MARCH 1941

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"Better ThanSECTION I -WHAT YOU CAS DO TO

IMPROVE YOU EEEEE -I . How to take care of your skin.2. Prcfessional Makeotp Tricks.3. Secrets of smart Ilatrstyltng.4. Bands can loll a tale: manicuring5. Your feet should be admired.6. Carriage. posture. walking. ac-

qt./Wing gi-ace and ease...Ito you sit conch -sly!

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sll'.i.52..gilrIte/es one hay' to exercise?13. Assuring personal cle-nlinessanti

hautecheck Itst.

14. fake care of your teAlt.15. Bow much sleep tlii you need?16. She Walks in Beauty.I 7 . When is a woman smartlydressed? Knows her type -never over.dressed -never conscious of clothes -yet with certain verve and dash.IR. How to effect certain optic.:1 Jibesions to appear taller or shorter,thinner or rounder.19. If you are very short, here iswhat you can do; fabrics. colors.types and clothe. to wear; acces-sories. Actions and manners, too.21/. How to dress if you are verytall.21. If )weight. stout. besides tryingto lose here's what else todo and not to do. Don't e: -.r tightclothes tiny hats, small things.Here arc best colors, filmic, Myles.

22. The normalfigure woman:how to selectthe most be-coming clothes:what goes Withwhat.

23. Buildingyour ward-robe, plan -don't plunge.Buildingaround whatyo needmost, adding

endless a-riety.24. Accesnories arcimportant,relating toseveral cos-tumes.25. Sixrules forbeing well.groomed.

26. What mendqn't like in secs -men's clothes orgrooming.27. 111.55 toachieve that well -dressed appear.once that makespeople notice you.

Beauty"5ECTios 11 -WHAT TO DO TO IM

PROVE YOUR RELATIONS WITHOTHERS.

11,,, lo meet people In cordialono loosed m; EEEEE er-when to shakeLands. What to say.zo. What a smile can do: laughter.39. Adding interest to your voice.31. Looking at mher people withopon mend.32. Your troubles are your own:don't spread your woes.33. The art of conversation. Deretbe a tangent talker, omit the terribledetails; brevity stillul of wit.34. Nothing miller thason walking en-cyclopedia: insert own opinions andideas; avoid useless chatter.35. How to be interesting talker.36. Listen withind as well as cars.37. Do people like you more as timegoes on?38. How to overcome shyness andself-consciousness.39. How to develop physical andmental

to'auPru. What do If your husl,ndflirts; if stoneone's husband flir.swith you.41. Having a good time at a party.42. When dining out, two or a crowd.formal or casual.43. How are your telephone man-ners!44. Write the sort of letters Youwould like to receive.45. Soopping. pleasure or ordeal?40. Manners and clothes of yesterdaycompared to those of (day.47. Some age-old problems and theirnswers: to kiss or net to kiss; todrink or not; can a woman visit aman's apartment; ezn you Invite aman to your room?48. Don't be a martyr -type; out offashion to °fifty poor health, or sac. ifice life for children, parents. etc.49. The wishy-washy dear in burdento herself and others; let people knowyr likes and dislikes.50.u How to handle the question ofmoney matters: with husband.friends, etc.51. Help, help, what's the ans..,Should

55cyou let prospective beau t

you to theatre seats or toches:ra only? Does he fail to lito.Dowers because he Is stingy, thought.lens or impoverished? When he asksyou where go. should you name stea room or all expensive supper club?When he asks you what you want fora gift. should you say, -nothing'. orGuerlain's Perfume"? etc., etc.52. These difficult forties and fifties-11, change of life.53. How to make yourself popularanti sought after.54. Charm is like a beautiful di. --It can be acquired. Discoverfaults and eliminate them -vim-size all your "ood quaes.

IX An ti.pagetable of everyday foods to grandhelp in watching your diet, to luteCr put on weight).

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Whose Music Will America Listen to?The Battle of the Century has not yet begun as RADIO PARADE goes to press. . . . For this mighty contest we all have grandstandseats at 50,000,000 American Radio Sets. Therefore, RADIO PARADE has opened its columns imparLally to both ASCAP and BMI. Thestories and arguments presented are in full and uncensored. Makers of statements assume full responsibility for same. . . . We submitno opinion and pass same on to you for your inspection.

FREEDOM OF MUSICBy JOHN G. PAINE

General Manager, American Society ofComposers, Authors and Publishers

Stripped of all the smoke screens put outby the radio chains, the battle of music thatwas started some six months ago by CBS,NBC and MBS against the American Societyof Composers, Authors and Publishers isnothing more nor less than an attempt tothrottle musical freedom on the air by con-trolling and dictating what shall be broad-cast. And the attempt was launched with-out regard for the public, the band leaders,the singers, the radio advertisers or theFederal Communications Commission, whichrequires broadcasters to operate "in thepublic interest, convenience and necessity."

These are the plain facts:CBS, NBC and MBS already own, control

or dominate the big key stations, over 500affiliated stations, artists' bureaus, lecturebureaus, concert bureaus, recording com-panies, transcription companies, television,theaters and what -not. All they need tomake their monopoly of radio air -tight iscontrol of music. So they formed and subsi-dized Broadcast Music, Inc., for the definitepurpose of running ASCAP off the air andgiving their own firm a monopoly of broad-casting music.

How can there be freedom of music onthe air-freedom of musical expression,freedom of selection by performing musi-cians, freedom on the part of the publicin picking the music it likes to hear-if theradio chains have the power to blacklistand bar the nation's favorite music-theworks of Victor Herbert, John Philip Sousa,Irving Berlin, George Gershwin, JeromeKern, Cole Porter, Oscar Hammerstein, II,Irving Caesar, Rodgers and Hart, B. G.DeSylva, Lew Brown, Ray Henderson,Charles Wakefield Cadman, Carrie JacobsBond, George M. Cohan, Hoagy Carmi-chael-in all, 1,166 leading American com-posers and authors, and many more thou-sands from abroad?

ASCAP was founded more than a quar-ter of a century ago as a voluntary, non-profit association to protect creators ofmusic from being exploited by Big Busi-ness, which up to that time made use oftheir music for profit without giving thewriter a penny. Membership in the So-ciety has increased every year. In 1940alone, 140 new members were admitted.And not one member resigned from ASCAPdespite the strenuous efforts of the broad-casting barons to stir up dissatisfactionand cause desertions to BMI.

The best way to encourage composersto write more and better music is to pro-tect their rights in the works they create.Stephen Collins Foster died in povertywhile Big Business was making money fromhis songs. There was no ASCAP in Fos-ter's day.

But for ASCAP, Big Business todaywould still be pauperizing the writers ofthe nation's songs. The radio chains wouldcorral the composers into one of their talentbureaus-which not only decree who shallbe heard on the air, but collect 10% ofthe artists' earnings!

This kind of enslavement-causing musicto be written in hack style under a 'corn -

BATTLE OF MUSICBy RUSSEL R. CLEVENGERPublic Relations Department,

Broadcast Music, Inc.The current "battle of music" between

ASCAP and the broadcasting industry hasbeen brought about by two causes: (1) thedemand for the payment of $9,000,000 in1941-an increase of 100% over 1939 fees,and (2) ASCAP'S blanket license underwhich broadcasters are forced to payASCAP not only on programs using ASCAPmusic, but also on broadcasts on non-ASCAP music and on serials, news broad-casts, dramas and many other programsusing no music at all.

When broadcasters began using musicin 1923, they paid ASCAP some S9,700-2%of the total revenue. In 1939 fees amountedto $4,142,000-65% of the total incomeThis is 40 times more on every dollar ofgross income than was paid by any othermusic -using industry such as the billion dol-lar motion picture industry, which becauseof its powerful influence with ASCAP and13 of the leading publishers, pays only $1,-500,000 annually.

Acceptance of ASCAP's demands for theannual payment of $9,000,000 for the rentalof music would bring economic destructionto important sections of the broadcastingindustry and end the American system ofbroadcasting as it is now known. Accord-ingly broadcasters have been forced in self-defense-very unwillingly it must be said-to enter the music publishing field andcreate an alternate source of music supply-Broadcast Music, Inc.

BMI is not only providing stations andother users with music at equitable rates-in contrast to the exorbitant fees dictatedby the ASCAP monopoly. It ;s also givingfor the first :ime all authors and composersan equal chance of recognition. ASCAPis a closed corporation governed by a self-perpetuating Board of Directors who arbi-trarily reject or admit any composer asthey wish. BMI is open to all composers,and publication depends solely on musicalvalue, not upon reputation and friendshipwith band leaders as is the policy ofASCAP publishers.

Likewise in contrast to ASCAP the roy-alties a composer receives do not dependupon the actual popularity of his music,but upon his "classification" which is de-termined by his reputation and friendshipwith the self-perpetuating Directors. Thusthe Directors arbitrarily dictate the amounteach composer receives, regardless ofwhether his music is rarely played or isin great demand. For example, in oneyear a composer with 16.050 performanceswas given only $60, while another mem-ber with no performances collected $200.Similarly a composer with 45.424 perfor-mances received only $200, while a fav-ored member with only 4,778 performancescollected $6,835.

BMI, on the other hand, pays its composers in direct ratio to the performancepopularity of their music on a basis of one

pony union' like BMI-would not inspirecomposers to their best efforts.

It would not advance the cause of Ameri-can music.

cent pe: radio performance. By this planBMI composers receive from $1200 to S1800per quarter on hit songs.

Broadcasters regret more than anyone thefact that ASCAP flatly refuses to negotiateon any but ASCAP's terms, and is with-drawinc its music from the air after De-cember 31. However, the radio audienceneed have no fear that this controversyprovoked by ASCAP will lower programstandards. BMI broadcasters will haveavailab.e more than 200,000 selections rang-ing from early church music to the latestBMI songs on the Hit Parade, includingworks ay virtually every important com-poser-American and foreign-of the past25 years.

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RADIO PARADE 3

Peit4041444 oj age Modis

ut RADIOWe formed an opinion which weare willing to stand by. But now,Eureka, we find we are stuck, sincethe majority of seven hundred edi-tors-recently completed "MotionPicture Daily" poll-agree with us.They selected Glenn Miller's Or-chestra as the number one swingband on the air . . . therefore, bygeneral acclaim, we grant theRADIO PARADE award as RadioPersonality of the Month to GLENNMILLER.When you thought of swing-youused to think of Benny Goodman-just as you used to think of PaulWhiteman when it came to jazz. Butwe Radio Editors can't be wrong-so you've gotta think of Glenn Mil-ler when cutting a rug. And that'sthe way Glenn Miller wants you tothink of him. Not as the "King ofSwing," but rather as the head manof the most versatile band in thecountry. Glenn played side by sidein Ben Pollack's orchestra with theman who was first identified withswing, Benny Goodman."TOO revolutionary," were thecomments from the bandleadersseveral years ago to whom he of-fered many of the musical tricks heemploys today. It's this "revolu-tionary" that has made Glenn Mil-ler the "head" man today.

RADIO'S ONLY PICTURE MAGAZINE

Arthur KassPublisher and Editor

Contents for March, 1941 vol. I No. 2

geativie's

GLENN MILLER 5

The Busiest Band in America

BLAINEVILLE 10

All about a "Valiant Lady," Joan Blaine

WHERE ARE YOU FROM? I3Boston or Chicago-You Can't Fool Dr. Smith

FASHION I6

PROGRAM LISTINGS I8

POT 0' GOLD 20Got a Phone? Stay at Home? Win $1000

LUNCHEON AT THE WALDORF 24

We Go Park Avenue With Some Celebrities

STEPPING STONES 27

From Rags to Riches-and from Radio to Hollywood

30HAPPY BIRTHDAYBorn Right Time-Right Place? You Collect

Cover Picture-MARION HUTTON-CBS Star

J. A. RUBINSTEIN, Managing Editor and General Manager; FLORA SALOWAY

and K. TEKNUS, Associate Editors; RAY LEVITT, Photo Director

RADIO PARADE, published monthly by Radio Life Publishing Co., at Holyoke. Mass. Editorial and

Executive offices, 1650 Broadway. New York City, N Y. Entered as second-class matter October 24th,

1940. at the post office at Holyoke. Massachusetts. under the Act of March 3. 1879. Single copy. Price

10c. in the U. S. A.. subscription price $1.113 pea year. In Canada, 10c per copy. subscription $1.50 per

year. Copyright 1941, Radio Life Publishing Co. (Printed in U. S. A.) The publisher assumes no

responsibility for unsolicited manuscripts or photographs. Nothing that appears in RADIO PARADE

may be reprinted, either wholly or in part, without special permission.

4 RADIO PARADE

Basica- Baadanterka

GLENN MILLER

THE "HEAD MAN" of TheBusiest Band In America lives ina remodeled chateau (Right) onthe New Jersey side cf theGeorge Washing -ran Bridge. Lo-cated in a little forest of its own,which abounds with plenty ofreal live game-pheasaws andrabbits-it is only twenty-twominutes Glenn Miller drivingtime from the studios in midtownNew York (we know, we drovein with him). A home-for aman who can only give it abouteight or ten hours of li!.s dayincluding sleeping time.

ONCE UPON A TIME there lived aman, his Nile and their dog. The man andwoman were Mr. and Mrs. Genn Miller-'he dos, Popsie. They've ccme a long way,these hr-ci long way-through the man's,raurag-a d his own convictions. Swing wasBecoming a craze-jam sessions everywhere-52nd S'reet in New York-Harlem-some-body would start with a bass fiddle-hornwould jain-the saxes come in-the trapswould roll . . . Wild! Maudlin Music!. Foryouth, by youth and to youth. And why notWITH YOUTH, thought Glenn Miller. So beit! It took courage, and Glenn Miller's or-chestra was born-each member between theages c f 19 and 24. It has been so-ever since

RADIO PARADE 5

A H3ME- WHICH

BOASTSan open

fireplacein the bed-

room.Ernest

Hemingwayis the author,

and For Whomthe Bell

Tollsis the book.

At leas;thirty

minutesreading

timeper day.

A HOME-WITH a beautiful

console

radioand record

player.A girt from

RCA

(it says so on a plaque)for making

records

that sell-plenty.

TOME- WITH a chaise

longue--from

whichthe business

of the

I is conducted.

But it isn't as simpleas all that.

For whateverfree

the homeallows

him finesGlenn

Millerct the piano

(Right)working

new arrangement.

It washere

chatthe -Anvil

Chorus-was started.

if youhaven't

heardthe -Anvil

'Chorus"-you ain't heard

nothin'yet.-

41F4,t.

AND SO THE day starts forTare Busiest Band In America.We picked up Glenn Miler leav-ing the Chateau (Above) for hisdaily trek to New Yori. It iscaaracteristic of the mat, or weshould say ithosyncrct c (if thereis such a word), to wear a capon all occasions (Unarr Right).

SECTION BY SECTION, he works patient-ly with then-, rehearsiig, rehearsing and more re-hearsing. Now it's the bass section (Above) ancGlenn leads the way with his slide trombone. Thestick waving days a -e gone. Youngsters tacky.,know too mach abort mtsic and if you don't getup there an i "pitch" with the rest-you just do -r/rate. Time )tit for ittls timing ,Right) with PctlDouglas reading the commercial blurbs. Perfecttiming in the broadcast, perfect timing in themusic-you ccm't miss 31.t.rmn. And he won't miss.Eight bars of music in a number didn't soun.1right. Eight bars-and he spent over thirty min-utes p:ayinc and rer laying. Now it's perke!Now it's rr uric! Now .t's swing in the GlernMiller style

1111ff ':50FPlore'Aier0041'.

AER=VING' AT THE CBSstud_o-i or 52rt:_ Street - itemnumber cata-nhearsal f :1- thenig all-, cigar ?tte 1 roadcast(Atova). Shuzki Marion Auttrmwoaid gc and spoil a gorcl

llsra wr are tenirtg youabcnt The Busk - it Banc :n Amy r-icer.cod she sinds about read-ing tie krznes' But :i.nries Drnot is Lc eight hour ctcythis lunch of Lids. I: s. mily acouple of :tours cast noon; they'regood unti twc or thrr n theracraiag.

FADIO PARADE 7

NOW IT'S THE TRAPS (Riot) withMaurice Purt1 bear:no dowa. How that boyloves his wcr.z. Fren.si-tha isn't tie wordfor it-when Fe start civ r_g, it's deliriumtremens! Arie tha' i3 :yrical of every member in the g-314. indi-,idualir.rn here.Each a merrier a crour-playhag in agroup as erne ---playing as a bane. Eventhe vocclist. /larinn I -Litton 13elow), singingin a style-le G'enn .Y.11 -3r style. That'srehearsal. Lers mcve on w th The BusiestBand in Amer.ca.

ITEM NUMBER TWO-the Tues-day, Wednesday, Thiasday CBS net-work cigarette broadcast at 10 p. m.,E.S.T. !Left). This should really beitem number three-for somewnere be-tween rehearsal and the broadcast,two hectic hours were spent down atBluebird Records cuttirg some waxes.But that's only incidental-or is it?Have ycu ever seen a Glenn Millerbroadcast? No theatre is large enoughto hold the kids that would really liketo come. And no seat is large enoughto hold them when tie mug startsgiving and they g: .aio the c-oove.

LET'S MOVE ON WITH The Bu;iest Bard in Amelca. Item. nuribe-1To the Hotel P-.,.-nnsy %wa_a in the Cafe Rouge where the night, and slaou cwe say day, ice on.y begin. Ray Eberle :Richt), tie male mem:er of thevocal team in he bend has what it takes And when the bald ?lays:down at the Per_asylwomkt (Ee.cw) the'- COME right down front for

"Down Argent r Way :Vs the grorp--plaling ca cr.e-play-ir.g music-play-12.g the :31 - nn miller way.

8 RADIO PARADE

THERE'S NO RESTfor the weary but who saidthey're weary? :t's only the be-ginning with Marion Huttonand the boys (Far Right) giv-ing us "The Ferrybcat Sere-nade." And it's business, busi-ness and more business for thehead man, at hone, ct the of-fice, at the studio, anc even atthe Pennsylvania (E e 1 o w).That's Mort Brown, :he manwho discovered and published"T uxedo Junction," tippingGlenn a new find. We'lltell you, even thaugh we weresworn to secrecl--"I Dreamt IDwelt is Harleri"-you'll hearplenty of it befcre long-Glennlikes it, and Glenn's playing it.We think you'll like t.

MUSIC 7OR YOUTH -by youth - toyouth and look at the door (Left) to the CafeF ouge, at the Hotel Pennsylvania, where theGlenn MiLer ensemble holds sway. Thereis your answer-night after night-why theEusiest Scald in America is the number oneband ir. A_-nerica. Out in the midwest -GlennMiller and his orchestra played a one nightstand. E-ery big time band played thattown-in an open pavilion --but it rained,and how t rained, the night that Glenn Mil-ler was to play. And they played, despitethe rain-and the kids came, despite the rain.-and every previous record for attendancewas sh:ittered. And that's the way they areshattering records at the Pennsylvania (Be-low). No with raucous swing that had itsbirth on 1.2nd Street. It's the new swing-the sweet swing-the new swing that GlennMiller ga--e to the kids of America.

LET'S MOVE ON WITH The Busiest Band inAmerica- Item number ? Finished playing at thehotel Pennsylvania, everybody going home-not youboys-you can' --you're The Busiest Band in America--you know \abut you're going to do now? --rehearse.Pnd hat's what they do, these boys-rehearse--sothat they ccn ?lay as a group-play as one --playtie G'enn Miller way.

RADIO PARADE 9

TAKE A PIN -CLOSE YOUR EYES-stick the point into any part of a map ofthe United States. That is Blaineville. It

has its own newspaper, and a citizenrythat extends from Maine to California, fromthe Mexican border clear intoCanada.

LET'S GO BACK aboutfive years. Chicago-and in-to it came a great grand-daughter of James G. Blaine,Secretary of State during theGarfield administration. JoanBlaine was her name, andshe knew she was an ac-tress. Joan Blaine is stillher name and we know sheis an actress. Chicago wasdaytime serial consciousthen, and a deluge of SoapOperas began to flood thenetworks. Her abilities soonbrought her to the forefront,and today, as it has been foryears, finds her mistress ofValiant Lady, heard over anNBC network.

emons

THE CITIZENRY OF BLAINE-VILLE number thousands all cardedand indexed (Right) in a few of themany files. Fervent and loyal arethese followers who have attestedtheir allegiance with both personalcalls and letters from all parts of thecountry. Loyalty knows no boundswith these Blainevillites-for at onetime so protective did a citizen feelthat he had to be forcibly ejected fromthe NBC studios in New York. BlaMeshave always been intellectuals and de-spite her dramatic leanings Joan hasnot failed in upholding the family tra-dition. She won a scholarship toNorthwestern University, where, infour years. she took two degrees, andcompleted courses in Speech, LiberalArts, Law and Music.

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AS YOU HAVE rightfullyguessed, Blaineville is an off-shoot of Joan Blaine. Acclaimedby poll as the most populardaytime actress on the air, herardent followers started toform "Joan Blaine Clubs." Atthe "home" offices in NewYork, assisted by a secretary(Left), her constant correspond-ence is personally attended.

10 RADIO PARADE

ALTHOUGH"Valiant Lady"is only a fifteenminute program,heard dailyMonday throughFriday at 2:30p. m., E.S. T.,over an NBCRed network, thepreparation putinto it would dojustice to a le-gitimate stageplay. Perhaps itis this prepara-tion that tellswhy radio's bestwriters will doanything for her-why the bestdirectors want tobe assigned toher shows, andwhy she is al-ways surround-ed with an excellent cast.

AFTER EACH BROADCAST,the doors to the studio are ,hrownopen to the citizenry of Blaineville.The people besieging her (Right) arethe card indexed names in the filesof Blaineville's city hall. Rikel Kent,director of the broadcast, interjectedhimself before the onslaught--bu: hewas mercilessly swept aside! Se-riously, though, the persistency ofthese fans can break down one'smorale. But a true Blaine-her wholefamily are six-footers, she's five feetsix inches-can stand anything. Suc-cess such as this would ti_rn thehead of any performer-yet, cnd thisis a fact, Joan Blaine walked out ona five-year contract with Metro -Gold-wyn -Mayer. More-she was chosenby the American Fashion Academyas one of the twelve best dressedwomen in America.

AS PART of thisexcellent cast,Charles Carroll(Left) plays thelea ding man."Valiant Lady"is exactly whatthe title implies.The story of avaliant lady,married to adoctor, who putshis service tomankind -"now what arewe letting our-selves in for."To get back tothe Blaine influence and Car-roll, it is char-acteristic of any-one associatedwith her to bedifferent, and, inthis respect,Carroll flies hisown plane toand from thebroadcasts daily.

MEN FAVE ALWAYS.nfluenced her existence and this isio reflecticn upon the photo (Left)which presents her with part of thecast. Gazmg admiringly at JoanBlaine from left is Mr. DwightWeist, announcer; Mr. Skelly, whoplays the mature medical man; Car-roll and Trank Lovejoy. In threeyears, Valiant Lady has had a turn-over of more than ninety performers.And that's the rub! Everyone elseweaving in and out of the story butJoan Barrett, the VALIANT LADY.One of these days the "Lady" will bespared for a vacation, but we ven-ture to predict she'll be hankeringlo get back after the second day.

RADIO PARADE 11

RIKEL KENT, director, and hiscast (Left) start rehearsal of theirdaily broadcast at 1 p. m. He isone of the few remaining directorswho in the tradition of the theatrebelieve "the show must go on." Soa fifteen minute broadcast means 1p. m. to 3 p. m. for our ValiantLady.And now the one real "openhouse" period of the day for JoanBlaine. It's 3 p. m., in the cornerrestaurant at 30 Rockefeller Plaza,Radio City. Three tables are placedside by side. Regally seated at oneend, QUEEN BLAINE here reignssupreme. They come - they go:drinks, sandwiches, hot plates.Chairs are drawn up-chairs aretaken away. Every afternoon - ac-tors, advertising executives, fashionexperts it's "open house" at BlaMe-ville.

STRANGE ?EO?LE SEND str-nce gilt;,and we spent over = hclf _tour ..r.th Miss Blainetrying to figure tLis OHE (Fight) act. We finallyarrived at the conclsisioa fat it must be a port-able bat (consisting of bottle and glasses for thepiano, and thTY's a new cue. Gifts are a dailyevent, and theme range host a rr a:haniccl tooth-pick to automatic sh.vve7 curtains. Her gilt :losctlooks litre a page :4 Goliaerg s ccntri,.-arces. :t is Jar pu-poe.e neither to :As:outage.ncr encnurac:e. the sandatg of gifts JoanBlaine. ?lease belie.e us .hen -#.r.?. tel poi_ thatour purpose is -.a rep -Dr: he facts as W-3 see themand nothing moreAn ao_omplisfied r...usi:ica, the picno is anactive _"art of ter I. 3useho_cl . . . it was -unedwhen we stru:1- a chord the we ioelat itch_ldrer. must play.

SOME PEOPLE SAVE postagestamps, others rare coins, some collectfine paintings --and Joan Blaine collectselephants (Left). We know we're leadingWith our chin when we put it this way,but Joan, how else could we account forthe elephants you were telling us about?Truthfully, it is her one great passion(she'll probably murder us for this, butwhen one hoards elephants in a great bigcrate, hauls it out, piles the elephants ona coffee table in the living room --whatare we to think?)

BLAINEVILLE IS a thriving city. Itis our firm belief that Blaineville will con-tinue to thrive for some time to come.And whether it's "A Tale of Today" or"'Valiant Lady" or whatever it might be,Blaineville will continue to be as long as-here is Joan Blaine.

12 RADIO PARADE

WHERE AREYOU FROM???

CINCINNATI? NEW YORK?PITTSBURGH? MOBILE? HOUSTON?

NORFOLK? OKLAHOMA CITY?

IF ON IS pronounced ahn, tha-is, with relatively roundingthe speaker is from north of the40th parallel. If awn is heartwith considerable rounding thespeaker is from sou -h of 40 de-grees. It's all very =infusing --but it's all very entertaining.

IT ALL STARTED when Maurice Dreicer(Right), holding mar uscript, was possessec with anidea for a radio prcgram. Mr. Dreicer seems to bepossessed with an awful lot of ideas, for we dis-covered that he is concerned with no less than :if -teen broadcasts per week over the "Mutual" chain.Anyhow, he met Dr. Smith, who, by the way, wonhis doctorate with a thesis on linguistics, and fillswe have -Where Are You From." (Righ.) Dreicerscouts the audience for contestants who are sentup to Dr. Smith (Above) for a word before thebroadcast.

EVERY WEDNESDAY ct3:00 p. m., E. S. T.. at t1 NewAmsterdam Roof. "Mr.-tual.s"playhouse in Ne N Yo -k, Dr.Henry Lee Smith, prate isor atBrown University. lines up ascore of people-Americans cll-and guesses where they": -efrom. And he maver net orsaw any of them before.

ALTHOUGH r-IE pogrom isE0% extemporaneous, carefulplanning is put in o it Lefore theIiroadcast. So, ve-y eaily in theevening in a little room atop theNew Amsterdam RooE strewnwith papers, are gatl-ered themaster minds (Left) that go tomake this feature.

RADIO PARADE 13

READY FCR THE PROGRAM? Let's go' Oneafter the other, contestants are given a series of wcrdsto pronounce. Very -marry -wash -any -on. These are (eywords, cnd their pronunciation will tell the Doctor ;ustwhere you're rom. Seven out or ten times he is right,which makes h,m a voice detective. The DeMarcos,Renee aad Tory (Right), who hate danced cll over theface of this globe, appeared as guests on the show.Tony, woo is more comfortable in his dancing shoes,threw the professor for a loss. Renee, on the other hand,was c dead g.ve-away. The doctor seems to be moresuccessful with women ?

ALLEN KENT (Above, acts asmaster of ceremonies far the vo-gram. He introauces each contes-tant to Dr. Smith, and makes merry-or is it marry or is it mahry-atthe Doctor's expense. Five bells iswhat the Doctor receives (Right)when he places the locale perfectly,and a proportionate decrease in thenumber of bells as the dis'ance widens. Uncanny as it may appear, Dr.Smith can trace your speech downto the very city in which you wereraised. While studying Sanskrit, Hit-tite and other early languages csa requis,te for research in the cultureof early people, he decided to specialize in linguistics.

EACH WEEK, a Mystery Guestis introduced and interviewed byDr, Smith (Left). The radic audi-ence is invited to form its judg-ment on where the Mystery Guestcomes from, and to report thefindings. For the best five replies,including brief statements of theclues which led to the Lndings,money prize awards are made.The Mystery Guest (it's ErgeneKincaid of The New Yorker, apublication-and don't tell any-cne we told you) read a little

Said Mercenary MaryThe man that I would marryMust be merry and adroit about

the houseEe must not take it easyWhile the dinner pots are g:easyThe simple cheerful man that I'd

espouse.

14 RADIO ?ARADE

ANOTHER GUEST TO MAKE his cp?earance on theprocram was Dudley Digges (Below), noted stage and screencharacter actor. Mr. Digges, accorcing to be -Drofesscr, hailedIron Latitude ??, Longitude ?? (It's all Creek to us), whichplaced him somewhere in Chillicothe, Oh c. Mr. Digges, ac-cording to Mr. Digger, cannot be typed so easily, and hispoint of origin was sc remote from the guess made that theDoctor didn't even receive a little 'inkle frna the bells. Whilewe're still at it, Dudley Digges hails from Ireland.

AT THE CONCLUSIONof he broadcast, Lr. Smithdoer some rapid-fire guessing.Five contestants (Right) are re-warded with "thirty-secondcuesses" by the Dcctor. Nomo-e than thirty seconds to

each person and, "if I don'tguess where you're from-thenI jLst don't guess where you'refrom." But it's our guess thathel tell you "Where Are YouFrczi."

'NHENEVER YOU START 30METSING,there is :14s-cys someor_e whz: v. -ants to do just whit7ou're dcirc. Napoleon had h s fol.clrers, or irritators,ve shout_ sry, and Dr. Smith ias Hs Tom Horcm. Tara:loran (Let) has been siowinz.- up with clocklike preci-sion ever thrice this broadcast Degan, :or which ee was7ewardec ni h his own niche in the grogram referredwo as tie 'Amateur Exyert Int?rviewe-." Perhajs they?ermit hien c go on to show I ow bcc anyone may be

way of CDmparison with the Doctor. In any event.re guess7.c correctly wLile we were there, interviewingMrs. Fay Gordon, an enthusiastic contestant. Doc -

:or nevth adects while listeLing to a voice below)iuring t -_e iroadcast, but then Le enjoyed ?layinglramatic dir"ect parts iuring his -indergraduabe daysit Princely-so maybe he's ict_ng.

RADIO PARADE 15

IT WAS OUR BRIGHT THOUGHT, that,with radio's starlets heading for the winter wonder-lands, or the summer playgrounds, it would be rathertimely to see what they're wearing these days.(Above) Cynthia Carlin, CB3, wears a ski suit ofwater and windproof gabardine. The white calfmittens have red bird cloth cuffs that fit snugly aroundthe wrists. And talking of mittens, take a gander atthe Mopassins that Pat Pearson, NBC actress (TopRight) is sporting. They're just like white wool socks(withcut heels and soles) that are made of brightcclored yarn sheared like a mop. Below her, MarianFrancis, NBC, wears the newest and lightest -weightof this year's ski togs. Her cotton blouse is weather-proofed, blue sleeves, red, white and blue stripedfront . . . Trousers are soft blue wool gabardine. Capis navy poplin.

KAY KYSER'S Ginny Simms, NBC(Left), sports this skating costume ofwhite flame, an bright red hand -knitting. And cbove her, Dorothy Mc-Guire, CBS, g_ves us something out-standing. it's bac =old-let's go south!

16 RADIO PARADE

(9A a410 71,

WELL, HERE WE ARE, ladies and gentlemen-in the South where ...Hey! Ginny Simms, you can't dothis to us-we just left you up north! Anyhow, that'sa swell tennis outfit (Below Center) of soft white crepe,with a small blue three -leaf clover embroidered onthe pocket. Then she makes a quick change (Right)into a new glazed chintz dress, with colorful bonnetsprinted over it to match the chintz hat trimmed withcolored felt flowers.

111111111

GINNY IS BACK with usagain (Right), this time with a tailored play costume in white woolgabardine, with pleated shorts andlong straight jacket. To her rightwe have the newest idea in sweat-ers. A Melody sweater, hand cro-cheted and worn by Marian Francis,NBC. The yarn with which thesweater is made is absolutelywash -proof and the music is writtenin black silk ribbon. Lots of funfor North or South.

RADIO PARADE 17

TIME INDICATED IS EASTERN STANDARD-UNLESS OTHERWISE NOTED

Ever since our initial ap-pearance on the news-stands=we have had in-numerable requests forsome form of programlistings. In this respect,we have formulated thesepages, to suggest to you,the reader, some of theworth -while daytime pro-grams - and practicallyall of the better knowncoast to coast eveningfeatures.Where a program isbroadcast daily, f r o mMonday through Friday,we have listed it only onMonday or Tuesday andindicated it with a "W."

Sunday8:00 NBC -Red: News of Europe

N BC- Blue: News of Europe9:00 CBS: News From Europe

10:00 CBS: Church of the AirNBC -Red: Nat'l. Radio

Pulpit11:00 : News

NBC -Red: NewsNBC -Blue: News

11:30 CBS: Major Howes' Family11:45: NBC -Blue: Ahead of

Headlines12:30 NBC -Blue: Radio City

Music HallCBS: Salt Lake City

Tabernacle2:30 NBC -Red: Univ. of Chicago

Roundtable3:00 NB" -Blue: Great Plays

CBS: N. Y. PhilharmonicSymphony

4:30 CBS: Andre Kostelanetz,Orchestra

5:00 NBC -Red: MetropolitanOpera Auditions

CBS: Woman's SymphonyOrchestra

5:30 NBC -Red: Your DreamCome True

CBS: Col. Stiropnagle, Quiz6:00 CBS: Silver Theatre, Drama6:30 NBC -Red: Beat the Band,

QuizCBS: Gene Autry

7:00 NBC -Red: Jack Benny7:30 CBS: Screen Guild Theatre

NBC -Blue: Speak UpAmerica, Quiz

8:00 NBC -Red: CharlieMcCarthy,Variety

CBS: Helen Hayes Theatre8:30 NBC -Blue: Sherlock Holmes9:00 CBS: Sun. Eve. Symphony

NBC -Blue: Walter Winchell10:00 NBC -Red: Spitalny All -

Girl Orch.CBS: Take It or Leave It.

Quiz10:30 CBS: Workshop, Drama11:00 NBC -Red: News

NBC -Blue: NewsCBS: New:,

Monday8:00 CBS: News of Europe

NBC -Red: NewsNBC -Blue: News

8:30 NBC -Blue: Ray Perkins9:15 CBS: School of the Air9:30 NBC -Blue: Breakfast Club

(W)9:45 CBS: Bachelor's Children

(W)NBC -Fled: Edward

MacHugh (W)10:00 CBS: By Kathleen Norris

(W)10:15 NBC -Blue: Vie and Sade(W)

CBS: Myrt and 3large (W)10:30 NBC -Blue: Mary Marlin (W)

NBC -Red: Ellen Randolph(W)

CBS: Stepmother (W)11:00 NBC -Red: Man I Married

(W)NBC -Blue: Linda Dale (W)CBS: Charlie and Jessie (W)

11:30 NBC -Blue: Wife Saver (W)NBC -Fled: Road of Life (W)CBS: Big Sister (W)

12:00 CBS: Kate Smith Speaks( W)12:30 NBC -Blue: National Farm

Hour (W)CBS: Romance of Helen

Trent (W)1:00 CBS: Life Can Be Beautiful

(W)1:15 NBC -Blue: Between Book

Ends (W)CBS: Women in White (W)

2:30 NBC -Red: Valiant Lady(W)CBS: Fletcher Wiley (W)

3:00 CBS: Mary MargaretMcBride (W)

NBC -Blue: Orphans ofDivorce (W)

5:00 CBS: The Goldberg,: (W)NBC -Blue: Children's Hour

(W)7:00 NBC -Red: Fred Waring,

OrchestraCBS: Amos 'N' Andy (W)

7:30 CBS:,BlondieNBC -Red: George Burns -

Gracie Allen8:00 NBC -Red: Don Voorhees,

Orchestra8:30 NBC -Blue: True or False9:00 CBS: Lux Radio Theatre9:30 NBC -Red: Showboat

10:00 CBS: Guy Lombardo, Orch.

Tuesday8:15 NBC -Blue: Dance Orch.

NBC -Red: Do YouRemember? Orch

8:30 NBC -Red: Gene and Glenn10:15 NBC -Red: Hillbilly Songs11:45 CBS: Aunt Jenny's Stories

(W)NBC -Red: (David Harum

)6:00 NBC -Red: Charlie Spivak's

Orchestra6:30 CBS: Paul Sullivan, News

NBC -Red: Salon Orchestra7:15 CBS: Lanny Ross, songs

NBC -Blue: Mr. Keen,Tracer of LostPersons

7:30 CBS: Helen Menken, SecondHusband

8:00 NBC -Blue: Ben Bernie,Quiz

NBC -Red: Ray Block'sOreh., Drama

CBS: Court of Missing Heirs8:30 CBS: First Nighter, Drama

NBC -Blue: Uncle Jim, QuizNBC -Red: Horace Heidt,

Orchestra9:00 CBS: We The People

NBC -Blue: Grand CentralStation

NBC -Red: Battle of theSexes, Quiz

9:30 CBS: Professor QuizNBC -Red: Fibber MkGee

and Molly9:35 NBC -Blue: Bishop and

Gargoyle10110 NBC -Red: Hob Hope, Var.

CBS: Glenn Vilerch,-1v eo -awe: N. tory Dramas

10:30 NBC -Red: Uncle Walter'sDog House

NBC -Blue: Concert Music11:00 CBS: Sport's Time

NBC -Blue: NewsNBC -Red: News

12:00 NBC -Red: War NewsNBC -Blue: War News

12:55 CBS: News

18 RADIO PARADE

L

DEDUCT ONE HOUR FOR CENTRAL STANDARD-THREE HOURS FOR PACIFIC STANDARD

Wednesday9:00 CBS: Press News9:05 NBC -Red: Happy Jack,.

Songs

Thursday8:15 NBC -Blue: Al and Lee

Reiser12:30 NBC -Red: Armchair

Friday8:10 NBC -Blue: News from

Washington9:15 NBC -Red: Mary Aleott,

Saturday10:00 CBS: Welcome Lewis

Singing BeeNBC -Blue: Al and Lee9:30 NBC -Red: Armchair Quartet Songs ReiserQuartet NBC -Blue: National Farm 2:00 NBC -Blue: Music Apprechi- 10:30 CBS: The Old Dirt -Bobber12:00 NBC -Blue: Interviews, Hour tion-Dr. Walter NBC4Red: Bright Idea Club,Nellie Revell 1:15 NBC -Red: Tony Wons Damrosch Children1:45 NBC -Red: News Summary 6:00 CBS: Sports News NBC -Red: Betty Crocker 11:00 CBS: NewsNBC -Blue: News Summary NBC -Blue: Escorts and 5:30 CBS: Concert Orchestra NBC -Red: Concert Music6:05 CBS: Edwin C. Hill, News Betty, Songs 7:30 CBS: Al Pearce and Gang 11:05 CBS: Philharmonic Young6:45 NBC -Red: Fort Pearson, 7:15 NBC -Red: Newsroom of the NBC -Red: Alec Templeton Peoples Concert

Sports Air Time 11:30 NBC -Blue: Our Barn,7:00 NBC -Red: Fred Waring, 7:80 CBS: Vox Pop, Quiz 8:00 CBS: Kate Smith Hour Children'sOrchestra NBC -Red: Bob Crosby. NBC -Red: Lucille Manners, Program7:30 NBC -Red: Cavalcade of Orchestra Frank Black's 12:00 NBC -Blue: AmericanAmerica 8:00 CBS: Ask It Basket, Quiz Orchestra EducationCBS: Meet Mr. Meek NBC -Red: Fanny Brice, NBC -Blue: Friday Night Forum8:00 CBS: Edward G. Robinson, Variety Army Show 12:30 CBS: Nibs Mack's Let'sBig Town NBC -Blue: Pot CIV Gold 8:30 NBC -Red: Information PretendNBC -Blue: Quiz Kids 8:30 CBS: Strange As It Seems Please NBC -Red: Call to YouthNBC -Red: Hollywood NBC -Red: Aldrich Family NBC -Blue: Death Valley 1:110 OBS: Of Men and Books,Playhouse

8:30 CBS: Dr. Christian, Jean NBC -Blue: Tommy Dorsey,Orchestra

Days9:00 C138: Perfect Crime, Drama

Book Reviews1:30 NBC -Blue: Luncheon atHersholt 9:00 CBS: Major Bowes, NBC -Blue: Gangbusters WaldorfNBC -Red: Plantation Party Amateurs NBC -Red: Abe Lyman's NBC -Red: Dance MusicNBC -Blue: Manhattan at

Midnight,NBC -Red: Bing Crosby,

VarietyOrch., Chorus

9:30 CBS: Playhouse - Drama2:00 NBC -Blue: Metropolitan

OperaDrama NBC -Blue: Singin' aced NBC -Red: Arch Oboler 5:00 NBC -Red: World Is Yours9:00 NBC -Red: Eddie Cantor, Swingin, Orch. Play, Guest 6:00 CBS: Report to the Nation,Variety 9:35 NBC -Blue: America's Town 9:35 NBC -Blue: Your Happy NewsNBC -Blue: Roy Shield's Meeting Birthday 8:30 NBC -Blue: Vass Family,Revue

CBS: Fred Allen, Variety 10:00 CBSJ GlembMWer. titp2ciz 10:00 NBC -Blue: Boxing Bout,Bill Stern

SongsNBC -Red: Religion in NewsNBC Red: Rudy Vallee9:30 NBC -Red: Mr. District Program NBC -Red: Wings of CBS: Elmer Davis, NewsAttorney 10:15 CBS: Sports Quiz Destiny, Drama 7:00 CBS: People's PlatformNBC -Blue: John II. 10:30 NBC -Red: Musical 10:30 CBS: Golden Gate Quartet NBC -Blue: Message ofKennedy, News Americana 11:15 NBC -Red: Story Behind Israel9:35 NBC -Blue: Spin and Win,

QuizNBC -Blue: Choir

11:05 NBC -Blue: Hawaiian MusicHeadlines 7:30 CBS: Gay Nineties, Revue

NBC-Red:Yvette, Songs10:00 CBS; Gicup Mil Orch. NBC -Blue: Listener's- - -117.8C-Red: Kay Kyrier,

Orch., Quiz Playhouse8:00 CBS: Your Marriage ClubNBC -Blue: Drama

12:57 NBC -Red: Associated Press It is rather difficult for us to incorporate within these NBC -Red: KnickerbockerPlayhouse,

NewsNBC -Blue: Associated two pages a listing for every program broadcast. Drama

8:30 CBS: Wayne King, Orch.Press NewsBut at the same time-we are not just attempting to NBC -Blue: Little 01'

Hollywood9:00 NBC -Red: National Barn

WHAT DO YOU THINK? put together some listings in a haphazard manner.In this respect we would appreciate your opinions

DanceNBC -Blue: Song of Your

LifeOBS: Hit Parade. Mark

WE WELCOME YOUR as to how and what our program listings should be. Warnow's Orch.9:45 CBS: Saturday Night

SUGGESTIONS Address Radio Listing Editor, Radio Parade, 1650 Broadway. N.Y.C.Serenade

10:00 NBC -Red: Station E -Z -R -A

RADIO PARADE 19

Pet 0' GMGot a phone? Stay at home?Thursday night-Hear him right-As he hollers! One thousand dollars!The winner - - - ? You!

AND THAT'S NO kidding, either. They give away onethousand dollars every week-if they can't find anyone to giveit to-they carry it over until next week-and only recently,someone up in Amsterdam, New York, received $4600 becausethey stayeci at home Thursday night and answered the tele-phone.

You see that "Giant Selector" (Upper Left)? Well, that's theroulette wheel of radio. Only you don't need any chips to playit. All you need is a telephone and the patience to sit at homeany Thursday night, between the hours of 8:00 p. m. and 8:30p. m., E. S. T., while Horace Heidt and his cavorting crew(Above) play music and spin a dial for the half hour.

It all starts when 011ie O'TOOLE (Left Center) steps up to themicrophone and says, "Good evening, ladies and gentlemen,we want to give away a thousand dollars as an outright gift,to somebotht, somewhere in these United States! NO STATE ISLEFT OUT. The 'Giant Selector' will pick a number, which wecall on the telephone. If the call is completed and the phoneanswers w_thin the time alloted, we will send $1000 to theperson in whose name the telephone is listed. If, for any rea-son, the coil is not completed, we will send $100 regardless,and the balance will be carried over to next Thursday's Pot0' Gold and added to the $1000."

Simple, isn't it? Get ready, Larry Cotton, wind up that "GiantSelector" and let her fly! (Left).

20 RADIO PARADE

BREATHLESSLY WE WAIT as the dial on the "GiantSelector" (Right) goes rcund and ro.ind and comes to a stop(Below) at c number. The greatest legalized lottery in Amer-ica is on the way, and somewhere-someone-is going to geta bundle of cash before the night is over. Three times thegreat dial spins-and three times the great dial comes to astop! Nerve wracking, isn't it? But Horace Heidt eases thetension a bit with some music and song. The number one spinis to select the telephone directory. The number two spin isto select the page in tne telephone directory. The numberthree spin is to select tl'.e name cn the page in the telephonedirectory-counting down from the top left of the page. Onlywhat appears to be personal listings are counted, not businessfirms or institutions.

f

THE TELEPHONE directories of he Bell Tele-phore System and independent connecfing corn-paniss (Below) are used during these broadcasts.These books cover every one of the forty-eight statesin the Union and the District of Columbia, as of thedate of purchase. If you have a phore, your nameis nestling snugly as a "listing" in one of these tele-phone directories in the studio.

THAT'S THE Goicen :all (Left)

which paves the vra7 fo- the tele-phone cal after the number is se-lected. We're getting dcwn 70 thetail end of the procrcm when thesethree boys stand ur Ind go ' Tcrra-ta-rc-tat!"

RADIO PARADE 21

"OPERATOR . . . OPERATCB . . give me" and Horace Heidt (Right), with Lan1r

Cotton standing by, places the call that will provea windfall to some lucky individua . Tick ...toc.c...tick ...tock ...while the call is of inc made, Ber-ale Mattison (Below), drummer, stcnis up to bectoat the seconds. What ncw? ? ?

HOW'S IT GOING HOF AC E -g all right? -Everything fine .

coil's ben placed . . . nothing :o reportyet . .. start the musi: while we're wait-ing." "Wait! Stop the musi-! Step theclack! They've answer_:!"" yells HcraceHeid-. (Left), as Donna Wood. Lcir, Cot-ton, a:.d fean Fcrney ahrs a chew fo7 thegift racip_ent. "Hello! Hel.o! Is this

? This is H=oce Heidi tailingfrom the Pot 0' Gold Fro7ram .:s thisthe tester hone of We aresendin3 him, by Western Union. $1000."WC WY'

AND SO THE HEIDT TRUMPETEERS (Right), RalphWingert, Jerry Bowne, and Warren Lewis stand up to give"The Golden Call." Stand up tc give 'h3 Colden Cal'? We'vebeen standing up for half an hour-on pns and needles-wait-ing for that call to be placed! This is what happens everyThursday night over an NBC Elue coast t3 coast network at8:0C p. m., E.S. T. Can you take it? We dan't mean the thou-sand dollars. Anyone can fake that. lik.ha we're referring tois the strain that goes to make this procram. Anyhow, take itor not unless you've got something pre-ty important attendto, we suggest, "Got a phone-stay at .rune-Thursday night-hec: him right-as he hollers-one thcu3curd dollars!' Maybeit's you!

22 RADIO PARADE

Radio may h.de them behind a mike but RAEIO PARADEwill drag them out for you to see - Joua Tetzel, CBS ingenue

RADIO PARADE 23

CELEBRITIES

COSMOPOLITAN NEW YORK, w'th cosmop-olite Ilka Chase at the helm-"dear Editor, for oncewe eat with an assignment"-convenes every Sat-urday afternoon at the Waldorf-Astoria Hotel in NewYork. Believe it or not, celebrities really do havelynch (even as you and I), for vv= met them allgathered tl.e7e as guests d Miss Chase, via ccigarette via NBC.

Menu:Trutt Cocktail

C-Lry ()livesCh,tben a la Maryland

Lee Peas:cm Cream Puffs

DemitasseP. Fr. We didn't eat thebull Ray left them onthe table.

EVEN THOUGH WE DO GET AROUND, it was with a feeling oftrezidation and awe .hat we enterec tie NVc_llorf (Above). Through thicklycarpeted :oyers and :incuriously furnished lobbies (Top Left), we hEaded forthe Empire Room where we were warmly c-reeted at .hz door by scphiaticateChase (Tcp Licht). Let to our owr. resot_zce-3 our eyes scanned t_ -_e diningroan for -he "Who's Who" in :mart New Yolk. Strik_-ig a match lot MissChase, we syied Conde Nast, the pit lister (Right).24 RADIO PARADE

THE FORTUNATEinvitees start gath.ering in the Em-pire Room (Right)about 12:30 p. m.The luncheon,simple and wellplanned, is par-taken of before thebroadcast - "dearEditor, the waitersinsisted on spiritingaway a course ev-ery time we leftthe table for a photo (we made thembring it backtwice)" - with oneexception. PoorPaul Baron (Abovenever reached atable om the traewo arrived untilwe left. It's themusician who paysand pays andplays.

IF YOU H.11/7.:Nigatne-ed as curbyet f: (Dm a -u ramblingE on the -receding page Ltr creon c the Waldcr_is c broad:a.st or-iginating .n tIteEmpire Room cf theWaldorf evs,ry Sat-urcay, 1:3C p.E. S. T., ove: anNBC Blue netwo:k.It features 1 aChas?, an niches-aa, prprnin:,nt peo-ple about asgues s. and c free.uncL :o al ii-ited(a h_indrec FeoDleor rro:e).

CONTINUING WITHthe celebrities pres-ent, we pickea upMrs. Barclay Doug-las, Long Island so-cialite, well knownaviatrix, and herescort, Mr. HarryHart (Above). Offthe record, that's arival cigarette ofthe program's spon-sor that Mr. Hartis applying thematch to for Mrs.Douglas. Duringthe broadcast, sheexpressed herthoughts a b o u tcommercial flying,and it was her be-lief that in theevent of war, wom-en could be tre-mendously helpfulin deliveringplanes or takingover mail routes.

A PRESS AGENT IS SOMETHING that makespeople talk abcx..t you. What gets us is employing apress agent for a nee meal at the Waldorf. But it's so-that's Lion Be rcc vici of the Tom Fizdale office, pressagents ectraordincry (Above Center), conferring withIlka Chase and Don Bernard, director of the broadcast.Bert Parks, announcer (left).

RADIO PARADE 25

ON THE WAY OVER tc the daisfor the start of her broaccast Ilka Chasestops at one of the taoles or a c:io(Right). Seated, ass the spciclI7 prom nenMrs. Frar.cis L. Wuribisr, Mr. RicnarcNew-ol and Mrs. Edna W. WooinarChase. :nother of the Foitess. Society'.,Blue Book is we I represented at theseSaturday afternoon fes ivals, aid the domore than eat. For ozr seintilatingmis-tress o' ceremonies brings their up bdorethe microphone, eYen cs ;he is merci ensly beg-iiling her mothe7 (3elow), who 31,the vcay, happens to be eCi1107 d "VogIt must be mothers influen:e reflecteal inthe appearance of Ilkc

NATURALLY, THERE [S a. -ways .1 g.est o hon-or at these luncheojs. In tkis Mstance, A idre Maur-ois, French c utho ;I owed up tc = ay his re-spects to Miss Chase (Below:.

EDITOR'S REFLECTIONS - "The caot_m ycu suggestfor the photo (Right), 'Ah! NJW tat the broadcast is over,to relax N th a good magazine' is too co-rry. Another thing,your mericrandum to he networ<s for a program, Dinner atLeon and Eddies,' is eitire)y oat cf order. I-1.-aeaftEr, remem-ber, we cre ccncerned with the h-usiness d broadccoting, andwhen we ser.d you to cove' c :elture, limcheon al the Wal-dorf,' WE expect you to cow:. the brocrIcce-t and not theluncheon."

APPLYING' OURSELVES ASSIDUOUSLY, we were determined:o ascertain just kit reflections -vere impies.re: upon Andre limirois (Be -

!ow), insofm- as ke American 23ople are .io-ierned. When whathe eio.ight about this country. he replied. 'In always making mentalnotes for c fun_re novel. Americais are charming especiallyA:lie:lc:In worsen."

r

26 RADiC PARADE

NI E

P NP 0E TTS

LIFE WAS NOT ALWAYS so rosy for Mar-tha Scott. About three years ago, a girl with heapsof ambition, S50, a college degree and two years ofstock experience arrived in New York. The the-atre failing to dust off the welcome mat at thesight of Martha Scott - she turned to radio forthe necessary coffee and cakes. Carleton Alsop,debonair society radio producer, assigned Marthathe lead in "Alice Blair." Martha, Alsop, andauthor Helga Lund put their heads together and in-corporated into the script episodes from Martha'sown experiences. Soon Alice Blair was celebratingher first birthday with a big cake (Right) andthings were beginning to happen to Martha Scott.

HLWI-TH WE PRESENT the successstory formula which everyone knows by heart:

Stenographer becomes musical comedy queen-and poor little good girl marries Prince Charming.But no five a week script writer ever dreamed asuccess tale as perfect as the true-to-life behindthe microphone story of this radio serial. "TheCareer of Alice Blair," the story of a small towngirl's struggle for success and happiness in NewYork City . . so goes the opening announcementevery day Dyer a chain of stations across thecontinent. rust read Martha Scott in place ofAlice Blair or Rosemary DeCamp in place ofMartha Scott and you'll have a saga that's apress agents dream, and the honest to gospeltruth. It goes this way . . . Rosemary DeCamp(Above), who is exhibiting radio's most shapelyshoulders, plays the title role, "The Career OfAlice Blair." She recently took over the AliceBlair role from Martha Scott, who is seen (Left)on a Hollywood set coaching Rosemary in thecharacteriza,ion. Martha got too busy, what withthree starring pictures, big-time star studdedbroadcasts and a husband, to carry on with"Alice Blair."

,400*.ver 46/ r tA day

,4/ice.B/air

RADIO PARADE 27

FIRST SHE STEPPED into the lead of the Broadway pro-duction of the Pulitzer Prize winning play, Thornton Wilder's"Our Town." One hard boiled critic called her the drcmaticfind of the past ten years. Then she chafed out to Hollywoodto test for "Melanie" in "Gone With The Wind." One look atthe test, and veteran casting experts told her to "go climb atree," which she promptly did (Right). Hollywood must haveliked that. for soon the "after -thought" department got to workand discovered the lighting was wrong. Sol Lesser grabbedMartha for his screen version of "Ou7 Town." and the moviecritics told Bette Davis to move over thereafter.

IN THE MEANTIME, Also? wasrunning around in circles to keep upwith developments. He moved the"Alice Blair" show from New York toHollywood, so Martha could combineradio and pictures. To make certainhe could keep up with her, he mar-ried her (left) last September.

IT MADE A STORY in the grandtradition. Prominent producer discov-ers Unknown . . . Unknown skyrock-ets to fame . . . marries prominentproducer. But that isn't all. Whenthe honeymooners returned to Holly-wood, Martha started to work in

Richard Rowland's "Cheers For MissBishop" and named Rosemary De -Camp to take over as Alice. Marthatook one look at Rosemary's emotingbefore the mike and sold producerRowland a bill of goods. Result:Rosemary, who had stepped intoMartha's shoes in "Alice Blair,"stepped into Martha's picture, "ThreeCheers For Miss Bishop." Rosemary,Martha, Carl, and Knox Manningtake time out on the set to catch afavorite radio program (Left).

28 RADIO PARADE

MARTHA HAS COME A LONG WAYfrom the old days (Below), when she stood for hours before a microphone with Law-son Zerbe, Milo Bolton and a trio of radio actresses to enact her scap opera for her :aid cream sponsor. But Martha says she owesit all to Alice Blair ... that Alice fed her when she was hungry, cheered her when she was blue, gcve her loads of experience and-most important of all-a fascinating husband.

JOVIAL PRODUCER (Right F.ichand Rowland, Martha Scott RosamaryDeCamp and Director Tay Garnett lis-ten in on Miss Lund's conversa:ion.The smiling young man in the middleprovides the perfect climax b thisstory. Two years ago, he won the"Gateway to HollywoDd" contest andthe name, John Archer. He floope.d-dropped out of pictures-and won aleading role on "Alice Blair." When hedropped in at the set to eavescroo onthe phone call from New Yc rk. hedidn't know he was stepping onone of "Alice Blair's- success stmes.But believe it or not, you'll see him inthe "Miss Bishop" Jim, for producerRowland handed him a contract on thespot.

TO ROSEMARY De-CAMP-"Alice Blair" has al-ready brought a host of friendsand ar Open Sesame to Hol-lywood's magic door. To cele-brate the change -over fromMartha to Rosemary, authorHelga Lund (Left) phoned thecast (3elow) from the tele-phone building at the NewYork World's Fair.

RADIO PARADE 29

HAPPY BIRTHDAYHAPPY BIRTHDAY TOYOU! Happy Birthday toYou! Happy Birthday to You-if you were born on a certainday-in a certain congression-al district in the United States-you'll get five hundred dol-lars absolutely free. That's thenucleus of a new radio pro-gram recently inauguratedover an NBC Blue network,every Friday evening, 9:35p. m., E. S. T. And it reallylooked like a birthday party,for there was a cake therewith candles 'n' everything.

IT WAS A BRILLIANT OPENING before which HarrySalter (Abc ve) raised his baton for the start of the program. "YourBirthday Nan," Tiny Ruffner (Left), who emcees the program, pro-ceeded to ell us all about the money they're going to give away.Here's how it works: They dramatize three dates out of the past.Eoch one of these dates is bound to be somebody's 5irthday.-Butwait-the mere fact that this is your birthday doesn't entitle you toany gift as yet. We'll get back to that later-meanwkile, let's seewhat's happening below.

MAY 18th, 1910. That's the first

date selected, and the performers(Right) enact a scene from thattime-remember it? The earth waspassing throug'a the tail of Halley'scomet, and people were saying"the world is coming to an end."

BUT THE WORLD COMINGto an end or not-radio's tenor, FrankParker (Left), must have his say, withmusic. In the background can be seenthe other dates selected, July 15th, 1897,and April 18th, 1920.

30 RADIO PARADE

WE KNOW YOU'FE ANXIOUS .c.ri_st)go on with the contest-but how apo.it a ittlaentertainment first? Thct s Mary Smal nd dia.Modernaires (Right), ,P13 oreak in v.itl_Lomond," somewhere tetween :u_y 15t1_, 1397,and April 18th, 1920, mi a cue frori iC) dbec-tor Carlo De Angelo :AlaDve). Mary SirnaL isquite a lady today-tha7 .3rDw up pratter tLesedays.

NOW LET'S PAUSE fora moment with a great Ameri-can (past) institution, theMinstrel Mcn. That's Pick andPat (Left) doing a mouth organcomedy spot for Your HappyBirthday ...Your Happy Birth-day . . Say, that remindsus, let's get back to YourHappy Birthday-and enoughof entertainment. When weleft off before-they had al-ready selected three HappyBirth Dates. Now they haveto select one of the threedramatized Happy Birth Dates-and ther a Happy Birth-place to go with it. There'sso much "happy" here thatwe're getting a little slap-happy wits joy. But westarted it-so let's continue.

RADIO PARADE 31

NOW WE'RE READY forthe lucky hirthday. Jean Muir(Right), motion picture star, as"guest -picker" on the program,is ready for the big event. Onthe top layer of the birthdaycake are three golden candles.Each one of them representsone of the b.rthdays dramatizedduring the show. "All right,Jean, help yourself to a goldencandle - and find our HappyBirthday.- Now don't look atit, Jean, for we're not quiteready for it yet. We have tofind a Birthplace also.

TINY RUFFNER SAID THISvery aramatically. "M es Muir isgoing over to tl-e bi3 containerfull of capsules (Left) that standsnext to the Birthday Care. There'sa capsule for every coagre3sionaldistrict in the United Etates. She'sputting her hand i-i now .. . She's

' picking a capsule. . . . SHE'S GOTIT! !"

"OKAY, J E A N, LET'SHAVE IT," says Tiny Ruffner(Right), and he takes the Birth-day and Birthplace capsulesfrom Miss Muir. Attention, ev-erybody! The five hundred dol-lar birthday present goes tothose people born on those daysin those places . . . and here'swhere we leave you, Tiny. Weget around -.o an awful lot ofthese programs where they'realways giving away-but then,maybe we're just not lucky.Anyway, Happy Birthday to youall.

32 RADIO PARADE

It happened last month also - the pretty ones are concentruting in Chicago. notunlike Virginia Hayes, NBC's contribution. Looks like we'll just have to hecd west.

RADIO PARADE 33

McFARLAND TWINS and JUDY STARR

Arthur McFarland looks after the arrangements and themusic end of their orchestra. The McFarland Twins may beheard broadcasting from the Blue Gardens in Armonk, N. Y..on a coast -to -coast network.

useHOME RECORDO!

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InstrumentGeorge McFarland tends to the business end of the orchestraand helps lead the band with his brother. The orchestrajust finished a successful run at the Paramount Theatre inNew York.

MAKE YOUR OWN RECORDS AT HOMEBefore spending money for an audition, make .a "home record" of your voice or musical instrument and mailit to a reliable agency ... you might be one of the lucky ones to find fame and success through this easy methodof bringing your talents before the proper authorities.

Burt Ennis, vocalist with the McFarland Twins. is shownchecking his home recording with the music score.

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34 RADIO PARADE

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