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    IPO Book Building

    PRESENTATION

    on

    IPOs Through Book

    BuildingRegulatory Frame work and

    Case studies

    (Part II)

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    SEBI Registered intermediariesMarket Intermediaries As on 31st March 1993 1998 2006 2008 2009

    Stock Exchanges (Cash Market) 21 22 22 19 20

    Stock Exchanges (Derivatives) NA NA 2 2 2

    Brokers (Cash Segment) 5290 9005 9339 9464 9628

    Corporate Brokers (Cash Segment) NA 2976 3933 4138 4308

    Sub-brokers (Cash Segment) NA 3760 23479 41081 60947

    Brokers (Derivative) NA NA 1120 1414 1587

    Foreign Institutional Investors 18 496 882 1303 1626

    Custodians NA NA 11 15 16

    Depositories NA 1 2 2 2

    Depository Participants NA 52 526 653 714

    Merchant Bankers 74 802 130 151 134

    Bankers to an Issue NA 72 60 50 51

    Underwriters NA 43 57 35 19

    Debenture Trustees NA 32 32 28 30

    Credit Rating Agencies NA NA 4 5 5

    Venture Capital Funds NA NA 80 104 132

    Foreign Venture Capital Investors NA NA 39 97 129

    RTI and STA NA 334 83 76 71

    Portfolio Managers 28 16 132 201 232

    Mutual Funds NA 38 38 39 44

    Collective Investment Schemes NA NA 0

    Approved Intermediaries (Stock Lending Schemes) NA 1 3 3

    NA: Not Available Source SEBI Bulletin

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    Resource mobilized from primary markets

    Year

    Total Category-wise

    No. Amount Public Rights

    Rs in Crs No. Amount No. Amount

    Public Rs Crs Rights Rs Crs

    1993-94 1143 24372 773 15449 370 8923

    1995-96 1725 20804 1426 14240 299 6564

    1999-00 93 7817 65 6257 28 1560

    2002-03 26 4070 14 3639 12 431

    2003-04 57 23272 35 22265 22 1007

    2004-05 60 28256 34 24640 26 3616

    2005-06 139 27382 103 23294 36 4088

    2006-07 124 33508 85 29797 39 3711

    2007-08 124 87029 92 54511 32 32518

    2008-09 46 14719 21 2082 25 12637

    Source SEBI Bulletin

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    Size wise classification

    Year Total < 5 cr.>5 cr 50cr 100 cr.

    No. Rs No. Rs No. Rs No. Rs No. Rs

    1995-96 1725 20804 1066 3183 593 6177 43 2934 23 8511

    2002-03 26 4070 2 6 11 263 0 0 13 3801

    2003-04 57 23272 6 16 21 366 5 351 25 22539

    2004-05 60 28256 2 3 22 505 11 723 25 27025

    2005-06 139 27382 6 20 51 1377 33 2189 49 23815

    2006-07 124 33508 3 10 46 1174 31 2386 44 29938

    2007-08 124 87029 4 16 34 926 25 1669 61 84418

    2008-09 46 14720 1 3 22 516 9 1222 14 12978

    Source SEBI Bulletin

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    Regulatory Considerations for Issuers coming out with IPOs

    Companies seeking a listing must adhere to the SEBI (DIP) Guidelines, SCRA Rules

    and the listing requirements/policies of the stock exchange they wish to list on

    FDI/FIIFDI/FII

    policypolicyListingListingRegulatory Considerations

    SEBI (DIP)

    Guidelines/SCRA

    Rules

    Exchange

    Requirements/

    Policies

    Either

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    Indian Public offerings Listing on the Bourses

    Eligibility Considerations

    Company with :Profitability track record for 3 out of 5 years

    Networth of minimum Rs. 1 crores in each preceding 3 years

    Net tangible assets of at least Rs.3 crores in each preceding 3 years

    Issue Size >5 times preIssue Size >5 times pre--issueissue

    networthnetworth

    Bookbuilt IPO with atBookbuilt IPO with at

    least 50% allocation toleast 50% allocation to

    QIBsQIBs

    Fixed Price IPOFixed Price IPO

    OROR

    Bookbuilt IPOBookbuilt IPO

    Bookbuilt IPO with at least 50% allocation to QIBs

    Minimum post issue face value of capital is Rs.10 Cr

    At least 50% participation by FIs / Banks of which at

    least 10% is from appraiser(s)

    Minimum post-issue face value of capital is Rs.10 Cr

    OROR

    NONOYESYES

    YESYES NONO

    Conditions laid down by SEBI

    Partnership firms or companies formed out of division of an existing company : Eligibility needs to be considered on the

    accounts recast as per Schedule VI of the Companies Act 1956

    No outstanding Warrants or Financial Instruments with option to convert into equity shares at a later date, except ESOPs;

    No company shall make a public or rights issue unless partly paid shares are made fully paid up or forfeited;

    Means of finance other than issue to be firmed up to the extent of 75% of the same;

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    Eligibility Criteria - Exemptions

    Banking company set up under sub-section (c) of Section 5 of theBanking Regulation Act, 1949 and which has received license

    from the Reserve Bank of India,

    OR

    Under the Banking Companies (Acquisition and Transfer of

    Undertaking) Act, 1970 Banking Companies (Acquisition and Transfer

    ofUndertaking) Act, 1980, State Bank of India Act 1955 and State

    Bank of India (Subsidiary Banks) Act, 1959

    Infrastructure company (exempt from Rule 19(2)b also)

    Whose project has been appraised by a Public Financial Institution or

    Infrastructure Development Finance Corporation (IDFC) or

    Infrastructure Leasing and Financing Services Ltd. (IL&FS) and

    Not less than 5% of the project cost is financed by FI/IDFC/ILFS, by

    way of loan or subscription to equity or a combination of both.

    Rights issue by a listed company (exempt from Rule 19(2)b also)

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    Net Offer to the publicNet Offer to the publicAt least 25% of the post issue equity , excluding reservation/firm allotmentsAt least 25% of the post issue equity , excluding reservation/firm allotments

    Net Offer to the publicNet Offer to the publicAt least 25% of the post issue equity , excluding reservation/firm allotmentsAt least 25% of the post issue equity , excluding reservation/firm allotments

    At least 10% of the post issue equity is to be

    offered to the public

    At least two million securities are offered to

    the public (excluding reservation, firm

    allotment and promoters contribution)

    The size of the net offer to the public is at

    least Rs. 1,000 mn

    The offering is to be through book

    building with minimum 60%

    allocation to QIBs

    Companies providing Infrastructure

    facility

    Government Companies, with

    specific exemption from SEBI

    ExceptionException

    SEBISEBI SCRASCRA

    Indian Public offerings Listing on the Bourses

    Minimum Offer Size

    Conditions Laid Down by SEBI

    NoNo

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    A

    llocation BucketsNet Offer to the publicNet Offer to the public

    At least 25% of the post issue equity , excluding reservation/firm allotmentsAt least 25% of the post issue equity , excluding reservation/firm allotmentsNet Offer to the publicNet Offer to the public

    At least 25% of the post issue equity , excluding reservation/firm allotmentsAt least 25% of the post issue equity , excluding reservation/firm allotments

    NoNo

    SEBISEBI

    SCRASCRA

    At least 50% to the QIBs

    Not less than 35% to RetailInvestors

    Not less than 15% to Non

    Institutional Investors

    YesYes

    At least 60% to the QIBs

    Not less than 30% to Retail Investors

    Not less than 10% to Non Institutional

    Investors

    Indian Public Offerings Listing on the Bourses

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    Other Regulations for compliance

    FDI PolicyFDI Policy

    RBI/FEMARBI/FEMA

    Sector specificSector specific

    regulatorsregulators

    Cap on foreign holding for Print Media, Broadcasting companies

    FDI restricted in retail sector

    FDI restricted in real estate sector

    Restriction on holding in Banking Sector

    Offer for sale requires FIPB/RBI permission

    FII limits and Sub-account limits

    Monitoring of FDI/FII limits on the secondary market

    Information & Broadcasting ministry

    Telecom

    Insurance

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    Indian Public Offerings Listing on the Bourses

    Promoter Contribution

    IneligibilityIneligibility

    for Promoterfor Promoter

    ContributionContribution

    Following securities during the preceding 3 years

    Acquired for consideration other than cash

    Out ofBonus issue, out of revaluation reserves or reserves without accrual of cashresources

    Shares acquired in preceding one year at a price lower than the Offer price

    Exception made to shares acquired pursuant to scheme of merger

    Pledged shares (ref 30th April 2007)

    PromoterPromoter

    Promoter includes person or persons :

    Who are in over-all control of the company OR named in prospectus as

    promoters;

    Who are instrumental in the formulation of a plan or program pursuant

    to which the securities are offered to the public

    PromoterPromoter

    ContributionContribution

    Promoters shareholding not to be less than 20% of the post issue capital

    In case of a shortfall, promoter to bring in full amount of promoters contribution

    atleast one day prior to the issue opening date at the IPO valuation

    Listed Companies, exempted, if having a track record of 3 year profitability

    Participation in excess of 20% will attract preferential pricing

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    Indian Public Offerings Listing on the Bourses

    Lockup Provisions

    Minimum promoter contribution to be locked in for period of three year

    Excess promoter contribution to be locked in for a period of one year

    Shortfall in firm allotment subscribed by the promoters to be locked in for a

    period of one year

    Inter-se transfer of shares among promoters or pre issue holders subject

    to continuation of residual lock-in period

    PromoterPromoter

    ContributionContribution

    OthersOthers

    Relaxation ofRelaxation of

    lock inlock inconditionsconditions

    Pre issue capital locked in for a period of 1 years

    Except

    Held by SEBI registered Venture Funds for period of one year

    Held for a period of one year at the time of filing of the prospectus

    with SEBI and Offered for sale

    Held by employees issued under a SEBI compliant ESOP scheme

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    BOOK BUILDINGBOOK BUILDING

    (Regulatory Framework)(Regulatory Framework)

    1414thth Aug 2003Aug 2003

    2828thth May 2004May 2004

    2929thth March 2005March 2005 1919thth Sept 2005Sept 2005

    2222ndnd January 2006January 2006

    3030thth April 2007April 2007

    2929thth November 2007November 2007 2424thth Feb 2009Feb 2009

    99thth July 2009July 2009

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    CONCEPT OF GREEN SHOE OPTION

    SIMPLE THEORY OF ECONOMICS

    OVER ALLOTMENT OF SHARES

    APPROVAL OF SHAREHOLDERS

    MONEY RECEIVED THROUGH THISPROCESS USED FOR STABILISATION

    ADDITIONAL ALLOTMENT UPTO 15% OFISSUE SIZE

    LENDING BY PROMOTERS

    STABILIZING AGENT (SA) BRLM

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    CONCEPT OF GREEN SHOE OPTION

    DISCLOSURES IN OFFER DOCUMENT

    GSO BANK AND DEMAT ACCOUNT

    SA CAN ONLY BUY IF MARKET PRICEIS BELOW ISSUE PRICE

    SA CANNOT SELL SINGLE SHARE

    CANNOT BUY BEYOND OVER

    ALLOTMENT

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    CONCEPT OF GREEN SHOE OPTION

    ADDITIONAL ALLOTMENT IN CASEOF SHORTFALL

    BALANCE TRANSFERRED TO IPF OFSE

    AVAILABLE FOR 30 DAYS ONLY

    CALLED SO AFTER A COMPANYNAMED GS ADOPTED THIS CONCEPTIN ITS IPO

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    Green shoe option

    XYZ Limited

    Existing capital by Mr.A - 300 lakh shares

    Issue Size - 200 lakh shares

    GSO (15%) - 30 lakh shares

    Shares lent by Mr.A - 30 lakh shares

    XYZ Limited

    Existing capital by Mr.A - 300 lakh shares

    Issue Size - 200 lakh shares

    GSO (15%) - 30 lakh shares

    Shares lent by Mr.A - 30 lakh shares

    Promoter holding on IPO - 270 lakh shares

    Public holding - 230 lakh shares

    Issue price - Rs.100/share

    Promoter/Lender - Mr. A

    GSO Bank A/c. - Rs.30 Crores

    Promoter holding on IPO - 270 lakh shares

    Public holding - 230 lakh shares

    Issue price - Rs.100/share

    Promoter/Lender - Mr. A

    GSO Bank A/c. - Rs.30 Crores

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    SITUATIONS EMERGING AT THE END OF 30 DAYS

    GSO BANK A/C GSO DEMAT A/C ACTION TO FOLLOW POSTISSUECAPITAL

    %OFPROMOTORHOLDING

    1 Rs.30 Crores NIL Transfer 30 Cr. To XYZ Ltd. Co.to allott 30 lakh shares to Mr. A

    530 lakhshares

    300/530=57%

    2 Rs.30 Cr.-Rs.27 Cr = Rs.3Cr. To IPF

    30 lakh shares @Rs.90/share

    Transfer 30 lakh shares to Mr.A

    500 lakhshares

    300/500 =60%

    3 30Cr.-9Cr. = 21 Cr. 21-20= 1 Cr. To IPF

    10 lakh shares @Rs.90/ shares

    Transfer 10 lakh shares to Mr.A. Transfer Rs.20 Cr. To XYZLtd. XYZ Ltd. To allot 20 lakhshares to Mr.A

    520 lakhshares

    300/520 =58%

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    What is ASBA? 30th July 2008

    ASBA is an application forsubscribing to an issue

    containing an authorisation toblock the application money ina bank account

    APPLICATIONS SUPPORTED BY

    BLOCKED ACCOUNTS

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    Eligible investors

    Resident Retail IndividualInvestors (INV RET)

    Bidding at cut off with singleoption

    Foregoes option to revise bid

    Not under any reserved

    categories

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    ASBA ADVANTAGES

    No Cheque to be issued and hence noclearing

    Money lies in the a/c and earns interest Lien marked only to the extent of the

    bid amount Money to be appropriated only on

    allotment of shares

    No physical refund involved No choking of the system Lesser movement of documents

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    RESTRICTION ON SPLITTING PRE IPO

    FACE VALUE Rs.10/- FOR ISSUE PRICE BELOW Rs.500/-

    MINIMUM APPLICATION VALUE Rs.5,000/- TO Rs.7,000/-

    FLEXIBILITY TO ISSUER FOR DETERMINING MINIMUM

    APPLICATION LOT

    ALLOTMENT ON PROPORTIONATE BASIS ROUNDED OF TONEAREST INTEGER

    FACE VALUE IN RELATION TO ISSUE PRICE (RISKFACTOR)

    GSO FOR ALL ISSUES

    LENDING BY ANYONE HOLDING 5% OR MORE

    BOOK BUILDING GUIDELINES DATED 28th May 2004

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    BOOK BUILDING GUIDELINESDATED 29th March 2005

    ENHANCING ALLOCATION FOR RETAILCATEGORY

    25 TO 35% RETAIL

    25 TO 15% HNI

    50% QIB

    DEFINITION OF RETAIL INVESTOR FROM50K TO 100K

    BIDDING PERIOD REDUCED FROM 5 TO 10DAY TO 3 TO 7 DAYS

    FOR LISTED COMPANIES ONE DAYBEFORE BIDS OPEN

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    BOOK BUILDING GUIDELINES DATED 30th April 2007

    Processing of draft offer documents

    Observations within 30 days

    15 days of receipt of satisfactory reply

    In principle approval from all SEs

    Comments on reference made to otheragencies

    Grading of IPOs

    By the agencies registered with SEBI

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    Guidelines for preferential allotment

    Pricing presupposes 6 months listing history

    Less than 6 months complying with modified pricing anddisclosure norms

    Guidelines for QIPs

    1 year listing history Notice u/s 81 (1A)

    Eligibility of pledged shares for computation ofminimum promoters contribution

    Collateral security not eligible for computation ofminimum promoters contribution

    BOOK BUILDING GUIDELINES DATED 30th April 2007

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    24th February 2009 Enhancing validity period of SEBI observations 3 to 12 Months

    Reducing time lines for Bonus Issues

    Announcement of price band for IPO 2 working days prior toissue opening.

    9th July 2009 Shares being allotted on conversion of CD DR etc to be

    considered for promoters eligibility and lock in

    Introduction of Anchor Investors

    AI shall be QIBs

    Minimum size 10 crores

    One third for MF

    Bidding to open 1 day before Issue opens

    Allocation on discretionary basis (Min 2 for 250 crores & Min 5for more than 250 Crores

    Info on public domain

    Margin money of at least 25 % balance within 2 days of closure

    BOOK BUILDING GUIDELINES Other important notifications

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    9th July 2009 ( Continued ) Introduction of Anchor Investors

    Bidding to open 1 day before Issue opens

    Allocation on discretionary basis (Min 2 for 250crores & Min 5 for more than 250 Crores

    Info on public domain

    Margin money of at least 25 % balance within 2days of closure

    If issued at lower price to pay the difference

    If IPO price less than AI price no refund

    Lock in for 30 days from date of Allotment

    Related to BRLM disallowed to apply as AI Discretion with identified parameters available

    for inspection by SEBI

    AI can also apply in Public Issue in the QIBportion and such applications will not beconsidered as multiples.

    BOOK BUILDING GUIDELINES Other important notifications

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    BOOK BUILDINGBOOK BUILDING

    IPO GRADING &IPO GRADING &

    UNDERWRITINGUNDERWRITING

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    Underwriting

    Hard Underwriting Underwriter agrees to buy his commitment at its earliest

    stage

    Guarantees a fixed amount to the issuer from the issue

    If the shares are not subscribed by investors, the issue isdevolved on underwriters and they have to bring in theamount by subscribing to the shares

    Soft Underwriting Underwriter agrees to buy the shares at later stages as soon

    as the pricing process is complete

    Subsequently, he places those shares with InstitutionalInvestors

    Also holds an option to invoke a force majeure (acts of God)clause In case there are certain factors beyond the control that can

    affect the underwriter's ability to place the shares with the buyers

    UNDERWRITING = INSURANCE

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    Underwriting Conditions

    Compulsory for Book Built Issue forNet Offer to the Public

    Not compulsory for Fixed PriceIssue

    Minimum 5% orRs.25 Lacs whichever is Less

    20 times the Net worth ofthe Underwriter

    BRLM to enter into Underwriting Agreement with Issuing

    Company

    Syndicate Memberto enter into Agreement with BRLMs

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    BluPlast Industries (June 2006)

    Fixed Price Issue Rs.10/- plus Rs. 22/- (1.1 Crore

    shares)

    Issue Opened on Monday, June 5, 2006

    Issue Closed on Friday, June 9, 2006 Not Underwritten

    Forthwith Refund the application money ifMinimum

    Subscription not received (Clause 6.33.20 and

    6.33.21)

    Backgroundofthe Case

    CriticalIssues

    Underwriting is Not Compulsory in Fixed Price Issue (Clause 8.11.1)

    Should Issue Company Underwrite?

    Yes. It acts as Insurance

    Extension of Time upto Twenty One Days

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    Emaar MGF (Feb 2008)

    Book Built Issue (Grade 4/5 by CARE)

    Bid Opening Date Friday, February 1, 2008

    Bid Closing Date Wednesday, February 6, 2008

    Bid Closing Date Extended Monday, February 11, 2008

    Withdrawal on Friday, 8 February 2008 Offer to Public - 10.4%

    Original Price Band: Rs. 610/- to Rs. 690/-

    First Revision : Rs. 540/- to Rs. 630/-

    Second Revision: Rs. 530/- to Rs. 630/-

    Issue Size Rs. 7,077 Crs (Higher End of Price Band) Revised Issue Size Rs. 5,436 Crs (Lower End of Price Band)

    Backgroundofthe Case

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    Emaar MGF (Feb 2008)

    Book Built Issues Compulsory Underwriting (Clause11.3.3)

    Pre-IPO Placement 1.5% (Circular dated March 31,2006)

    Extension of Time 3 Days (Max of 13 Days)

    Maximum Revision in Price + 20% w.r.t. Floor Price(11.3.1.(viii)(b))

    Revision in Price Band 13.12% (w.r.t. Floor Price)

    Rule 19(2)(b) of SCRR, Minimum 60% allotment toQIBs

    CriticalIssues

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    Wockhardt Hospitals (Jan 2008)

    Book Built Issue (Grading 4/5 by FITCH)

    Bid Opening Date Thursday, January 31, 2008

    Bid Closing Date Tuesday, February 5, 2008

    Bid Closing date Extended

    Thursday, February 7, 2008 Issue Withdrawn on - Thursday, February 7, 2008 due to

    poor response to Issue

    Original Price Band Rs. 280/- to Rs. 310/-

    Revised Price Band Rs. 225/- to Rs. 260/- (On

    January 30, 2008, before Issue opening) Lot Size 20??????

    Backgroundofthe Case

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    Compulsory Underwriting

    Provision of Pre-IPO placement in RHP, but no placementdone before issue

    Extension of Time Two Days (Before the Date of Openingof the Bids)

    Revision in Price + 20% w.r.t. Floor Price (Clause 11.3.1(viii)(b))

    Revision in Price Band 19.64% (w.r.t. Floor Price)

    50% allocation to QIBs

    CriticalIssues

    Wockhardt Hospitals (Jan 2008)

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    Deccan Aviation (May 2006)

    Book Built Issue for 2. 45 Crs shares

    Bid Opening Date Thursday, May 2006

    Bid Closing Date Tuesday, 23, 2008

    Price Band ofRs. 150/- to Rs. 175/- per share

    First Indian IPO to ever get extended

    Meant to close on May 23, 2006 but the date wasextended till May 26, 2006

    Price band was also changed Marginally to Rs. 146/-to Rs. 175/- per share

    Deccan Aviation IPO had been Subscribed 1.23 on closure(May 26, 2006)

    Backgroundofthe Case

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    Deccan Aviation (May 2006)

    Revision in Price

    Extension of Time Friday, May 26,

    2006 (Three Days)

    Does it mean that the Issuer Companycannot extend the Time if there is NoRevision ?

    End Result Issue was Subscribed

    CriticalIssues

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    IPO Grading (Unlisted Companies)

    IPO Grading Compulsory from May 1, 2007 Five-point point scale Higher score indicating stronger Fundamentals and vice versa All the grades to be disclosed Activity to run parallel to the filing of draft offer document

    Price of the IPO not taken into account for Grading

    IPO Grade : Price Matrix

    High Grade

    High Price

    High Grade

    Low Price

    Low Grade

    High Price

    Low Grade

    Low Price

    First IPO Grading

    CRISIL

    Kiri Dyes and Chemicals Ltd

    2/5

    (Subscription 1.3 times)

    ICRA

    SRS Entertainment 2/5

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    IPO Grading (Unlisted Companies)

    Business Prospects and Competitive Position

    Industry Prospects

    Company Prospects

    Financial Position

    Management Quality Corporate Governance Practices

    Compliance and Litigation History

    New Projects Risks and Prospects

    Key Componentsof Investment Decision

    Fundamental

    Analysis

    Returns

    AnalysisInvestor

    Preference

    Factors ConsideredforIPO Grading

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    IPO GRADING

    Was grading not a factorin investors' decisionmaking process?

    Or the bullish secondarymarket conditions willalways overweigh?

    Good to remember thatIPOs can be floated only inbuoyant markets. Even thebest issues will not sell ina bear market

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    IPO GRADING

    It is being assumed bymost that IPO gradingis a perfect and anobjective process.

    If it was, there are noproblems. In reality, itappears to be a hugelysubjective and animperfect process.

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    TIME LINES

    FOR AN

    I P O

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