financial results of fye september...
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Connecting Markets East & West
November 16, 2015
IGNIS LTD.
Financial Results of FYE September 2015
Opinions, forecasts and other forward-looking statements included in these documents represent the judgment of IGNIS Ltd. at the time that these documents were created, and no guarantee is made as to the accuracy of the information contained in those statements.
Please be aware that there may be large variations between the contents of forecasts and the actual financial results, for any number of reasons.
IGNIS LTD.
Table of Contents
Ⅰ. Financial Results for FYE September 2015
Ⅱ. Business policy for FYE September 2016
Ⅲ. Forecast for FYE September 2016
IGNIS LTD.
Overview of FYE September 2015(Full year)
3
1. The native social game "BOKU & DRAGONS" have continued to perform favorably in sales and earnings, exceeding the results of the full-year's forecast (especially after revision).
2. To improve IGNIS’s profitability in FYE September 2016 the Company will focus on strengthening the operations for services that were implemented last September.
(Unit;Million; %)
Q1 Q2 Q3 Q4 Total Forecqst % progress
Sales 243 263 613 1,299 2,419 2,400 100.8%
Operating Profit (101) (140) (70) 274 (38) (42) -
Ordinary Profit (117) (155) (122) 247 (148) (152) -
Net Profit (89) (221) (132) 136 (306) (340) -
(Consolidated)
FYE September, 2015 (Actual) Annual Forecast
IGNIS LTD.
Overview of Q4 (July-Sep)
4
For Q4 of FYE Sep 2015(Jul-Sep 2015) , sales for native socialgames increased ten-fold yoy, and contributed to the quarterly results toreturn in the black.
(Unit;Million; %)
(Consolidated)
Q4 FY2015 (Jul. - Sep.)
Q4 FY2014 (Jul. - Sep.)
yoy% increase (decrease)
difference
Sales 1,299 737 +76.1% 561
Free Native Apps 183 615 (70.3%) (432)
Free Content Hybrid Apps 7 15 (54.2%) (8)
Native Social Game 1,109 107 +936.0% 1,002
Operating Profit 274 211 +29.9% 63
Operating Profit Margin 21.1% 28.6% - -
Ordinary Profit 247 201 +23.0% 46
Ordinary Profit Margin 19.0% 27.3% - -
Net Profit 136 118 +15.1% 18
Net Profit Margin 10.5% 16.1% - -
IGNIS LTD.
Analysis on expenses
5FYE Sep. 2013 FYE Sep. 2014 FYE Sep. 2015
Overall cost increased mainly due to promotional costs of the native social app “BOKU & DRAGONS "and platform charges paid, but other expenses remain stable
(unit:million yen)
IGNIS LTD.
MAU trend of free native apps
7
Although MAU(*1)is on a declining trend since resources are being shifter to operating-type services, it is part of the Company’s "growing pains"
Trend in MAU of free native apps (Unit: Users)
内容および図表の更新
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep.
FY 2014 FY 2015
* MAU: the number of users who used our free native apps at least once in a month
IGNIS LTD.
Business policy for FYE September 20161. Free native apps
The previous period was a period of preparation; this current year will be focused on the monetization of our operating services .
Communication
Media
Tools
Casual Games
IGNIS LTD.
0
500
1,000
1,500
2,000
2,500
0位
50位
100位
150位
200位
250位
300位
350位
400位
450位
2/2
3
3/9
3/2
3
4/6
4/2
0
5/4
5/1
8
6/1
6/1
5
6/2
9
7/1
3
7/2
7
8/1
0
8/2
4
9/7
9/2
1
10
/5
10
/19
11
/2
1位
Business policy for FYE September 20162-1. Native Social games
Total Number of Monthly DLs
9
Trend of Domestic App Store Sales Rankings
iOS 780 Thousand
Android OS1.4 Million
We aim to further grow our services by strengthening our operational framework and application development.
Reached 2 Million Downloads!
To Secure Constant Sales Growth!
Also Well-Received at Events!!
Top 50 in Android sales for 165 days and counting since May 29th, 2015.
※As of November 9th 2015※There may be slight calculation differences in download figures due to rounding
Android OS
iOS
1st
50th
100th
150th
200th
250th
300th
350th
400th
450th
(unit:thousand)
IGNIS LTD.
Business policy for FYE September 20162-2. Overseas distribution of “BOKU & Dragons”
10
In cooperation with So-net Entertainment Taiwan Limited, the Traditional Chinese version of "BOKU & DRAGONS" was released on November 10th, 2015
Original characters were added into the Traditional Chinese version in order to acquire more users in Taiwan, Hong Kong, and Macau.
Taiwan Press ConferenceFrom L-R: IGNIS COO Mr. Hiroyasu Mikoshi,
So-net Taiwan CEO Mr. Hirotake Nagata
New Characters for the Traditional Chinese Release
IGNIS LTD.
We will continue to concentrate on the operations of "BOKU and Dragons"
following the FYE September 2016, while also staying committed to the
growth of our services, as it is important for the Company to focus one at a
time on overseas distributions, developing new titles, and steadily growing our
business.
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Business policy for FYE September 20162-3. Pipelines
Next TitleTo make greater strides in our development with the know-how gained from previous experiences.
Release of “BOKU & DRAGONS”
Feb. 20th 2015 Android version
March 12th iOS version
Reached 2 Million DLs!
Also popular at events!
Started the distribution of the
Traditional Chinese Version and
accumulating more knowledge of
overseas distribution methods.
IGNIS LTD.
Forecast for FYE September 2016
13
1. Continue to strengthen the profitability of “BOKU & DRAGONS” through continuous operations
2. Strengthen the continued operation of “With”3. Develop services for medium-sized (and above) apps
(Forecasts for profits will be disclosed at the time when we calculate appropriate amount.)
FYE September 2016 Sales forecast; 3,500 million yen
Areas to focus for FYE September 2016
Through these measures, we forecast our full-year consolidated net sales as follows:
IGNIS LTD.
Direction of growth moving forward
14
IGNIS will continue to create and release apps that provide highcustomer satisfaction, focusing on areas where user needs are high.
Advertising Revenue Billing Revenue
Native Social Game
Free Content Model ‘Hybrid’Apps(Comic)
Free Native Apps(Casual Games)
Free Native Apps
(Tool)
Free Native Apps(Communication)
ALTR THINK, INC
IGNIS AMERICA, INC
ignition, INC
StudioKing, INC
IGNIS APPS, INC
IGNIS APPS, INC
IGNIS AMERICA, INC
Area to especially focus on
IGNIS LTD.
What is IGNIS?
【Company Profile】
IGNIS is a company which provides greatly demanded,
high quality applications for users of mainly smartphones.
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Company name IGNIS LTD.
Capital 562,641,000 yen
Founded May 31, 2010
Headquarters Ebisu Business Tower 12th floor, 1-19-19 Ebisu, Shibuya-ku, Tokyo
Headcount 114 (as of September 30, 2015)
Main Businesses Smartphone app businessDesign, development, operation and sales free native appsDesign, development, operation, and sales of native social games
Main Group Companies
ib, inc., IGNIS AMERICA, INC., ignition, inc., IGNIS APPS, Inc.,StudioKing, Inc., ALTR THINK, Inc.
IGNIS LTD.
Message from the Founder
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“To make an impact on the world by constantly creating‘new standards’ over and over again.”
This is the idea that we had when we established IGNIS LTD. in May 2010.
‘IGNIS’ is Latin for ‘fire’.
Since ancient times, fire has been thought of as being one of the four major
elements essential for living.
People huddling around a fire, communication being born… this is how the
human race has evolved.
Now, fire is completely integrated into the lives of everyone, and it has
become ‘something that everyone takes for granted’.
We want to advance the evolution of the world by continuing to come up
with new standards; standards for the era to come.
We are strongly motivated and want to be a group that burns with
enthusiasm for its work.
This is the idea that is contained in our company name.
IGNIS LTD.
What IGNIS has created so far
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Free Native AppsAdvertising Revenue (some billing revenue)
Native Social GameBilling Revenue
“BOKU & DRAGONS”
Feb 20th 2015, Android version releasedMar 12th 2015, iOS version releasedJun 26th 2015, 1 million DLs achievedSept 20th 2015 2 million DLs achieved
While our company’s main source of income comes from the advertisement within the free native applications provided to our valuable users, we also provide billing (fee-payment) type mobile games as well.
Trend of Apps(Android) Trend of apps (iOS)
0
20
40
60
80
100
120
140
Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.
2012 2013 2014 2015
Others
Tools
Communications
Comics
Casual Games
0
50
100
150
200
250
Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.Dec.Mar.Jun.Sep.
2012 2013 2014 2015
Others
Tools
Communications
Comics
Casual Games
IGNIS LTD.
4,370
4,561
4,824
5,018 5,238
5,536
6,145
6,544 6,858
7,122 7,305
7,512
7,818
8,066
8,300
8,423 8,557
8,703
9,004
9,178 9,319
1月
2月
3月
4月
5月
6月
7月
8月
9月
10月
11月
12月
1月
2月
3月
4月
5月
6月
7月
8月
9月
2014年 2015年
Trend of user downloads for free native apps
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From the support of our users the number of downloads have been steadily increasing. (Unit:10 Thousand DLs)
Reached 90M Downloads!
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2014 2015
IGNIS LTD.
Profiles of Top Management
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➣ Quick and appropriate management judgment➣ Reasonable and convincing appraisal system to maximize employees
performance
Our management team has frontline production ability as producers andengineers
President and CEO QIAN KUNTop Producer
Producer of multiple “hit” appsDriving force and at the frontline for the commercialization of Tool-type Apps, and creation of business models for Free Contents Hybrid Apps, etc.
Representative Director and CTO Takaaki SuzukiTop Engineer
Expert in a wide range of development languages for full native apps. Manages native social game business. Responsible for business decisions and management from the perspective of a top engineer.
IGNIS LTD.
Our business model
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Apps are provided to users through the Apps Store and Google Play.Revenue comes from advertisements listed in the apps and billingwithin the apps.
Apps Design & Development
Smartphone Platforms (Apps Store / Google Play)
Apps Supplied Billing Revenue Delivery of in-app advertisement
IP / Apps
Supplied
Revenue Share
Ad
. Rev
enu
e
Ad. Agency
Smartphone Users
AdvertiserIP Rights
Holders /
Partners
Other Content
Providers in the Same
Industry
Sale & Transfer of Apps
IGNIS LTD.
Towards renewed growth
22
2012~2014
Currently, we are here
Incom
e e
xp
an
sio
n
Creating new standards, over and over again
Develop products that will achieve
100 million downloads
Develop products that will achieve 10 million downloads
Develop products that will achieve 1 million
downloads
Aspiring to develop products that will become the next“newstandard” used by a hundred million and more people, we will set onto a new stage of challenge
IGNIS LTD.
The data included in this presentation includes what is known as "forward-looking
statements". These are based on estimates, forecasts and assumptions about risk made
at the present date which include a level of uncertainty that means that actual future
results may differ from the contents of the “forward-looking statements".
These risks and uncertainties include the general economic situation in Japan and
overseas, including the market situation, interest rates, and currency fluctuations
affecting the industry as a whole.
IGNIS takes no responsibility for updating or revising these forward-looking statements
in response to any future events or other new information that may emerge in the future.
Disclaimer: Warnings in relation to forward looking statements