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NUMBER 8 / JANUARY 2006 FOCUS ON

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FOCUS ON

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CONCHA Y TORO HAS BEEN selected one of the top 20 wineries whose goal is to deliver high quality best value wines. The winery appeared in Wine Spectator’s “Sure Bet Values” ranking on October 15, 2005.According to the publication, Concha y Toro has the unu-sual characteristic of having increased production volumes without giving ground on quality. “Its inexpensive offerings of international varieties such as Cabernet, Merlot, Char-donnay and now Syrah are consistent winners. Also look for the Carmenere, a transplant from Bordeaux rarely seen outside Chile that features plush tannins and generous plum, berry, and black cherry fruit”, states Wine Spectator. The magazine also refers to the work of winemaker Marcelo Papa, who oversees production of the widely distributed Casillero del Diablo brand and also of the consistently outstanding Marques de Casa Concha label.The aim is to help the US wine consumer find good quality wines. “For this values report, we focus on vintners rather than individual bottlings, through the last 12 months of Wine Spectator reviews –about 12,000 tasting notes- to determine which labels practically guarantee quality in the bottle”. Quality standards required selected wines be consistent over time and show future potential. Wineries scoring 80 points or less were not eligible for the rank-ing. Also important was style diversity, and the winery had to have at least three bottlings. The wines had to be priced under US$20 a bottle and be widely available, with production quantities of at least 4,000 cases for foreign producers.

CONCHA Y TORO WAS ranked among the 100 Interna-tional Wineries of the Year by Wine & Spirits magazine, for the 11th time. This selection is based on the scores of over 8,000 wines tasted throughout the year. Only six wineries in the world have been nominated “Winery of the Year” this many times. According to Wine & Spirits, Concha y Toro continues to exceed expectations regarding both its vineyards and the work of its winemaking team. Winemaker Enrique Tirado’s work with Don Melchor 2001 is a clear expres-sion of an Andes’ Cabernet made from the ancient vines

of Puente Alto Estate. Marqués de Casa Concha Merlot 2003, a generous wine with plenty of ripe fruit and sweet spices, as well as the other reds of the range, have been taken to unexpected heights by Marcelo Papa.Terrunyo Carmenere 2002, created by Ignacio Recabar-ren, was specially praised in the general review: it was ranked in the list of the 100 Best Wines of the Year with a 93-point score and considered the Best Carmenere. Casillero del Diablo Carmenere 2003 won 87 points and appeared in the list of the 100 Best Values of the Year.

Concha y Toro, Winery of the Year for the 11th time in Wine & Spirits

Wine Spectator: Among the 20 “Sure Bet Values”

DON MELCHOR 2001, CONCHA Y TORO’S ICON WINE, was ranked number 4 in Wine Spectator’s “Top 10 of 2005”. The wine was reviewed in the February 28, 2005 issue, where it won 95 points and was “highly recommended” by wine critic James Molesworth. As a result, Don Melchor was placed alongside famous North American, French and Italian wine brands and became the first wine made by a 100% Chilean producer to win this distinction. Eduardo Guilisasti, Concha y Toro CEO stated: “It is the most important award Concha y Toro has received for any of its brands. This acknowledgement confirms Concha y Toro’s consistent progress as a producer of outstanding wines”.Wine Spectator’s renowned ranking of the world’s most famous wines is based on four main factors: outstanding scores won by the wines during the year, their price, availability and an “X” factor, which they call excitement. “The complete Don Melchor w ine mak ing te am was tremendously happy with this award, as it confirms that each step we have taken over the past 19 years has been in the right direction”, said

Enrique Tirado, Don Melchor head winemaker. “We have an exceptional terroir, the best for red wines and particularly for Cabernet Sauvignon. Work on the vineyard and throughout the winemaking process has been meticulous. Don Melchor is today one of the top 10 wines of 2005 in Wine Spectator and we are pleased our efforts have reaped this distinction, as it is important not only for us but also for Chile as a quality wine producer”, he added.

Don Melchor dazzles demanding Colombian wine lovers

“A Don Melchor vertical tasting in Colombia was a very gratifying experience. The public was interested not only in Don Melchor but in the world of wine in general. At the end of the tasting, questions and comments generated a very stimulating discussion in an entertaining environment”, stated Enrique Tirado, Don Melchor winemaker, following the experience of reviewing nine vintages of Concha y Toro’s icon wine with over 100 wine lovers in Colombia. The event was held on August 11, 2005 in Bogotá’s Club El Nogal. The tasting was headed by Concha y Toro Chairman of the Board, Mr. Alfonso

Larraín, who explained the importance of Don Melchor in Chile’s winegrowing history. The vertical tasting included key years of Don Melchor’s trajectory. It began with the initial 1987 vintage which has a very interesting aromatic expression and great complexity after 18 years in the bottle. The tasting progressed with the 1989, 1991, 1993, 1995, 1997 and 1999 vintages and the distinguished 2001 vintage. Enrique Tirado ended by presenting the recently released 2002 vintage. In the photo, Mauricio Arbeláez, from Global Wine & Spirits, Alfonso Larraín, Concha y Toro Chairman, Augusto Bermúdez Arancibia, Chile’s Ambassador in Colombia and Edgar Pedraza.

Wine Score Country

1 JOSEPH PHELPS Insignia Napa Valley 2002 96 USA

2 CLOS DES PAPES Châteauneuf-du-Pape 2003 97 France

3 ROSENBLUM Zinfandel Rockpile Rockpile Road Vineyard 2003 94 USA

4 CONCHA Y TORO Cabernet Sauvignon Puente Alto Don Melchor 2001 95 Chile

5 SETTE PONTI Toscana Oreno 2003 95 Italy

6 ALBAN Syrah Edna Valley Reva 2003 96 USA

7 LEWIS Cabernet Sauvignon Napa Valley 2002 96 USA

8 CASTELLO BANFI Brunello di Montalcino Poggio all’Oro Riserva 1999 96 Italy

9 STAGLIN Cabernet Sauvignon Rutherford 20th Anniversary 2002 95 USA

10 CHÂTEAU D’YQUEM Sauternes 2001 100 France

TOP 10 RANKING

Ranks number 4: Don Melchor 2001, TOP 10 of 2005 in Wine Spectator

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Casillero del Diablo Chardonnay 2004

100 Best Buys of 200587 points

Terrunyo Sauvignon Blanc 2005

First place, Best White Wine and Best Sauvignon Blanc

Terrunyo Carmenere 2003,

Gold Medal, first place (second year in a row)

Amelia 2004, Silver Medal, second place

Marqués de Casa Concha Merlot 2003

Bronze Medal, third place

Best end-of-the-year performancesDecember 2005 is synonymous with award and medal recounting by the specialized press. Below are the awards won by Concha y Toro wines:

CONFIRMING WINEMAKER Marcelo Papa’s predic-tions, the specialized press has endorsed the outstan-ding quality of the 2003 vintage of Marques de Casa Concha with very good scores. Wine Spectator gave the Merlot and Chardonnay 90-point scores, while the Cabernet Sauvignon was awarded 91 points. The Marques de Casa Concha varieties Cabernet Sau-vignon and Chardonnay have also been classified as a “Smart Buy” by the magazine. “We are very pleased with the 2003 vintage. The weather was incredible that year and we worked very hard to bottle the perfectly ripened fruit the vineyards provided”, said Papa.

Don Melchor 2001 Number 4

Top 10 of 200595 points

Terrunyo Carmenere 2002

Top 100 Best Wines of the Year

93 points

Solid performance of Marqués de Casa Concha 2003 vintage

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TERRUNYO SAUVIGNON BLANC has made its debut bottled with a screw cap and is the first wine of this ultra premium line to use this type of bottle closure. The worldwide trend of using screw cap clo-sures is due to enological reasons as the cap presents notable advantages in the case of white wines. It is particularly advantageous for

the preservation of aromatic varieties, such as this Terrunyo Sauvignon Blanc. “The screw cap, to begin with, completely eliminates wine contamination due to cork taint (compounds TCA and TBA) – one of the most common causes of spoiled wine – and secondly, the screw cap presents and ex-traordinary preservation of Sauvignon Blanc’s

freshness, an essential quality of this wine, as well as its fruitiness. Finally, as the screw cap has an airtight seal, unlike traditional cork, it helps eliminate wine oxidation as the wine does not come in contact with air”, states Ignacio Recabarren, Terrunyo winemaker.

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TERRUNYO HAS COMPLETELY renovated its image. The aim is to communicate its brand identity and winemaking concept more directly. The renovation focuses on the label, where the concept of terroir -that is, a specific plot of land within a vineyard which produces wines with a unique character for each selected variety- is graphically represented. In the new label, one can appreciate a drawing of the exact vineyard in which each grape variety is grown, highlighting the chosen block for that va-riety. In the back label there is information about the terroir, such as a diagram showing the relief

of the valley and the location of the block within the valley, as well as data on the plot’s climate, soil, altitude and the vines’ planting year. In Terrunyo’s new image the brand is highly vis-ible and easily recognizable by the consumer. In the markets where it has been released, Ter-runyo’s renovation has been received with great enthusiasm and success, as the new image not only communicates the winemaking concept more efficiently but also combines traditional elements of the world of wine, such as hand drawn illustrations, within a modern and elegant frame.

Terrunyo Sauvignon Blanc, first in this line to use screw cap

Terrunyo achieves closer identification with terroir

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Concha y Toro in Eastern EuropeDRIVEN BY CONCHA Y TORO, Chilean wine has slowly begun to win followers in Eastern European countries. Proof of this is the great interest shown in the educational seminars organized by the Company and its distributors in Russia, Poland, the Czech Republic and Ukraine in October 2005.The aim of the “Concha y Toro Wine Seminars” was to inform and educate assistants about Chile, its wine industry, and about Concha y Toro and its brands. The seminars were attended by restaurant and hotel owners and executives, as well as off-trade (super-market and wine shop) executives. The presentation on Concha y Toro were dictated by the zone’s Export Manager, José Antonio Sotomayor, while the tastings and winemaking topics were directed by winemaker Max Weinlaub.“We were very satisfied with these educational activities. They contribute significantly to the expansion of the culture of wine and to open a niche for Concha y Toro wines, in countries were people usually drink and celebrate with vodka and to a lesser extent with beer. In each of these countries people were very eager to participate and to use this opportunity to learn about wine”, said José Antonio Sotomayor.

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Marqués de Casa Concha in a tribute to Chef Adrià in El BulliFERRÁN ADRIÀ, -owner of res-taurant El Bulli, ranked a three-star establishment in the Michelin guide- is considered among the best in the world. The Chef was honored by his Chilean partners, led by Alfredo Osorio. In a moving ceremony, Osorio presented Adrià with 72 bottles of Marques de Casa Concha Cabernet Sauvignon. The event was held in Adrià’s res-taurant, located in the Catalonian Costa Brava with an impressive view of the Montjoi bay. The bot-tles of Marques de Casa Concha decorated the restaurant’s terrace and, following a speech by Alfredo Osorio, were given as a gift to Chef Adrià and each of the members of the El Bulli team.

Gastronomical inspiration in AsiaTRIO and Chef Ruth Van Waerebeekʼs original cuisine were the

stars of the interesting wine dinners held in the following Asian venues: Shangai JC Mandarin; Singapore Tower Club; Westin Hotels

in Kuala Lumpur and in Taipei, and the restaurant of the Hong Kong Football Club.

For every dinner, the Chef prepared a special menu that paired each TRIO blend with a specific dish. This food & wine combination was incorporated into the

hotelʼs official menu for a certain period, so that guests and visitors to the hotel were able to experience Chef Van Waerebeekʼs particular style, characterized by a fusion of Chilean, South American and European cuisines.In addition, another special presentation dinner was held in each hotel to introduce clients and the specialized press to TRIO blends. The wines were presented by Andrés Ballesteros, Concha y Toro Asia Export Manager. In the photo, Mr. Fam, Chairman of Creation Wine & Spirits, Ruth Van Waerebeek and Joseph Chuang, Creation Wine & Spirits General Manager.

Chef Sumito Estévezʼs art in Venezuela The TRIO range had a spectacular launching in Venezuela with an event led by renowned Venezuelan Chef Sumito Estévez and winemaker Max Weinlaub. Over 150 persons were invited to the new Consorcio Barr Hotel in Altamira, which was

about to be inaugurated and was opened exclusively for this event, to enjoy an evening where creativity, friendship and haute cuisine were foremost.The meeting began with a tasting of the three TRIO blends, led by Max Weinlaub. Next, the winemaker and Chef spoke extensively about how TRIO wines combine with new gastronomic trends and in particular with the three dishes Chef Sumito created especially for the occasion. Later, the Chef and ten of his students prepared appetizers for the audience, ac-companied by music by Pablo Gil and his Jazz Ensemble. In the photo, Chefs Héctor

Romero and Sumito Estévez with Max Weinlaub.

The art of painting in MexicoConcha y Toroʼs TRIO blends were pre-sented at the Bankers Club of Mexico, whose seat is an imposing colonial man-sion located in Mexico Cityʼs historic center. TRIOʼs modern image combined perfectly with the buildingʼs traditional architecture, which provided an elegant

backdrop to the event headed by Concha y Toro Chairman, Alfonso Larrain and attended by opinion leaders, consumers and the specialized press. Winemaker Max Weinlaub was in charge of presenting the TRIO blends and its innovative winemaking proposal of perfectly combining three different varieties in a single wine. Simultaneously, Mexican artist Luis Viñals (in the picture) painted three paintings which were later auctioned by those present. The proceeds from the auction were donated to Fundación Quiera, a foundation that helps home-less children.

Wine lovers everywhere discover the art of blending

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CASILLERO DEL DIABLO’S LATEST advertising campaign in Sweden, Finland, Denmark and Holland displayed strong presence in several media: magazines, local newspapers, public spaces, internet and satellite television. In Holland, the campaign focused on magazines Aller-hande, M, Volkskrant Magazine and AD, and The Telegraaf newspaper, while in Denmark advertisements appeared in magazines Berlingske, Nyhedsmagasin, Bo Bedre-Alt om mad, MS Berlingske, Penge & Privatøkonomi, Vinma-gasinet, Smag & behag and Mad & Venner. In Sweden, the campaign was carried out in two of the most widely circulating newspapers nationwide, Dagens Nyheter and Svenska Dagbladet, and in the magazines Allt om mat, Elle à la Carte, DI Weekend and Scanorama.In Finland, publicity was focused on magazines Helsingin Sanomat Kuukaussiliite, Kauppalehti Optio, Glarian Ruoka&Viini and Ilta-Sanomat Plussa as well as in an impressive public space advertisements in 41 Finnish cit-ies. Both in Sweden and Finland in addition to traditional media there was an internet campaing in websites such as www.vinguiden.com , www.tasteline.com, www.cafe.se and www.kauppalehti.fi.

Strong brand presence of Casillero del Diablo

FOR THE THIRD YEAR IN A ROW, Casillero del Diablo has appeared in Latin America’s major cable television channels such as Warner Channel, Sony Entertainment Television, Fox, Discovery, TNT and CNN Español, among others. The new advertisement campaign was aired between October and December 2005, in over 30 countries from Mexico and the Caribbean to Chile. The spot includes the different Casillero del Diablo varieties and emphasizes the great diversity of wines a consumer can choose from. With this new campaign, Casillero del Diablo has materialized another stage of one of the most important advertising campaigns carried out by Concha y Toro in the past years, focused on strengthening brand recognition and increasing sales in this geographical area.

TV ad in 30 Latin American countries

High-impact campaign in Northern Europe

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AT YEAR-END 2005, new members joined the Casillero del Diablo Brotherhood during their visit to Chile. Each one of them has made a significant contribution to communicating the quality of Casillero del Diablo wines throughout the world. Below we present the new brothers... Welcome to the Casillero del Diablo Brotherhood!

1. Visit from Banfi Vintners, USA. Ed Barden, Banfi Vintners Marketing Director and Alfonso Larraín, Chairman of Concha y Toro.

2. Pernod Ricard Executivesʼ Investiture. Thomas Domeyko, Concha y Toro North Zone Export Director; Michel Mauran, Pernod Ricard Nordic Countries Managing Director; Eduardo Guilisasti, Concha y Toro CEO; Thierry Billot, Pernod Ricard Europe CEO; Christer Nylund, Finland Pernod Ricard Managing Director and Erik Amundsen, Norway Brand Partners Managing Director.

3. Visits from MexicoFrom left to right. First row below: Miguel Ángel Orihuela, Lorena Cañedo and Remigio Martínez .Second row: Alejandro Martínez, Luis Gálvez y Pedro Poncelis.Third row: Sophie Avernin, Diego Rodero y José Luis González.Fourth row: Gabriel Puig, Octavio Galván, Humberto Scheffler y José Ventura González.Fifth row: Manuel Ablanedo, Lucas Conde, Cristián Ceppi, Concha y Toro South Zone Export Manager and Cristóbal Goycoolea, Vice Manager Global Brands Concha y Toro. 4. Banfi Distribuzione de Italia group poses in front of the Pirque Casona. From left to right. First row below: Franco Martini, Andrea Cardone, Banfi Distribuzione and Carlos Longhi, Export Manager Concha y Toro.Second row: Ricardo Sacco, Roberto Duranti and Pietra Alberta from Banfi Distribuzione. Third row: Gianni Grassi, Franco de Angelis and Gianluca Arseni from Banfi Distribuzione. Fourth row: Gianpiero Grasele, Banfi Distribuzione; Thomas Domeyko, Concha y Toro North Zone Export Director and Giovanni Taggiasco, Banfi Distribuzione.

New website invites youto experience an online adventure

LIKE MANY OF the world’s most famous brands, Casillero del Diablo has decided to use the internet’s resources to the maximum and give fans a closer experience to the legend.A newly renovated website completely breaks out of the mold of the typical wine industry internet sites. In Casillero del Diablo’s new site, the visitor becomes the protagonist and is provided with the necessary tools to create his own ad-

venture, which includes everything from a game to get to the heart of Casillero del Diablo in Pirque to interesting reading on Chilean wine or on the brand’s most important milestones. The multimedia interface is a first in the world of wine: two hosts invite you to navigate into different theme zones, which in turn integrate sensory elements to enrich the brand experience. The site has many elements for Casil-

lero del Diablo fans: wallpapers, screen savers, access to advertising campaigns and an invitation to receive by mail the latest news regarding Casillero del Diablo and its activities around the world.

www.casillerodeldiablo.com. Add this site to your favorites and enjoy a surpris-ing virtual experience.

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Casillero del Diablo Brotherhood welcomes its new members

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Sunriseʼs adventurous spirit

SUNRISE’S 300 DAYS OF SUN have now been transformed into 300 days of continuous enjoy-ment. Just as the sun faithfully follows adventurers and outdoors lovers, Sunrise has also become part of this fun and relaxed lifestyle, accompanying them with novel merchandising items. With the motto “Have you enjoyed 300 days of sun in a bottle?” the brand has invaded beaches, mountain resorts and parks with Sunrise backpacks, picnic bags, windbreakers and sunglass cases. These and other articles will ensure Sunrise is present wherever people are happy, enjoying themselves and sharing with friends. The new Sunrise spirit has been reinforced with printed high-impact advertisements with strong brand presence. The lemma “Enjoy 300 days of sun” invites the consumer to pick up the energy and joy you experience outdoors, on a clear and sunny day. The ad emphasizes the fact that Sunrise vineyards receive sunlight for the greater part of the year, allowing grapes to fully ripen and deliver an intense, flavorful and aromatic wine.

Frontera presents its outstanding 2005 vintage

FRONTERA IS the Concha y Toro range that first presents each vintage, in this case, a very consistent 2005. Both Frontera reds and whites are wines that express the best notes of each variety and reflect a climatically balanced year. Héctor Urzúa, winemaker in charge of reds, says the fruit in Chile’s Central Valley ripened very evenly. The Cabernet Sauvignon vines delivered smooth and ripe wines with excellent color and plenty of red fruit. In the case of Carmenere, cool weather in springtime reduced yields but improved fruit quality, and thus Frontera Carmenere 2005 is full-bodied and has a great display of fruit. Sauvignon Blanc had an uneventful year and moderate temperatures helped fruit ripen to an ideal point. Mario Miranda, white wines winemaker, describes the wines as “expressive, fresh and with good varietal character”.Both winemakers agree that Frontera 2005 was very easy to work with in the cellar, as the fruit arrived in optimal conditions from the vineyard. Frontera 2005 are consistent in quality and invite you to discover the world of wine.

Winemakers Héctor Urzúa and Mario Miranda.

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TRIVENTO VIOGNIER 2004, made by Concha y Toro’s Argentine affiliate company, Trivento Bodegas y Viñedos, was chosen Best Value White of the Year in the Interna-tional Wine Challenge, one of the most demanding and prestigious wine competitions held in London each year. In addition to the traditional Gold, Silver and Bronze medals, the competition gives awards to wines considered a “Great Value”. Trivento Viognier was described by the IWC as “Bright gold. Aromas of white blossom, apricot kernels and white pepper etch the nose. Powerful, warming pal-ate of ripe, lush peach fruit”.The award ceremony was a gala dinner held on September 7, 2005, which gathered the British wine industry en masse. Cristián López, Concha y Toro UK Managing Director and Leandro Bastias, Trivento Brand Manager, received the award in representation of Trivento winery. “This is a great achievement for

Bodegas Trivento and a testament to all the hard work that goes on at the winery. We will use this fantastic endorsement to further drive sales and continue to make progress in all our markets”, said Leandro Bastias.

Trivento Viognier obtains top award at the International Wine Challenge

TO BRING UK WINE consum-ers closer to Concha y Toro wines, winemaker Ignacio Re-cabarren held a series of tastings where he introduced the winery’s main premium and ultra premium wines. Over 200 enthusiastic wine lovers attended these events in Septem-ber 2005, and in Recabarren’s

opinion, they were an instance of true communication and interest-ing conversation on wine.One of the events was a presenta-tion of the lines Terrunyo and TRIO before an enthusiastic femenine audience, members of the The Lunch Club. Another was a dinner for Cameron House Hotel guests where the winemaker presented a

set of six wines paired with a spe-cially created dish for each wine. In addition, Recabarren participated in an important ultra premium wine tasting for 80 people in the York Food & Wine Festival, where he presented Concha y Toro wines at the “Sunday Lunch” event.

Winemaker Ignacio Recabarrenmeets with British consumers

Renowned British wine writer Charles Metcalfe delivers award to Cristián López, Concha y Toro UK Managing Director and to Leandro Bastias, Trivento Brand Manager.

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CONCHA Y TORO LATE HARVEST Sauvignon Blanc 2002 shone at the latest International Wine Challenge, which awarded it a Gold Medal. The tasting note describes it as “Golden yellow nectar with spices, orange blossom and yellow apple fruit scents. Weighty and sprinkled with spice, the palate bursts with citrus, honey, elderflow-ers, lychees, white peach and hints of caramel, with botrytis evident. Its fresh acidity provides a welcome backdrop to the extravagant flavours. Unusual”.

Gold for Concha y Toro Late Harvest 2002

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New Pirque Wine Tourist Center, a place to taste

NEW INSTALLATIONS and renovated spaces with details specially designed to enjoy the world of wine to the utmost, now welcome the thousands of visitors to Concha y Toro’s Wine Tourist Center in Pirque. The new additions, a wine shop, wine bar and extensive improvement of the areas surrounding the Pirque Cellar, significantly enrich the visitors’ experience, which al-ready included the imposing Pirque Casona, its beautiful park and the century-old Casillero del Diablo Cellar. The new buildings are harmoniously integrated with the 130-year-old historical buildings. The new Concha y Toro wine shop has been designed on a grand scale. Its wide spaces allow visitors to choose their wines leisurely, guided by professional

assistants who offer advice on the wide selection of Concha y Toro premium and ultra premium wines. The shop has a special climatized enclosure named Cava Don Melchor (Don Melchor Cellar), where the 16 vintages of this icon wine released to date are stored and may be purchased by the visitor. A welcoming Wine Bar with a 70-person capacity allows visitors to taste wines by the glass, paired with home-made cheeses, patés and breads and guided by a professional sommelier.

Pirque Tourist CenterAvda. Virginia Subercaseaux 210, Pirque

Entrance FeeGeneral Public: CH$6.000

Opening HoursFrom Monday to Saturday, guided tours10:30 - 11:00 - 16:00 Spanish10:00 - 11:30 - 12:00 - 15:00 English

Tel: (56-2) 476 5269

Fax: (56-2) 853 1063

Email: reservas@conchaytoro.cl

Online reservations: www.conchaytoro.com/booking

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Focus On Concha y Toro is published by the Communications Department of Viña Concha y Toro. Use may be made of the material, as long as the source is cited. Avda. Nueva Tajamar 481, Torre Norte piso 15, Santiago, Chile.

Telephone (56 2) 476 5000. Fax: 203 6740. webmaster@conchaytoro.cl