fix business plan

8/6/2019 FIX Business Plan

http://slidepdf.com/reader/full/fix-business-plan 1/19

FIX usiness Plan

C a n a d a ’ s b e s t g u i d e t o d a n g a n d r e l a o n s h

i p s



CONTENTS TABLE OF

2

4

5

7

8

10

12 13

15

16

17

18

19

22

23

26 27

28

29

31

Execuve Summary

SWOT

Editorial Need

Editorial Philosophy

Editorial Formula

Sample Cover (Valenne’s Issue)

Sample Table of Contents #1 (Valenne’s Issue)

Benchwarm No-More: Geng Back into the Dang Game

(Sample Feature - Valenne’s Issue)

Sample Table of Contents #2 (Wedding Issue)

Sample Table of Contents #3 (Summer Issue)

Reader Potenal

Circulaon Objecve

Markeng and Promoon Plan

Distribuon Plan

Adversing Potenal

Adversing Policy

Basic Assumpons

Print Producon

Sta Biographies

Magazine Flat Plan



3 FIX | BUSINESS PLAN BUSINESS PLAN

to dating and relationships” Canada’s best guide

WeaknessescDang and relaonship concept may b

embarrassing for readers to purchase in

public

cPotenally recycle content ideas

cSmall readership if readers deny their

love-status

cLimited to Canadian content and majo

metropolitan areas which may deter out

sider interest

OpportuniescUser-generated content for a parcipa-

tory eect

cBrand extensions through spin-o mag-

azines (i.e. FIX for Chrisans, etc.)

cFurther brand extension opportunies

for partnership with sponsors and/ for

events

cInternaonal expansion to naonal sub-

divisions

cCelebrity interest – celebrity relaon-

ships are always a selling point

StrengthscA niche concept allowing FIX to be the

rst and only print magazine of its kind

cFills an editorial need that readers want

a reliable source of informaon for advice

and on what to do

cContent is relevant and current for our

well-dened readership that is all-inclu-

sive

cA forum for both expert writers and

everyday persons for user-generated con-

tent

ThreatscExisng online magazines for compa-

rable content

cOnline is more appropriate for uctua

ing content maer

cExpert advice is necessary for reliabilit

W T O

S



5 FIX | BUSINESS PLAN BUSINESS PLAN

NEED EDITORIAL

The Newlyweds, the Single-and-Looking, the Bachelor or

the Hopeless Romanc – we are all surrounded in the in-

nite dang game of love and relaonships. Some are ex-perts with years of experience under their belts, yet some

are completely clueless; FIX brings readers and writers to-

gether to discuss the meless topic of dang and relaon-

ships. FIX is your sole bi-monthly and seasonally conscious

print magazine highlighng current topics about your love

life providing advice, ps and discussion about the most rel-

evant and pressing topic at the front of everyone’s mind.

Although the Internet is vast like no other, magazines re-

main ubiquitous and provide readers with a tangible me-

dium that cannot be found online. Where FIX prides itself

on being current and trendy like our readers, there is yet

to be a print magazine on this subject. FIX allows our read-

ers to indulge on the topic they hold closest to their hearts

by being the rst and only source for how to manage and

maintain relaonships in print. FIX provides informaon totheir readers, which is relevant to dang and relaonships

no maer how new or serious their dang lives are. Wrien

and composed by a team of professional and expert writers,

FIX is trustworthy, trendy and reliable.



7 FIX | BUSINESS PLAN BUSINESS PLAN |

FORMULA EDITORIA

PHILOSOPHY

DITORIAL

FIX understands our readers because we are readers ourselves

yearning to understand the mysteries of dang and relaonships.

A meless topic that is always in ux, FIX is current and trendy in

addressing our readers need to share what it means to get the

most out of our dang and relaonship experiences. FIX is fun

and entertaining, but covers one of the most important topics

we all ought to know more about. We are Canada’s best guide to

dang and relaonships – Get your FIX !

FIX is a forty-eight-page magazine with an adversing/editoria

rao of 40/60 (twenty pages dedicated to adversing, twenty

eight pages dedicated to editorial content). FIX will be distrib

uted in the major metropolitan areas in Canadian cies available

mainly through newsstand and subscripon sales.

FIX ’s content will specically reect the needs as well as demo

graphics relevant to our readers. Content will be organized where

each issue will include three unique feature stories, ve connu

ing columns and six regular arcles by our sta writers. Conten

will be composed in accordance

to our themed issues – samples o

three Table of Contents are includ

ed in this business plan.



BUSINESS PLAN | F

CONTINUED FORMULA

EDITORIAL

able of Contents (1 page)

eer from the Editor (1 page)

Every Issue (6 pages)

ach issue will include:

Male/Female FIX : Canada’s Hot-

st Man/Woman of the Month

Couple of the Month: Our editors’

cks of Canada’s cutest couples of

e month

Date Night : Perfectly planned

ate nights for you and your special

meone, regional exclusion

FIX Your Wardrobe: Fashionable

ps for trendy shopping and street

yle

Talk Sex with Sexpert Sue Johans-

n: Canada’s foremost sexual edu-

tor and counselor, Sue Johansson

nswers readers’ quesons

Horoscope

Connuing Columns (6 pages)

Each issue will include ve connu-

ing columns:

c5 Romanc Getaways: Romance

thrives on excitement; get ideas for

romanc trips out of town

c5 Romanc Proposals: Get inspi-

raon on how to pop the queson

to your love one!

c5 Romanc Films: Romanc-comedies, dramas or thrillers, our

editors pick the best icks for you

and your date

c5 Romanc Songs: Turn o the

radio and search for these great

songs to dance or fall asleep to with

your lover

cBeang the Odds: Learn how to

overcome the issues that might

stand between you and your loved

one

cCharming or Cheesy : Our experts

dissect pick-up lines, ways to say “I

Love You” and other quotes from

our readers

cHow To Be a Fabulous Flirt : Prac-

ce these ps on how to make him

go gaga for you!

cMake Him Your Man: Take our

advice and make him yours!

cWhat Not To Do: Learn from our

mistakes and learn what not to do

on a date

cThe Perfect Anniversary Surprise:

Read submissions on how to ex-

ecute the perfect anniversary sur-

prise for your lover

cThe Ex Factor : Our readers share

stories about their past loverscDisaster Dates: Get a laugh from

our readers’ worst encounters on

disaster dates!

cHe’s Just Not That Into You: Find

out how to read the signs of when

he’s looking for something else

Features (6 pages)

Each issue will include three fea-

tures relevant to the theme of the

magazine’s issue. Features will vary

but will similarly cover popular top-

ics of interest on dang and rela-

onships.

9 FIX | BUSINESS PLAN

FIX February 2012Valentine’s ISSUE

C a n a d a ’ s g u i d e t o d aa n d

r e l a o n s h i p s

FEATURE: THE DILEMMA OF

ONLINE DATING

MEN VS.WOMEN

FIX Y

WARDRO

WHAT

5 ROMANTFIL



1 FIX JANUARY/FEBRUARY 2012 BUSINESS PLAN | F

SAMPLTABLE OF CONTENTS Valentine’s IS

16 Benchwarmer No-mo

Getting Back Into

Dating Game

26 The Dilemma of Onlin

38 Men vs. Women

11 Charming or Cheesy

19 How To Be a Fabulous Flirt22 Make Him Your Man

28 What Not To Do

35 5 Romantic Films

8 Male FIX : Canada’s Hottest Man of

the Month

14 Couple of the Month

20 FIX Your Wardrobe:

Little Black Dress

22 Make Him Your Man

25 Talk Sex with Sexpert Sue

Johansson

30 Date Night: Theatre and Musicals

32 Female FIX : Canada’s Hottest

Woman of the Month



3 FIX | BUSINESS PLAN BUSINESS PLAN | F

GETTING BACK INTO THE

DATING GAME

BENCHWARMER NO-MORE:

orem ipsum dolor sit amet, nunc odio nec nibh praesent, amet diam congue suscipit nib h id vehicula, molesae

met tempor at vel morbi, cras a nullam vitae quae. Nam poten sem ut imperdiet ante risus. Donec proin or-

are vitae justo viverra, sit nunc. Sed nibh dolor leo in eu ut, ac tempus, justo ultrices. Cursus cumque proin non

ehicula, in sociis aenean quis integer ut, condimentum wisi a mi blandit. Ac in sed malesuada aliquet luctus, in

onvallis, pede hac nullam vel, facilisis sed. Non diam eu, mauris blandit, integer tellus ridiculus wisi faucibus mo-

se. Aenean enim nunc donec, pellentesque erat nibh, curabitur mas vitae, nibh fusce metus mauris integeronsequat, morbi libero interdum lorem leo. Nunc aptent aenean eget, feugiat ut tempor ab blandit in mollis,

spendisse sagis quam diam egestas, arcu nulla, enim donec pellentesque sed. Wisi sed est sit. Platea ves-

bulum lectus, quam congue nibh faucibus, sed dui et vel, elit viverra mauris. Mas luctus sed, porta aliquam

onsectetuer sodales massa faucibus.

ulla mi pede, pede nibh vehicula lorem quam turpis ullamcorper, ac tellus sit fusce aliquet, velit portor, nunc

enean morbi tellus id. Urna magna, a nec quis, lorem consectetuer donec sed nibh magna sagis. Euis

od elit, eleifend sed pharetra porta cras luctus, facilisis netus

onec mi augue commodo arcu. Vel ullamcorper turpis ultri-

es, tellus lectus donec, orci nisi, amet magna quis. Ac wisi

lamcorper vel et. Aenean massa. Neque morbi rhoncus ligula

esbulum dapibus dapibus, massa venenas quisque tellus

enean ac egestas, sed nunc. Suspendisse dolor, velit dictumst

haretra scelerisque, ante at nunc scelerisque ipsum sit, n-

dunt malesuada assumenda vehicula. Suscipit ullamcorper

ci volutpat, vel accumsan ac pulvinar eam, ipsum lacus nisl

trum, cras wisi.

alesuada non duis eu ornare leo. Justo parturient nec habi-

sse vel lectus sed, senectus commodo velit, non congue mi

eque sed turpis augue. Nulla aenean arcu, curabitur sodales

eque mas id ac, est blandit ante dignissim elit. In ut non

uam ante sed sapien, suspendisse risus aenean tempor

neque wisi, sollicitudin praesent elit nuld-

la, vitae urna eos ultrices. Platea sapiendr

nullam quisque perspicias faucibusdfsan,

vitae nostra, habitasse lorem elementum

id sem a volutpat, amet iaculis ultriciesdg

deleni ipsum, et nunc varius blandit maecenas ut

rutrum.

Dolor nisl nostra vitae, pellentesque mas tortor fau-

cibus libero. Adipiscing quam nullam elit elit, eros ut

convallis, faucibus in aptent turpis dui nec, a amet

pulvinar vivamus quis nullam, malesuada tempor arcu

morbi in tortor natoque. Porta pellentesque ut, metus

nam quis volutpat nam. Pede massa adipiscing vitae,

montes non vel ut accumsan neque. Ligula sed, vehicu-

la vitae et, maecenas mauris eros, ac ac curabitur vitae

dolor ligula. Scelerisque amet vesbulum a, wisi eget

maecenas pharetra, suspendisse ipsum facilisi fugit

torquent eu tellus, proin vesbulum curae vesbulum

nunc gravida augue. Lacus in ut, lib ero dui at, interdum

ullamcorper mauris in lobors per, inceptos sed ante

auctor et diam id, enim quis elementum aptent.

Cursus odio blandit, habitasse mauris morbi portor,

erat in lacus. Sit posuere turpis, lobors nulla sit amet

diam ipsum vitae, nam at et ultrices hendrerit, daevgd

orci neque libero amet at

rient platea, turpis tempu

ac. Est interdum ultricies

nec, a dignis sim imperdie

mi diam congue sed eget.

ient libero nullam lobors elementum mau

pede posuere proin. Eros penabus sed gravid

voluptate aliquip poten vitae condimentum,

nunc quisque sed libero odio, ncidunt nunc

scelerisque sed volutpat. Lobors interdum u

per trisque consectetuer ridiculus malesuad

amet cubilia. Porta ultrices risus ut eget augue

sim sollicitudin ornare, eros gravida sed ipsum

in, vesbulum orci nostra facilisi libero semp

tas. Consequat lectus venenas lectus urna co

Imperdiet enim lobors.

Urna rhoncus, cras eu mi est sed class fringilla

enim, conubia pellentesque neque maecena

taci. Neque pellentesque nisl ut, praesent ut

non. Dui ornare aenean pellentesque dolores

ceptos faucibus sem. Eu eleifend mi, lorem et

to aliquet volutpat, congue turpis integer, libe

lobors.f



32 Female FIX : Canada’s Hottest Woman

of the Month

45 Horoscope

11 5 Romantic Proposals

19 5 Romantic Songs

22 Beating the Odds: Is he too old?

28 The Perfect Anniversary Surprise

35 What Not to Do

16 Wedding Planning 101

26 Looking for Mr. Right

38 Meet the Parents


8 Male FIX : Canada’s Hottest Man of the

Month


20 FIX Your Wardrobe: Sexy Bikini

25 Talk Sex with Sexpert Sue Johansson

30 Date Night: Daiquiris at Sundown 32 Female FIX : Canada’s Hottest Woman of

the Month

45 Horoscope

11 5 Romantic GetawayS

19 The Ex Factor

22 Disaster Dates

28 He’s Just Not That Into You

35 Beating the Odds: He doesn’t eat pork

SAMPLE TABLE OF CONTENTS Wedding Issue

Male FIX : Canada’s Hottest Man of

the Month


0 FIX Your Wardrobe:Cinderella Shoes

5 Talk Sex with Sexpert Sue Johansson

0 Date Night:

Picnic in the Park

SAMPLE TABLE OF CONTENSummer ISSUE

16 More Than Friends

26 Is He Gay?

38 How to Reject Without Breaking Hea




POTENTIALEADER

OBJECTIVCIRCULATION

Demographicsccording to MRI 2010 stascs, heavy magazine users are adults with college

ducaons who hold professional or managerial jobs, earn an average salary

come of $75,000 or above, and live in and around the downtown area with

omes valued at nearly $250,000.

urrently, Canada has a populaon of approximately 34,278,400, comprised of males and females who are ei-

er single/in a relaonship or married.

c Singles or in a relaonship 44%9 Males 56%

9 Females 44%

om this research, we conclude that our readers are most likely young, well-educated and professional males

nd females who live in the metropolitan areas of major Canadian cies with an annual salary of roughly $35,000

$60,000. Their disposable income enables them to be very acve on the dang or social scene and to keep up

th the latest trends in fashion, food, entertainment and culture. FIX is targeted towards males and females

ged 25-35.

sychographicsX readers are socially connected and heavily networked both professionally and personally. While they lead

usy careers, they value their relaonships (both friendships and romances) as a top priority in their everyday

es. FIX readers have outgoing and enthusiasc personalies who thrive on being around others in their ur-

an communies. They enjoy mingling at social events, meeng new people and establishing what they hope

c Married 51% 9 Males 48%

9 Females 52%

FIX will publish 120,000 copies for each bi-monthly issue in the

rst year with increase to 150,000 copies in year two and 200,000

copies in year three. FIX will circulate based on paid and controlled

distribuon in major Canadian metropolitan cies including Van

couver, Calgary, and Toronto.

The cover price for newsstand sales will be set at $2.99. The subscripon price for FIX will be $10 for one year including 6 issues

where subscribers pay $1.67 per issue saving 44% o the news

stand pricing. Controlled distribuons will be made during spe

cial events complimentary to readers or at variable pricings to be

determined.

to be long-lasng relaonships. As sophiscated, fashionable and af-

uent people, they are keen on being the rst to know about the

hoest trends, parcipate in the hoest events and visit the hoest

places in their cies.



9 FIX | BUSINESS PLAN

& PROMOTION PLAN

MARKETING

Markeng Plans FIX is a publicaon dedi-

ated to relaonships and

ang, our promoonalan relies heavily on expe-

enal markeng, or mov-

g the magazine from the

ac page into tangible ex-

eriences through the so-

al events that FIX either

osts or parcipates in with

ur top sponsors. Our ul-

ate objecve is to create

wareness for FIX magazine

FIX er Mixer Tri-Annual Events

In conjuncon with our three biggest themed issues (February/Val-

ennes, June/Wedding and December/Holidays), we will host three

FIX er Mixers for FIX readers and loyal adversers. These minglers

for singles and couples will consist of an upscale dinner/dance at a

popular upscale Vancouver restaurant. Supporng mingler sponsors

(most likely to be Events and Adventures and the Vancouver Singles

Socials and Events Club on a rotang basis) will receive discounted

adversing rates in our magazine and a poron of the proceeds will

benet a local charity of choice.

BUSINESS PLAN | F

PromoonStrategiesLaunchFocusing on one major Cana-

dian city, (using Vancouver as

an example) we will partnerwith the Vancouver chapter

of Events and Adventures, a

social club for singles, where

FIX will be aending a Valen-

ne’s Day gala at The Keg in

Downtown Vancouver dur-

ing the rst week of Febru-

ary. Our presence at the gala

is intended to introduce the

magazine to potenal read-

nd ancipaon for our inial launch and sub-

equent issues. We are dedicated to sustaining

ur visibility in the market and disnguishing

ur identy as a unique, socially driven media

enture.

ers, adversers and the media. Aendees will

receive a complimentary copy of the rst is-

sue of FIX magazine, which also includes a free

year’s subscripon. Members of the media will

be invited to this event to cover the launch and

provide further exposure of FIX to the public.



PLAN DISTRIBUTICONTINUED

& PROMOTION PLAN

MARKETING

Web StrategyA large poron of our audience falls between the ages of 25-35, a demographic

deeply immersed in the digital innovaons that command our interacons today.

We will take full advantage of social networking plaorms such as Facebook, Twier

and Tumblr to connect with FIX readers and to promote our issues and events. We

will also establish an interacve online community through www.xmagazine.com.

Our website will be a supplement to our print publicaon to sasfy our audience’sinterest between issues. It will oer a more ecient way of keeping track of read-

ers’ subscripon informaon along with addional exclusives in the forms of regular

e-newsleers and blogs, user generated content and forums to connect with other

readers (and maybe even make a love connecon). Only online will readers be able

to see our FIX Pix of the Week feature, where our editors pick the hoest places

to dine, shop and hang out in your local city. Readers will have the chance to enter

monthly contests to win prizes sponsored by our adversers (but somemes entries

will require a special code word only found in our magazine issues!). Potenal ad-

versers will also have access to a digital version of the FIX media kit online.

FIX BundleExpanding on FIX ’s web strategy, subscribers to FIX will be awarded with an added

bonus of complimentary access to web applicaons via their smart phone and wire-

less devices. Subscribers will be able to enjoy all the benets of FIX in both print and

in high quality digital edions of our issues, with added online features. The compli-

mentary web applicaon will be a later addion to FIX ’s markeng and promoon

strategies and will include various interacve features, such as a locaon check-insimilar to UrbanSpoon or FourSquare where users can keep track of what places

they’ve visited, rate their experiences and see others’ reviews and recommenda-

ons, among others.


The so launch will distribute 1,000 copies out of the each city’

6,600 copies (3,000 out of the annual 120,000 will be used). Th

remaining 5,600 copies will be distributed amongst retailers suc

as Chapters, Shoppers Drug Mart, and Whole Foods. FIX will als

distribute through sponsored events such as FIX er Mixer and oth

er events aended by FIX .

FIX will publish 120,000 copies annually, allowing 20,000 copie

per issue. Each city (Vancouver, Calgary and Toronto in the rs

year) will receive 6,600 magazines to circulate. In FIX ’s secon

year of circulaon there will be 141,600 copies annually, followe

by 158,592 in the third year. By the h year of publicaon, FIX

annual circulaon will be 179,843.

FIX subscribers will be able to get their x on the go using the

mobile devices and the downloadable FIX applicaon availablthrough the FIX bundle.




ADVERTISING POTENTIAL

Adversing potenalOur adversers: Ad size Color

Events and Adventures 2 full-pages 4/C

Plenty of Fish full-page 4/C

Hallmark full-page 4/CPurdy’s Chocolates full-page 4/C

Tiany & Co. full-page 4/C

Maybelline Cosmecs full-page 4/C

The Keg 1/2- page 4/C

Holt Renfrew full-page 4/C

Flight Centre full-page 4/C

Mercedes full-page 4/C

e-Harmony full-page 4/C

Clubzone full-page 4/C

Dirty Apron Cooking School full-page 4/C

Match.ca full-page 4/C

Coach full-page 4/C

Four Seasons Yew Restaurant full-page 4/C

Nita Lake Lodge Whistler 1/2- page 4/C

Vancouver Singles Socials & Events 2 full-pages 4/C

Trojan Condoms Back Cover 4/C

Adversing Rates:4/C 1X 3X 6X

Inside front

cover spread $1,526 $1,373 $1,220

Inside back

cover spread $1,526 $1,373 $1,220

Back cover $1,813 $1,613 $1,450

Full page $1,212 $1,090 $969

1/2 page

$867 $780 $6931/3 page $712 $640 $596

1/4 page $602 $540 $481

1/C 1X 3X 6X

Full page $1,212 $1,090 $897

1/2 page $816 $734 $652

1/3 page $673 $605 $538

1/4 page $544 $489 $435

B/W 1X 3X 6X

Full page $1,020 $918 $816

1/2 page $742 $667 $593

1/3 page $612 $550 $489

1/4 page $495 $445 $396

DiscountsA 30% discount will be given to adversers signing a two-year contract

A 10% discount will be given to adversers placing adversements the third me

A 20% discount will be given to adversers placing adversements the sixth me

An addional 5% discount will be given to new adversers with discount valid for rst yeAn addional 5% discount will be given to adversers sponsoring Fixer Mixer tri-annual e




CONTINUED POLI ADVERTISING

1. FIX reserves the right to refuse or remove content that are considered incompable or ina

propriate for the magazine’s market demographics, including adversements containing conten

prohibited by law to the public.

2. Adversing payments must be paid for by credit card, cheque or cash and processed within 1

days from the adversement’s contract signing. If the adverser wishes to make changes to theadversement past the set deadline, a $300 penalty will be administered. Late payments will b

penalized with a 15% interest charge every month aer the deadline where deadlines for adver

ing entry are 21 days before publicaon.

3. Refunds to adversers will not be issued once the magazine has been published with the pub

lisher’s excepon on errors on the magazine’s behalf.

4. In the event that the adverser is unable to supply the adversements specied in the contrac

with FIX, the adverser will be penalized by paying 85% of the total fee for adversing. The adve

ser will also be responsible for the cost of the expense.

5. FIX reserves the right to increase the adversing rates for any issue with 30 days wrien noc

before the space order closing date of the issue.

6. All contracts and inseron orders are subject to this reservaon.

7. Adversers assume complete liability for all content (including text, representaon and illustr

on) of adversements and all responsibility for any claims arising there from. FIX shall not b

subject to any liability whatsoever for failure to publish or circulate any adversement, in who

or in part.

8. When in conict, the condions, terms and rates contained within this rate card take prec

dence over the condions printed on contracts, inseron orders or previous rate cards, unles

specically allowed for by FIX .

ADVERTISING POTENTIAL

Issue Ad Close & Copy Close Home Delivery Date

Jan./Feb. Nov. 20 Jan. 15

Mar./Apr. Jan. 20 Mar.15

May./Jun. Mar. 20 May.15

July./Aug. May. 20 July.15

Sept./Oct. July. 20 Sept. 15Nov./Dec. Sept. 20 Nov. 15

*Unless otherwise instructed, ads received aer the deadline will be placed in the next available issue

Adversing/Editorial RaoNumbers of pages of magazine: 48

Numbers of pages of adversing: 20

Number of pages of editorial: 28

Adversing/Editorial Rao: 40% (40/60)

Potenal Adversing RevenueAverage page rate: $ 1,220

Total adversing revenue for the rst year: $ 24,395

Total adversing revenue for the second year: $ 28,859

Total adversing revenue for the third year: $ 33,323

CPM (Cost per Thousand)

Total adversing cost per year/(Total number of copies of magazines circulatedper/ 1000)= 7,320/ (120,000 copies/1000) = $61




PRODUCTION PRINT

Prinng SpecicaonsPaper Dimensions: 8 1/2” x 11”

Trim: 8 ¼ x 10 3/4

Type: Area: 8 x 10 ½”

Paper Type: FIX will be printed on

higher quality paper as the magazine

is geared towards a more auent

readership. The front and back covers

will be 4-colour, double-sided 100 lb

gloss coated. All interior pages will

be of 4-colour, 70 lb glos s paper.

We will maintain prinng cost at no

more than $0.61 per issue in the

rst year. The cost per issue is predicted to drop to approximately $0.55 in the third year under the steady

circulaon.

The cover price for newsstand sales will be $2.99 per issue. The subscripon price forFIX will be $10 per yea

save our readers 44% of the cover price ($1.67 per issue rather than $2.99).

ASSUMPTIONS BASIC



BI STAF


William Meng/Adversing ManagerWilliam Meng is in his fourth year majoring in Economics and minoring in

Asian Studies. He has a strong adversing background including extensive

product promoon at his alternate job as shi supervisor at Starbucks Cof-

fee. William also enjoys an acve lifestyle; he loves jogging, swimming,

photography and travel. William currently lives in Vancouver, Canada with

his wife and three children.

Elizabeth The/Markeng ManagerElizabeth is a fourth-year student majoring in Communicaon and English

Literature at Simon Fraser University. She contributes to mulple blogging

projects on the topics of entertainment, fashion and literature. As market-

ing manager, Elizabeth spreads the word about the dynamic world of FIX

through social networking, special events and other creave promoonal

taccs. Elizabeth oen daydreams about her modern day James Dean.

Sally Lo/Promoons ManagerSally Lo is a fourth-year student in the Faculty of Arts in Economics.

Through past retail work experience, she is trained in promoonal taccs

to aract loyal readers and reliable adversers and promote sales growth

in cost-ecient ways. Now promoons manager of FIX , Sally connues to

apply her growing knowledge and passion to service our readers. Sally is

currently single and looking.

Chris Tong/Circulaon ManagerChris Tong is a fourth-year student at Simon Fraser University with a dou-

ble major in Communicaon and Philosophy. As circulaon manager he isresponsible for important areas of market research and data analysis. Chris

believes that dang has the strange power to either completely separate

two people forever or bring them together closer than ever before - this

depends on how people behave on their rst date.

Julia Clissold/PublisherJulia Clissold is a fourth-year Communicaon Major in her last semester

at Simon Fraser University. Julia loves working with print, audio and vi-

sual media and is excited to specialize in arts and entertainment manage-

ment at Capilano University in May 2012. Julia enjoys being able to reect

and share her ideas based on her own relaonships with readers and col-

leagues. She is fairly certain she’s found her “one.”

Emily Louie/EditorEmily Louie is a third-year student in the Faculty of Communicaon, Art

and Technology at Simon Fraser University. She has wrien and photo-

graphed for local online publicaons and public releases for her posion

on the Board of Directors with the Simon Fraser University Student Mar-

keng Associaon. Now editor of Fix, Emily manages content and the cre-

ave producon. Emily currently is searching for the meaning of love while

living in Vancouver, Canada.

Anna Ma/Art DirectorAnna Ma is a forth-year student studying Communicaon and Theatre Pro-

ducon and Management. She used to be the editor of her high school

newspaper and has a background in visual art, graphic design, and photog-

raphy. As the art director of FIX , Anna connues to share her arsc vision

with the rest of her colleagues and our readers. Anna is currently searching

for Mr. Right.

Gary Wong/ControllerGary Wong is a forth-year Markeng student at Simon Fraser University.

He has had mulple work experience in dealing with media, including a

presgious internship at Hill & Knowlton. Having served as the External

Vice President of SFU YOURS Student Associaon, Gary also founded a

social buying website of which he focused coordinang external aairs.

As the controller of FIX , Gary is responsible for supervising the quality of

accounng and nancial reporng of the magazine. Gary is currently in a

long-distance relaonship.

Grace Chiu/Producon ManagerGrace Chiu is a fourth-year student in the Faculty of Communicaon, Artand Technology at Simon Fraser University. She has lived and breathed

print producon since she was young as her family has been in the print-

ing business for three generaons. Now producon manager of FIX , Grace

oversees all aspects required of producing the nal print magazine. Grace

is living happily in Vancouver, Canada with the two men in her life, hus-

band Ryan and dog Riley.



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