Graphic Design IntroBy EdemOne

WHAT IS GRAPHIC DESIGN?

Graphic Design used to be called Commercial Art and is commonly known today as Visual Communication. It comprises corporate design (logos, letterheads, company reports), poster design, book and magazine Illustration and layout, Packaging, Stamp Design, Typography, Web Design, Computer Games etc.

The term Graphic Design was first used in 1922 by William Addison Dwiggins, the American, illustrator, typographer, calligrapher and book designer.

WHAT IS GRAPHIC DESIGN?

A Graphic Designer creates visual solutions that communicate a message or concept to a target audience. They usually work to a brief agreed with the client.

The modern graphic designer not only needs to be able to draw but should also have working skills in digital imaging and desktop publishing software. They need to be creative, up to date with the latest stylistic developments in their field and possess a professional attitude to costing and time management.

Simply!

Is the art of visual communication through the use of text, images symbols and artworks.

Components

Visual ArtsTypographyPage Layout

Visual Arts

Photography

Illustrations

Painting

Typography

Setting , Arranging and Designing Type

Page Layout

Visual arrangement of element on a page

Graphic Designer

Is a special type of communicator, capable of taking ordinary words and images, and translating them into an inviting, meaningful and accessible message.

Goal of Designer

To create a visual representation of information with a sense of order an clarity that makes it easier for the viewer to understand.

What makes a great Design

FORM FEELINGFUNCTION

Form

Visually appealingColors are in harmonyWell-Chosen Typefaces

“Design is not just what it looks like and feel like.

Design is how it feels”. Steve Jobs

Feeling

Stay on messageCohesive mood throughoutEvoke the proper emotion emotional response

Function Serve its purpose

Easy to read and understand

Executable(Reproduceable, print)

EXAMPLE OF GOOD DESIGN

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