FINAL PROJECTBy Frank Loethen

Net Neutrality

Premise Demographics Internet Usage Explanation of graphs Survey results Conclusions Lessons learned

Topics

Greater than 60% of frequent Internet users prefer a free and open Internet where no one Internet service has priority over any other Frequent Internet User – a person who

accesses the Internet for 5 or more hours per week.

Positive response – a survey question that was either answered as strongly agree or somewhat agree by a respondent.

Premise

10 - 19 20 - 29 30 - 39 40 - 49 50 - 59 60 - 69 70+0%

10%

20%

30%

40%

50%

0%

11%

24%

47%

18%

0% 0%

Demographics

60%

40%

Male Female

Bache-lors

Masters PhD0%

25%

50%

75%

100%

82%

11%7%

Education

Gender

Age

Years Old

Qty

n=45

Political Party and Voting

0% 25% 50% 75% 100%

36% 4% 22% 4%4% 29%

Democrat Lean Democrat Independent Other Lean Republican Republican

Yes, HAVE voted in last 8 yrs

Yes, HAVEN'T voted in last 8 yrs

No

0% 10%20%30%40%50%60%70%80%90%

89%

4%

7%Registered Voters

Political Party Affiliation

Home - Personal

Home - Business

Work School Public Smart Phone

0

5

10

15

20

25

30

35

40

45

44

20

3128

13

22

Internet Use

9%

38% 53%

1-4 hrs 5-9 hrs 10+ hrs

Weekly Internet Use

Internet Usage by Location

Total Responses

Cable DSL Dial-up0%

25%

50%

75%

100%

44%51%

0%

Type of Connection

Email Social Finance Phone Media Files0

5

10

15

20

25

30

35

40

4544

15

34

22

17

30

Internet Use

2%

20%

78%

Not Somewhat Extremely

Overall Internet Importance

Internet Usage by Type of Content

Total Responses

13%

87%

Not Somewhat Extremely

Importance of Speed

Low Bandwidth High Bandwidth

Total Response Bar Explanation

Used to show total responses in percentage• Shows all respondents regardless of demographics• Length of bar always equals 100%• Left side (red) shows percentage of disagreement• Right side (blue) shows percentage of agreement• Middle (grey) shows percentage of neutral responses

0% 20% 40% 60% 80% 100%

20% 20% 20% 20% 20%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Example

Agreement Gauge Explanation

Strongly Disagree

- 2 . 0

Neutral / Don’t Know

0Somewhat

Disagree- 1 . 0

Somewhat Agree+ 1 . 0

Strongly Agree+ 2 . 0

Used to compare answers between different demographic groups• Maximum positive score (2.0) – all respondents strongly

agreed• Neutral score (0.0) – respondents scores averaged to zero• Maximum negative score (-2.0) – all respondents strongly

disagreed

Example of meter

showing -0.5

Q12: The Internet should be free and open to traffic, where every online service has the same priority as every other.

0% 20% 40% 60% 80% 100%

5%

2%

10% 29% 54%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total - 83% positive response

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

1 . 2

1 . 4

1 . 1

0 . 9 1 .

31 . 6

Overall

Q13: Certain Internet services (Netflix, YouTube, etc.) should be allowed to pay ISPs (Comcast, AT&T, etc.) for priority access, with better quality service and higher speeds

0% 20% 40% 60% 80% 100%

12% 12% 32% 29% 15%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

0 . 2

0 . 1

0 . 4

0 . 3

0 . 3

0 . 1

Overall

Q14: ISPs should be allowed to slow down Internet services that do not pay for priority access

0% 20% 40% 60% 80% 100%

39% 27% 20% 10%5%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

- 0 . 9

- 1 . 2

- 0 . 4

- 0 . 6

- 0 . 9- 1 .

1

Overall

Q15: ISPs should be allowed to regulate traffic as they see fit and don’t need government regulation and interference

0% 20% 40% 60% 80% 100%

29% 27% 22% 10% 12%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

- 0 . 5

- 0 . 6

- 0 . 4

- 0 . 5

- 0 . 6

- 0 . 4

Overall

Q16: ISPs should only charge for how much data is used, and not be concerned with what the data is

0% 20% 40% 60% 80% 100%

21% 10% 21% 28% 21%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

0 . 2

0 . 2

0 . 1

0 . 4

- 0 . 1

0 . 3

Overall

Q17: ISPs alone cannot regulate the Internet, and Congress should pass legislation in order to ensure a free and open Internet

0% 20% 40% 60% 80% 100%

12% 15% 15% 44% 15%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

0 . 3

0 . 2

0 . 6

0 . 5

0 . 4

0 . 0

Overall

Q18: The FCC should tightly regulate Internet usage similar to radio or television

0% 20% 40% 60% 80% 100%

43% 10%14% 26% 7%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

- 0 . 5

- 1 . 0

0 . 2

- 0 . 1

- 0 . 7

- 0 . 9

Overall

Q19: The FCC should be empowered only enough to ensure a free and open Internet is maintained

0% 20% 40% 60% 80% 100%

10% 7% 22% 37% 24%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

0 . 6

0 . 8

0 . 3

0 . 3

0 . 70 .

9

Overall

Q20: The Internet is not broken, and it should be maintained the way it is now

0% 20% 40% 60% 80% 100%

8% 15% 20% 33% 25%

Strongly Disagree Somewhat Disagree NeutralSomewhat Agree Strongly Agree

Disagree

Agree

Disagree

Agree

Male Female Democrat

Republican

Total

Political Breakdown

Disagree

Agree Disagree

Agree Disagree

Agree

Gender Breakdown

Independent

Disagree

Agree

0 . 5

0 . 5

0 . 6

0 . 3

0 . 31 .

0

Overall

Premise was satisfied 83% positive response to question 12

Government/FCC should have a limited role in regulating the Internet

Free market should have a limited role in control of the Internet

Contentious issues: ISP’s concern for not only how much

data, but type of data Amount of the FCC’s regulatory power

Conclusions

Importance of topic description on survey Especially true for technical issues Be present at survey to answer

questions Be cognizant of question wording

Same question asked differently can elicit different responses

Interview professionals in Industry Could provide interesting contrast

between consumer and industry opinions

Lessons Learned

Questions?