financial management magazine media pack 2012

Media Pack 2012

1 6 6 , 9 8 7 B u s i n e s s d e c i s i o n m a k e r s

FINANCIALMANAGEMENT

www.cimaglobal.com/commercial

financial management: MEdIA PACk


FINANCIAL MANAGEMENT

Financial management, cima’s official magazine

Official ABC circulation166,987

OVERVIEW cima’s official magazine is the largest accountancy title and the fifth largest business-to- business publication in the UK, circulated to 166,987 key decision makers and business leaders.

Because Financial Management is cima’s official maga-zine, its editorial covers issues that our members have to know about, and provides them with the information, technical updates, analysis and news that are vital for their roles today and their careers in the future.

for cima members, Financial Management is simply es-sential reading as the number one member benefit.


The average remuneration package for a CIMA member in the UK is £65,267*

Leadership skills are of the greatest interest to CIMA members

Strategic planning and risk management are of greatest interest to more experienced members


REAdERshIPn CIMA’s focus on business means that our members work in some of the leading companies and commercial organisations around the world. they work in many areas of business and finance across all industries and in the public as well as private sector. Because of the business focus, many of our members operate at senior level within their organisations where they are decision-makers who are fully engaged in selecting the services and products that their businesses needs.

Financial Management is distributed directly to the home ad-dresses where it doesn’t compete for desk space with work or other magazines.

sIze of CoMpAnyBy eMpLoyees

purchase decision making

Job titles

size of company

Up to 100

27.3%

101 to 25017.8%

251 to 50012.3%

501to 1,0009.3%

1,001+33.3%

number ofemployees

JoB TITLes

13%

12%

16%

4%

24%

10%

6%

10%

5%

chief accountant/accountant

financial controller

finance Director/treasurer/cfO

ciO/ceO/cOO

Head of finance/finance manager

management accountant

President/VP/chairman

analyst

Partner

number of members: 6,429

5,601

7,695

2,094

11,835

5,065

2,727

4,870

2,386

ww

EdITORIALn each issue of Financial Management is driven by the demands and requirements of the cima membership derived from robust market and member research. fm is published 10 times duringthe year.

n Q&a – interviews with the leading cima business leaders n “i worked on the” … insightful interview with a cima member

currently working on a high profile and ground-breaking project n app of the month, book reviews and global news round-upn “Hot Potato” - a feature in which cima's Head of ethics

answers a reader's questionn forum - a round-up of feedback from cima members n technology feature n Knowledge and skills feature n career development and job of the month



ThroughouT 2011 our hIghLIghTs hAve InCLuded InTervIews wITh:

JUlian Kelly,group Director financial & commercial, Hm treasury

Darren raJanaH,fD, the Hut group

aiDan gODDarD,cfO asia Pacific,l’Occitane en Provence mUrtaza aBBas,cfO, siemens Pakistan

DaViD mcmillan,ceO, aviva insurance

sir alec reeD,founder of reed Business school

purchase decision

making

Job titles

size of company

44% it software

34% recruitment services

33% it hardware

32% Banking services

30% Payroll

30% training solutions

28% consultancy services

23% compensation and benefits

21% e-commerce solutions

21% Business travel

20% company/fleet cars

number of members: 26721

20648

20041

19433

18219

18219

17004

13968

12753

12753

12146

purChAse deCIsIon-MAKIng of CIMA MeMBers



AdVERTIsING ANdBRANdEd sOLUTIONsn dIsPLAY Display advertising in FM will raise the awareness of your brand in front of influential business professionals. their high level of purchasing power and product recommendation makes FM the ideal medium for telling the market about product launches and developments in the industry, and for corporate branding.

n APPOINTMENTs sECTION around half (52%) of cima members in the UK intend to change jobs in the next 2 years. all roles advertised in this section are automatically uploaded to our job site - cima my JOBs.

n sUPPLEMENTs sponsored editorial supplements benefit from promotion via various channels, including cimaglobal.com, enewsletters to our database of registered users and online advertising. your organisation will benefit from working in partnership with the editorial and design team.

n AdVERTORIALs Designed to stand out from the display advertisements appearing within the publication by simulating our editorial content. Working to your brief, our editorial and design team will work closely with you to ensure the final product achieves its objectives, with your sign off throughout.

n ROUNd-TABLE dIsCUssIONs sponsorship of a round-table offers your organisation a highly visible association with the cima brand, as well as giving you the opportunity to directly interact with the audience. the event is project managed by the FM team with the content developed to meet the concerns of your business needs. included in the package is a sponsored four-page feature allowing readers an insight into the discussion topic.

n WEBCAsTs make an impact with an on-demand video or audio webcast. similar to the approach taken with the supplements and round-tables, this platform is ideal for measurable results as all registered delegates agree to receive messages from the webcast sponsor.

n FM - MEET ThE EdITOR LUNChEs ANd BREAkFAsTs this client event is the ideal opportunity to present to a specially selected audience from across cima’s membership in the UK. Our dedicated events team will project manage each event ensuring the content is shaped to reflect your business needs and aligning it to the requirements of our membership through consultation with our technical experts and editorial advisory panel.

CLIenTs



RATEs

80% of CIMA members use CIMA resources to support their CPD, with traditional print publications as the preferred format**.

dIsPLAY

insiDe frOnt cOVer £11,000 DOUBle-Page sPreaD £9,000 OUtsiDe BacK cOVer £6,200 single (gUaranteeD POsitiOn) £5,400 single £4,900 Half Page £2,450

CARRIER shEET (sPOnsOreD) from £2,950 INsERTs

Per tHOUsanD £125 cPm Minimum insert volume - 20,000 APPOINTMENTs sECTION

Half Page £1,999 QUarter Page £1,500

CONTACThilton Youngcommercial account Director cima mediat +44 (0)20 7775 5511e: [email protected]

Andrew Walkeraccount manager cima mediat +44 (0)20 7775 5517e: [email protected]

ONLINE AdVERTIsING

rUn Of site £40 cPm targeteD camPaigns £60 cPm dIRECT MAIL & BUsINEss dATA

POstal £275 cPm email £425 cPm sPONsORshIP OPPORTUNITIEs aVailaBle On reQUest

Prices on application. Please note that all creative options are subject to approval by the publishing director.

*Source: CIMA Member Salary Survey**Source: CIMA Members CPD Survey

financial management magazine media pack 2012

Documents