Visual Website Optimizer

Paras ChopraCEO & Founder

Five tips for higher sales and conversions on mobile

Where visitors look

80%of their time

20%of their time

Above the fold

Below the fold

*Jakob Nielsen 2011 eyetracking research

On the mobile, the effective area above the fold is much smaller as

compared to desktopLess height, less width and smaller text sizes

for HD screens!

Tip #1

Don’t try too hard on mobile, only show relevant content upfront

Adopt minimalism, reveal content like an onion-peel, one message at a time

Who does it well? Who doesn't do it well?

Mobile users are on the go

Intentions of mobile users are different from desktop users

There’s a reason why they’re accessing your website/app on the go

Tip #2

Use the fact that they’re probably on the go

Give them contextual and relevant information they’re looking for

Who does it well? Who doesn't do it well?

How to be more contextual on mobile?

Segment and analyze mobile behavior very closely

Survey your mobile users and do user research

Typically mobile users:

Like to quickly do price research

Know what they’re looking for, so they prefer quick search

Are in a hurry, want to make time bound purchase

Typing on mobile is not comfortable at all

Tip #3

Minimize the need to typeWhich means your checkout and internal

search process has to be innovative

How to minimize typing?

Don’t force users to create an account

Use innovative payment solutions

Auto detect address

Smart auto suggestions during search

No tabs on mobile, No escape

Tip #4

Site speed on mobilematters even more

There’s just one tiny screen on mobile, and it shouldn’t be blank

Why site speed matters on mobile?

Mobile diminishes multi-tasking

Mobile users are typically in a hurry and on the go

Native mobile apps set their benchmarks

Tip #5

A/B Test Tips

Why A/B Test

Businesses are different, with special strengths and positioning

Consumers are different

You might be fooling yourself

The UX optimization process for mobile

Research Users

Form hypothesis and get ideas

Conduct experiments

Deliver personalized experiences

Measure and benchmark metrics

Qualitative and quantitative analysis

A/B or multivariate testing

Segmentation andGeo-behavioral targeting

Desktop v/s mobile conversions

Colleagues;Blogs; Consultants

Visual Website Optimizer

Paras ChopraCEO & Founder@paraschopra

vwo.com world’s easiest A/B testing tool