fisheries reform of the market policy of the common fishery policy eafa workshop: optimising value...
TRANSCRIPT
FISHERIES
Reform of the market policy of the Common Fishery PolicyEAFA Workshop: Optimising Value Chains in Fisheries
Market & Trade Xavier GUILLOU 2 June 2010
Fisheries 2
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Consultations and methodology
• Green paper on the reform of the CFP (April 2009)
• Evaluation of the Common Organisation of the Markets in Fishery and Aquaculture Products
http://ec.europa.eu/fisheries/documentation/studies/study_evaluation_market/index_en.htm
• Study on the supply and marketing of fishery and aquaculture products in the European Union
http://ec.europa.eu/fisheries/documentation/studies/study_market/index_en.htm
Fisheries 3
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Thematic seminars
• Price formation and marketing of fisheries and aquaculture products (December 2009)
http://ec.europa.eu/fisheries/news_and_events/events/price_seminar/index_en.htm
• Promotion of fishery and aquaculture products (April 2010)http://ec.europa.eu/fisheries/news_and_events/events/seminar_140410/index_en.htm
• Supply to the EU market (April 2010)http://ec.europa.eu/fisheries/news_and_events/events/seminar_150410/index_en.htm
Fisheries 4
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EU market: main trends • EU market: dynamic growth and increasing deficit
– Increased consumption (20 kg per capita)– EU supply down by 30% in 10 years– Large increase of imports– Self sufficiency rate down from 57% to less than 40%
• EU: a very attractive market– Largest, most profitable, involving large world companies– Fish market - globalised market– Dynamic development of new products sold in the EU
• Active and integrated internal market– Main MS producers export essentially within the EU– Interdependence of EU markets
Fisheries 5
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EU first market in the world
Source: AIPCE (2007)
Importations9,4 Mt
Captures5,4 Mt
Aquaculture1,3 Mt
Disponible16,1 Mt
Exportations2,1 Mt
Utilisationsnon alimentaires
1,9 Mt
Marché12,1 Mt
Non-food products
Exports
Available quantities
EU market
imports
• value € 55 billion, volume 12 million tonnes,
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Dynamic growth and trade balance deficit
0
2000
4000
6000
8000
10000
12000
14000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
100
0 t
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
Approvisionnement du marché Taux d'auto-approvisionnement
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An integrated internal EU marketIntra EU trade (fresh and frozen fish)
(2,8 millions tonnes live weight
200.000 t
100.000 t
50.000 t
Exports
Flux 30.000 tonnes < X < 50.000 tonnes (46% des flux d’exportations)
Source : FranceAgriMer, d’après données douanes européennes 2007
30-50.000 t
Flux > 50.000 tonnes (46% des flux d’exportations)
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Retails• Increased share of large retail companies• Role in consumption growth and in development of ‘new’
products• Development of labelling• Catering, restaurants and takeaways
Impact of the trade policy
• Trend towards decrease in customs duties • Increasing importance of non tariff issues
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LEGAL ARCHITECTURE
CFP basic Regulation
New chapter « Market Policy »
for fisheries and aquaculture productsMarketing standards
(2406/96)
CMO Regulation
(104/2000)
Information to consumers
(2065/2001)
)
Fisheries 13
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PRICES AND INTERVENTION
Storage aids
Withdrawals
Autonomous Carry-over
Private storage
Tuna for processing
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PRODUCER AND INTERBRANCH ORGANISATIONS
Producer organisations
- encourage production planning (catch plans)
- promote concentration of supply
- stabilise prices
- encourage sustainable fishing methods
-……………………………
Interbranch organisations
- improve transparency of production and market
- draw up contracts
- ……………………………………………
Producer organisations
Production planning
Product value at 1st
sale
Better knowledge of markets and marketing
Interbranch organisations
Contractualisation
Promotion
Storage
Aid
Fisheries 15
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EU MARKET OBSERVATORY
The information about market is scattered between
regions and MS, and heterogeneous along the
supply chain
The information is not shared between
stakeholders and is much better on the
processor/retailer side than on the producer/wholesaler
side
International context
Global view of the EU market
All market actors Policy makers- Better view of market prices and opportunities
- Production planning
- Knowledge of consumer’s demand (when, where, what…)
- Background for policy design
-Early warning of crises
- Survey of margins along the marketing chain
From 1st sale…
….to retailprice
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MARKETING STANDARDS AND INFORMATION TO CONSUMER
Species
Freshness
Size
Presentation
Information to consumer Commercial
designation
Production method
Catch area
Marketing standards
Marketing standards
Compulsory Voluntary
Information to consumer
Scientific name
More detailed catch area
Fishing method
…
Nutritional
Environmentally friendly
Fair trade and social aspects
Updating grading
Minimum marketing sizes
eBusinness
+
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Next steps…Options studies
Reform proposals by mid 2011