flying solo live! how (and why) to create a winning website
Post on 19-Dec-2015
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Flying Solo LIVE!How (and why) to create a winning website.
WelcomeOverview
The Web Showroom
How (and why) to create a winning website.
The big picture Where to start? Case studies Building your site Website must have’s The future
The Big PictureDid I say big?
Over 1 billion internet users globally 80% of Australians 1,000,000 Australian business users 60% of businesses buy online It just keeps growing...
The Big PictureAnd that helps me how?
A Level playing field The guard has changed
Huge opportunities Leads (to the right customers) Sales Reputation building And more...
The real question...
Where do I start?In the middle?
Web 2.0, .NET, design, colour, domain names?
Or... at the beginning. Sales? Leads? Credibility? A website mission statement Discipline Simplicity Suitability Strategy
Case StudiesWhat is the website mission?
Search google.comyahoo.com
Telcos telstra.comoptus.com.auatt.com
Web exa.com.authewebshowroom.com.au
Small Business cityviewrealestate.com.au joannamcmillanprice.com
Building your siteEver built a house?
1. Good builder / bad builder2. Price does not add up3. Variations4. Maintenance5. A quick renovation
Before you start: 6. Budget 7. Time8. Skills9. Getting the word out
Building your siteThe flavours:
1. D.I.Y. 2. Template design/technology3. Custom design and shared technology4. Totally custom
The gaps and exceptions Where do you want to spend your money? Horses for courses
Building your siteD.I.Y.
Who is it good for? People with a design eye
and technical skills You need discipline You need time Unknown outcome Who are you?
Frontpage, Dreamweaver, JoomlaFarCry, .NET, PHP, ColdfusionMS Access, SQL Server, MySQL.
Cost: $0 - $2,000 + hosting
Building your siteTemplate design/technology
Who is it good for? People with a design eye
and technical skills You need discipline and time ‘Web Builder’ Keep it simple Limited flexibility Often suits a narrow mission
smartyhost.com.au, chilliwebsites.com goodbarry.com, godaddy.com blogger.com, wordpress.com
Cost: $0 - $500 + hosting
Building your siteCustom design and shared technology
Who is it good for? People wanting to outsource Small business budgets Needing powerful common functionality Flexibility depends on solution Premium for professionalism
thewebshowroom.com.au eknowhow.commelbourneit.com.au
Cost: $500 - $5,000 + hosting
Building your siteTotally custom
Who is it good for? 100% outsourced Larger budgets Total flexibility needed Longer timeframe Long term budgets
red5.com.auexa.com.auwiliam.com.au
Cost: $3,000 - $100,000
Building your siteThe Questions...
1. Last ten sites2. 5 happy customers3. Longevity4. Google results?5. Company size? Structure?6. Who owns my website?7. Ongoing costs? Changes?
Remember your website mission.
Website Must Have’sGet the most out of your website
1. Content, content, content (and a CMS)2. So you meet this great prospect...3. The basics
Personality Contact details Blog Keep it simple
4. Promises5. Analytics6. Paid marketing7. Unpaid marketing8. Adapt
The future of the webShould I care?
1. To geek or not to geek?2. Bleeding edge or just bleeding?
Blogs Podcasts RSS YouTube Mobiles Second life Flash Facebook Splash pages
Is it that time already?The Big Idea...
Questions More information