Social Media Analytics ReportWest Ames

by Sam Renschen

Average Total Reach

Q3

201

3

Q2

201

4

1000% growth(Q1 2014 vs Q1 2015)

0

0

100

0

0

0

200

0

0

0

300

0

0

0

2000

Q4

201

3

Q1

201

4

Q3

201

4

Q4

201

4

Q1

201

5

75% growth(Q1 2014 vs Q4 2014)

Users Engaged(Daily Average of Users Engaged)

Q3 2013

Q4 2013

Q1 2014

Q2 2014

12

14

20

15

18

45

106

Q3 2014

Q4 2014

Q1 2015

Daily Logged In Page ViewsAverage Daily Page Views from Users Logged In

Q3

201

3

Q2

201

4

180% growth(Q1 2014 vs Q1 2015)

5

10

15

Q4

201

3

Q1

201

4

Q3

201

4

Q4

201

4

Q1

201

5

Page Improvements

Likes

Q1 2015 Q4 2014 Q1 2014

TotalCheckins

Q1 2015 Q4 2014 Q1 2014

Avg DailyConsumption

Q1 2015 Q4 2014 Q1 2014

1036 695 467

74 55 22

219 78 29

Page Improvements

ClickConsumption

Q1 2015 Q4 2014 Q1 2014

Q1 2015 Q4 2014 Q1 2014

TotalConsumers

Q1 2015 Q4 2014 Q1 2014

19,742 7205 2618

4,918 718 551

3,737 1310 1010

Avg DailyImpressions

Lifetime Stories Generated

Jan - Mar

2015

Oct - Dec

2014

Jul - Sept

2014

Apr - Jun

2014

Jan - Mar

2014

117 1431 221

39 380 45

33 222 13

16 234 17

38 107 28

New Likes vs. Unlikes

Q12015

Q42014

Q32014

Q22014

358 16

11

6

1280

54

132

Like Sources

Page_Browser

Local_Places_pyml

Search

Recommended_Pages

Mobile Ads/Sponsored Story

Mobile

Page Profile

These seven categories

account for 88% of

your total Likes

The other 12% is comprised

of non-substantial Like

sources (i.e. 1-5 Likes)

Like Sources

29 likesPeople using Facebook’s

page browser

Local Places pyml

43 likesPeople seeing

our page under Pages You May

Like (PYML)

Search 45 likesPeople Liked our Page from their search results

Mobile Ads 57 likesLikes gained from a news feed ad on a mobile device

Mobile 192 likesLikes from

people using a mobile device

Page Profile 504 likesLikes from

people on our page itself

RecommendedPages

49 likesPeople liked our page from the

suggested pages section

Page Browser

Percentage of Fans on Facebook Daily

100%extremely active

When F

ans a

re O

nlin

e

12a.

m. 1

a.m

. 2a.

m. 3

a.m

. 4a.

m. 5

a.m

. 6a.

m. 7

a.m

. 8a.

m. 9

a.m

. 10a

.m. 1

1a.m

. 12p

.m. 1

p.m

. 2p.

m. 3

p.m

. 4p.

m. 5

p.m

. 6p.

m. 7

p.m

. 8p.

m. 9

p.m

. 10p

.m. 1

1p.m

.

Our fa

nbase is p

rim

arily o

nlin

e b

etw

een 1

p.m

. - 7 p

.m.

Friday, Satu

rday, & S

unday

have the m

orn

ings w

ith the

most users

onlin

e.

Sunday &

Monday late

aftern

oon h

ave the m

ost

users

onlin

e.

GenderBreakdown

28% 72%

male

female

18-2429% M: 35%F: 65%

25-3430% M: 25%F: 75%

35-4422% M: 28%F: 72%

45-5411% M: 82%F: 18%

55-646% M: 25%F: 75%

Age

13-17/65+3%

M: 29%F: 71%

Post Type Performance

Video

Type Avg Reach Avg Engagement

Status

Link

Photo

Post ClicksLikes, Comments, & Shares

728 11532

6812

98

95

410

248

198

Randge (low-high)

192 - 2250

110 - 1977

52 - 1109

78 - 421

Standout Posts

Total Reach: 665

Engaged Users: 133

Post Consumption: 185

Total Impressions: 1544

Stories Created:

Comments - 17

Shares - 5

Likes - 87

Post Type: PHOTO

Total Reach: 6926

Engaged Users: 1853

Post Consumption: 2488

Total Impressions: 9865

Stories Created:

Comments - 13

Shares - 6

Likes - 143

Post Type: PHOTO

Standout Posts

Total Reach: 366

Engaged Users: 46

Post Consumption: 53

Total Impressions: 739

Stories Created:

Comments - 2

Shares - 2

Likes - 19

Post Type: STATUSPost Type: PHOTO

Total Reach: 592

Engaged Users: 79

Post Consumption: 91

Total Impressions: 1104

Stories Created:

Comments - 1

Shares - 4

Likes - 53

Standout Posts

Total Reach: 312

Engaged Users: 35

Post Consumption: 54

Total Impressions: 524

Stories Created:

Comments - 3

Shares - 1

Likes - 6

Post Type: PHOTO

Total Reach: 675

Engaged Users: 61

Post Consumption: 76

Total Impressions: 1447

Stories Created:

Comments - 14

Shares - 7

Likes - 23

Post Type: PHOTO

Standout Posts

Total Reach: 988

Engaged Users: 78

Post Consumption: 95

Total Impressions: 2048

Stories Created:

Comments - 10

Shares - 12

Likes - 17

Post Type: PHOTOPost Type: PHOTO

1

2

Standout Posts

Total Reach: 1040

Engaged Users: 255

Post Consumption: 368

Total Impressions: 2569

Stories Created:

Comments - 1

Shares - 5

Likes - 25

Post Type: LINK

Total Reach: 421

Engaged Users: 54

Post Consumption: 39

Total Impressions: 944

Stories Created:

Comments - 3

Shares - 14

Likes - 13

Post Type: STATUS

Standout Posts

Total Reach: 827

Engaged Users: 80

Post Consumption: 58

Total Impressions: 1678

Stories Created:

Comments - 10

Shares - 5

Likes - 31

Post Type: STATUSPost Type: STATUS

Total Reach: 1327

Engaged Users: 435

Post Consumption: 428

Total Impressions: 2429

Stories Created:

Comments - 10

Shares - 0

Likes - 33

Video Posts

Come meet Craig Jensen, our Produce Specialist, today! Craig offers great exper-tise about our produce department to better your culinary experience!

Reach: 1158Impressions: 2491Post Clicks: 209Engaged Users: 188Post Consumption: 171Likes, Comments, Shares: 64Avg. View Duration: 20s# of Views: 529Auto-Play: 475Clicked-Play: 54

Come see Darrell and try some Gouda cheese today! It's the most consumed cheese in the world!!

Reach: 380Impressions: 766Post Clicks: 10Engaged Users: 34Post Consumption: 22Likes, Comments, Shares: 15Avg. View Duration: 12s# of Views: 200Auto-Play: 175Clicked-Play: 25

Paid Posts

Post Type: PHOTO

Post Type: PHOTO

Organic Reach: 864

Paid Reach: 20,344

Post Clicks: 765

Organic Reach: 1848

Paid Reach: 19,048

Post Clicks: 697

Paid Video Post

Paid Reach: 7,452Organic Reach: 1,900 Impressions: 11,982Post Clicks: 341 Engaged Users: Post Consumption: 554 Likes, Comments, Shares: 129Avg. View Duration: 12s# of Views: 4,795Auto-Play: 4,656 Clicked-Play: 139

***NOW OPEN*** The NEWEST restau-rant in town! The West Ames Hy-Vee Market Café opened today! Come enjoy some great food and drinks!

621

Twitter Breakdown

Followers: 201Following: 158

People want to connect

Staying current

Creating exclusivity

Twitter Breakdown

Exclusive promotions and deals get clicks

Hootsuite tracks post/tweet stats

Woobox Promotions

Time Sensitive

CustomEntry Form

CustomVoucher

Woobox Promotions

Amazing Deals

Free Give-aways

Extensive Statistics

Woobox is Powerful

Looking Ahead

Forced Action

Perfect for any

campaign

Twitter & Facebook

Hy-VIP Promotion

Leaderboard Contest

People engage to win

Constantly Running

Gives back to Fans

Woobox Promotions

Looking Ahead

Deliberate Experimentation

Trial Posting

Monday - Sunday

6 a.m. - 9 p.m.

Trial Content

Health vs Bakery*

6 a.m. - 9 p.m.

Compare Stats

Reach & Engagment

vs.

Content, Time, Etc.

Creating Exclusives

Store specific

promotions

Social Media

Platform Specific

Just like the

digital exclusives!

Strategy DifferentiationShort-Term Strategy

Imediate Posts

Just Because

Day to Day

What’s Happening Now

This looks cool

One-Time Deals

Weekend Specials

In-Store Events

Recently Decided Offer

Strategy Differentiation

Long-Term Strategy

Social Campaigns

Day Specific

Time Specific

Department Specific

Content Specific

Keys to Success

Consistent

Relevant

Planned/Organized

Rewards

Keys to Future

Staying Variable

Publishing all types of posts & content

Finding new ways to create certain posts

Campaigns

Season/Year/Days

“Holidays with Hy-Vee”

Exclusive to Social Media

Print, Mobile, Online

Trackability

Using Hootsuite/Woobox

Every post will be tracked

Vital in understanding fan motivations and post success