help from you.We would like to know what public and private hire transport is available; how much it costs on average; whether it is convenient and reliable for getting around town and visiting tourist attractions and any other relevant information.Please could you write back to me as soon as possible with as much detail as possible?

Kind regardsJohn HumphriesTourist information officer

1 _____________ 3 _____________4 _____________

5 _____________6 _____________2 _____________

Modeoftransport Positivethingsaboutit Negativethingsaboutit

taxi

bad for the environment

motorbike adventurous

public transport good for people on a budget cost and convenience vary a lot

12 Readtheemailbelow.Whoisitto?

15

313 Readtheemailagainandanswerthequestions.

Public transPort[Please tick your answers]• What public transport is available? underground buses trams trains cable cars

other ________________• Are they reliable services? yes, usually not always sometimes not usually• How much does an average journey cost? ________________• Are there a lot of stops around town? Yes, there are. No, there aren’t.• Are they convenient for tourist attractions? Yes, they are. Yes, some are. No, they aren’t. • Where can you buy tickets for public transport? on board at the stop/station other ____________• Are there any problems with these modes of transport? traffic overcrowding crime other __________

14 Youworkatatouristinformationoffice.YourbossshowsyouMrHumphries’semailandasksyoutocompletethissurveyabouttransportavailableinyourtown.

15 WriteareplytoJohnHumphries’semail,usingtheinformationinyourtransportsurvey.Behonestaboutthelocaltransportavailable,butbeaspositiveaspossible.Rememberyouwanttouriststovisityourtown!

Dear Mr Humphries,Thank you for your recent email. In answer to your questions...________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Kind regards

airline steward \"e´laIn "stju…´d\ ____________________aisle seat \aIl si…t\ _______________________________berth \b‰…T\ ____________________________________boarding pass \"bO…dIN pA…s\ _______________________cable car \"keIbl̀ kA…r\ ____________________________to charge \t´ tSA…dZ\ _____________________________cheap day return \tSi…p deI rI"t‰…n\ __________________coach \k´UtS\ ___________________________________departure \dIpA…tS´“r‘\ ____________________________discounted price \dI"skaUntId praIs\ _________________environmentally-friendly \InvaI´r´n"mentli frendli\ ____ferry \"feri\ _____________________________________fuel \fjU´l\ _____________________________________gate \geIt\ _____________________________________hand luggage \hœnd "løgIdZ\ ______________________landing \"lœndIN\ ________________________________long distance \lÅN "dIstns\ _________________________low environmental impact \l´U InvaI´r´n"mentl "Impœkt\ _luggage allowance \"løgIdZ ´"laUns\ _________________mainland \"meInlœnd\____________________________

moped \"m´Uped\ _______________________________motorbike \"m´Ut´baIk\ ___________________________overcrowding \´Uv´"kraUdIN\ ______________________overnight \´Uv´"naIt\ _____________________________passenger \"pœs´ndZ´“r‘\ __________________________peak season \pi…k "si…zn\ __________________________platform \"plœtfO…m\ _____________________________private hire \"praIv´t haI´“r‘\ ______________________rate \reIt\ ______________________________________return ticket \rI"t‰…n "tIkIt\ _________________________scale \skeIl\ ____________________________________scheduled flight \"Sedju…ld flaIt\ ____________________security checks \sI"kjU´rIti tSeks\ ___________________surcharge \"s‰…tSA…dZ\ _____________________________take-off \"teIkÅf\_________________________________toll \teUl\ ______________________________________travel pass \"trœvl pA…s\ ___________________________twinned towns \twInd taUnz\ _____________________weekly \"wi…kli\ _________________________________window seat \"wInd´U si…t\ ________________________

MYGLOSSARY

1 Who is the email from? 2 What is the relationship between the two towns? 3 What is the joint project for?

4 Why is John Humphries writing? 5 What information does he want to know?6 When would he like to receive a reply?