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If your are spending countless hours online but wiping out and not reaping the benefits of your online outreach, it might be time to change your social media approach. Follow these power steps to help supercharge your social media strategy and ride today’s social wave.

1. Create a Call to Action Make sure that your website visitors are asked to do something once they arrive at your site. If you can only get them to do one thing, what would it be? Give you their email address and name? Or, view a video? Whatever it is, try to have no more than two calls to action and always ask them for their contact info in a subtle but powerful way. If you have made the call to action compelling enough and they want what you are offering, they will gladly give you their contact info. Also make sure to clearly communicate what you will be doing with their information. This can include how many emails you will send every month and what you’ll be sending, e.g. resources, product information, specials, etc.

When you go online and post in a status update area, do not just talk at or to people; speak to them. Tag people in a post and ask them a question. Tagging simply means that you write directly to a person on their Facebook wall or on their Twitter feed. On Facebook you put the “@” sign in front of their profile name, for Twitter this sign would go in front of their username.

Also, take a few minutes to stop by the “neighborhood” of each social site that you frequent and say hello, find out what your neighbors are up to, and post a quick replneighbors are up to, and post a quick reply. By actively engaging in these spheres, you keep your business top of mind.

2. Engage MoreIt is not just about posting online you need to take time every day whether it is 15 minutes or two hours and talk with people online. Be social. It isn’t called anti-social media! This is what starts to turn relationships into referrals and revenue. It is the same thing in face-to-face encounters – you need to talk with and not at people to build relationships and ultimately get the sale(s).

3. Power-up Your ProfilesMake sure that every social profile you have is completely powered up with rich keywords for your industry and companMake sure that every social profile you have is completely powered up with rich keywords for your industry and company, and that every single section and box is filled out completely. This not only helps you with search engine optimization, it also puts you in a high level networking position and the more people know about you, the more likely they are to connect.

4. Connect with Family and FriendsDo not forget to reach out to the people who already know you; this can often be your best source of referrals and business. Do not Do not forget to reach out to the people who already know you; this can often be your best source of referrals and business. Do not be afraid to become the business you on your Facebook profile, that is what Facebook is all about – connecting with people you know and letting the people you don’t know get to know you and learn about what you do.

5. Find Your Target MarketUse the advanced search functions to locate and reach out to your target market online.Use the advanced search functions to locate and reach out to your target market online. This function can be found at searc. twitter.com for Twitter and/or in Facebook’s search box, and or LinkedIn’s advanced search option located in the upper right search box. Look up your target market by keywords such as “women in business” or “CEO”, you can also look up the media by typing in the media outlets name and the title or position, for example, “Los Angeles Times Editor.”