fistf_marketing
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FISTF-Federation International Sports Table Football © JULY 2006 FISTF www.fistf.com Corporate Opportunities Information Pack July 2006
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Subbuteo, the world's most popular Table Soccer game was launched in 1947 and, although if compared to today's standards it would appear very basic, it was an instant success. In 1947 materials of all kinds were in short supply and the original 'Assembly' set consisted of two cardboard teams, one celluloid ball and metal framed goals with paper netting. You will, no doubt, have realised that a playing pitch was not included. The instructions, however, advised the recipient of this early subbuteo game to ".....mark your pitch (chalk provided) on an ex-army blanket"..... and thousands did just that. But why Subbuteo? Hardly a name that was easy on the tongue, or relevant to football. Originally, the intention was to call the game 'The Hobby' but this could not get registered. However, the Latin for the bird of that name is Falco Subbuteo ..... hence 'Subbuteo'. Back in 1949, teams such as Accrington Stanley, Bradford Park Avenue and Gateshead were just three of the 24 available. At its peak of popularity in the late 1970s and early 1980s, over 300 were available. Now, sadly few teams are available. In fact towards the end of 1999, Hasbro, the company responsible for producing Subbuteo, announced that production of the game was to be halted. This was due to an apparent lack of interest amongst a computer dazzled younger generation. This evoked outrage amongst fans of the game, and the decision was reversed. Nonetheless, sets and teams are still very hard to come by. It is, to our knowledge, stocked by Toys r Us (gawd bless 'em), however, stocks of individual teams are very limited. There are many excellent web sites, that still sell an excellent range of equipment and
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TABLE FOOTBALL THE SPORT
FOOTBALL, MAY 1976 LIVERPOOL TEAM
MATES JOHN TOSHACK AND RAY CLEMENCE
PLAY THE FAMOUS GAME
“SPORT” {C} a game, competition or activity needing physical effort and skill that is played or done according to rules, for enjoyment and/or as a job: - Football, cricket and hockey are all team sports.
Until it is experienced live, nothing can prepare you for the speed and power of top level table football, the level of skill and control which players demonstrate is
AMAZING and creates compulsive viewing. The FEDERATION INTERNATIONAL SPORTS TABLE FOOTBALL ( FISTF ) is a non-profit organisation, established by Enthusiasts IN 1994 to promote, development and growth of table football
internationally. FISTF has over 5,000 members and is internationally recognised by players, manufacturers, distributors, event promoters and associations. FISTF is a
founding member of the International Table Soccer Federation
“ the body responsible for promoting the game internationally. “
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“For any information on any corporate events we promote d o n’t hesitate to contact the director of marketing
There are a varied variety for any of our tournaments around Europe.
FISTF sponsor benefits association with a dynamic, youthful, and exciting sport worldwide
access to a fast growing high quality audience Primarily 17-35 years old
Significant student / graduate bias confirmed media coverage and pr track record
Terrestrial & satellite TV Regional and local press at all levels.
Exciting crowd-pulling event support opportunities
Beat The Pro
Expert Challenge
Trick Shot And Pro-Skills Displays
Coaching And Development Sessions
Satisfied Clients Include: Richard And Judy Show Channel 4 National football museum Preston England The Football Association Soho Square London England Bobby Charlton Soccer School Sky Sports News Team
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1. Sponsorship of FISTF website £ 500 per anum
2. Sponsorship of FISTF promotional banner £ 500 per anum
3. Partial sponsorship of a table football tournament £ 500 per anum
4. Sole sponsorship of table football tournament £ 500 per anum
5. U se o f “Be a t the Pro ” p ro m o tio na l se rvic e £ 500 per anum
6. Use of FISTF “Exp e rt C ha lle ng e ” p ro m o tio na l Service £500 per anum
7. Donation of branded tables for use at FISTF Supported tournaments £ 500 per anum
8. Sponsorship of world Team representing At various international events worldwide £ 2500.00
9. Sponsorship of top FISTF players world top elite “negotiated”
“Football May 1976 Liverpool FC Manager Bill Shankly practices his Subbuteo skills at home”
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Sponsorship and Advertising Details contact [email protected]
In return the FISTF will include on the website a prominent advertisement for the sponsor c o m p a ny’s b ra nd a nd /o r sp e c ific p ro d uc ts a nd services. This can include hyperlinks to the c o m p a ny’s o w n w e b site to fa c ilita te p ro d uc t purchase if appropriate.
1.Sponsorship of FISTF website £500 pa Company pays for the annual running costs of hosting and maintaining the fistf website www.FISTF.com.This represents extremely good value as the banner would be present at all major tournaments and other fistf supported events where local press and media coverage is likely. We would use all reasonable endeavours to include the banner prominently in the background of any interviews or filming as this is also in our best interests.
2. £500 per banner Sponsorship of fistf promotional banner(s). A banner provided by the Company would be used at all fistf organised or supported events to promote the services of the fistf and the brand of the sponsor company.
3.Partial sponsorship of a fistf £1,000 - £5,000 tournament. A company can choose to support the tournament in a number of ways :- contribution to running costs and expenses; contribution towards prizes or prize money; provision of free promotional items e.g. T-shirts; provision of prizes for a particular event e.g. “fistf w o rld m a ste rs” O p e n Sing le s; contribution to cost of event promotion e.g. posters/flyers etc. In re turn the sp o nso r’s na m e a nd /o r p a rtic ula r product would be included on all promotional material e.g. posters, flyers, website adverts, member communications, press adverts etc. And at the tournament itself. The prominence of this would depend on the level/nature of sponsorship provided.
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4. £3,000 -£20,000 Sole sponsorship of a major fistf tournament. Company works with fistf to hold a major event generating high attendance and significant media coverage. Well p ub lic ise d “Be a t the Pro ” e ve nts a re ve ry popular and great fun. The fistf will provide two expert players and a fistf stadium table to hold the event on. The sponsor company provides the prizes and promotional material e.g. posters etc. Event formats and ease or difficulty of achieving prizes can be varied to suit the sp o nso r’s requirements. Due to the fistf world-wide coverage, most major geographical areas can be covered. 5. £500 per expert per day plus expenses “Be a t the Pro ” p ro m o tio na l se rvic e . The FISTF use its ne tw o rk o f “e xp e rt ”p la ye rs to ho ld “b e a t the Pro ” se ssio ns in the venue/ location of the sponsor c o m p a ny’s c ho ic e . The e ve nt is used to p ro m o te the c o m p a ny’s products or services with appropriate prizes for achieving the highest score against the experts or on very rare occasions, actually beating them!
Description of opportunity Approx cost Relevant supporting information
6. £1,000 per day plus expenses Use o f fistf “Exp e rt C ha lle ng e ”p ro m o tio na l service.
Similar to item 5. above but aimed at all day events such as trade shows, music festivals, corporate events, parties etc By providing the fistf with branded tables this ensures all tournament players are aware of the brand or product and also will generally appear on TV or video footage of matches. 7. £1,250 san siro £750San siro per table Donation of company branded tables for use at fistf organised/ supported tournaments. This ensures the promotion of your brand or product for the life of the table. The tables would be used at tournaments a nd /o r se le c te d “expert events”.
8. £2,000 - £5,000 per event Sponsorship of world (fistf) team representing at various international major events.
Great opportunity to sponsor a national team in attending major international events. The sponsoring company would contribute to travel expenses and provide branded shirts/clothing. The fistf can facilitate the negotiation of such sponsorship arrangements with the players ’m a na g e r or directly with the players themselves. Clearly the promotional opportunities are good, particularly for the top world players e.g. the number one, Massimo Cremona, is regularly placed in the top three positions in major tournaments and frequently appears on TV or in the press
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9. £ individually negotiated Sponsorship of top world players
(facilitated by fistf) in attending major international events.
A. World cup Germany Dortmund 2006
B. Photographs of major European and American Tournaments. C. Details of Media Coverage and PR
Major International Tournaments Italian Championships, French Championships
The fistf is adept at gaining media coverage of tournaments from TV, radio and Press and the internet. The fistf assisted channel 4 in making a 1hr30 minute programme centered around the
world cup in summer 1990,it then sold as the number one sport video for 1990 in the uk. TV channel aired a table soccer gp in Manchester England in 2005-6,the world cup had live feeds
with Cnn and Yahoo.Com .The fistf has organised a number of TV appearances involving the fistf top players such as Eric Verhargen and Massimo Cremona.
The fistf has provided expert players for numerous TV programmes, for the 70s to present day The fistf regularly achieves world local and regional press coverage of fistf Tournaments worldwide. Should you require any further information about the above, or anything Else in this information pack, please d o n’t hesitate to contact me.
Media coverage & PR :
Contact Alan Collins at the FISTF on 01616820564 or via email: [email protected]