FINAL PRESENTATIONISLAMIC FINANCE

TAHIRA DURRESHAHWAR

13844

SUBMITTED TO: SIR SHAKEEL AWAN

TOPIC:

CUSTOMER RELATIONSHIP MANAGEMENT IN ISLAMIC BANKING

INTRODUCTION:

Today, many businesses such as banks, insurance companies,

and other service providers realize the importance of Customer

Relationship Management (CRM) and its potential to help them

acquire new customers, retain existing ones and maximize

their lifetime value. At this point, close relationship with

customers will require a strong coordination between IT and

marketing departments to provide a long-term retention of

selected customers. This paper deals with the role of

Customer relationship Management in banking sector

and the need for Customer Relationship

Management to increase customer value by using some

analytical methods in CRM applications.

WHAT IS CRM:

Customer relationship management (CRM) is a model

for managing a company’s interactions with current and

future customers involves using technology to organize,

automate, and synchronize marketing , sales, customer

service, and technical support.

CRM is a sound business strategy to identify the bank’s

most profitable customers and prospects, and devotes

time and attention to expanding account relationships

with those customers through individualized marketing,

repricing, discretionary decision making, and

customized service-all delivered through the various

sales channels that the bank uses

I N T R O D U C T I O N O F I S L A M I C B A N K I N G :

The thrust for Islamic Banking is founded on the desire

to submit to the Divine Instructions on all transactions,

particularly those involving exchange of money for

money. However, it would be quite unfair to limit Islamic

Banking to elimination of Riba only.

Riba is but one of the major undesirable elements of

an economic transaction, the others

being Gharar (uncertainty) and Qimar(speculation).

While elimination of these objectionable aspects in a

transaction is indeed a critical aim of Islamic banking

system, it is by no means its ultimate objective.

ISLAMIC FINANCING: ASSET BASED FINANCING:

A key feature of Islamic banking is that unlike conventional

banks which deal primarily in money and financial securities,

Islamic financing is related to an asset that is a feature of the

transaction, and quite often the principal feature itself. From this

springs an important distinguishing feature of Islam wherein

Islamic financing is always based on illiquid assets that have

intrinsic value. Profit to Islamic financing is generated through

bonafide sale of these assets.

Conventional banking, on the other hand, is free of

such limitations. It lends money and makes its earnings

through this act of lending. Its earnings are unconcerned

with the economic fate of its lending

At the heart of Islamic Banking is a system of

commercial transactions that not only

provides Halal modes of commercial transactions by

avoiding that which is obnoxious and objectionable, but

also fosters ethical, fair and just practices.

A key element of Islamic economics is distribution of

equitable rewards to the different factors of production

CRM OBJECTIVES IN BANKING SECTOR:

1) Responses to campaigns, 2) Shipping

and fulfillment dates, 3)Sales and purchase data, 4)

Account information, 5) Web

registration data, 6) Service and support records, 7)

Demographic data, 8) Web sales

A PERSPECTIVE

The history of Islamic banking from its recorded inception is less than

40 years old. From a humble beginning in a small village in Egypt in the

late 60’s, it has spread to the four corners of the world. By normal

standards in a time span that is less than half a century it could have

hardly been expected to establish foothold in Muslim world, let alone

make its presence felt in Muslim-minority countries. Yet such has been

its phenomenal rate of growth that not only is it taking firm roots in its

homestead, but is also attracting genuine interest among the standard

bearers of conventional banking and in swathes of land where Muslims

are a small minority only.

In Pakistan, Islamic Banking is less than 3% of the

Banking sector. Even in the Gulf states, where it has a

larger footprint, in no single country is the volume of

Islamic banking more than a third of the entire sector.

Thankyou