The Reseller Propeller

of independent software vendors agreed that channel partners are strategically

important to growing revenues from their SaaS products.1

reported that their existing channel partner program is failing to

meet their goals.2

Direct Sales

Prospects

Can reselling propel you into the cloud and beyond?

Service providers are increasingly aware that resellers are a key part of growing their cloud revenues.

However, they’re not convinced their existing channel strategies

are working.

Resellers matter because they let you reach more customers more quickly.

Market reach = 9 Prospects

Direct Sales

Prospects

Resellers

Resellers Direct Sales

Resellers Prospects

Market reach = 57 Prospects

They can help you to increase revenues:

- Expand your sales team.- Access new vertical markets.- Launch new products quickly.

Without increasing your overheads:

- Avoid additional staff expenditure.- Pay commission not salaries.- Share your marketing costs.

Jim Foley of Flexiant commented…“The winners in this cloud race will be those who can gain and defend market traction quickest. This is only possible through the use of a reseller strategy.”

Resellers can accelerate you to the front of the cloud race.

0870 050 0080 UK: +44 20 3586 1511US: +1 212 502 6771

www.flexiant.com

Contact us to find out how Flexiant’s Cloud Orchestrator can help you launch your reseller model and gain new revenue.

So, what do service providers need to propel their reseller channel?

But others are stalling, leaving room to add value through cloud reselling.

of resellers said their offering of cloud products and servicesis completely mature3

Multiple metering and billing models

Existing CRMintegration

Billing integration (payment providers)

Branding User Interface (UI) customization

Multi-tier resellers

FlexibilityCustomer lifecycle

customization

Cloud blueprints to add value

Internationalization

For more information, click here to read the 10 "Must Haves" Needed to Support a

Cloud Reseller Channel

In 2013, COMPUTERLINKS turned to Flexiant to transform the way it delivered its Alvea Services offering for resellers.

Having used third parties to deliver its Infrastructure as a Service solution, COMPUTERLINKS wanted to improve its

reseller offering by bringing it in house.

It needed cloud orchestration software that allowed its resellers to white-label Alvea services and pass these

services off as their own.

Some service providers are already making the reseller model work.

Neil Gardner, of Alvea services commented…“With Flexiant we have the cloud provisioning solution necessary for our business. VARs are able to easily buy and sell the IT security and cloud services requested and instantly deliver it to their customers through the Flexiant user interface.”

1http://www.avangate.com/lp/whitepaper-forrester-saas-channels-2013.html

2http://www.avangate.com/lp/whitepaper-forrester-saas-channels-2013.html

3CompTIA survey- http://www.networkworld.com/news/2013/091013-buy-cloud-resources-273672.html?page=1)

19%

66%

Your company with resellers

46%

Your company without resellers