five things we have learned about mobility from our clients -- ibm, alistair rennie
DESCRIPTION
Alistair Rennie's keynote presentation from the IDC Enterprise MobileNext conference in San Francisco, 1 December 2011.TRANSCRIPT
things we have learned about Mobility from our clients5
Alistair RennieGeneral Manager, Social Business & Collaboration SolutionsIBM
1
Consumer rulesEnterprise follows1
Consumer buys
Enterprise questions
2
Consumer choice is the driving force in enterprise mobile device adoption
Enterprise IT reacts
"People were asking, 'Why can't I get my [work]
e-mail on my own phone?"
Linda Van de Wiele, Director of Collaboration, Global IT, Colgate Palmolive
MIT Technology Review, August 2011
"At IBM, we are taking steps to fortify the infrastructure and
device management to guarantee that the phone has
not been hacked or jail-broken."
Bill Bodin, IBM Mobility CTOComputerworld, October 2011
3
Forward thinking organizations are becoming “Social Businesses”...
Mobile and Social are catalysts to business
process change2
4
Our forward looking clients are embracing these mobile & social drivers to transform their business processes
6
Social Collaboration Applications
Calendar
Social
Meetings
UC
Docs
Mobile Social CollaborationDeliver critical social and collaboration services as mobile apps
Demonstration 1 Mobile Social Collaboration capabilities you can deploy now
16
Dan
Mobile CRM
Improved insights
and awareness on
client activity to
improve relationship
and customer
service
7
Mobile Sales/ERP Integration
Matco Tools
● Mobile sales extranet portal
integrated with ERP systems
● Allows dealers/distributors/
sales to look up product
availability, pricing and
margins at customer site
8
Mobile Business Intelligence
9
Demonstration 2
Cognos Business IntelligenceAnalytics for Mobile users
10
● Expands the universe of things we need to monitor
● Raises risk and velocity of content leaks
● Raises new challenges of managing within regulated industries
● Requires overall social business policy for our enterprise
Mobile and social risks are significant but
manageable3
Social systems will require the same level of governance and compliance as Enterprise “systems of record”....
11
Mobile Risks are Manageable
Secure connectivity
encryption
partial/remote wipe
device inventory
policy management
Threat management
solutions
potential risks
firewall intrusionCorporate content protection
Identity and passwords
device loss
device lockdown
malware/virus
12
On premise or cloud*
There should be one architecture for both mobile and enterprise applications4
13
Architecture for secure mobile accessCreate, deliver and mange mobile enterprise apps cost effectively
14
IBM Mobile Technology Preview on Developerworkshttp://ibm.co/ibmmobile
Innovate5
15
Exploit Re-invent Elevate
18
Demonstration 3 Mobile Social User Experience
5
34
21
the risks
process
consumer
get started
innovate
Summary
19
Thank you
20
What's next?
17
Defining Social Business
Social business process innovation Traditional process
Indirect engagement with target users slows response time
Social Business processDirect engagement model enables faster better result
5