BRAND DNA Transformation

Surrealism Pure Exaggerated Dramatic Conceptualism Dream

VISIONRenaissance Aristocratic Revolution MISSIONmagician of art unthinkable world aesthetic VALUE our fashion is our own dreams, we realize it

ARCHETYPE NAUGHTY BOY

TECHNICOCraftsmanship Aesthetic Dream Included Performance

CLIENT Radical Chic Aristocratic Existential Distinction

OCCASION Event Slogan Conspicuous Indirect channel

Swimwear Aggressive Romantic Attitude

Luxury Yacht Lifestyle Niche Market

Line Extension Business Strategy Introduction

COLLAGE

POSITION Updated

High Price

Conservative

Lowprice

STORE DISPLAY

WINDOW DISPLAY

GEOGRAPHIC SEGMENTATIONLuxury Natural Vacation Land

PSYCHOGRAPHIC SEGMENTATIONDistinction Emotional Effectiveness Specialty

DEMOGRAPHIC SEGMENTATIONAge: 25-50 Gender: Female Social class: Upper class Professionals Royalties Cultured Educated High-Income

TARGET MARKET

Per SKU Item A B C D E F TOTAL Wholesale 168 168 252 252 252 312 421,200 Price Net 454 454 681 681 681 843 1,138,200Retail Price Retail Price 550 550 825 825 825 1020 1,378,500 V.A.T. Industry 67 67 101 101 101 125 168,600 Costwholesale 101 101 151 151 151 187 Margin Retail 387 387 580 580 580 718 MarginNumbers 300 300 300 300 300 300 1800

Company Gross Margin= ( Wholesale Price -Industrial Cost )*Multibrand’s Order+ (Net Retail Price - Industrial Cost )*Numbers Boutique sold = 1,857,420

Multi-Brand Store Allocated Area London/ Milan/ Madrid/ Istanbul/ Doha/ Saudi Arabia/ Ukraine/Tokyo Hong Kong/ Dubai/ Moscow/ New York/Chicago/ Las Vegas/ Miami Los Angles/ Caribbean/San Paulo

Boutique Paris

DISTRIBUTION

DATE/TIME 24th September 2014 20:00 - 23:00 LOCATION Monte Carlo Superyacht INVITATIONS Celebrities Royalties Journalists MESSEAGEProduct for luxury yacht lifestyle, emotions included

EVENT

"Fashion does not to be something people wear, fashion is also an image." Thank you