five key technology expectations for 2014
TRANSCRIPT
Five Key Technology
Expectations for 2014
www.intersog.com 2014
Mobility
Mobility • In 2014, users will challenge more businesses to go mobile and have an app
or at least a mobile website • A huge mobile mind shi< is expected with more clients op>ng for service
providers with a well thought-‐over and proac>ve mobile strategy • Mobile payment systems and virtual wallets as well as mobile 3D dressing
rooms • Rapid evolu>on of 4G mobile networks across the Globe • More geoloca>on-‐based check-‐in services such as Foursquare to boost
mobile shopping • Mobile device management from BYOD to cloud-‐based mobile security
solu>ons (as a result, there’ll be an increased demand for consumer apps such as Dropbox or Evernote)
• Mobile search adver>sing will see a 52% increase, while mobile banner adver>sing will see a 54% increase and mobile click through is likely to grow as high as 18% in 2014
• More mobile video services like Vine or Instagram will emerge to help remove technology barriers to entry for startups and SMEs
Wearable Tech
Wearable Tech • Wearable tech market is expected to hit over $1.5B ($800M increase from
2013) • Fitness trackers – now when the shape and design issues have been
resolved, the next-‐gen fitness and healthcare gadgets will be all about features and capabili>es they offer
• Smartwatches – big companies are preparing to get involved in a smart watch game where the winner is the one able to offer a wearable app that is simply more convenient for performing a task than pulling out a smartphone and performing a task on it
• Face computers – 2014 promises to put in place some clear rules and purposes for face mounted computers. Google and other companies will finally determine most common use cases and best workflows for their products such as Google Glass and will focus more on polishing UI design and UX in general.
• NFC and Bluetooth trinkets – while NFC rings are yet to make a long way to go mainstream, the technology itself is expected to make a true break-‐through on the wearable tech market. NFC and Bluetooth enabled accessories will become stop-‐gaps for features that we want to be embedded in our daily life surrounded by smart objects.
Internet of Things
Internet of Things • Evidence shows that 2014 won’t be the >pping point for consumer adop>on
of the Internet of Things (IoT) – in 2013, only 17% of businesses polled plan to roll out an IoT-‐based product
• Data scien>st will become a hard sought-‐a<er role in all digital ecosystems • Vendors selling IoT products will have to address the two major consumer
concerns about IoT: 1) ensure online safety of personal data and 2) achieve consumer loyalty based on trust
• Hardware vendors will work towards a common communica>ons plaform to enable beger and faster data transmission across devices
• Payment systems – both exis>ng credit/debit cards and new systems such as Google Wallet, PayPal or Coin – will become more integrated with the IoT smoothing the fric>on of transac>ons
Big Data
Big Data • Loca>on intelligence will play a pivotal role in helping companies beger
understand rela>onships between specific loca>ons to be able to iden>fy growth opportuni>es, improve internal and external informa>on sharing, and make beger strategic business decisions
• Channel retarge>ng – businesses will be seeking means to append specified data points to get the appropriate IDs and device informa>on to retarget customers on any given channel. As such, the focus in 2014 will be on automa>ng the way data is reported, packaged and sent to other systems
• Technology advances like YARN will increase the use of new and more op>mally efficient engines and expand Hadoop opportuni>es
• Cloud data warehouses such as Amazon Redshi< or Google BigQuery will reduce >me needed to build out a data warehousing system from several months to just a few days which will enable rapid prototyping and beger flexibility
• Self-‐serving analy>cs will become a standard for fast moving organiza>ons and will break a monolithic infrastructure stack into numerous innova>ve solu>ons to work effec>vely with new data sources
3D Printing & Imaging
3D Printing & Imaging • Laser sintering technology patents that current hold 3D prin>ng back from
going mainstream due to a very high pricing will expire in February 2014 which will result in a significant drop in the cost of technology and beger consumeriza>on opportuni>es
• Big players like 3D Systems, Au>desk, Stratasys and others will be working hard on making 3D prin>ng and imaging more useful for industry and manufacturing in par>cular
• In August 2014, NASA will send 3D printers to the Interna>onal Space Sta>on (ISS) to replicate roughly 30% of all parts
References • eMarketer, 2013 • Mashable, 2013 • Geek, 2013 • Forrester, 2013 • Techday, 2013 • ReadWrite, 2013 • Quartz, 2013 • VentureBeat, 2013 • Informa>on Week, 2013
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About Intersog
Intersog is a global provider of Agile web & mobile development teams and so<ware development outsourcing in most mobile ecosystems including apps, gaming and mCommerce. Founded in 2005, Intersog has developed more than 300 own and custom apps for the Apple App Store and Google Play and received several industry recogni>on awards including "Best iPhone Development Company 2011" by the Best Web Agency, “Best App Ever Award 2011 & 2012”, AppPicker’s Best Project Management Apps for iPad (2013), BusinessBee’s Best Business Communica>on Apps Ever for “Interview Assistant Pro” app (2013), UK’s Top 10 Android Development Company as of December 2013, and others.
