fixnixbusinessmodelv1.0
DESCRIPTION
fixnixTRANSCRIPT
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FixNix Business Model
Company: FixNix InfoSec Solution Inc.
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Customer Segment
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Value Proposition
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Beautiful
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Vibrant
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Innovative
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Big
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Genuine
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Young
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Optimize
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Reliable
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Technologies forEnterprises
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Technologies forEnterprises Future
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User-Experience
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Mobility
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Value proposition
FixNix GRC
Cost effective
Agile
Easily deployable
Affordable
Pay per use
User friendly
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VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
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Channel
• Organic Growth
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Channel
• A/B Testing
• Growth Hacking
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Channel
lots of channels, lots of decisions… choose a few:
PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing
Email SEO / SEM Blogs /
Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats
3 Things That Matter / To Measure : 1. Volume
2. Cost
3. Conversion
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Channel
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VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
Social Media
Mobile
SEO
Social Media
Mobile
SEO
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Customer Relationship
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Social Media
Mobile
SEO
VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
Social Media
Mobile
SEO
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Website Traffic unique visitors
Engage visitors w 2+ page views
Started trial
Engaged in trial
Users
Old School Marketing
Dm , TV
Mags
Partners &
channels
Trade shows semina
rs
Outbound Marketing
Press Release
Client & prospect enews
PPC:Linkedin,
Adwords,
Inbound Marketing
Editorials,blogs,FAQ
Optimize SEO
Social medi
a Awareness
Brand Interest %
Traffic Rate %
Engage Rate %
Trial Rate %
Lead Rate %
Close Rate %
ConversionRate %
Revenue Stream
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Social Media
Mobile
SEO
VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
Social Media
Mobile
SEO
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Our Pillars
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Social Media
Mobile
SEO
VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
Knowledge is our most important resource
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Key Activity
Incident MGNT
Audit MGNT
Automate GRC Modules
Asset MGNT Policy MGNTRisk MGNT
BCM
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Social Media
Mobile
SEO
VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
Automate GRC Modules
Knowledge is our most important resource
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Key Partners & Clients
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Social Media
Mobile
SEO
VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
Automate GRC Modules
Knowledge is our most important resource
Key Customer
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On-Premise VS SaaS Model
Year 1 Year 2 Year 3 Total Software License / Subscription
Onpremise(perpetual)
$180,000 $30,000 $30,000 $240,000
SaaS $60,000 $60,000 $60,000 $180,000
Additional on premise cost
Data center/Hardware
$48,500 $40,500 $40,500 $129,500
Application/IT support
$150,000 $150,000 $150,000 $450,000
Upgrades Installations
$5,000 $27,000 $27,000 $59,000
Total costTotal cost - SaaS
$60,000 $60,000 $60,000 $180,000
Total cost –on premise
$383,000 $245,500 $245,500 $878,500
Total SaaS cost Savings
$323,500
$187,500 $187,500
$698,500
Year1 Year 2 Year 3 Total$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000 SaaS for GRC cost savings
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On-Premise VS SaaS Model
For 50 Users
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500
3000100
Chart Title
SaaS Monthly Cost On Premise
It Staff – Fully Loaded Salary
On-premise Hidden Cost of IT
$100,000
$25,000
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Cost Structure
Ist month II nd Month III rd Month Ist Quator0
100
200
300
400
500
600
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Ist Quarter
No. Users Price Quaterly_Income
• $500 /month /module
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Cost Structure
Ist month II nd Month III rd Month II nd Quator0
100
200
300
400
500
600
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
II nd Quarter
No. Users Price Quaterly_Income
• $500 /month /module
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Cost Structure
Ist month II nd Month III rd Month Ist Quator0
100
200
300
400
500
600
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
III rd Quarter
No. Users Price Quaterly_Income
• $500 /month /module
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Cost Structure
Ist month II nd Month III rd Month IV th Quator0
100
200
300
400
500
600
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
IV th Quarter
No. Users Price Quaterly_Income
• $500 /month /module
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Income and Expense
• Total Income
Q-I Income = $ 25,ooo
Q-II Income = $ 90,000
Q-III Income = $ 180,000
Q – IV income = $ 270,000
Ist year Income = $565,000 = 3.46 cr
• Expense$30000 per month for sales and marketing campaigns
Total of $360,000 on sales and marketing alone
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Social Media
Mobile
SEO
VibrantOur Values
Innovative
Big
Genuine
Young
Optimize
Reliable
User-Experience
Social Business
Mobility
Analytics
Automate GRC Modules
Knowledge is our most important resource
Key Customer
1 new customer sign up every working day Or existing customer should be sold new module every day