Focus Publishing Oral Histories

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Post on 07-Mar-2016

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Focus is a world leader and innovator in corporate book publishing. We provide a complete corporate book publishing service, from concept development to writing, editing, graphic design, photo research, interview programs and archiving. We produce many of our titles in both traditional and e-book forms. Corporate histories, brand and re-branding stories, project celebrations, celebrating significant corporate milestones you name it, we've created a book about it. Focus can transform your story, history and brand into content that speaks directly to your target audiences. The Focus team will work closely with you from concept development right through to the marketing and distribution of your book. We also create high quality industry and international trade books that are delivered to government and business leaders and decision-makers internationally.

TRANSCRIPT

  • If you dont tell your storywho will?

  • Gary Pemberton, former Chairman, Qantas

    From the Dawn of Aviation was a superb publication and an excellent corporate relations tool. So when it came time to celebrate the 50th anniversary of the Kangaroo route there was no question that a Focus book would meet all our requirements.

  • Corporate histories

    A powerful marketing tool

    Every company has different corporate marketing needs.

    Focus creates unique, relevant and targeted oral histories

    and books to preserve your history and meet your companys

    strategic marketing objectives.

    Drawing from a wealth of experience, the Focus team offers

    a turn-key service, from concept development, interviewing,

    writing, editing, design and production to funding solutions,

    marketing and distribution.

    With access to many high-profile specialist interviewers and

    writers, Focus is able to ensure each oral history and corporate

    book is distinctive, targeted and high-quality.

    Focus has earned an outstanding reputation for creating, not

    only corporate histories, but also industry books, international

    trade books and co-funded corporate books.

    Focus delivers cost, quality, performance and certainty.

  • Tell your story in your own words and on your own terms.

    A companys story mostly resides in the memories of the

    people who are in your company right now. Their recollections

    are invaluable parts of your organisations net worth especially

    if you have long-term management or employees. The sooner

    you capture their memories, the better equipped you will be

    to move forward profitably.

    An oral history project involves interviewing your key

    management, staff and perhaps some clients to capture and

    preserve the different strands of your organisations history.

    Oral histories

    This is an inexpensive exercise and it can be started tomorrow.

    Recollections from your leaders, employees and customers can

    provide invaluable insights into the way your organisation:

    communicates its vision for the future

    develops its workplace culture

    values and shares the benefits of its achievements

    presents itself to external and internal audiences.

  • Custom books and oral histories

    blend content with commerce

    They allow you to deliver several key messages at once to specific

    target audiences. This enables you to use your story to:

    enhance sales presentations

    support employee engagement programs

    strengthen export contacts

    lift/shift/change market awareness

    reinforce brand campaigns

    leverage major events/anniversaries

    educate and inform key stakeholders

  • The power of telling your story

    The quality and substance of an oral history or corporate

    history makes a powerful statement that delivers impact and

    increased awareness to both existing and potential clients.

    Working closely with you, Focus can help build a specific

    marketing and distribution program around your book that

    will deliver access and high exposure to your target audiences.

    A well-planned custom book database is 100% related to

    what you want to sell and a custom book delivers the ideal

    vehicle to sell it. A custom books value is based on purchase

    potential per thousand (PPM) not cost per thousand (CPM).

  • We have published books for many of Australias Top 500 corporations, including:

    Family and brand clients have included:

  • Australias most powerful books

    are not in bookshops

    The strength of a Focus corproate book is that it is created

    to appeal to specific target audiences with clear and

    consistent messages in a format designed to appeal.

    A Focus corporate books greatest advantage is

    providing companies with a credible and unique

    way of accessing and engaging their customers

    and clients on a more personalised basis.

  • If you dont tell your story,

    who will?

    Focus has a 22-year record in creating high-quality corporate books.

    Focus Publishing provides a turnkey service tailored specifically

    to the requirements of each project, from concept development,

    interviewing and writing through to editing, design, production,

    print management and distribution. Our service includes:

    Planning

    Content development

    Format selection

    Design and artwork

    Production and print management

    Distribution and marketing

    Web-based applications

    Project management

  • The development of the Myer corporate book was a significant milestone in restating the history of the company.

    Bernie Brookes, CEO, Myer

  • The books were a fantastic way to give various interest groups a better understanding of the company.

    J McKrill, former Co. Secretary, Coal & Allied

  • Level 12, 99 Walker Street, North Sydney NSW 2060

    Phone: 02 8923 8000 | Email: jaqui@focus.com.au

    www.focus.com.au

    Australias leading corporate book publisher and oral history experts

    Every company has a unique story and different corporate communication needs. Focus creates unique, relevant and targeted oral histories and books to preserve your history and meet your companys strategic marketing objectives.

    Jaqui Lane, Publisher