Nov 0803

it’s personal

editor/designer/painter/tooth fiddler

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Cover Art concept by Gerome Metronomecat images img from /tinyurl.com/575dm9

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Quite often, I look at an image, it excites me I start writing. I have no idea where it will end but the image literally starts delivering ideas within ideas. Once I knew I had a red background to work with, so I looked for a red submarine that looked quite cool and that became a blog entry about writing good head-lines for websites.

To be honest, yeah I’m often pretty shallow in the most joyful of ways - I see something that looks good, I want to use it, so I make up a whole bunch of justifiable shit for the sake of eye candy (many creative rationales are fed by this seed? - of course not, we’re all profes-sionals here).

In the end, it all comes together. Ideas are sort of like a babooshka doll, they just need a little peeling to reveal a thought or an opinion that was there all along. When an idea surfac-es, you sometimes say hello to it like an old friend you thought was an ass, but after a few years realized asses are quite often the most genuine of people. It takes a level of honesty, courage and determinination to be an ass, there really are worse things than being an ass.

Designing helps us discover all the little ba-booshka dolls in our heads that keep reveal-ing ideas, feelings and thoughts we never knew existed, just because we’re too busy getting on with life/facebook.

Jo Mulga BillHas a client rejected one of your de-signs recently? it was a great one too. You keep looking at the design, it ex-cites you, it pisses you off, it excites you, it pisses you off. Send it to flogged (www.floggedmagazine.com), we celebrate good designs that have been flogged in a monthly magazine and provide a space for recovery.

about flogged magazine

it’s personal

floggedMIRCEA CONSTANTINESCU JEFF FISHERLIZ LOMAXRYAN MACPHERSON

GENERATE DESIGNLIZ LOMAXSMASH SHACKJEFF FISHER

recovery

Mircea’s been flogged

this was a logo for a fiber optics company...the client said too many bubbles...go figure..

Mircea Constantinescu mircha69.deviantart.com

Jeff’s been floggedjfisherlogomotives.com

will take a flogging for money

will take a flogging for money

Most of us recieve a whole bunch of jokes on email, we half read most of them, some keep making their rounds. The best are the ones from friends you know only forward the especially stinky good jokes. Rachel Gardiner sends good jokes and interest-ing bytes, so we’ve given her a column in flogged, to expose her funny bottom (we hope she doesn’t dissapoint and when she does, we’ll simply kick her out of flogged magazine and replace her column with something else).

Snapshots from an email Rachel sent us this monthDoes anyone know who the artist is? pls drop us a line

Snapshots from an email Rachel sent us this monthDoes anyone know who the artist is? pls drop us a line

If you think setting up dominoes takes talent, take a look at this...

Here’s a little story that might make you laugh and hopefully cheer you up if you’re feeling down about rejected artwork...

I was so excited to get my first call from the Village Voice to do a cover! Having grown up in NY and always read that paper, the Voice was one of my dream clients. And even bet-ter yet, they wanted me to sculpt Bob Dylan- whom I’ve always wanted to sculpt! They asked me to put him in a boxing ring, look-ing old and decrepit, having knocked out the lead singer from TV on the Radio.

I accepted the job and was told the deadline was just a few days away- so time was of the essence as it usually is when it comes to any weekly publication. I began the job the way I always do, with a detailed sketch of exactly what the art director asked for. I emailed this sketch to the art director and waited to hear from him...

Liz Lomax, a three dimensional illustrator in New York, is widely recognized as one of the leading fig-ures in her field. She shares a spectacular flogged story. Catch Liz in our recovery section featuring work from a recent campaign for MasterCard.

Liz’s been floggedWords by Liz Lomax

... Hours went by so I called him just to make sure he received my sketch. No answer so I left a message. Another hour or so and I called and emailed again. Nothing.

Tick tock, tick tock. Next day... Nothing. Another call and email. Nothing. “What’s going on?” I wondered, “I am run-ning out of bloody time!” So strange. Anoth-er couple of emails and calls and nothing. I called an illustrator friend of mine who’s worked with this A.D. before. “Is this nor-mal?” I asked. No was the reply. What to do? The deadline’s approaching fast. I don’t want to stalk him with calls and emails but at this rate I’ll only have one day to make this thing, and I can do it if I have to but it’ll be gross. (I hate that much pressure but some-times it makes me do my best work).

Finally, the deadline came and went. I thought something bad might have hap-pened to the art director so I hoped for the best for him. Hoped he wasn’t hurt in some bad accident or came down with a sudden illness. THEN... About 5 days later I get a call from my illustrator friend “Have you seen the new Voice that’s out? Uh, (silence) go look...” So I run out to the corner where I pick up my copy to find....

It’s the same sort of concept but funnier. And done in 3D (Sculpey to be exact which is what I use). AND done by another 3D Illus-trator (David O’Keefe to be exact. He hap-pens to be a friend and an absolutely lovely person so I couldn’t have been happier for him... But how STRANGE is all that?!)

So I emailed the art director an invoice for the full amount of the job- and the phone rang about a minute later!

He said he couldn’t possibly pay me the full amount (we negotiated an acceptable kill fee for the sketch) and offered no further explanation on why my job had been given away.

Then he called a couple months later with another job.

It was a cover story about a crack mak-er turned cake baker and his idea was to have the criminal dressed in a giant wedding cake (like the Fruit of the Loom guys) caught spotlighted against a brick wall holding a gun.So I turned in two sketches ...

Liz’s been floggedWords by Liz Lomax

.... and this time got speedy feedback. They chose the first sketch so off I went! I sculpted the figure and created the environment and this was the finished piece

It was approved and I uploaded the final hi-rez file for the art director. I sent in my invoice and the job was done! THEN... I went to get a copy of the Voice the morning it came out and to my surprise...

... The background had been totally elimi-nated! Where did it go and why?

Ah, so strange! If I took my artwork seriously then it might bother me... But I think it just makes for some interesting experiences and funny stories to share. See… I am laughing, not crying ...

If you’re down STILL down after reading this...please go get some perspective! Be light hearted about it- it’s not the end of the world. And remember, if you believe in your-self and really love what you do then you will be successful at it!Liz LomaxNovember 2008

See Liz Lomax on lizlomax.com

.... a tweet a day from these folks helps welts heal

original image from tinyurl.com/5qy84v

Mircea’s been floggedagain

nothing bad about the client on this one he was great and gave good feedback, the thing is in the end he chose another design as multiple design-ers were working on the project just think this had great potential

Mircea Constantinescu mircha69.deviantart.com

FREE FONT

tinyurl.com/57wrcoDFC image from tinyurl.com/5o77s4

I’m thinking about lying tomorrow

artwork by Adrian Buchanan

I’m thinking about lying tomorrow

artwork by Adrian Buchanan

What to do ... by mayhemstudios.com

If you’re on the internet and post your articles/designs for blogs or web-sites. Sooner or later the work will ripped off and/or even posted on the thieves website and claiming it as their own.

There are 4 things you can do to have the work removed.1. Send a friendly email to the site owner, requesting the stolen material be removed. Give them a few days to respond. If there is no response, go to the next step.

2. Send a Cease & Desist letter to the site owner with a deadline for removal of the copyrighted material and will be contacting their host if they don’t remove the material. If there is still no response, go to the next step.

3. Send a DMCA Violation Removal Request to Google, requesting a removal of the links from the index.

4. Also send a DMCA Violation Removal Request to their host. Under DMCA, they’re required to shut down the site, if you’ve followed the above steps and they have not responded.

Read great comments on this article http://tinyurl.com/3k6jh4

Follow Mayhem Studios on Twitter

@mayemstudios

Image sent in by ryanmacpherson.co.nzfrom threeminds.organic.com

Ryan’s been flogged

After months and months of research, concept drawings, refinements and meet-ings with the client, I presented this logo and received some great feedback. The deal was 99% sealed, and I was just waiting for the final confirmation.

This is when i received a phone call from the client who told me he has changed the name and the entire concept behind his company and thus requires a completely new logo. Naturally, i asked him to go ‘flog’

ryan macpherson / ryanmachperson.co.nz

Ryan’s been flogged

After months and months of research, concept drawings, refinements and meet-ings with the client, I presented this logo and received some great feedback. The deal was 99% sealed, and I was just waiting for the final confirmation.

This is when i received a phone call from the client who told me he has changed the name and the entire concept behind his company and thus requires a completely new logo. Naturally, i asked him to go ‘flog’

ryan macpherson / ryanmachperson.co.nz

recovery

The designs in the next few pages are not rejected designs, they exist to help our welts heal.

image from http://tinyurl.com/5qh8jw

LIZ LOMAXSMASH SHACKJEFF FISHER

Liz Lomax, a three dimensional illustrator in New York, is widely recognised as one of the leading figures in her field. Her unique process involves designing and sculpting char-acters in their environments and then digitally photograph-ing them for illustration.

Her work has been published in Communication Arts, Ameri-can Illustration, Society of Illustrators Annuals, Step-by-Step and many books on Illustration.

Liz was commisioned by CowParade to create this life sized cow for display in Newark Airport. She sculpted “Angelicow”, later purchased by Ringo Starr for his permanent collection, and replicated as miniature figurines sold worldwide.

Visit Liz on www.lizlomax.com. In the next few Pages Liz shares images from a recent Nationwide MasterCard cam-paign she’s worked on.

RECOVER WITH LIZ LOMAX / LIZLOMAX.COM

A recent Nationwide campaign for MasterCard. Each set is about 3 feet wide built out of foam core, wrapping paper for wallpaper. Everything is hand sculpted out of Super Sculpey. Painted with acrylics and oils. Water is blue mylar paper. All shot digitally and manipu-lated in photoshop.

RECOVER WITH LIZ LOMAX / LIZLOMAX.COM

Smash something ... Recover. Founders Sarah Lavely and Ed King opened Sarah’s Smash Shack with the hope of bringing a little levity to life’s trials and tribulations. Our goal is to allow people to let go, let loose and go home with a smile on their face. The inspiration for the Smash Shack came to Sarah at an especially low point in her life. She literally woke up one day and thought “I wish I could just go somewhere and break some things. Hmmm...other people must feel this way, too. I should open a shop where people can come and break stuff!” And, so the Smash Shack was born. Visit the smash shack on smashshack.com

RECOVER AT SMASH SHACK / SMASHSHACK.COM

Identity Crisis is a fantastic book to aid in the recovery process and a valuable resource for your toolbox. The book features 50 redesigns that have transformed stale identities into successful brands. View pages and purchase details on: /identitycrisisbook.blogspot.com/

Jeff is currently writing a new book about typography in identity design, it will be out early 2010. Visit Jeff Fisher on jfisherlogomotives.com Follow Jeff on twitter @LogoMotives. Thank you Jeff for helping us recover.... here’s a furry cuddle.

RECOVER WITH JEFF FISHER / JFISHERLOGOMOTIVES.COM

RECOVER WITH JEFF FISHER / JFISHERLOGOMOTIVES.COM

Until next time ... there’s got to be an easier way.

Ho ho ho and a Happy New Year we will be back on the 20th of Jan 2009.