financial results of fye september...

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Connecting Markets East & West November 16, 2015 IGNIS LTD. Financial Results of FYE September 2015 Opinions, forecasts and other forward-looking statements included in these documents represent the judgment of IGNIS Ltd. at the time that these documents were created, and no guarantee is made as to the accuracy of the information contained in those statements. Please be aware that there may be large variations between the contents of forecasts and the actual financial results, for any number of reasons.

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Connecting Markets East & West

November 16, 2015

IGNIS LTD.

Financial Results of FYE September 2015

Opinions, forecasts and other forward-looking statements included in these documents represent the judgment of IGNIS Ltd. at the time that these documents were created, and no guarantee is made as to the accuracy of the information contained in those statements.

Please be aware that there may be large variations between the contents of forecasts and the actual financial results, for any number of reasons.

IGNIS LTD.

Table of Contents

Ⅰ. Financial Results for FYE September 2015

Ⅱ. Business policy for FYE September 2016

Ⅲ. Forecast for FYE September 2016

Ⅰ. Financial Results for FYE September 2015

IGNIS LTD.

Overview of FYE September 2015(Full year)

3

1. The native social game "BOKU & DRAGONS" have continued to perform favorably in sales and earnings, exceeding the results of the full-year's forecast (especially after revision).

2. To improve IGNIS’s profitability in FYE September 2016 the Company will focus on strengthening the operations for services that were implemented last September.

(Unit;Million; %)

Q1 Q2 Q3 Q4 Total Forecqst % progress

Sales 243 263 613 1,299 2,419 2,400 100.8%

Operating Profit (101) (140) (70) 274 (38) (42) -

Ordinary Profit (117) (155) (122) 247 (148) (152) -

Net Profit (89) (221) (132) 136 (306) (340) -

(Consolidated)

FYE September, 2015 (Actual) Annual Forecast

IGNIS LTD.

Overview of Q4 (July-Sep)

4

For Q4 of FYE Sep 2015(Jul-Sep 2015) , sales for native socialgames increased ten-fold yoy, and contributed to the quarterly results toreturn in the black.

(Unit;Million; %)

(Consolidated)

Q4 FY2015 (Jul. - Sep.)

Q4 FY2014 (Jul. - Sep.)

yoy% increase (decrease)

difference

Sales 1,299 737 +76.1% 561

Free Native Apps 183 615 (70.3%) (432)

Free Content Hybrid Apps 7 15 (54.2%) (8)

Native Social Game 1,109 107 +936.0% 1,002

Operating Profit 274 211 +29.9% 63

Operating Profit Margin 21.1% 28.6% - -

Ordinary Profit 247 201 +23.0% 46

Ordinary Profit Margin 19.0% 27.3% - -

Net Profit 136 118 +15.1% 18

Net Profit Margin 10.5% 16.1% - -

IGNIS LTD.

Analysis on expenses

5FYE Sep. 2013 FYE Sep. 2014 FYE Sep. 2015

Overall cost increased mainly due to promotional costs of the native social app “BOKU & DRAGONS "and platform charges paid, but other expenses remain stable

(unit:million yen)

Ⅱ. Business policy for FYE September 2016

IGNIS LTD.

MAU trend of free native apps

7

Although MAU(*1)is on a declining trend since resources are being shifter to operating-type services, it is part of the Company’s "growing pains"

Trend in MAU of free native apps (Unit: Users)

内容および図表の更新

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep.

FY 2014 FY 2015

* MAU: the number of users who used our free native apps at least once in a month

IGNIS LTD.

Business policy for FYE September 20161. Free native apps

The previous period was a period of preparation; this current year will be focused on the monetization of our operating services .

Communication

Media

Tools

Casual Games

IGNIS LTD.

0

500

1,000

1,500

2,000

2,500

0位

50位

100位

150位

200位

250位

300位

350位

400位

450位

2/2

3

3/9

3/2

3

4/6

4/2

0

5/4

5/1

8

6/1

6/1

5

6/2

9

7/1

3

7/2

7

8/1

0

8/2

4

9/7

9/2

1

10

/5

10

/19

11

/2

1位

Business policy for FYE September 20162-1. Native Social games

Total Number of Monthly DLs

9

Trend of Domestic App Store Sales Rankings

iOS 780 Thousand

Android OS1.4 Million

We aim to further grow our services by strengthening our operational framework and application development.

Reached 2 Million Downloads!

To Secure Constant Sales Growth!

Also Well-Received at Events!!

Top 50 in Android sales for 165 days and counting since May 29th, 2015.

※As of November 9th 2015※There may be slight calculation differences in download figures due to rounding

Android OS

iOS

1st

50th

100th

150th

200th

250th

300th

350th

400th

450th

(unit:thousand)

IGNIS LTD.

Business policy for FYE September 20162-2. Overseas distribution of “BOKU & Dragons”

10

In cooperation with So-net Entertainment Taiwan Limited, the Traditional Chinese version of "BOKU & DRAGONS" was released on November 10th, 2015

Original characters were added into the Traditional Chinese version in order to acquire more users in Taiwan, Hong Kong, and Macau.

Taiwan Press ConferenceFrom L-R: IGNIS COO Mr. Hiroyasu Mikoshi,

So-net Taiwan CEO Mr. Hirotake Nagata

New Characters for the Traditional Chinese Release

IGNIS LTD.

We will continue to concentrate on the operations of "BOKU and Dragons"

following the FYE September 2016, while also staying committed to the

growth of our services, as it is important for the Company to focus one at a

time on overseas distributions, developing new titles, and steadily growing our

business.

11

Business policy for FYE September 20162-3. Pipelines

Next TitleTo make greater strides in our development with the know-how gained from previous experiences.

Release of “BOKU & DRAGONS”

Feb. 20th 2015 Android version

March 12th iOS version

Reached 2 Million DLs!

Also popular at events!

Started the distribution of the

Traditional Chinese Version and

accumulating more knowledge of

overseas distribution methods.

Ⅲ. Forecast for FYE September 2016

IGNIS LTD.

Forecast for FYE September 2016

13

1. Continue to strengthen the profitability of “BOKU & DRAGONS” through continuous operations

2. Strengthen the continued operation of “With”3. Develop services for medium-sized (and above) apps

(Forecasts for profits will be disclosed at the time when we calculate appropriate amount.)

FYE September 2016 Sales forecast; 3,500 million yen

Areas to focus for FYE September 2016

Through these measures, we forecast our full-year consolidated net sales as follows:

IGNIS LTD.

Direction of growth moving forward

14

IGNIS will continue to create and release apps that provide highcustomer satisfaction, focusing on areas where user needs are high.

Advertising Revenue Billing Revenue

Native Social Game

Free Content Model ‘Hybrid’Apps(Comic)

Free Native Apps(Casual Games)

Free Native Apps

(Tool)

Free Native Apps(Communication)

ALTR THINK, INC

IGNIS AMERICA, INC

ignition, INC

StudioKing, INC

IGNIS APPS, INC

IGNIS APPS, INC

IGNIS AMERICA, INC

Area to especially focus on

【Reference Material】

IGNIS LTD.

What is IGNIS?

【Company Profile】

IGNIS is a company which provides greatly demanded,

high quality applications for users of mainly smartphones.

16

Company name IGNIS LTD.

Capital 562,641,000 yen

Founded May 31, 2010

Headquarters Ebisu Business Tower 12th floor, 1-19-19 Ebisu, Shibuya-ku, Tokyo

Headcount 114 (as of September 30, 2015)

Main Businesses Smartphone app businessDesign, development, operation and sales free native appsDesign, development, operation, and sales of native social games

Main Group Companies

ib, inc., IGNIS AMERICA, INC., ignition, inc., IGNIS APPS, Inc.,StudioKing, Inc., ALTR THINK, Inc.

IGNIS LTD.

Message from the Founder

17

“To make an impact on the world by constantly creating‘new standards’ over and over again.”

This is the idea that we had when we established IGNIS LTD. in May 2010.

‘IGNIS’ is Latin for ‘fire’.

Since ancient times, fire has been thought of as being one of the four major

elements essential for living.

People huddling around a fire, communication being born… this is how the

human race has evolved.

Now, fire is completely integrated into the lives of everyone, and it has

become ‘something that everyone takes for granted’.

We want to advance the evolution of the world by continuing to come up

with new standards; standards for the era to come.

We are strongly motivated and want to be a group that burns with

enthusiasm for its work.

This is the idea that is contained in our company name.

IGNIS LTD.

What IGNIS has created so far

18

Free Native AppsAdvertising Revenue (some billing revenue)

Native Social GameBilling Revenue

“BOKU & DRAGONS”

Feb 20th 2015, Android version releasedMar 12th 2015, iOS version releasedJun 26th 2015, 1 million DLs achievedSept 20th 2015 2 million DLs achieved

While our company’s main source of income comes from the advertisement within the free native applications provided to our valuable users, we also provide billing (fee-payment) type mobile games as well.

Trend of Apps(Android) Trend of apps (iOS)

0

20

40

60

80

100

120

140

Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.

2012 2013 2014 2015

Others

Tools

Communications

Comics

Casual Games

0

50

100

150

200

250

Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.

2012 2013 2014 2015

Others

Tools

Communications

Comics

Casual Games

IGNIS LTD.

4,370

4,561

4,824

5,018 5,238

5,536

6,145

6,544 6,858

7,122 7,305

7,512

7,818

8,066

8,300

8,423 8,557

8,703

9,004

9,178 9,319

1月

2月

3月

4月

5月

6月

7月

8月

9月

10月

11月

12月

1月

2月

3月

4月

5月

6月

7月

8月

9月

2014年 2015年

Trend of user downloads for free native apps

19

From the support of our users the number of downloads have been steadily increasing. (Unit:10 Thousand DLs)

Reached 90M Downloads!

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

2014 2015

IGNIS LTD.

Profiles of Top Management

20

➣ Quick and appropriate management judgment➣ Reasonable and convincing appraisal system to maximize employees

performance

Our management team has frontline production ability as producers andengineers

President and CEO QIAN KUNTop Producer

Producer of multiple “hit” appsDriving force and at the frontline for the commercialization of Tool-type Apps, and creation of business models for Free Contents Hybrid Apps, etc.

Representative Director and CTO Takaaki SuzukiTop Engineer

Expert in a wide range of development languages for full native apps. Manages native social game business. Responsible for business decisions and management from the perspective of a top engineer.

IGNIS LTD.

Our business model

21

Apps are provided to users through the Apps Store and Google Play.Revenue comes from advertisements listed in the apps and billingwithin the apps.

Apps Design & Development

Smartphone Platforms (Apps Store / Google Play)

Apps Supplied Billing Revenue Delivery of in-app advertisement

IP / Apps

Supplied

Revenue Share

Ad

. Rev

enu

e

Ad. Agency

Smartphone Users

AdvertiserIP Rights

Holders /

Partners

Other Content

Providers in the Same

Industry

Sale & Transfer of Apps

IGNIS LTD.

Towards renewed growth

22

2012~2014

Currently, we are here

Incom

e e

xp

an

sio

n

Creating new standards, over and over again

Develop products that will achieve

100 million downloads

Develop products that will achieve 10 million downloads

Develop products that will achieve 1 million

downloads

Aspiring to develop products that will become the next“newstandard” used by a hundred million and more people, we will set onto a new stage of challenge

IGNIS LTD.

Thank you very much

IGNIS LTD.

The data included in this presentation includes what is known as "forward-looking

statements". These are based on estimates, forecasts and assumptions about risk made

at the present date which include a level of uncertainty that means that actual future

results may differ from the contents of the “forward-looking statements".

These risks and uncertainties include the general economic situation in Japan and

overseas, including the market situation, interest rates, and currency fluctuations

affecting the industry as a whole.

IGNIS takes no responsibility for updating or revising these forward-looking statements

in response to any future events or other new information that may emerge in the future.

Disclaimer: Warnings in relation to forward looking statements