firefly nyc- show, don’t tell: examples of your peers who are succeeding online
DESCRIPTION
A fun and informative tour of recent design and development work including website before/after; social media integration, TeamRaiser Peer to Peer campaigns and responsive functionality. Discussing the goals, approach and timeline for each example.TRANSCRIPT
Luminate Online in Action!
Maureen Wallbeoff, Firefly Partners
NYC Internet SummitOctober 24, 2013
Have You Heard About Firefly Partners?
About Firefly Partners
●Thriving, virtual company entering our seventh year in business
●Certified Blackbaud Service Providers with expertise on a variety of platforms
●Smart, friendly team each with nonprofit employment backgrounds
●High-touch, effective project management processes set our clients up for success
We’ve worked with over 250 orgs
Buckle Up, Betty!
Fantastic FundraisingOnline Donations, Giving Stores & Social Media Integration
Powerful Peer to PeerThon-Type Events, DIY Events & Cool Integration
Whiz Bang WebsitesResponsive, Mobile & Optimized for Action
Mobile Membership Form: KCRW● KCRW is an eclectic Public Radio Station in CA● Members in their cars needed to be able to join or renew
via phone● Requirements included premium selection and training
for staff
Time: 3 weeks from kick off to launchCost: $3,500
Our ApproachFirefly used the Luminate API along with media queries to determine the user’s screen size and display the correct version of the form.
Fantastic Fundraising
Elegant Donation Form: Shot@Life Campaign
● This UN Foundation Program provides vaccines to children
● Strong, highly styled website and brand● Strategic use of images, color and layout increase
conversion
Time: 5 weeks from kick off to launchCost: $4,500Our Approach
Firefly services included strategy, design, and API configuration. We used the client’s style guide to create an evergreen donation form .
Fantastic Fundraising
Symbolic Giving Store: Action Against Hunger
● AAH fights global hunger and promotes self sufficiency● Online store was central to their 2012 EOY Fundraising
Campaign● Requirements included set up of eCards for tribute gifts
Time: 8 weeks from kick off to launchCost: $6,500Our Approach
Firefly designed a completely new look and feel for the Luminate eCommerce store front . We also created new data groups for ongoing conmmunication.
Fantastic Fundraising
Social Media Integration: IRUSA (Islamic Relief Fund)
● IRUSA is a coalition focused on international humanitarian relief
● Strong Facebook following led them to add online giving to the mix
● Donor information flows securely between the two systems
Time: 6 weeks from kick off to launchCost: $3,750
Our ApproachFirefly used client-provided designs to create a ‘shadow form’ in Luminate Online and brought the form into Facebook.
Fantastic Fundraising
DIY Event: Be The Match On Campus (National Marrow Donor)
● BTM saves lives through their bone marrow transplant program
● Strategic imperative to identify and convert college students
● Requirements included integration with 3rd party applications
Time: 16 weeks from kick off to launchCost: $50,000
Our ApproachFirefly provided a full planning, design and development process to create a first-class responsive TeamRaiser experience for millenials.
Powerful Peer-To-Peer
National Event: Ride For Kids (Pediatric Brain Tumor Foundation)
● Long-standing event held across the country throughout the year
● Project included using a new event brand and new P2P platform
● Requirements included creation of online incentives program
Time: 20 weeks from kick off to launchCost: $25,000
Our ApproachFirefly started by getting the client team up to speed on the TeamRaiser tool, empowering them to make good decisions about design and functionality.
Powerful Peer-To-Peer
K9 Cancer Walk: Morris Animal Foundation
● MAF is a global leader in animal health science● National events needed a new look and feel● Development allowed non-tech staff to easily update
events
Time: 10 weeks from kick off to launchCost: $8,000Our Approach
Firefly used the TeamRaiser Blueprint to create a template for all future events, protecting the event framework against accidental overwriting.
Powerful Peer-To-Peer
Responsive WordPress & Luminate Online: Casey Trees
● CT is committed to restoring and protecting the tree canopy of DC
● Outdoor event attendees needed easy way to surf and give
● Responsive Luminate Online forms connect seamlessly to website
Time: 24 weeks from kick off to launchCost: $35,000
Our ApproachFirefly created responsive wrappers in Luminate Online that match the new site design , resulting in a tightly branded visitor experience.
Whiz Bang Websites
French & Mobile Sites: Nature Conservancy Canada
● NCC is the leading land conservation organization in Canada
● Multi-lingual and mobile versions of main site built sequentially
● Highly technical staff shared the development work with Firefly
Time: 20 weeks from kick off to launchCost: $21,000
Our ApproachFirefly led the client through a responsive design discovery process that included wireframes to support a variety of screen sizes.
Whiz Bang Websites
Responsive Luminate Online Website & Online Tools: PBTF
● Complete website redevelopment from the ground up● Core audiences and actions were redefined in strategic
planning● Post-launch ongoing support is included in the project
budget
Time: 36 weeks from kick off to launchCost: $56,000Our Approach
Firefly’s project manager used an innovative development approach in order to meet the client’s launch date requirements.
Whiz Bang Websites
Questions?maureen@fireflypartners.com860-383-8332www.fireflypartners.com