fitnessbiz 2010: session 3 is foursquare the retention answer

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Is Foursquare your answer to retention?

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Consumer Wants

What clubs deliver

Instant gratification When people remember

To win Don't know the score

Connection Isolated

Automation Manual


From the Foursquare website it is “a cross between a friend-finder, a social city-guide and a game that rewards for you doing things.”


Foursquare offers users:

• A gaming experience that allows the user to become the ‘mayor’ of a location, earn badges related to their interests, and a points system.• A way to leave tips for their friends in regards to a location and to see where their friends are at that moment.• A way to detect what businesses are nearby and if they are offering any cool discounts for being a customer.

Facebook Places offers users:

• A map and direction features.• A way to see where their friends are and to check them in if they are together.• A way to share their location with all their Facebook friends.


On the business side, Foursquare offers brands a way to share special offers, reward loyal customers, leave valuable tips, and to customise their venue pages.

On the business side, Places offers brands a way to integrate their fan page with their place (as long as they only have one location), to share special offers, and advertise their place to a database of over 500 million people.


Foursquare allows users to:

• Share their check-ins with all their Foursquare friends, Facebook friends, and Twitter followers which helps promote the business across multiple platforms.

Foursquare allows businesses to:• Promote nearby special offers through mobile devices, which is a great way to drive traffic into a location.

Facebook Places allows users to:

• Share their check-ins with all their Facebook friends which helps promote the business.• Check in their friends at locations with them, which helps businesses reach a new set of eyes.

Places allows businesses to • Promote their location through targeted Facebook advertising.


Foursquare allows businesses to:

• Authenticate multiple locations in one sweep through a bulk form. This form also allows businesses to organise mass special offers and promotions. You still must set up and edit each location separately.

Facebook Places requires businesses to:

• Not only set up and edit each place separately BUT to verify that the actual business manager is the one who is claiming the Place, Facebook must call the listed number then and give a 4-digit PIN to enter after receiving the call. The business must then provide a proof of ownership to confirm the process – making it difficult for businesses that have multiple locations to manage their location.


The new Deals function means businesses will be able to offer bargains and discounts with Facebook Places as well.

The 500 million plus Facebook users will now have an incentive to check-in on Facebook Places while on the go, and businesses have more of a vested interest than ever to establish a Facebook presence and claim their Facebook Place.

Deals gives businesses a way to offer bargains and discounts to drive traffic and build customer loyalty.


You can create one of four different kinds of deals--Independent, Friend, Loyalty, and Charity.

• Individual deals reward customers with a simple discount or other incentive for checking-in on Facebook Places at your business.

• The Friend deal promotes more traffic by providing incentive for friends to visit your business together. The Friend deal provides similar rewards as the Individual deal, but only if enough Facebook users check-in together.

• The Loyalty deal drives repeat business by offering a reward or discount after a specified number of Facebook Places check-ins somewhere between two and twenty visits.

• The Charity deal gives businesses a way to market and promote while also contributing to a good cause. With the Charity deal, your business pledges to donate to a given charity in exchange for users checking in at your location.


Consumer Wants

What clubs deliver

Instant gratification When people remember

To win Don't know the score

Connection Isolated

Automation Manual


Justin TamsettB.Ed (Phys & Health Education)

Feel free to contact JT: [email protected] or 0438 015 677

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"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."

Pericles

fitnessbiz 2010: session 3 is foursquare the retention answer

Business

facebook friends

facebook presence

facebook users checkin

foursquare friends

targeted facebook advertising

business pledges

repeat business

friend deal