Social Media Analytics ReportLincoln Center

by Sam Renschen

Average Total Reach

Q3

201

3

Q2

201

4

0

0

100

0

0

0

200

0

0

0

300

0

0

0

400

Q4

201

3

Q1

201

4

Q3

201

4

Q4

201

4

Q1

201

5

Users Engaged(Daily Average of Users Engaged)

Q3 2013

Q4 2013

Q1 2014

Q2 2014

6

7

10

14

20

23

19

Q3 2014

Q4 2014

Q1 2015

Daily Logged In Page ViewsAverage Daily Page Views from Users Logged In

Q3

201

3

Q2

201

4

180% growth(Q1 2014 vs Q1 2015)

5

Q4

201

3

Q1

201

4

Q3

201

4

Q4

201

4

Q1

201

5

Page Improvements

Likes

Q1 2015 Q4 2014 Q1 2014

TotalCheckins

Q1 2015 Q4 2014 Q1 2014

Avg DailyConsumption

Q1 2015 Q4 2014 Q1 2014

821 708 425

48 80 22

43 32 12

Page Improvements

ClickConsumption

Q1 2015 Q4 2014 Q1 2014

Q1 2015 Q4 2014 Q1 2014

TotalConsumers

Q1 2015 Q4 2014 Q1 2014

3,910 2,950 1,021

556 667 329

1,473 1,770 748

Avg DailyImpressions

Lifetime Stories Generated

Jan - Mar

2015

Oct - Dec

2014

Jul - Sept

2014

Apr - Jun

2014

Jan - Mar

2014

20 174 54

26 175 57

16 87 17

1 76 9

1 47 9

New Likes vs. Unlikes

Q12015

Q42014

Q32014

Q22014

146 11

12

3

987

69

135

Like Sources

Vertex Page

Timeline

Search

Local_Places_pyml

Recommended_Pages

Mobile

Page Profile

These seven categories account for 88% of your total Likes

The other 12% is comprised of non-substantial Like sources (i.e. 1-5 Likes)

Like Sources

17 likesPeople using Facebook’s

page browser

Local Places pyml

25 likes

People seeing our page under Pages You May

Like (PYML)

Search 37 likesPeople Liked our Page from their search results

86 likes

Mobile 115 likesLikes from

people using a mobile device

Page Profile 386 likesLikes from

people on our page itself

RecommendedPages

59 likes

People liked our page from the

suggested pages section

Page Browser

TimelinePeople Liked our Page from the like section of

their own timeline

Percentage of Fans on Facebook Daily

92%relatively active

When Fans are O

nline

12a.

m. 1

a.m

. 2a.

m. 3

a.m

. 4a.

m. 5

a.m

. 6a.

m. 7

a.m

. 8a.

m. 9

a.m

. 10a

.m. 1

1a.m

. 12p

.m. 1

p.m

. 2p.

m. 3

p.m

. 4p.

m. 5

p.m

. 6p.

m. 7

p.m

. 8p.

m. 9

p.m

. 10p

.m. 1

1p.m

.

Our fanbase is prim

arily online betw

een 1 p.m

. - 7 p.m

.

Friday, Saturday, & Sunday

have the m

ornings w

ith the

most users online.

Wednesday & Thursday

late afternoon have the

most users online.

GenderBreakdown

27% 73%

male

female

18-2417% M: 41%F: 59%

25-3432% M: 26%F: 74%

35-4423% M: 24%F: 76%

45-5414% M: 33%F: 77%

55-647% M: 25%F: 75%

Age

13-17/65+6%

M: 19%F: 81%

Post Type PerformanceType Avg Reach Avg Engagement

Status

Link

Photo

Post ClicksLikes, Comments, & Shares

133

42

32

168

139

107

Randge (low-high)

Standout Posts

Total Reach: 285

Engaged Users: 75

Post Consumption: 101

Total Impressions: 531

Stories Created:

Comments - 0

Shares - 0

Likes - 9

Post Type: PHOTO

Total Reach: 1813

Engaged Users: 130

Post Consumption: 187

Total Impressions: 3716

Stories Created:

Comments - 10

Shares - 6

Likes - 7

Post Type: PHOTO

Standout Posts

Total Reach: 716

Engaged Users: 15

Post Consumption: 15

Total Impressions: 1353

Stories Created:

Comments - 1

Shares - 2

Likes - 3

Post Type: PHOTOPost Type: PHOTO

Total Reach: 1169

Engaged Users: 38

Post Consumption: 62

Total Impressions: 2189

Stories Created:

Comments - 0

Shares - 5

Likes - 9

Standout Posts

Total Reach: 1078

Engaged Users: 41

Post Consumption: 34

Total Impressions: 2175

Stories Created:

Comments - 8

Shares - 5

Likes - 14

Post Type: STATUS

Total Reach: 414

Engaged Users: 19

Post Consumption: 25

Total Impressions: 863

Stories Created:

Comments - 0

Shares - 1

Likes - 6

Post Type: STATUS

Standout Posts

Total Reach: 988

Engaged Users: 78

Post Consumption: 95

Total Impressions: 2048

Stories Created:

Comments - 10

Shares - 12

Likes - 17

Post Type: PHOTOPost Type: PHOTO

1

2

Standout Posts

Total Reach: 312

Engaged Users: 54

Post Consumption: 91

Total Impressions: 680

Stories Created:

Comments - 0

Shares - 1

Likes - 6

Post Type: LINK

Total Reach: 504

Engaged Users: 46

Post Consumption: 44

Total Impressions: 1000

Stories Created:

Comments - 2

Shares - 1

Likes - 7

Post Type: STATUS

Standout Posts

Total Reach: 293

Engaged Users: 29

Post Consumption: 34

Total Impressions: 669

Stories Created:

Comments - 0

Shares - 1

Likes - 3

Post Type: STATUSPost Type: LINK

Total Reach: 342

Engaged Users: 10

Post Consumption: 16

Total Impressions: 743

Stories Created:

Comments - 2

Shares - 1

Likes - 1

Twitter Breakdown

Followers: 201Following: 158

People want to connect

Staying current

Creating exclusivity

Twitter Breakdown

Exclusive promotions and deals get clicks

Hootsuite tracks post/tweet stats

Strategy DifferentiationShort-Term Strategy

Imediate Posts

Just Because

Day to Day

What’s Happening Now

This looks cool

One-Time Deals

Weekend Specials

In-Store Events

Recently Decided Offer