Making Great Presentations

SIGMA UniversityPresenter: Martha Bush, SVP Strategy & Solutions

How do you feel when you have to make a presentation?

Hopefully, after today you’ll feel like this..

There’s Good Reason to Be Nervous..

Presentations Are Expensive

Typical Cost of an In-person Presentation

Cost to build a presentation(includes a couple of people and a couple of meeting): 10-20 hours @ $50.00 per hour: $500-$1000

Cost to travel to a client(OOPs): $1200-2000

Time cost to travel to a client 10-20 hours @ $50/hour x 2 people=$1000 - $2000

Minimum cost for a presentation: $2700-$5000

Focused, Relevant, Organized

Focused Organized Relevant

Focused:

Focus on your audience and what you want them to take away

What do you want them to do? How do you want them to think

differently? What do you want them to

remember?

This will become your Key Message: This retention program is perfect for

your company NOW, will deliver a great return, and you can TRUST that we will execute it flawlessly.

What other alternatives do they have to your proposal?

What are other companies doing? What will their questions be? What will their issues be? Why should they do it?(benefits) Why shouldn’t they NOT do it?(risks)

Key Message

Key benefits Risks of not doing

Market forces

Customer issues

Possible arguments

Pro

Con

Who will get which benefits

Corporate

Field

Implementation issues

Competitive Advantages

Mind Map to Focused Outline

RelevantGetting Inside Your Audience’s Brain, and Staying there

Analyze Who’s In the Room and What Makes Them Tick…

Time-Short IT guy, Wonders why he needs to be

involved with marketing

The New Boss, trying to find quick wins and make a name for herself

Our Coach – she found us! wants us to look good,

so she looks good.

The Operations Guy, Wants to know why he should outsource

The Founder’s lousy Son In Law. Everyone

hates him, but he can bring you down.

The Project manager, Scared silly because she doesn’t know what we’re talking about

We don’t pay attention to boring things that don’t relate to our needs

The Kiss of Death

reading bullet-points and listening to the presenter are conflicting tasks.

If a person in your audience is reading a bullet-point they are not listening to you.

Appeal to the Left Brain and the Right

Words + Pictures!

Too many words can be dangerous

Pictures Will Have More Impact

Organized: Putting All the Pieces Together

The Rule of Threes

People can remember 3 things

1. Tell them what you’re going to tell them.

2. Tell them.

3. Tell them what you’ve told them.

Practice three times through

Introduction: The Key Message

First Big Category of

Arguments:

Point 1

Point 2

Point 3

Point 4

Transition to Second

Category

Second Big Category of

Arguments:

Point 1

Point 2

Point 3

Point 4

Transition to Third

Category

Third Big Category of

Arguments:

Point 1

Point 2

Point 3

Point 4

Transition to Review

Review: First

Argument

Review: Second

Argument

Review: Third

Argument

In Closing:The Key Message

Reveal: First ArgumentReveal: Second

Argument

Reveal: Third

Argument

SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and

you can TRUST that SIGMA will execute it flawlessly

First Big Category of

Arguments:

Point 1

Point 2

Point 3

Point 4

Transition to Second

Category

Second Big Category of

Arguments:

Point 1

Point 2

Point 3

Point 4

Transition to Third

Category

Third Big Category of

Arguments:

Point 1

Point 2

Point 3

Point 4

Transition to Review

Retention, Why now? A Strong ROI Flawless Execution

In Closing: SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that SIGMA will execute it

flawlessly

Retention, Why now? A Strong ROI Flawless Execution

Onward to Powerpoint

Template

Font

Colors

Images

Spell Check

No more than 1 slide per 1-2 minutes

Logistics

Dates Travel Attendees Room AV Back up plan Decide on use of

decks Get to room early Decide who sits

where Agree on who

covers each page Agree on hand offs Introductions Time keeper and

signals

Practice, Practice, Practice

Focused, Relevant, Organized

Focused

Find the Big Idea

Research Create a

Mind Map

Organized

Simplified, not simple

Rule of threes Practice,

practice, practice

Relevant

Have a plan for each person in the room

Grab attention with words & Pictures

Thank You!

Questions?